RETC 2027 · Budget & deadline sheet
June 27–30, 2027 · Venue for 2027 not confirmed yet (RETC 2025: Sheraton Dallas Hotel), New Orleans, LA
June 27–30, 2027 · Venue for 2027 not confirmed yet (RETC 2025: Sheraton Dallas Hotel), New Orleans, LA
Booth price tiers (all-in, 2026 ranges)
| Footprint | Rental with your graphics | Custom build |
|---|---|---|
| 10×20 inline | $7,500 – $15,000 | $15,000 – $45,000 |
| 10×30 inline | $12,000 – $22,000 | $25,000 – $65,000 |
| 20×20 island | $16,000 – $40,000 | $50,000 – $120,000 |
| 20×30+ island | $25,000 – $55,000 | $75,000 – $175,000 |
Includes design, structure, graphics, installation and dismantle. A custom-built booth runs roughly $100 to $250 per square foot depending on finish level. A rental of the same footprint usually lands at 35 to 50 percent of the purchase price for one show.
Billed by the show
- Your RETC booth space, paid to the organizer
- Drayage, or material handling, when it is not in the RETC space rate
- Electrical service, internet and rigging at the venue
- Booth cleaning, and union labor where the venue requires it
Published rates:
- RETC booth, 2027: $3,650 per 8×10 with two full-conference and two exhibit-only registrations
- Cancellation, 2027: Refund less $500 per booth by January 31, 2027; full rental owed after
- Booth graphics and fixtures: Backwall, counter, lighting and samples priced per project by Purple for the 8×10 format
Key dates
- Final RETC booth payment and last refundable cancellation date: January 31, 2027
- Design sign-off with Purple: March 2027
- January 31, 2027: Final booth payment due to SME; last day to cancel with a refund less $500.
- March 2027: Exhibitor Service Kit opens; we confirm venue, contractor and freight rules and finish the design.
- April 2027: Production in our Fishkill, NY or Las Vegas shop; exhibitor registration opens.
- May 10, 2027: Deadline for the ShowGuide and Onsite Program listings.
- June 27–28, 2027: Move-in Sunday and Monday, with our project manager on the floor.
- June 28–30, 2027: Exhibit hall days; move-out Wednesday from noon.
Purple planning timeline; confirm official dates against your exhibitor kit.
Checklist
- Pay the final booth balance by January 31, 2027
- Update the ShowGuide listing in the Exhibitor Resource Center by May 10, 2027
- Register booth staff when exhibitor registration opens in April 2027
- Order internet and furnishings in the Exhibitor Service Kit
- Ignore housing calls from companies not employed by SME
- Send Purple your tunnel images, samples and screen content
Each RETC fee listed upfront and in full, on paper. Questions or a fixed proposal: (800) 994-8030 · info@purpleexhibits.com · purpleexhibits.com/shows/retc/