software and cloud · Washington
AFP 2027Booth costs, dates and deadlines: the Washington exhibitor guide
Where the CFO's office shops: AFP 2027 booths in Washington
- Event dates
- November 7–10, 2027
- Exhibit hall
- November 7–9, 2027 (Sun 6–7:30 p.m., Mon 9 a.m.–5 p.m., Tue 9 a.m.–5:30 p.m.)
- Venue
- Walter E. Washington Convention Center, Washington
4.9 star client rating3,000+ exhibitors10,000+ booths builtSince 2015
Quick answers
AFP 2027 in 30 seconds
AFP 2027 is the annual Finance & Treasury Conference of the Association for Financial Professionals (AFP), the membership body for corporate treasury and finance staff. It runs November 7–10, 2027 at the Walter E. Washington Convention Center in Washington, DC, with the exhibit hall open November 7–9. AFP expected more than 7,000 treasury, payments and FP&A professionals at the 2026 edition in Las Vegas, per AFP. Banks, treasury management systems, payments networks and FP&A software firms exhibit on open space or in organizer-built turnkey booths. Sessions carry CPE credit and stay sales-free. Purple builds AFP inlines and 20-foot islands.
- When is AFP 2027?
- November 7–10, 2027, at Walter E. Washington Convention Center, Washington.
- When does the AFP exhibit hall open?
- November 7–9, 2027, Sun 6–7:30 p.m., Mon 9 a.m.–5 p.m., Tue 9 a.m.–5:30 p.m.
- How big is AFP?
- 7,000+ expected attendees, 200+ exhibitors (2026 edition).
- What does booth space cost at AFP?
- $11,750 with 4 full passes, AFP 2026 price, paid to the organizer.
- How much is a 10×20 booth at AFP, all-in?
- $7,500 – $15,000 for a Purple rental in Washington: design, graphics, lighting, install and dismantle. Space and show services are billed separately by AFP.
- At AFP, what is the next exhibitor deadline?
- Booth drawings due for designs outside IAEE guidelines: October 8, 2027.
Official AFP 2027 links: AFP 2027 floor planAFP 2027 exhibitor listAFP 2027 booth space
Fintech & payments · Washington · 2027
7,000+
treasury, payments and FP&A professionals expected at AFP 2026, per AFP source
The lookWashington, DC 2027
Cash, counted. Capital in November.
AFP 2027 brings treasurers, controllers and FP&A leads to the Walter E. Washington Convention Center November 7–10. The hall opens Sunday evening, and more than 7,000 finance professionals were expected at the 2026 edition.
Everything about AFP 2027 in one place
AFP 2027 fact sheet
| Official name | AFP 2027, the Association for Financial Professionals' annual Finance & Treasury Conference |
|---|---|
| Event dates | November 7–10, 2027 |
| Exhibit hall dates | November 7–9, 2027 (Sun 6–7:30 p.m., Mon 9 a.m.–5 p.m., Tue 9 a.m.–5:30 p.m.) source |
| Venue | Walter E. Washington Convention Center 801 Allen Y. Lew Place NW, Washington, DC 20001 |
| Organizer | Association for Financial Professionals (AFP) |
| Size (2026) | 7,000+ expected attendees · 200+ exhibitors source |
| Who attends | Treasurers, controllers, CFOs, FP&A and payments managers, analysts, banking partners and consultants |
| Booth space | $11,750 with 4 full passes, AFP 2026 price source |
| Next deadline | Booth drawings due for designs outside IAEE guidelines: October 8, 2027 source |
| Nearest airport | Ronald Reagan Washington National Airport (DCA) About 20 minutes; Dulles about 35 to 40, per Purple's venue guide |
| Hotels | AFP's 2027 hotel block: not confirmed yet |
| Official website | conference.financialprofessionals.org |
Official AFP resources
AFP 2027 calendar
AFP 2027 dates and deadlines
The dates the organizer has published, in order, each linked to the page that states it. We highlight the next one.
01 Purple at AFP 2027
Where the CFO's office shops: AFP 2027 booths in Washington
Treasurers and controllers walk the AFP hall comparing cash, payments and FP&A tools between sales-free sessions, so your booth answers one finance problem fast and seats the follow-up. In Washington the hall opens Sunday evening, and we file the drawings AFP wants by October 8, 2027.
