RSAC 2027 · Budget & deadline sheet
April 5–8, 2027 · Moscone Center, San Francisco, CA
April 5–8, 2027 · Moscone Center, San Francisco, CA
Booth price tiers (all-in, 2026 ranges)
| Footprint | Rental with your graphics | Custom build |
|---|---|---|
| 10×20 inline | $7,500 – $15,000 | $15,000 – $45,000 |
| 10×30 inline | $12,000 – $22,000 | $25,000 – $65,000 |
| 20×20 island | $16,000 – $40,000 | $50,000 – $120,000 |
| 20×30+ island | $25,000 – $55,000 | $75,000 – $175,000 |
Includes design, structure, graphics, installation and dismantle. A custom-built booth runs roughly $100 to $250 per square foot depending on finish level. A rental of the same footprint usually lands at 35 to 50 percent of the purchase price for one show.
Billed by the show
- Booth space (paid to the organizer)
- Material handling / drayage, where the space rate does not include it
- Electrical service, internet and rigging
- Booth cleaning and any union labor the venue requires
Key dates
- Late January 2027: Design sign-off; island drawings and hanging-sign details submitted for approval.
- February 2027: Production in Fishkill, NY or Las Vegas, NV; graphics proofed against your brand files and screen layouts.
- Mid-March 2027: Booth, counters and AV mounts ship to the show contractor's advance warehouse for RSAC.
- Early April 2027: Targeted move-in at Moscone; our on-site team installs, hangs the sign and runs the pre-show QA and demo rehearsal.
- April 5–8, 2027: Show days; a Purple project manager is on call in San Francisco for the whole run.
- From April 8, 2027: Dismantle after the final close, laptops and demo gear packed to your return plan, booth to storage or the next show.
Purple planning timeline; confirm official dates against your exhibitor kit.
Checklist
- Pull booth number, hall (North Expo or South Expo) and footprint from your RSAC contract
- Pick the one attack or compliance scenario the aisle demo will tell
- Assign owners for demo accounts, approved datasets and the fallback deck
- Decide how many staffed demo stations and whether a meeting room is needed
- List screens, laptops and network needs for each station
- Send logo, brand palette, product UI screenshots and approved claims to Purple
- Approve the concept rendering, lighting plan and hanging-sign artwork
- Book hotels at the Marriott Marquis or Union Square and staff the booth by shift
Every last fee listed upfront, in full, on paper. Questions or a fixed proposal: (800) 994-8030 · info@purpleexhibits.com · purpleexhibits.com/shows/rsac/