IPPE 2027 booth cost estimate
IPPE 2027 runs Jan 26–28, 2027 at Georgia World Congress Center, Atlanta, GA. Exhibiting there with a 10×20 custom or hybrid booth typically costs $41.5k – $80.5k all-in, and with a 20×20 island $67.4k – $131k, based on Georgia World Congress Center's published rates. These are market estimates, not Purple Exhibits prices.
- DatesJan 26–28, 2027
- VenueGeorgia World Congress Center, Atlanta, GA
- Labor$85–$179/hr
- Drayage$95–$175 per 100 lb
Photo: Carol M. Highsmith, Library of Congress, public domain
What exhibiting at IPPE 2027 costs
Totals include the exhibit, drayage, installation and dismantle labor, electrical, round-trip freight, floor space, travel for three people, lead retrieval and a 10% contingency.
| Booth size | Rental exhibit | Custom or hybrid | Open in calculator |
|---|---|---|---|
| 10×10 inline | $16.4k – $36.7k | $26.7k – $51.6k | Adjust |
| 10×20 inline | $28.3k – $57.2k | $41.5k – $80.5k | Adjust |
| 20×20 island | $45k – $88.9k | $67.4k – $131k | Adjust |
| 20×30 island | $65.8k – $127k | $97.5k – $189k | Adjust |
These are typical market costs, worked out from published venue and show rates and industry price benchmarks. They are not Purple Exhibits prices. They cover everything it takes to exhibit, and much of the total is paid to the show organizer, its contractors, airlines and hotels: floor space, drayage, union labor, electrical and travel. In a 10×20 custom or hybrid budget, the exhibit itself is about $21.6k – $43.2k. For Purple Exhibits' own price on your booth, ask for a quote.
Planning for IPPE 2027
IPPE 2027 (poultry/meat/animal food processing) runs 3 days, Jan 26–28, 2027, at Georgia World Congress Center.
- Last edition
- 32,550 registered attendees and 1,375 exhibitors on 662,214 sq ft (2026)
Source: uspoultry.org
From the IPPE exhibitor kit
- General contractor
- GES Official
- Booth space
- $28 per sq ft through Sep 30, 2026, then $30; $2 member discount; corners $250 Official
- Move-in
- Targeted move-in Jan 20–25, 2027 Official
- Advance warehouse
- Receiving opens Dec 18, 2026; last day without surcharge Jan 8–15, 2027 by hall; GES discount deadline Jan 5, 2027 Official
- Exhibit hours
- Jan 26, 10 AM–5 PM; Jan 27, 9 AM–5 PM; Jan 28, 9 AM–3 PM Official
IPPE (International Production & Processing Expo) covers the poultry, egg, meat and animal food industries, with processing equipment, feed technology and plant services. Attendees are producers, processors and plant managers.
What drives the cost at IPPE 2027
- Processing equipment is heavy and can need special handling and rigging. Plan crate weights and move-in times carefully.
- Running equipment demos may need higher-amp power, water or compressed air. Each is a separate order.
- Atlanta's Georgia World Congress Center is a right-to-work venue, so labor costs less than at union venues.
Dates and travel
- Discount deadlines. The exhibitor-kit dates are listed above. Ordering labor, electrical and freight after the discount deadline usually costs 20–50% more.
- Hotel nights. 3 exhibit days plus a day each for move-in and move-out is about 5 nights per person. The estimate budgets $1,500–$3,000 per traveler.
- Also in Atlanta around the same dates: Winter Atlanta Market (Jan 12–17, 2027), Georgia RV & Camper Show (Jan 21–24, 2027), February Atlanta Apparel (Feb 2–5, 2027), Ultimate RV Show Atlanta (Feb 4–7, 2027). Book hotels early when large events overlap.
Where the money goes
Each line links to the document the number comes from. Official means published by the venue or show.
