MATS 2027 · Budget & deadline sheet
March 18–20, 2027 · Kentucky Exposition Center, Louisville, KY
March 18–20, 2027 · Kentucky Exposition Center, Louisville, KY
Booth price tiers (all-in, 2026 ranges)
| Footprint | Rental with your graphics | Custom build |
|---|---|---|
| 10×20 inline | $7,500 – $15,000 | $15,000 – $45,000 |
| 10×30 inline | $12,000 – $22,000 | $25,000 – $65,000 |
| 20×20 island | $16,000 – $40,000 | $50,000 – $120,000 |
| 20×30+ island | $25,000 – $55,000 | $75,000 – $175,000 |
Includes design, structure, graphics, installation and dismantle. A custom-built booth runs roughly $100 to $250 per square foot depending on finish level. A rental of the same footprint usually lands at 35 to 50 percent of the purchase price for one show.
Billed by the show
- Booth space, paid to Mid-America Trucking Show
- Drayage, or material handling, when it is not in the MATS space rate
- Electrical service, internet access and rigging
- Booth cleaning and whatever union labor the MATS venue requires
Published rates:
- Indoor space, 2027: $14.50 per sq. ft. (100–1,500, +$100 per corner), $13.50, $12.50, $11.50 (2,901+)
- Outdoor and pavilions, 2027: Outdoor $6.50 per sq. ft. from 20×20; Technology & Recruitment Pavilions $15.50
- Drayage: About $125 per cwt, 200 lb minimum, Purple's 2026–27 planning figure
- Booth build: 10×20 rental $7,500–$15,000; custom 20×30 island $75,000–$175,000, Purple's 2026 planning range
Key dates
- Contract MATS 2027 space for $0.50 per square foot off: November 15, 2026
- Design sign-off with Purple: Early January 2027
- November 15, 2026: Contract space by this date for $0.50 per square foot off the 2027 rates.
- Early January 2027: Design sign-off, with outdoor or vehicle plans set for the exhibitor kit's deadlines.
- January–February 2027: Production in our Fishkill, NY or Las Vegas shop; graphics proofed for trucker audiences.
- Late February 2027: Freight to the advance warehouse named in the MATS exhibitor kit.
- Days before March 18, 2027: Move-in at the Kentucky Exposition Center; exact 2027 move-in days not confirmed yet.
- March 18–20, 2027: Show days; our project manager is on site, and dismantle follows the Saturday 4 p.m. close.
Purple planning timeline; confirm official dates against your exhibitor kit.
Checklist
- Sign the MATS space contract by November 15, 2026 for the $0.50 per sq. ft. discount
- Decide between indoor, outdoor (from 20×20) or a Technology or Recruitment Pavilion
- List any trucks or trailers coming, with dimensions
- Send Purple product photos and pricing for shelf graphics
- Register booth staff for badges
- Book Louisville hotels near the airport or downtown
Every MATS fee listed upfront, in full, on paper. Questions or a fixed proposal: (800) 994-8030 · info@purpleexhibits.com · purpleexhibits.com/shows/mid-america-trucking-show/