SAP Sapphire Orlando 2027 · Budget & deadline sheet
May 24–26, 2027 · Orlando (venue not confirmed yet), Orlando, FL
May 24–26, 2027 · Orlando (venue not confirmed yet), Orlando, FL
Booth price tiers (all-in, 2026 ranges)
| Footprint | Rental with your graphics | Custom build |
|---|---|---|
| 10×20 inline | $7,500 – $15,000 | $15,000 – $45,000 |
| 10×30 inline | $12,000 – $22,000 | $25,000 – $65,000 |
| 20×20 island | $16,000 – $40,000 | $50,000 – $120,000 |
| 20×30+ island | $25,000 – $55,000 | $75,000 – $175,000 |
Includes design, structure, graphics, installation and dismantle. A custom-built booth runs roughly $100 to $250 per square foot depending on finish level. A rental of the same footprint usually lands at 35 to 50 percent of the purchase price for one show.
Billed by the show
- Exhibit space (paid to SAP with ASUG)
- Material handling at the Orlando (venue not confirmed yet), when the space rate does not include it
- Electrical service, internet and rigging at the Orlando (venue not confirmed yet)
- Booth cleaning and any union labor the Orlando (venue not confirmed yet) requires
Published rates:
- Standard pass, 2026: $2,399 (SAP Sapphire Orlando 2026)
- ASUG member pass, 2026: $2,299 (SAP Sapphire Orlando 2026)
- Public sector pass, 2026: $1,699 (SAP Sapphire Orlando 2026)
Key dates
- Design sign-off with Purple: March 2027
- January 2027: Partner package confirmed with SAP; concept and demo plan signed off with Purple.
- February to March 2027: Production in our Fishkill shop; screens and demo stations tested with your system.
- March to April 2027: Exhibitor kit orders filed once SAP names the venue: power, internet, rigging and labor.
- Late April to early May 2027: Freight to the advance warehouse with spare days for the drive from Fishkill.
- Days before May 24, 2027: Move-in and demo rehearsal; 2027 move-in days not confirmed yet.
- May 24–26, 2027: Sapphire week with your Purple project manager on call, then dismantle and storage.
Purple planning timeline; confirm official dates against your exhibitor kit.
Checklist
- Confirm your SAP partner package and booth size
- Pick the one migration step or process your booth leads with
- Plan stations for finance, supply chain and IT visitors
- List demo systems, screens and devices to rent or ship
- Book staff passes when SAP opens 2027 registration
- Book customer meetings in your room before the show
- Reserve hotels as soon as SAP's block opens
Every fee on paper upfront, in full, for your SAP Sapphire Orlando booth. Questions or a fixed proposal: (800) 994-8030 · info@purpleexhibits.com · purpleexhibits.com/shows/sap-sapphire-orlando/