10×20 custom or hybrid
| Exhibit10×20 custom / hybrid: structure, graphics, flooring, lighting, AV, design | $21.6k – $43.2k | Industry guide |
|---|---|---|
| Drayage (material handling)1,800 lb at $95–$175 per 100 lb | $1.7k – $3.1k | Official |
| Installation & dismantle16–28 crew hours at $85–$179/hr | $1.4k – $5k | Official |
| Electrical2–3 500-watt outlets at $161 each (venue price list) | $323 – $484 | Official |
| Freight shippingRound trip, cross-country | $2.7k – $5.7k | Estimate |
| Lead retrievalBadge-scanning app license or device | $299 – $705 | Official |
| Floor space200 sq ft at $26–$30/sq ft | $5.2k – $6k | Official |
| Travel & staffing3 people | $4.5k – $9k | Industry guide |
| Contingency (10%)Change orders, rush fees, surprises | $3.8k – $7.3k | Industry guide |
| Total | $41.5k – $80.5k | |
20×20 custom or hybrid island
| Exhibit20×20 custom / hybrid: structure, graphics, flooring, lighting, AV, design | $36k – $72k | Industry guide |
|---|---|---|
| Drayage (material handling)3,600 lb at $95–$175 per 100 lb | $3.4k – $6.3k | Official |
| Installation & dismantle32–56 crew hours at $85–$179/hr | $2.7k – $10k | Official |
| Electrical2–4 20-amp drops at $173–$350 each | $346 – $1.4k | Industry guide |
| Freight shippingRound trip, cross-country | $3.6k – $7.8k | Estimate |
| Lead retrievalBadge-scanning app license or device | $299 – $705 | Official |
| Floor space400 sq ft at $26–$30/sq ft | $10.4k – $12k | Official |
| Travel & staffing3 people | $4.5k – $9k | Industry guide |
| Contingency (10%)Change orders, rush fees, surprises | $6.1k – $11.9k | Industry guide |
| Total | $67.4k – $131k | |
Show services at Georgia World Congress Center
The rates this estimate uses. Electrical, internet, sales tax and the venue's work rules are on the Georgia World Congress Center cost page.
- Installation & dismantle labor
- $85–$179 per hour, straight time Official
- Drayage (material handling)
- $95–$175 per 100 lb, round trip, 200 lb minimum Official
- Floor space
- Published 2027 booth space price: $26–$30 per sq ft. Official
How Georgia World Congress Center compares
Published rates at the 28 US venues that publish their own.
IPPE 2027 booth cost questions
How much does a booth at IPPE 2027 cost?
Plan on $16.4k – $36.7k for a 10×10 rental booth and $41.5k – $80.5k for a 10×20 custom or hybrid booth. A 20×20 island runs $67.4k – $131k. Totals include the exhibit, drayage, installation and dismantle labor, electrical, round-trip freight, floor space, travel for three people, lead retrieval and a 10% contingency.
How much is drayage at IPPE 2027?
Drayage at Georgia World Congress Center runs $95–$175 per 100 lb, round trip, with a 200 lb minimum. A 10×20 custom booth ships about 1,800 lb, so drayage comes to about $1.7k – $3.1k. Your show's exhibitor kit has the exact rate.
When should I order show services for IPPE 2027?
IPPE 2027 opens Jan 26–28. Most exhibitor kits close the lower prices for labor, electrical and advance-warehouse freight three to four weeks before move-in, which for IPPE 2027 is around December 29, 2026 to January 5, 2027. Ordering after the deadline usually costs 20–50% more. The show's exhibitor kit has the exact dates.
Are these Purple Exhibits prices?
No. These are typical market costs, worked out from published venue and show rates and industry price benchmarks. They are not Purple Exhibits prices. They include floor space, drayage, union labor, electrical and travel, which are paid to the show and its contractors, not to the booth builder. For Purple Exhibits' own price on your IPPE 2027 booth, ask for a quote.
More booth cost pages
- All booth costs at Georgia World Congress Center
- Georgia World Congress Center exhibitor guide
- DTECH 2027 booth cost
- National Restaurant Association Show 2027 booth cost
- AAPEX 2026 booth cost
- ISC West 2027 booth cost
- SHOT Show 2027 booth cost
- Drayage and labor rates by venue
- Booth cost calculator: all 2,300 US shows
Numbers updated October 2026 from published exhibitor kits and price lists. Rates are set per show, so your exhibitor kit has the final prices.
Want Purple's price for IPPE 2027?
The numbers on this page are market estimates. Send us your booth size and we'll quote our own price, line by line, within 24 hours.