- Nov 7–10, 2027 · Washington
- 7,000+ expected at AFP 2026
- Hall opens Sunday evening
What makes AFP different, and how we build for it
AFP is the annual meeting of the people who run corporate cash: treasury, payments, FP&A and corporate finance staff from the office of the CFO, more than 7,000 of them expected at AFP 2026 in Las Vegas.Many hold the CTP or FPAC credential and come to earn CPE credits in sales-free sessions, then walk the exhibit hall between them. In 2027 the Association for Financial Professionals brings the conference to the Walter E. Washington Convention Center, with the hall open Sunday evening and two full days after. Banks, treasury management systems, payments networks and FP&A software sit side by side, so a booth has to name one finance outcome a treasurer recognizes and have a seat ready for the second question.
A clear line on cash visibility, liquidity or bank connectivity, a screen showing their own kind of bank file, and a table to sketch the rollout with your specialist.
A short walkthrough of close, forecast or invoice-to-pay steps, proof of how it fits their ERP, and printed or emailed detail for the budget memo after the conference.
A host who knows the meeting list, a quiet seat away from the aisle, and a booth that signals your firm's scale without shouting.
Your team in Washington
How Purple runs AFP 2027 in Washington
For AFP, the Fishkill, NY shop that serves our East Coast shows produces the booth and its graphics. Crates ship to the general contractor's warehouse under your booth number, since the convention center keeps no exhibit storage. A Purple project manager runs the floor with the Teamsters and IBEW labor the building requires, has the booth lit for Sunday's 6 p.m. opening, and holds strike until Tuesday's close.
New at AFP 2027
- AFP moves to Washington, DC
After Las Vegas in 2026, AFP 2027 takes the exhibit hall, meals and sessions to the Walter E. Washington Convention Center. Freight, labor and catering follow that building's rules, so last year's Mandalay Bay plan does not carry over. source
Inside AFP 2027
Rules that shape your AFP booth
AFP limits island booths to 20 feet with no exceptions and allows hanging signs only over islands, 20 feet from the top of the sign to the floor. We engineer structure and sign to that ceiling from the first drawing.
Designs outside the IAEE guidelines go to AFP by Friday, October 8, 2027 for building and fire-marshal approval, with no refund if a booth is refused. We send complete drawings and any extra documents well ahead of that date.
Anything served or handed out in a booth, including bottled water and liquor given in a raffle, must be bought from the convention center's exclusive caterer. We size counters and power for catered service and place the order on time.
AFP bans working the aisles, signs outside your space, balloons, loud noises and taking payments or signing contracts in the hall. We give your team a booth that pulls people in, with a meeting seat for the deal talk.
Exhibitors using an exhibitor-appointed contractor file an online EAC form and a certificate naming AFP, its official service contractor and the convention center as additional insured. We file both for you.
Programs worth planning for
Organizer-built templated booths finished with your graphics, sold at 10×10, 10×20 and 20×20 with conference passes; the 2026 prices ran from $17,500 to $52,000.
AFP is a registered CPE sponsor, and many attendees hold or pursue the CTP and FPAC credentials, which is why the sessions are sales-free and visitors reach the hall between them.
A separate AFP gathering for senior treasury leaders at the Fairmont Chicago on May 25–26, 2027, useful for teams that also sponsor at the executive level.
AFP is the treasury and corporate-finance conference of the year; choose it over Smarter Faster Payments when your buyer is a corporate treasurer or controller rather than a bank payments operations team. Compare AFP with the other software and cloud shows we build for →
Who exhibits at AFP 2026
Companies in AFP's 2026 exhibitor listing, 200+ in all. See the full list
- ACI Worldwide
- Agicap
- Alkami
- AvidXchange
- BILL
- BlackRock
- Bloomberg
- Bottomline
- Citi
- Computershare
- Convera
- Deloitte
- Finastra
- Fiserv
- HSBC
- J.P. Morgan
- Kyriba
- Trovata
- Visa
- Wells Fargo
software and cloud at AFP
The industry behind AFP, in pictures
02 Booths & pricing for AFP 2027
What does a booth at AFP 2027 cost?
