Independent market estimate · not a Purple Exhibits price

Black Hat USA 2027 booth cost estimate

Black Hat USA 2027 runs Jul 31 – Aug 5, 2027 at Mandalay Bay Convention Center, Las Vegas, NV. Exhibiting there with a 10×20 custom or hybrid booth typically costs $42.3k – $86.8k all-in, and with a 20×20 island $69.4k – $144k, based on Mandalay Bay Convention Center's published rates. These are market estimates, not Purple Exhibits prices.

  • DatesJul 31 – Aug 5, 2027
  • VenueMandalay Bay Convention Center, Las Vegas, NV
  • Labor$130–$163/hr
  • Drayage$128 per 100 lb
Mandalay Bay Convention Center
Typical market cost to exhibit · 10×20 custom or hybrid$42.3k – $86.8kIncludes floor space, travel and show fees. Not a Purple Exhibits price.

Photo: "Mandalay Bay Resort and Casino, Las Vegas Strip, Las Vegas, Nevada" by Ken Lund, CC BY-SA 2.0, share-alike, via Flickr

Budget by size

What exhibiting at Black Hat USA 2027 costs

Totals include the exhibit, drayage, installation and dismantle labor, electrical, round-trip freight, floor space, travel for three people, lead retrieval and a 10% contingency.

Typical all-in cost to exhibit$42.3k – $86.8kMarket estimate, not a Purple Exhibits price
Black Hat USA 2027: typical all-in cost to exhibit, by booth size and exhibit type (market estimates)
Booth sizeRental exhibitCustom or hybridOpen in calculator
10×10 inline$16.7k – $40.1k$27.2k – $54.7kAdjust
10×20 inline$28.7k – $63.9k$42.3k – $86.8kAdjust
20×20 island$46.1k – $102k$69.4k – $144kAdjust
20×30 island$67.5k – $148k$100k – $208kAdjust
What these numbers are

These are typical market costs, worked out from published venue and show rates and industry price benchmarks. They are not Purple Exhibits prices. They cover everything it takes to exhibit, and much of the total is paid to the show organizer, its contractors, airlines and hotels: floor space, drayage, union labor, electrical and travel. In a 10×20 custom or hybrid budget, the exhibit itself is about $21.6k – $43.2k. For Purple Exhibits' own price on your booth, ask for a quote.

Show at a glance

Planning for Black Hat USA 2027

Black Hat USA 2027 (cybersecurity) runs 6 days, Jul 31 – Aug 5, 2027, at Mandalay Bay Convention Center.

From the Black Hat USA exhibitor kit (2026 edition)

Business hall (2026)
Three days at the end of the event: a welcome reception, then two full days Official

Dates and travel

  • Discount deadlines. Most exhibitor kits close the lower prices for labor, electrical and advance-warehouse freight three to four weeks before move-in. For Black Hat USA 2027 that means around July 3, 2027 to July 10, 2027. Your kit has the exact dates.
  • Hotel nights. The full event runs 6 days, and exhibit halls are often open for fewer. Count nights from the exhibit schedule, plus a day each for move-in and move-out. The estimate budgets $1,500–$3,000 per traveler.
  • Also in Las Vegas around the same dates: SUPERZOO (Aug 11–13, 2027). Book hotels early when large events overlap.
What drives the cost

Budgeting for a booth at Black Hat USA 2027

Black Hat USA is a leading information security event, with technical trainings and briefings followed by a business hall of security vendors. Attendees are security researchers, engineers and security leaders.

  • Booths are mostly software demos, so freight is light. Power, screens and internet are the main service costs.
  • The event runs about six days, with trainings first. Plan hotel nights around the business hall schedule, not the full event.
  • Mandalay Bay has its own labor rules. Check them before planning self-setup.

Biggest lines in a 10×20 custom or hybrid budget

Exhibit
$21.6k – $43.2k Industry guide
Floor space
$4.8k – $13k Industry guide
Travel & staffing
$4.5k – $9k Industry guide
Freight shipping
$2.7k – $5.7k Estimate
Published rates

Show services at Mandalay Bay Convention Center

The rates this estimate uses. Electrical, internet, sales tax and the venue's work rules are on the Mandalay Bay Convention Center cost page.

Installation & dismantle labor
$130–$163 per hour, straight time Official
Drayage (material handling)
$128 per 100 lb, round trip, 200 lb minimum Official

How Mandalay Bay Convention Center compares

Published rates at the 28 US venues that publish their own.

Installation labor$130–$163/hr · 11th lowest of 28 venues
$64$369
Drayage$128 per 100 lb · 5th lowest of 28 venues
$65$424
Questions

Black Hat USA 2027 booth cost questions

How much does a booth at Black Hat USA 2027 cost?

Plan on $16.7k – $40.1k for a 10×10 rental booth and $42.3k – $86.8k for a 10×20 custom or hybrid booth. A 20×20 island runs $69.4k – $144k. Totals include the exhibit, drayage, installation and dismantle labor, electrical, round-trip freight, floor space, travel for three people, lead retrieval and a 10% contingency.

How much is drayage at Black Hat USA 2027?

Drayage at Mandalay Bay Convention Center runs $128 per 100 lb, round trip, with a 200 lb minimum. A 10×20 custom booth ships about 1,800 lb, so drayage comes to about $2.3k – $2.3k. Your show's exhibitor kit has the exact rate.

When should I order show services for Black Hat USA 2027?

Black Hat USA 2027 opens Jul 31 – Aug 5. Most exhibitor kits close the lower prices for labor, electrical and advance-warehouse freight three to four weeks before move-in, which for Black Hat USA 2027 is around July 3, 2027 to July 10, 2027. Ordering after the deadline usually costs 20–50% more. The show's exhibitor kit has the exact dates.

Are these Purple Exhibits prices?

No. These are typical market costs, worked out from published venue and show rates and industry price benchmarks. They are not Purple Exhibits prices. They include floor space, drayage, union labor, electrical and travel, which are paid to the show and its contractors, not to the booth builder. For Purple Exhibits' own price on your Black Hat USA 2027 booth, ask for a quote.

More booth cost pages

Numbers updated October 2026 from published exhibitor kits and price lists. Rates are set per show, so your exhibitor kit has the final prices.

Free · No obligation · 24-hour turnaround

Want Purple's price for Black Hat USA 2027?

The numbers on this page are market estimates. Send us your booth size and we'll quote our own price, line by line, within 24 hours.

×

Is a Custom Exhibit Right for me?

Let’s get right on that answer for you: