Independent market estimate · not a Purple Exhibits price

AWS re:Invent 2026 booth cost estimate

AWS re:Invent 2026 runs Nov 30 – Dec 4, 2026 at Mandalay Bay Convention Center, Las Vegas, NV. Exhibiting there with a 10×20 custom or hybrid booth typically costs $42.3k – $86.8k all-in, and with a 20×20 island $69.4k – $144k, based on Mandalay Bay Convention Center's published rates. These are market estimates, not Purple Exhibits prices.

  • DatesNov 30 – Dec 4, 2026
  • VenueMandalay Bay Convention Center, Las Vegas, NV
  • Labor$130–$163/hr
  • Drayage$128 per 100 lb
Mandalay Bay Convention Center
Typical market cost to exhibit · 10×20 custom or hybrid$42.3k – $86.8kIncludes floor space, travel and show fees. Not a Purple Exhibits price.

Photo: "Mandalay Bay Resort and Casino, Las Vegas Strip, Las Vegas, Nevada" by Ken Lund, CC BY-SA 2.0, share-alike, via Flickr

Budget by size

What exhibiting at AWS re:Invent 2026 costs

Totals include the exhibit, drayage, installation and dismantle labor, electrical, round-trip freight, floor space, travel for three people, lead retrieval and a 10% contingency.

Typical all-in cost to exhibit$42.3k – $86.8kMarket estimate, not a Purple Exhibits price
AWS re:Invent 2026: typical all-in cost to exhibit, by booth size and exhibit type (market estimates)
Booth sizeRental exhibitCustom or hybridOpen in calculator
10×10 inline$16.7k – $40.1k$27.2k – $54.7kAdjust
10×20 inline$28.7k – $63.9k$42.3k – $86.8kAdjust
20×20 island$46.1k – $102k$69.4k – $144kAdjust
20×30 island$67.5k – $148k$100k – $208kAdjust
What these numbers are

These are typical market costs, worked out from published venue and show rates and industry price benchmarks. They are not Purple Exhibits prices. They cover everything it takes to exhibit, and much of the total is paid to the show organizer, its contractors, airlines and hotels: floor space, drayage, union labor, electrical and travel. In a 10×20 custom or hybrid budget, the exhibit itself is about $21.6k – $43.2k. For Purple Exhibits' own price on your booth, ask for a quote.

Show at a glance

Planning for AWS re:Invent 2026

AWS re:Invent 2026 (cloud computing) runs 5 days, Nov 30 – Dec 4, 2026, at Mandalay Bay Convention Center.

Format
Five days with 2,200+ sessions; 47% of 2025 attendees were first-timers

Source: aws.amazon.com

Dates and travel

  • Discount deadlines. Most exhibitor kits close the lower prices for labor, electrical and advance-warehouse freight three to four weeks before move-in. For AWS re:Invent 2026 that means around November 2, 2026 to November 9, 2026. Your kit has the exact dates.
  • Hotel nights. 5 exhibit days plus a day each for move-in and move-out is about 7 nights per person. The estimate budgets $1,500–$3,000 per traveler.
  • Also in Las Vegas around the same dates: ISSA Show North America (Nov 16–19, 2026). Book hotels early when large events overlap.
What drives the cost

Budgeting for a booth at AWS re:Invent 2026

AWS re:Invent is Amazon Web Services' annual cloud computing conference, spread across several Las Vegas venues. The expo hall hosts partners and vendors in cloud, data, security and AI, and attendees are developers, architects and IT leaders.

  • Software demos are light on freight but need screens, power and reliable internet. Budget for dedicated connections if demos run live.
  • re:Invent spans multiple hotels and venues, so check which venue your booth is in before booking rooms and planning staff movement.
  • Early December dates fall right after Thanksgiving, so ship to the advance warehouse early.

Biggest lines in a 10×20 custom or hybrid budget

Exhibit
$21.6k – $43.2k Industry guide
Floor space
$4.8k – $13k Industry guide
Travel & staffing
$4.5k – $9k Industry guide
Freight shipping
$2.7k – $5.7k Estimate
Published rates

Show services at Mandalay Bay Convention Center

The rates this estimate uses. Electrical, internet, sales tax and the venue's work rules are on the Mandalay Bay Convention Center cost page.

Installation & dismantle labor
$130–$163 per hour, straight time Official
Drayage (material handling)
$128 per 100 lb, round trip, 200 lb minimum Official

How Mandalay Bay Convention Center compares

Published rates at the 28 US venues that publish their own.

Installation labor$130–$163/hr · 11th lowest of 28 venues
$64$369
Drayage$128 per 100 lb · 5th lowest of 28 venues
$65$424
Questions

AWS re:Invent 2026 booth cost questions

How much does a booth at AWS re:Invent 2026 cost?

Plan on $16.7k – $40.1k for a 10×10 rental booth and $42.3k – $86.8k for a 10×20 custom or hybrid booth. A 20×20 island runs $69.4k – $144k. Totals include the exhibit, drayage, installation and dismantle labor, electrical, round-trip freight, floor space, travel for three people, lead retrieval and a 10% contingency.

How much is drayage at AWS re:Invent 2026?

Drayage at Mandalay Bay Convention Center runs $128 per 100 lb, round trip, with a 200 lb minimum. A 10×20 custom booth ships about 1,800 lb, so drayage comes to about $2.3k – $2.3k. Your show's exhibitor kit has the exact rate.

When should I order show services for AWS re:Invent 2026?

AWS re:Invent 2026 opens Nov 30 – Dec 4. Most exhibitor kits close the lower prices for labor, electrical and advance-warehouse freight three to four weeks before move-in, which for AWS re:Invent 2026 is around November 2, 2026 to November 9, 2026. Ordering after the deadline usually costs 20–50% more. The show's exhibitor kit has the exact dates.

Are these Purple Exhibits prices?

No. These are typical market costs, worked out from published venue and show rates and industry price benchmarks. They are not Purple Exhibits prices. They include floor space, drayage, union labor, electrical and travel, which are paid to the show and its contractors, not to the booth builder. For Purple Exhibits' own price on your AWS re:Invent 2026 booth, ask for a quote.

More booth cost pages

Numbers updated October 2026 from published exhibitor kits and price lists. Rates are set per show, so your exhibitor kit has the final prices.

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