IFT FIRST 2027 · Budget & deadline sheet
July 11–14, 2027 · McCormick Place, Chicago, IL
July 11–14, 2027 · McCormick Place, Chicago, IL
Booth price tiers (all-in, 2026 ranges)
| Footprint | Rental with your graphics | Custom build |
|---|---|---|
| 10×20 inline | $7,500 – $15,000 | $15,000 – $45,000 |
| 10×30 inline | $12,000 – $22,000 | $25,000 – $65,000 |
| 20×20 island | $16,000 – $40,000 | $50,000 – $120,000 |
| 20×30+ island | $25,000 – $55,000 | $75,000 – $175,000 |
Includes design, structure, graphics, installation and dismantle. A custom-built booth runs roughly $100 to $250 per square foot depending on finish level. A rental of the same footprint usually lands at 35 to 50 percent of the purchase price for one show.
Billed by the show
- Booth space (paid to the organizer)
- Material handling / drayage, where the space rate does not include it
- Electrical service, internet and rigging
- Booth cleaning and any union labor the venue requires
Key dates
- Late April 2027: Design sign-off; island and hanging-sign drawings submitted where the footprint requires it.
- May 2027: Production in Fishkill, NY; tasting counter mocked up and tested with your real sample trays.
- Mid-June 2027: Booth ships crated in one consolidated load to the McCormick Place advance warehouse.
- Early July 2027: Targeted move-in; our on-site team installs, connects utilities and runs the pre-show walkthrough.
- July 11–14, 2027: Show days; a Purple project manager is on call for resets and every service issue.
- Mid-July 2027: Dismantle the evening the expo closes; samples and equipment packed to your return plan, booth to storage or the next show.
Purple planning timeline; confirm official dates against your exhibitor kit.
Checklist
- Send Purple your IFT FIRST booth number, building, hall and footprint
- List the applications you will sample and the cold, dry or frozen storage each needs
- Decide which equipment runs live and send dimensions, weights, power and water requirements
- Pick the one application headline that reads from the aisle
- Send logo, brand palette, packaging artwork and product photography
- Approve the concept rendering, counter workflow and lighting plan
- Book rooms at the Hyatt Regency McCormick Place or Marriott Marquis Chicago
- Plan sample restocking, waste handling and the return of equipment after dismantle
Every last fee listed upfront, in full, on paper. Questions or a fixed proposal: (800) 994-8030 · info@purpleexhibits.com · purpleexhibits.com/shows/ift-first/