Independent market estimate · not a Purple Exhibits price

IBS 2027 booth cost estimate

IBS 2027 runs Feb 2–4, 2027 at Las Vegas Convention Center. Exhibiting there with a 10×20 custom or hybrid booth typically costs $47.5k – $88.7k all-in, and with a 20×20 island $79.9k – $147k, based on Las Vegas Convention Center's published rates. These are market estimates, not Purple Exhibits prices.

  • DatesFeb 2–4, 2027
  • VenueLas Vegas Convention Center
  • ContractorFreeman
  • Labor$97–$185/hr
  • Drayage$71–$210 per 100 lb
Las Vegas Convention Center
Typical market cost to exhibit · 10×20 custom or hybrid$47.5k – $88.7kIncludes floor space, travel and show fees. Not a Purple Exhibits price.
Budget by size

What exhibiting at IBS 2027 costs

Totals include the exhibit, drayage, installation and dismantle labor, electrical, round-trip freight, floor space, travel for three people, lead retrieval and a 10% contingency.

Typical all-in cost to exhibit$47.5k – $88.7kMarket estimate, not a Purple Exhibits price
IBS 2027: typical all-in cost to exhibit, by booth size and exhibit type (market estimates)
Booth sizeRental exhibitCustom or hybridOpen in calculator
10×10 inline$19.5k – $40.7k$29.8k – $55.6kAdjust
10×20 inline$34.4k – $65.1k$47.5k – $88.7kAdjust
20×20 island$57.6k – $105k$79.9k – $147kAdjust
20×30 island$84.8k – $151k$116k – $214kAdjust
What these numbers are

These are typical market costs, worked out from published venue and show rates and industry price benchmarks. They are not Purple Exhibits prices. They cover everything it takes to exhibit, and much of the total is paid to the show organizer, its contractors, airlines and hotels: floor space, drayage, union labor, electrical and travel. In a 10×20 custom or hybrid budget, the exhibit itself is about $21.6k – $43.2k. For Purple Exhibits' own price on your booth, ask for a quote.

Show at a glance

Planning for IBS 2027

IBS 2027 (home building) runs 3 days, Feb 2–4, 2027, at Las Vegas Convention Center. The general service contractor is Freeman, which sets drayage, labor and electrical prices in its exhibitor kit.

Last edition
Nearly 75,000 of the 117,000 Design & Construction Week registrants, with 2,250 exhibitors across KBIS and IBS (2026)

Source: contractormag.com

The International Builders' Show is the home building industry's largest event, run by the National Association of Home Builders alongside KBIS. Exhibitors include building products, materials, tools and technology companies, and attendees are builders, remodelers, developers and architects.

What drives the cost at IBS 2027

  • Building materials and product samples are heavy, so drayage can be a large share of the budget. Show cut samples and digital specs instead of full assemblies where you can.
  • Outdoor and large indoor exhibits with equipment can need special handling and forklift time, which is billed on top of standard drayage.
  • Co-location with KBIS means hotels fill fast. Book early, especially near the convention center.

Dates and travel

  • Discount deadlines. Most exhibitor kits close the lower prices for labor, electrical and advance-warehouse freight three to four weeks before move-in. For IBS 2027 that means around January 5, 2027 to January 12, 2027. Your kit has the exact dates.
  • Hotel nights. 3 exhibit days plus a day each for move-in and move-out is about 5 nights per person. The estimate budgets $1,500–$3,000 per traveler.
  • Also in Las Vegas around the same dates: World of Concrete (Jan 19–21, 2027), AVN Adult Entertainment Expo (Jan 20–23, 2027), Sports Licensing & Tailgate Show (Jan 20–22, 2027), Las Vegas Market (Jan 24–28, 2027), The NGA Show (Jan 31 – Feb 2, 2027). Book hotels early when large events overlap.
Line by line

Where the money goes

Each line links to the document the number comes from. Official means published by the venue or show.

