AFP 2027 · Budget & deadline sheet
November 7–10, 2027 · Walter E. Washington Convention Center, Washington, DC
November 7–10, 2027 · Walter E. Washington Convention Center, Washington, DC
Booth price tiers (all-in, 2026 ranges)
| Footprint | Rental with your graphics | Custom build |
|---|---|---|
| 10×20 inline | $7,500 – $15,000 | $15,000 – $45,000 |
| 10×30 inline | $12,000 – $22,000 | $25,000 – $65,000 |
| 20×20 island | $16,000 – $40,000 | $50,000 – $120,000 |
| 20×30+ island | $25,000 – $55,000 | $75,000 – $175,000 |
Includes design, structure, graphics, installation and dismantle. A custom-built booth runs roughly $100 to $250 per square foot depending on finish level. A rental of the same footprint usually lands at 35 to 50 percent of the purchase price for one show.
Billed by the show
- Booth space, paid to Association for Financial Professionals
- Drayage, or material handling, when it is not in the AFP space rate
- Electrical service, internet and rigging at the Walter E. Washington Convention Center
- Booth cleaning, and union labor where the Walter E. Washington Convention Center requires it
Published rates:
- Booth space, 10×20: $11,750 with 4 full passes, AFP 2026 price
- Booth space, 20×20: $21,750 with 8 full passes, AFP 2026 price
- Turnkey booth, 10×20: $25,500 organizer-built, AFP 2026 price
- Drayage: About $175 per cwt, 200 lb minimum, Purple planning rate for 2026–2027
Key dates
- Booth drawings due for designs outside IAEE guidelines: October 8, 2027
- Design sign-off with Purple: Late August 2027
- July 2027: Booth number and footprint confirmed; concept and treasury message agreed.
- Late August 2027: Design sign-off, so drawings for any custom design are ready well before AFP's date.
- October 8, 2027: AFP's deadline to email booth drawings for designs outside IAEE guidelines.
- September to early October 2027: Production in Fishkill, NY or Las Vegas, NV, graphics proofed, crates packed.
- Days before November 7, 2027: Freight delivered from the advance warehouse and booth installed; 2027 move-in days not confirmed yet.
- November 7–9, 2027: Exhibit hall open; early dismantling is not allowed before the hall closes Tuesday at 5:30 p.m.
Purple planning timeline; confirm official dates against your exhibitor kit.
Checklist
- Confirm booth number, size and whether you chose regular space or a turnkey
- Pick the one finance outcome the header will promise
- List demo stations, screens and the ERP or bank connections each needs
- Decide if a closed meeting area is needed for scheduled client meetings
- Send Purple brand files and approved product screenshots by late August 2027
- Approve drawings before AFP's October 8, 2027 date
- Order catering through the convention center's exclusive caterer
- Book staff for the Sunday evening session and both full hall days
No fee left off: every AFP cost is listed upfront, on paper. Questions or a fixed proposal: (800) 994-8030 · info@purpleexhibits.com · purpleexhibits.com/shows/afp/