STN EXPO West 2027 · Budget & deadline sheet
July 8–14, 2027 · Peppermill Resort Spa Casino, Reno, NV
July 8–14, 2027 · Peppermill Resort Spa Casino, Reno, NV
Booth price tiers (all-in, 2026 ranges)
| Footprint | Rental with your graphics | Custom build |
|---|---|---|
| 10×20 inline | $7,500 – $15,000 | $15,000 – $45,000 |
| 10×30 inline | $12,000 – $22,000 | $25,000 – $65,000 |
| 20×20 island | $16,000 – $40,000 | $50,000 – $120,000 |
| 20×30+ island | $25,000 – $55,000 | $75,000 – $175,000 |
Includes design, structure, graphics, installation and dismantle. A custom-built booth runs roughly $100 to $250 per square foot depending on finish level. A rental of the same footprint usually lands at 35 to 50 percent of the purchase price for one show.
Billed by the show
- Booth space, paid to STN Media Group
- Material handling (drayage) at the Peppermill Resort Spa Casino, where the space rate does not include it
- Electrical, internet and rigging orders for STN EXPO West
- Booth cleaning and any union labor the Peppermill Resort Spa Casino requires
Published rates:
- STN 2026 booth rates: 10×20 $6,175; 20×20 $10,575; 20×40 $17,575; 50×50 $41,775; 10% more after the early date
- Innovation Choice entry (2026): $350 per category, up to four categories
- Lead capture (2026): $350 per device, $400 bought on site
- Booth build: 10×20 rental $7,500–$15,000; custom 20×20 $50,000–$120,000, Purple's 2026 planning range
Key dates
- Design sign-off with Purple: About 10 weeks before move-in
- Early 2027: Book space when STN opens 2027 sales; booth rates rose 10% after an early date in 2026, so earlier is cheaper.
- About 10 weeks before move-in: Design sign-off for walls, counter, screens and bus-frame panels; Innovation Choice entry chosen.
- About 60 days before the event: GES service kit arrives; we order power, carpet and bus placement and file Purple's paperwork.
- May–June 2027: Production in our Las Vegas shop; insurance certificate to STN by its 2027 deadline.
- About 3 weeks before move-in: Crates trucked from Las Vegas to the GES warehouse in Reno.
- July 8–14, 2027: Conference week; 2027 setup and trade show days not confirmed yet. In 2026 setup ran Sunday and Monday before a Monday evening opening.
Purple planning timeline; confirm official dates against your exhibitor kit.
Checklist
- Reserve STN EXPO West 2027 space as soon as sales open, before the early-rate date
- Decide how many buses come and schedule placement with GES
- Choose Innovation Choice Awards categories
- Approve the design about 10 weeks before move-in
- Order electrical, carpet and high-speed internet from the GES kit
- Send the certificate of insurance to STN by its 2027 deadline
- Book Peppermill rooms the day the block opens
Every STN EXPO West fee listed upfront, in full, on paper. Questions or a fixed proposal: (800) 994-8030 · info@purpleexhibits.com · purpleexhibits.com/shows/stn-expo-west/