10×20 custom or hybrid

Exhibit10×20 custom / hybrid: structure, graphics, flooring, lighting, AV, design$21.6k – $43.2kIndustry guide
Drayage (material handling)1,800 lb at $71–$210 per 100 lb$1.3k – $3.8kOfficial
Installation & dismantle16–28 crew hours at $97–$185/hr$1.6k – $5.2kOfficial
Electrical2–3 500-watt outlets at $99–$160 each$198 – $480Industry guide
Freight shippingRound trip, cross-country$2.7k – $5.7kEstimate
Lead retrievalBadge-scanning app license or device$299 – $705Official
Floor space200 sq ft at $55.5–$63/sq ft$11.1k – $12.6kOfficial
Travel & staffing3 people$4.5k – $9kIndustry guide
Contingency (10%)Change orders, rush fees, surprises$4.3k – $8.1kIndustry guide
Total$47.5k – $88.7k

20×20 custom or hybrid island

Exhibit20×20 custom / hybrid: structure, graphics, flooring, lighting, AV, design$36k – $72kIndustry guide
Drayage (material handling)3,600 lb at $71–$210 per 100 lb$2.6k – $7.6kOfficial
Installation & dismantle32–56 crew hours at $97–$185/hr$3.1k – $10.4kOfficial
Electrical2–4 20-amp drops at $173–$350 each$346 – $1.4kIndustry guide
Freight shippingRound trip, cross-country$3.6k – $7.8kEstimate
Lead retrievalBadge-scanning app license or device$299 – $705Official
Floor space400 sq ft at $55.5–$63/sq ft$22.2k – $25.2kOfficial
Travel & staffing3 people$4.5k – $9kIndustry guide
Contingency (10%)Change orders, rush fees, surprises$7.3k – $13.4kIndustry guide
Total$79.9k – $147k
Published rates

Show services at Las Vegas Convention Center

The rates this estimate uses. Electrical, internet, sales tax and the venue's work rules are on the Las Vegas Convention Center cost page.

Installation & dismantle labor
$97–$185 per hour, straight time Official
Drayage (material handling)
$71–$210 per 100 lb, round trip, 200 lb minimum Official
Floor space
NAHB member $55.50 / non-member $63.00 per sq ft (indoor, 100 sq ft minimum). Official

How Las Vegas Convention Center compares

Published rates at the 28 US venues that publish their own.

Installation labor$97–$185/hr · 7th lowest of 28 venues
$64$369
Drayage$71–$210 per 100 lb · 8th lowest of 28 venues
$65$424
Questions

IBS 2027 booth cost questions

How much does a booth at IBS 2027 cost?

Plan on $19.5k – $40.7k for a 10×10 rental booth and $47.5k – $88.7k for a 10×20 custom or hybrid booth. A 20×20 island runs $79.9k – $147k. Totals include the exhibit, drayage, installation and dismantle labor, electrical, round-trip freight, floor space, travel for three people, lead retrieval and a 10% contingency.

How much is drayage at IBS 2027?

Drayage at Las Vegas Convention Center runs $71–$210 per 100 lb, round trip, with a 200 lb minimum. A 10×20 custom booth ships about 1,800 lb, so drayage comes to about $1.3k – $3.8k. The show's general contractor is Freeman; the exact rate is in the exhibitor kit.

When should I order show services for IBS 2027?

IBS 2027 opens Feb 2–4. Most exhibitor kits close the lower prices for labor, electrical and advance-warehouse freight three to four weeks before move-in, which for IBS 2027 is around January 5, 2027 to January 12, 2027. Ordering after the deadline usually costs 20–50% more. The show's exhibitor kit has the exact dates.

Are these Purple Exhibits prices?

No. These are typical market costs, worked out from published venue and show rates and industry price benchmarks. They are not Purple Exhibits prices. They include floor space, drayage, union labor, electrical and travel, which are paid to the show and its contractors, not to the booth builder. For Purple Exhibits' own price on your IBS 2027 booth, ask for a quote.

More booth cost pages

Numbers updated October 2026 from published exhibitor kits and price lists. Rates are set per show, so your exhibitor kit has the final prices.

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