STN EXPO East 2027 · Budget & deadline sheet
April 1–5, 2027 · Embassy Suites by Hilton Charlotte Concord Golf Resort & Spa, Concord, NC
April 1–5, 2027 · Embassy Suites by Hilton Charlotte Concord Golf Resort & Spa, Concord, NC
Booth price tiers (all-in, 2026 ranges)
| Footprint | Rental with your graphics | Custom build |
|---|---|---|
| 10×20 inline | $7,500 – $15,000 | $15,000 – $45,000 |
| 10×30 inline | $12,000 – $22,000 | $25,000 – $65,000 |
| 20×20 island | $16,000 – $40,000 | $50,000 – $120,000 |
| 20×30+ island | $25,000 – $55,000 | $75,000 – $175,000 |
Includes design, structure, graphics, installation and dismantle. A custom-built booth runs roughly $100 to $250 per square foot depending on finish level. A rental of the same footprint usually lands at 35 to 50 percent of the purchase price for one show.
Billed by the show
- Your STN EXPO East booth space, paid to the organizer
- Material handling (drayage) at the Embassy Suites by Hilton Charlotte Concord Golf Resort & Spa, where the space rate does not include it
- Electrical service, internet and rigging at the Embassy Suites by Hilton Charlotte Concord Golf Resort & Spa
- Booth cleaning, and union labor where the Embassy Suites by Hilton Charlotte Concord Golf Resort & Spa requires it
Published rates:
- STN 2027 booth rates: 10×20 $6,175; 20×20 $10,575; 30×50 $28,975; 10% more after December 1, 2026
- Lead capture: $350 per device license in advance, $400 on site
- Extra badges: $199 each beyond the badges included with the booth
- Booth build: 10×20 rental $7,500–$15,000; custom 20×20 $50,000–$120,000, Purple's 2026 planning range
Key dates
- STN EXPO East booth prices rise 10% after December 1, 2026: December 1, 2026
- Design sign-off with Purple: Late January 2027
- By December 1, 2026: Book space before STN's 10% price increase; send us the booth number and whether a bus comes with it.
- Late January 2027: Design sign-off: back wall, counter, screens and any bus-frame panels approved.
- By early February 2027: GES Notice of Intent for Purple filed, at least 60 days before the April 3 bus move-in.
- February–March 2027: Production and graphics in Fishkill, NY; certificate of insurance to STN by March 1.
- Mid-March 2027: Crates leave for the GES warehouse in Atlanta for delivery to the Concord Ballroom.
- April 3–5, 2027: Bus move-in Saturday, setup Sunday 8 a.m. to 3 p.m., trade show 3:30 to 8:30 p.m., breakdown Monday by noon.
Purple planning timeline; confirm official dates against your exhibitor kit.
Checklist
- Book your STN EXPO East space before the December 1, 2026 price increase
- Decide whether a bus comes, and book the Saturday GES spotting
- Approve the design by late January 2027
- Send Purple's GES Notice of Intent at least 60 days before move-in
- File the certificate of insurance with STN by March 1, 2027
- Order carpet, power and lead-capture licenses
- Book rooms at the $189 conference rate through STN's Hilton link
Every STN EXPO East fee listed upfront, in full, on paper. Questions or a fixed proposal: (800) 994-8030 · info@purpleexhibits.com · purpleexhibits.com/shows/stn-expo-east/