AFP sells open exhibit space from 10×10 to 40×40, plus organizer-built turnkey booths at 10×10, 10×20 and 20×20 (2026 price list). We recommend a 10×20 or 10×30 inline with a demo counter for a first AFP, and a 20×20 island with a closed meeting area for banks and platforms holding scheduled treasury meetings.
One treasury outcome across the back wall, a counter with a screen for the cash-position demo, and two stools where an assistant treasurer can sit with your specialist.
Above: data-pixel, a Purple inline booth
See 10×20 rental booths →
Three bays for three buyers: a treasury dashboard on one side, an AP or FP&A demo in the middle, and a small seated nook for bankers and consultants at the far end.
Shown: a Purple inline booth for Easy Shopper
See 10×30 rental booths →
An island with a hanging sign within AFP's 20-foot limit, two demo counters facing the main aisles and a screened table for the CFO conversation.
Pictured: Amazon Prime Video, a Purple large-format exhibit
See 20×20 rental booths →
A short-talk theater for product briefings, several product stations, a closed meeting room for scheduled bank and client meetings, and storage for literature and laptops.
Shown: Apartment List, a Purple island exhibit
See 20×30 rental booths →In Purple's AFP price
- Booth design with a 3D rendering, revised until it is right
- The structure, printed graphics, counters and storage your AFP plan specifies
- Lighting and power distribution inside your AFP booth
- Installation and dismantle at the Walter E. Washington Convention Center, with our project manager on the floor
- Each service order and deadline in the AFP exhibitor kit, tracked for you
What AFP and its contractor bill
- Booth space, paid to Association for Financial Professionals
- Drayage, or material handling, when it is not in the AFP space rate
- Electrical service, internet and rigging at the Walter E. Washington Convention Center
- Booth cleaning, and union labor where the Walter E. Washington Convention Center requires it
Rates to plan with for AFP:
- Booth space, 10×20 $11,750 with 4 full passes, AFP 2026 price source
- Booth space, 20×20 $21,750 with 8 full passes, AFP 2026 price source
- Turnkey booth, 10×20 $25,500 organizer-built, AFP 2026 price source
- Drayage About $175 per cwt, 200 lb minimum, Purple planning rate for 2026–2027 source
We put an estimate for each line on your proposal; the total is on paper before you sign.
Each price is an all-in 2026 rental range for design, structure, graphics, installation and dismantle; we quote custom builds project by project. For an exact AFP figure, try the booth cost calculator; the 2026 booth cost guide has the ranges.
Send us your booth size for AFP and what the space needs to do. You hear back within one business day, and a rendering with a fixed AFP proposal usually follows within a week. No charge.
The booth we would build for AFP 2027
The treasurer's consult island under the 20-foot cap
AFP visitors come down to the hall between sales-free CPE sessions with one cash or close problem in mind, and AFP caps islands at 20 feet with hanging signs over islands only. So the play is a low, readable island that names one finance outcome on the header and keeps a closed corner for the slower treasury conversation.
Outcome header
One finance result in large type, such as daily cash visibility across banks, with the number your product moves underneath, hung inside AFP's 20-foot limit.
Bank-file counter
A counter facing the main aisle with a screen that loads a sample bank statement file and builds the cash position from it.
Committee corner
A screened table for four where a treasurer, a controller and your banking lead can sketch the rollout together.
Reception edge
Open standing space at the aisle for the Sunday evening hour, with warm light and room for a drink from the center's caterer.
The demo
Load a sample multi-bank statement file and show the morning cash position, the forecast variance and one exception in under three minutes, so a treasurer can get back upstairs before the next CPE session starts.
The meetings
AFP's 2027 rules keep exhibitor events out of official conference hours, with evening events allowed from 5:15 p.m. Monday and 5:45 p.m. Tuesday. Daytime client meetings therefore belong inside the booth, at a screened table booked ahead from your client list.
See every bank balance before 9 a.m.
Your team walks into a lit, stocked AFP booth. You just show up.
03 Built by Purple
AFP 2027 booths that win the treasurer's follow-up
Case study · SpecialtyRx
SpecialtyRx at a healthcare trade show
Different buyer, same floor problem: SpecialtyRx needed a healthcare island people could spot from far across the hall, and an AFP island has to stand out the same way among rows of global banks.
