SHOT Show 2027 booth cost estimate
SHOT Show 2027 runs Jan 19–22, 2027 at The Venetian Expo & Caesars Forum, Las Vegas, NV. Exhibiting there with a 10×20 custom or hybrid booth typically costs $48.7k – $85.1k all-in, and with a 20×20 island $82.2k – $140k, based on Venetian Expo (Venetian Convention & Expo Center)'s published rates. These are market estimates, not Purple Exhibits prices.
- DatesJan 19–22, 2027
- VenueThe Venetian Expo & Caesars Forum, Las Vegas, NV
- Labor$172–$216/hr
- Drayage$202 per 100 lb
Photo: Carol M. Highsmith, Library of Congress, public domain
What exhibiting at SHOT Show 2027 costs
Totals include the exhibit, drayage, installation and dismantle labor, electrical, round-trip freight, floor space, travel for three people, lead retrieval and a 10% contingency.
| Booth size | Rental exhibit | Custom or hybrid | Open in calculator |
|---|---|---|---|
| 10×10 inline | $19.7k – $38.8k | $30.4k – $53.8k | Adjust |
| 10×20 inline | $34.4k – $61.2k | $48.7k – $85.1k | Adjust |
| 20×20 island | $57.6k – $97k | $82.2k – $140k | Adjust |
| 20×30 island | $84.7k – $140k | $120k – $203k | Adjust |
These are typical market costs, worked out from published venue and show rates and industry price benchmarks. They are not Purple Exhibits prices. They cover everything it takes to exhibit, and much of the total is paid to the show organizer, its contractors, airlines and hotels: floor space, drayage, union labor, electrical and travel. In a 10×20 custom or hybrid budget, the exhibit itself is about $21.6k – $43.2k. For Purple Exhibits' own price on your booth, ask for a quote.
Planning for SHOT Show 2027
SHOT Show 2027 (firearms / outdoor) runs 4 days, Jan 19–22, 2027, at The Venetian Expo & Caesars Forum.
- Last edition
- 53,000+ industry professionals and 2,744 exhibitors on 834,500+ net sq ft (2026)
Source: shotshow.org
From the SHOT Show exhibitor kit
- General contractor
- Freeman Official
- Booth space
- $43 per sq ft; corners $1,000 each (2027) Official
- Advance warehouse
- Freeman warehouse receives Dec 14, 2026 – Jan 8, 2027 Official
- Exhibit hours
- Jan 19–21, 8:30 AM–5:30 PM; Jan 22, 8:30 AM–4 PM Official
The SHOT Show is the firearms, hunting, outdoor and law enforcement industry's trade show, run by NSSF. Exhibitors range from firearm and ammunition makers to optics, apparel and outdoor-gear brands, and attendance is limited to industry professionals.
What drives the cost at SHOT Show 2027
- The show has strict rules for displaying firearms and related products. Read the exhibitor manual before designing displays.
- Product-heavy booths with gun safes, cases and display walls add weight, so drayage can climb quickly.
- The Venetian Expo and Caesars Forum have their own labor rules. Check them before planning self-setup.
Dates and travel
- Discount deadlines. The exhibitor-kit dates are listed above. Ordering labor, electrical and freight after the discount deadline usually costs 20–50% more.
- Hotel nights. 4 exhibit days plus a day each for move-in and move-out is about 6 nights per person. The estimate budgets $1,500–$3,000 per traveler.
Where the money goes
Each line links to the document the number comes from. Official means published by the venue or show.
