Purple Exhibits
NRMCA ConcreteWorks 2027 · Budget & deadline sheet
October 1–4, 2027 · Gaylord Palms Resort & Convention Center, Orlando, FL

Booth price tiers (all-in, 2026 ranges)

FootprintRental with your graphicsCustom build
10×20 inline$7,500 – $15,000$15,000 – $45,000
10×30 inline$12,000 – $22,000$25,000 – $65,000
20×20 island$16,000 – $40,000$50,000 – $120,000
20×30+ island$25,000 – $55,000$75,000 – $175,000

Includes design, structure, graphics, installation and dismantle. A custom-built booth runs roughly $100 to $250 per square foot depending on finish level. A rental of the same footprint usually lands at 35 to 50 percent of the purchase price for one show.

Billed by the show

  • Exhibit space (paid to National Ready Mixed Concrete Association)
  • Material handling (drayage) at the Gaylord Palms Resort & Convention Center, where the space rate does not include it
  • Electrical, internet and rigging orders for NRMCA ConcreteWorks
  • Booth cleaning, and union labor where the Gaylord Palms Resort & Convention Center requires it

Published rates:

  • Exhibit space, 2026: $20/sq ft members, $30 non-members
  • Exhibitor badges, 2026: $850 member early bird, $950 regular, $1,050 on site; non-members from $950
  • Hall sponsorships, 2026: Saturday or Sunday reception $7,000; lounge $1,500; floor decals $750
  • Booth build: 10×20 rental $7,500–$15,000; custom 20×40 island $100,000–$250,000, Purple's 2026 planning range

Key dates

  • Plan the ConcreteWorks 2027 island before NRMCA opens applications: March 1, 2027
  • Design sign-off with Purple: June 2027
  • Spring 2027: Watch for NRMCA's 2027 prospectus; applications with payment before the priority date join the priority-point assignment.
  • June 2027: Exhibitor service kit from GES; order carpet, electric and rigging; design sign-off.
  • July–August 2027: Apply for the Exhibitor Demonstration Program; file the non-official contractor form for our team.
  • September 2027: Graphics printed; advance freight to the GES warehouse; truck drive-in time confirmed with GES.
  • Late September 2027: Truck drive-in and booth install before the hall inspection; our project manager on site.
  • October 1–4, 2027: Convention and hall days; dismantle and truck move-out after the close.

Purple planning timeline; confirm official dates against your exhibitor kit.

Checklist

Every last fee for NRMCA ConcreteWorks, listed upfront and in full on paper. Questions or a fixed proposal: (800) 994-8030 · info@purpleexhibits.com · purpleexhibits.com/shows/nrmca-concreteworks/