Read the SpecialtyRx case study All case studies →“If you’re looking for a trade show booth expert who shows up and gets the job done right, Purple Exhibits is the real deal.”
Magdalena Kulisz, Service Manager, Miss Immigrant USA · what other clients say
Trusted by exhibitors including
04 Designing for treasury, payments, banking and FP&A software and service providers at AFP
Designing an AFP booth for treasury and FP&A buyers
1Lead with a finance outcome
AFP visitors carry a problem from their own close or cash cycle: daily positions, bank fees, fraud on payments, forecast accuracy. We put one of those outcomes in large type on the header, with the number your product moves underneath, so a treasurer can tell from the aisle whether to stop.
2Design for the Sunday reception
The AFP 2027 hall opens Sunday, November 7 for a 90-minute evening session, then runs two full days. We light the booth for evening traffic, plan open counters where guests can stand with a drink, and keep demo screens ready the moment the doors open.
3Seat the second conversation
Treasury buys slowly and in committees. A visitor who likes the demo wants to sit, compare notes and book a follow-up with your banker or solutions lead. We build a table or a closed corner into every footprint above 10×20 and keep it out of the walkway.
4Stay inside AFP's display rules
AFP limits islands to 20 feet, allows hanging signs only over islands, keeps standard drape black and asks for drawings on any custom design outside IAEE guidelines by October 8, 2027. We draw to those limits from the first sketch, so nothing is cut down at approval.
Concept rendering
Every AFP proposal includes a rendering like this
Layout, graphics, lighting and product positions are all in the 3D view, revised until right, before a single panel is cut for AFP. Shown: a Purple concept for Withsystem.
Start my AFP conceptFloor at a glance
Where you could be at AFP 2027
AFP's 2027 rules place the exhibit hall, meals and sessions at the Walter E. Washington Convention Center. The hall AFP will use is not confirmed yet; here is how the building works, from Purple's venue guide.
Halls A, B and C
Three halls joined end to end, 473,000 square feet in all; B is the biggest of the three.
Our advice Large shows here sit in the A to C run, so we ask for your dock assignment by hall as soon as AFP publishes the floor plan.
Halls D and E
The two smaller halls round out the building's exhibit space and tend to hold mid-size events or overflow registration.
Our advice If AFP uses them for registration, the Sunday evening traffic enters past them, which is worth knowing when choosing a booth location.
Meeting level and ballroom
Breakout rooms and a large ballroom above the exhibit floor, where AFP runs its sessions and meals.
Our advice AFP's sessions run upstairs, so attendees come down to the hall between them; a booth near the escalator landings meets them first.
05 Walter E. Washington Convention Center · Washington
AFP 2027 freight, labor and Walter E. Washington Convention Center rules
AFP 2027 runs at the Walter E. Washington Convention Center, whose Halls A to C form 473,000 contiguous square feet out of 703,000 in total, per Purple's venue guide. Only a small inline put up with hand tools escapes union labor here; islands, power and every rigged sign go through Teamsters and IBEW crews ordered from the official contractor, and we budget drayage at roughly $175 a hundredweight (200 pounds minimum) for this building. AFP routes every shipment to the general contractor's warehouse, as the venue has no exhibit storage. We file the EAC form and certificate of insurance and send crates to that warehouse under your booth number; on site, your Purple project manager directs the union labor AFP's contractor supplies. The Marriott Marquis connects to the center underground, and the Mt. Vernon Square Metro stop is at the front door.
What Purple handles
- AFP drawing submission for designs outside IAEE guidelines
- EAC form and certificate of insurance naming AFP, its contractor and the convention center
- Hanging-sign engineering inside the 20-foot island limit
- Freight to the general contractor's warehouse with booth labels
- A Purple project manager in Washington from install to dismantle
Your AFP timeline, from move-in back
Booth drawings due for designs outside IAEE guidelines: October 8, 2027. Late drawings can delay building and fire-marshal approval, and AFP gives no refund if a booth is not approved, so we need design sign-off by late August 2027.
For AFP, we need design sign-off by late August 2027.
