NAMM Show 2027 booth cost estimate
NAMM Show 2027 runs Jan 26–30, 2027 at Anaheim Convention Center. Exhibiting there with a 10×20 custom or hybrid booth typically costs $42.4k – $93.1k all-in, and with a 20×20 island $69.7k – $157k, based on Anaheim Convention Center's published rates. These are market estimates, not Purple Exhibits prices.
- DatesJan 26–30, 2027
- VenueAnaheim Convention Center
- Labor$120–$200/hr
- Drayage$130–$385 per 100 lb
Photo: Carol M. Highsmith, Library of Congress, public domain
What exhibiting at NAMM Show 2027 costs
Totals include the exhibit, drayage, installation and dismantle labor, electrical, round-trip freight, floor space, travel for three people, lead retrieval and a 10% contingency.
| Booth size | Rental exhibit | Custom or hybrid | Open in calculator |
|---|---|---|---|
| 10×10 inline | $16.7k – $42.3k | $27.2k – $57.9k | Adjust |
| 10×20 inline | $28.8k – $68.2k | $42.4k – $93.1k | Adjust |
| 20×20 island | $46.5k – $111k | $69.7k – $157k | Adjust |
| 20×30 island | $68.1k – $161k | $101k – $228k | Adjust |
These are typical market costs, worked out from published venue and show rates and industry price benchmarks. They are not Purple Exhibits prices. They cover everything it takes to exhibit, and much of the total is paid to the show organizer, its contractors, airlines and hotels: floor space, drayage, union labor, electrical and travel. In a 10×20 custom or hybrid budget, the exhibit itself is about $21.6k – $43.2k. For Purple Exhibits' own price on your booth, ask for a quote.
Planning for NAMM Show 2027
NAMM Show 2027 (music products) runs 5 days, Jan 26–30, 2027, at Anaheim Convention Center.
- Last edition
- 60,000+ attendees and 1,650+ exhibitors representing 5,400+ brands (2026)
Source: musicincmag.com
From the NAMM Show exhibitor kit
- General contractor
- Freeman Official
- Move-in
- Targeted move-in Jan 22–27, 2027 Official
- Advance warehouse
- Freeman warehouse from Dec 18, 2026; late charge after Jan 15, 2027; discount orders by Dec 28, 2026 Official
- Exhibit hours
- Jan 28–29, 10 AM–6 PM; Jan 30, 10 AM–5 PM Official
Dates and travel
- Discount deadlines. The exhibitor-kit dates are listed above. Ordering labor, electrical and freight after the discount deadline usually costs 20–50% more.
- Hotel nights. 5 exhibit days plus a day each for move-in and move-out is about 7 nights per person. The estimate budgets $1,500–$3,000 per traveler.
- Also in Anaheim around the same dates: Premiere Anaheim (Feb 7–8, 2027), MD&M West (Feb 9–11, 2027). Book hotels early when large events overlap.
Budgeting for a booth at NAMM Show 2027
The NAMM Show is the music products industry's main event, covering instruments, pro audio, live sound and music technology. Attendees are dealers, distributors, artists and audio professionals.
- Live sound demos need sound-isolated spaces and attention to the show's volume rules. Plan booth layout around them.
- Instruments and audio gear are high value. Budget for secure storage and overnight security if you bring premium inventory.
- Anaheim is in California, where labor rates and rules differ from Las Vegas. Check the exhibitor kit before planning self-setup.
Biggest lines in a 10×20 custom or hybrid budget
- Exhibit
- $21.6k – $43.2k Industry guide
- Floor space
- $4.8k – $13k Industry guide
- Travel & staffing
- $4.5k – $9k Industry guide
- Drayage (material handling)
- $2.3k – $6.9k Official
Every line with its source, for 10×20 and 20×20 booths: Anaheim Convention Center booth costs · see the full breakdown in the calculator
Show services at Anaheim Convention Center
The rates this estimate uses. Electrical, internet, sales tax and the venue's work rules are on the Anaheim Convention Center cost page.
- Installation & dismantle labor
- $120–$200 per hour, straight time Official
- Drayage (material handling)
- $130–$385 per 100 lb, round trip, 200 lb minimum Official
How Anaheim Convention Center compares
Published rates at the 28 US venues that publish their own.
NAMM Show 2027 booth cost questions
How much does a booth at NAMM Show 2027 cost?
Plan on $16.7k – $42.3k for a 10×10 rental booth and $42.4k – $93.1k for a 10×20 custom or hybrid booth. A 20×20 island runs $69.7k – $157k. Totals include the exhibit, drayage, installation and dismantle labor, electrical, round-trip freight, floor space, travel for three people, lead retrieval and a 10% contingency.
How much is drayage at NAMM Show 2027?
Drayage at Anaheim Convention Center runs $130–$385 per 100 lb, round trip, with a 200 lb minimum. A 10×20 custom booth ships about 1,800 lb, so drayage comes to about $2.3k – $6.9k. Your show's exhibitor kit has the exact rate.
When should I order show services for NAMM Show 2027?
NAMM Show 2027 opens Jan 26–30. Most exhibitor kits close the lower prices for labor, electrical and advance-warehouse freight three to four weeks before move-in, which for NAMM Show 2027 is around December 29, 2026 to January 5, 2027. Ordering after the deadline usually costs 20–50% more. The show's exhibitor kit has the exact dates.
Are these Purple Exhibits prices?
No. These are typical market costs, worked out from published venue and show rates and industry price benchmarks. They are not Purple Exhibits prices. They include floor space, drayage, union labor, electrical and travel, which are paid to the show and its contractors, not to the booth builder. For Purple Exhibits' own price on your NAMM Show 2027 booth, ask for a quote.
More booth cost pages
- All booth costs at Anaheim Convention Center
- Anaheim Convention Center exhibitor guide
- Natural Products Expo West 2027 booth cost
- MD&M West 2027 booth cost
- National Restaurant Association Show 2027 booth cost
- PACK EXPO Las Vegas 2027 booth cost
- NRF Big Show 2027 booth cost
- Black Hat USA 2027 booth cost
- Drayage and labor rates by venue
- Booth cost calculator: all 2,300 US shows
Numbers updated October 2026 from published exhibitor kits and price lists. Rates are set per show, so your exhibitor kit has the final prices.
Want Purple's price for NAMM Show 2027?
The numbers on this page are market estimates. Send us your booth size and we'll quote our own price, line by line, within 24 hours.