10×20 custom or hybrid
| Exhibit10×20 custom / hybrid: structure, graphics, flooring, lighting, AV, design | $21.6k – $43.2k | Industry guide |
|---|---|---|
| Drayage (material handling)1,800 lb at $202 per 100 lb | $3.6k | Official |
| Installation & dismantle16–28 crew hours at $172–$216/hr | $2.8k – $6k | Official |
| Electrical2–3 500-watt outlets at $99–$160 each | $198 – $480 | Industry guide |
| Freight shippingRound trip, cross-country | $2.7k – $5.7k | Estimate |
| Lead retrievalBadge-scanning app license or device | $299 – $705 | Official |
| Floor space200 sq ft at $43/sq ft | $8.6k | Official |
| Travel & staffing3 people | $4.5k – $9k | Industry guide |
| Contingency (10%)Change orders, rush fees, surprises | $4.4k – $7.7k | Industry guide |
| Total | $48.7k – $85.1k | |
20×20 custom or hybrid island
| Exhibit20×20 custom / hybrid: structure, graphics, flooring, lighting, AV, design | $36k – $72k | Industry guide |
|---|---|---|
| Drayage (material handling)3,600 lb at $202 per 100 lb | $7.3k | Official |
| Installation & dismantle32–56 crew hours at $172–$216/hr | $5.5k – $12.1k | Official |
| Electrical2–4 20-amp drops at $173–$350 each | $346 – $1.4k | Industry guide |
| Freight shippingRound trip, cross-country | $3.6k – $7.8k | Estimate |
| Lead retrievalBadge-scanning app license or device | $299 – $705 | Official |
| Floor space400 sq ft at $43/sq ft | $17.2k | Official |
| Travel & staffing3 people | $4.5k – $9k | Industry guide |
| Contingency (10%)Change orders, rush fees, surprises | $7.5k – $12.7k | Industry guide |
| Total | $82.2k – $140k | |
Show services at Venetian Expo (Venetian Convention & Expo Center)
The rates this estimate uses. Electrical, internet, sales tax and the venue's work rules are on the Venetian Expo (Venetian Convention & Expo Center) cost page.
- Installation & dismantle labor
- $172–$216 per hour, straight time Official
- Drayage (material handling)
- $202 per 100 lb, round trip, 200 lb minimum Official
- Floor space
- Published 2027 booth space price: $43 per sq ft. Official
How Venetian Expo (Venetian Convention & Expo Center) compares
Published rates at the 28 US venues that publish their own.
SHOT Show 2027 booth cost questions
How much does a booth at SHOT Show 2027 cost?
Plan on $19.7k – $38.8k for a 10×10 rental booth and $48.7k – $85.1k for a 10×20 custom or hybrid booth. A 20×20 island runs $82.2k – $140k. Totals include the exhibit, drayage, installation and dismantle labor, electrical, round-trip freight, floor space, travel for three people, lead retrieval and a 10% contingency.
How much is drayage at SHOT Show 2027?
Drayage at Venetian Expo (Venetian Convention & Expo Center) runs $202 per 100 lb, round trip, with a 200 lb minimum. A 10×20 custom booth ships about 1,800 lb, so drayage comes to about $3.6k – $3.6k. Your show's exhibitor kit has the exact rate.
When should I order show services for SHOT Show 2027?
SHOT Show 2027 opens Jan 19–22. Most exhibitor kits close the lower prices for labor, electrical and advance-warehouse freight three to four weeks before move-in, which for SHOT Show 2027 is around December 22, 2026 to December 29, 2026. Ordering after the deadline usually costs 20–50% more. The show's exhibitor kit has the exact dates.
Are these Purple Exhibits prices?
No. These are typical market costs, worked out from published venue and show rates and industry price benchmarks. They are not Purple Exhibits prices. They include floor space, drayage, union labor, electrical and travel, which are paid to the show and its contractors, not to the booth builder. For Purple Exhibits' own price on your SHOT Show 2027 booth, ask for a quote.
More booth cost pages
- All booth costs at Venetian Expo (Venetian Convention & Expo Center)
- Venetian Expo (Venetian Convention & Expo Center) exhibitor guide
- AAPEX 2026 booth cost
- ISC West 2027 booth cost
- JCK Las Vegas 2027 booth cost
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- MAGIC Las Vegas 2027 booth cost
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- Trade show booth costs in Las Vegas
- Drayage and labor rates by venue
- Booth cost calculator: all 2,300 US shows
Numbers updated October 2026 from published exhibitor kits and price lists. Rates are set per show, so your exhibitor kit has the final prices.
Want Purple's price for SHOT Show 2027?
The numbers on this page are market estimates. Send us your booth size and we'll quote our own price, line by line, within 24 hours.