- July 2027Booth number and footprint confirmed; concept and treasury message agreed.
- Late August 2027Design sign-off, so drawings for any custom design are ready well before AFP's date.
- October 8, 2027AFP's deadline to email booth drawings for designs outside IAEE guidelines.
- September to early October 2027Production in Fishkill, NY or Las Vegas, NV, graphics proofed, crates packed.
- Days before November 7, 2027Freight delivered from the advance warehouse and booth installed; 2027 move-in days not confirmed yet.
- November 7–9, 2027Exhibit hall open; early dismantling is not allowed before the hall closes Tuesday at 5:30 p.m.
Purple planning timeline. Official move-in, freight target and order deadlines for AFP come from your exhibitor kit and assigned schedule; we confirm them against your booth when you book.
Print the AFP budget & deadline sheetBefore you book AFP 2027
AFP 2027 exhibitor rules worth knowing before October
Drawings for any design outside the IAEE guidelines go to AFP by email by Friday, October 8, 2027, and AFP gives no refund if the building or fire marshal refuses a booth. source
Bottled water and popcorn count as catering at AFP: anything handed out in a booth must be bought from the convention center's exclusive caterer, so price hospitality from that menu. source
The hall's first session is a 90-minute Sunday evening, 6 to 7:30 p.m. on November 7, and early dismantling is not allowed before Tuesday's 5:30 p.m. close, so staff both ends of the show. source
Client dinners and receptions can start no earlier than 5:15 p.m. Monday or 5:45 p.m. Tuesday under AFP's 2027 rules, so book restaurant rooms for those times rather than for lunch. source
No one under 21 may enter AFP's exhibit hall, which rules out bringing interns or family members on booth badges. source
Who you meet on the floor
Many hold or pursue the CTP credential and come for CPE sessions on cash, liquidity and bank connectivity, then walk the hall between them.
FPAC holders and their teams compare close, forecasting and accounts payable tools ahead of the next budget cycle.
AFP lists them in its audience; payments managers look at fraud controls and payment methods for the corporate side.
Banks come to meet corporate clients they already serve; AFP's 2026 listing put Citi, J.P. Morgan, HSBC and Wells Fargo in the hall.
Travel to AFP 2027
Getting to AFP 2027: airport, hotels and parking
Fly in
Ronald Reagan Washington National Airport (DCA)
About 20 minutes; Dulles about 35 to 40, per Purple's venue guide
Stay
AFP's 2027 hotel block: not confirmed yet
Park
Mt. Vernon Square/7th St-Convention Center Metro station (Green and Yellow lines) at the front door.
Find the venue
Walter E. Washington Convention Center
801 Allen Y. Lew Place NW, Washington, DC 20001
Travel facts from purpleexhibits.com.
AFP by the numbers
AFP year by year
How AFP 2027 compares with other software and cloud shows
The software and cloud shows closest to AFP on the calendar, with the latest size each organizer has published. Each name other than AFP opens our exhibitor guide for that show.
| Show | Dates | City | Latest published size |
|---|---|---|---|
| Workday RisingWorkday | September 27–30, 2027 | San Diego, CA | 30,000+ in-person and digital attendees (2026) |
| DevLearnThe Learning Guild | October 4–8, 2027 | Las Vegas, NV | 175+ exhibitors (2026) |
| Shoptalk FallShoptalk | October 5–7, 2027 | Nashville, TN | 3,500+ attendees · 350+ exhibitors (2026) |
| PyTorch ConferenceThe Linux Foundation and PyTorch Foundation | October 6–7, 2027 | San Jose, CA | 3,500+ attendees (2026) |
| Oracle AI WorldOracle | October 18–21, 2027 | Las Vegas, NV | – |
| Gartner IT Symposium/XpoGartner | October 18–21, 2027 | Orlando, FL | 180 providers exhibitors (2026) |
| Money20/20 USAMoney20/20 (Ascential | October 19–21, 2027 | Las Vegas, NV | 11,000 attendees · 450 sponsors exhibitors (2026) |
| HR TechArc Network LLC | October 26–28, 2027 | Las Vegas, NV | – |
| AFPAssociation for Financial Professionals (AFP) | November 7–10, 2027 | Washington, DC | 7,000+ expected attendees · 200+ exhibitors (2026) |
| KubeCon + CloudNativeCon North AmericaCloud Native Computing Foundation (CNCF) | November 8–11, 2027 | New Orleans, LA | 9,300+ attendees (2025) |
AFP exhibitor questions
AFP 2027 exhibitor FAQ: dates, costs and hall rules
When is AFP 2027?
