NIADA Convention & Expo 2027 · Budget & deadline sheet
June 20–23, 2027 · Gaylord Opryland Resort & Convention Center, Nashville, TN
June 20–23, 2027 · Gaylord Opryland Resort & Convention Center, Nashville, TN
Booth price tiers (all-in, 2026 ranges)
| Footprint | Rental with your graphics | Custom build |
|---|---|---|
| 10×20 inline | $7,500 – $15,000 | $15,000 – $45,000 |
| 10×30 inline | $12,000 – $22,000 | $25,000 – $65,000 |
| 20×20 island | $16,000 – $40,000 | $50,000 – $120,000 |
| 20×30+ island | $25,000 – $55,000 | $75,000 – $175,000 |
Includes design, structure, graphics, installation and dismantle. A custom-built booth runs roughly $100 to $250 per square foot depending on finish level. A rental of the same footprint usually lands at 35 to 50 percent of the purchase price for one show.
Billed by the show
- Booth space (paid to the organizer)
- Drayage, or material handling, when it is not in the NIADA Convention & Expo space rate
- Electrical service, internet access and rigging
- Booth cleaning and whatever union labor the NIADA Convention & Expo venue requires
Published rates:
- Booth packages (2026): Booth Only $5,000; Select $7,500; Premier $12,000; Signature $29,000, per NIADA
- Cancellation (2026): 25% fee on or before May 5, 2026; no refund after, per NIADA
- Booth build: 10×20 rental $7,500–$15,000; custom 20×20 $50,000–$120,000, Purple's 2026 planning range
Key dates
- Design sign-off with Purple: April 2027
- Early 2027: NIADA 2027 package chosen and booth reserved through the convention's floor plan; packages not confirmed yet.
- April 2027: Design sign-off; flooring, demo stations and any auction-night graphics approved.
- April–May 2027: Production in our Las Vegas or Fishkill, NY shop; graphics proofed against your dealer messaging.
- Late May 2027: Freight to the address in the 2027 exhibitor kit; electrical and Wi-Fi ordered through the Gaylord portal.
- Days before June 20, 2027: Move-in at Gaylord Opryland; 2027 times not confirmed yet.
- June 20–23, 2027: Convention and Expo; our project manager on site, then strike and return to storage.
Purple planning timeline; confirm official dates against your exhibitor kit.
Checklist
- Watch for NIADA's 2027 exhibitor packages and floor plan, and reserve early
- Choose a package level that gives the size and placement you need
- Plan your own flooring; the hall is not carpeted
- Order Wi-Fi, A/V and electrical through the Gaylord portal
- Staff the short Expo windows with people who know used-car numbers
- Send Purple dealer-facing messages and product screens
- Book the NIADA exhibitor hotel block at Gaylord Opryland
Every fee on paper upfront, in full, for your NIADA Convention & Expo booth. Questions or a fixed proposal: (800) 994-8030 · info@purpleexhibits.com · purpleexhibits.com/shows/niada/