AFP 2027 runs November 7–10, 2027, per AFP's 2027 rules and regulations for exhibitors. Its exhibit hall has three sessions: a Sunday, November 7 evening hour and a half from 6 p.m., a full Monday that closes at 5 p.m., and a Tuesday that runs to 5:30 p.m. Wednesday is sessions only, wrapping up at 11 a.m.
Where is AFP 2027 held?
In downtown Washington, DC: AFP 2027 takes over the city convention center named for Walter E. Washington, next to Mt. Vernon Square. AFP 2026 was at Mandalay Bay in Las Vegas, and recent editions moved between Boston, Nashville and San Diego, so 2027 brings the conference back to the capital, where it last met in 2021.
How much does a booth at AFP cost?
AFP's 2026 price list ran from $6,750 for a 10×10 to $81,750 for a 40×40; a 10×20 was $11,750 and a 20×20 $21,750, each with conference passes. That is space only. A Purple 10×20 rental runs $7,500 to $15,000 and a custom 20×20 island $50,000 to $120,000, with drayage and labor added.
What is a turnkey booth at AFP?
AFP offers organizer-built turnkey booths as an alternative to bare space: a templated booth you dress with your own graphics. In 2026 a 10×20 turnkey was $25,500 and a 20×20 turnkey $52,000. We produce the graphics for a turnkey or build a custom booth on regular space.
What is the deadline for AFP 2027 booth drawings?
Friday, October 8, 2027. AFP asks exhibitors with a custom design outside the IAEE display guidelines to email drawings by that date so the building and fire marshal can approve them. We ask for design sign-off in late August 2027 to meet it with room to spare.
How tall can an AFP booth be?
AFP limits island booths to 20 feet with no exceptions, and only islands may hang signs, measured 20 feet from the top of the sign to the floor. Other booth types follow IAEE guidelines, and standard drape stays black. We design the island and the sign inside those limits.
What are the AFP exhibit hall rules on food and giveaways?
Any food or drink handed out in a booth, down to bottled water and popcorn, must come from the convention center's exclusive caterer. Balloons and loud noises such as bells or buzzers are banned, and no one under 21 may enter the hall. We plan hospitality around the caterer's order deadlines.
Can exhibitors host events during AFP?
Not during official conference hours outside AFP's licensed venues. AFP's 2027 rules let events start at 5:15 p.m. Monday and 5:45 p.m. Tuesday. A meeting area inside your booth keeps client conversations within the rules during the day.
Who exhibits at AFP?
AFP's 2026 hall listed 200+ solution providers: banks, treasury management and payments platforms, FP&A and AP software, investment managers and consultants. The sample below comes from AFP's own 2026 exhibitor listing.
How many people attend AFP?
AFP expected more than 7,000 treasury, payments, FP&A and corporate finance professionals at AFP 2026 in Las Vegas. Attendance for the 2027 Washington edition is not confirmed yet.
Can you install at the Walter E. Washington Convention Center?
We can. Beyond a 10×10 with hand tools, setup there needs Teamsters and IBEW labor through the official contractor. Your Purple project manager directs that labor, checks power and screen placement, and stays on call through the three hall days.
What does drayage cost at AFP 2027?
About $175 per 100 pounds, with 200 pounds the minimum billed, is Purple's 2026–2027 planning rate for this convention center; AFP's 2027 contractor tariff arrives in the exhibitor kit. An 800-pound inline therefore runs near $1,400 in handling before any labor.
Which hotels are near AFP 2027?
The Marriott Marquis Washington, DC connects to the convention center by an underground concourse, and more than 7,700 hotel rooms sit within walking distance, per Purple's venue guide. AFP's 2027 hotel block is not confirmed yet.
Can we reuse an AFP booth at other finance shows?
With a plan, it travels well. The same kit can travel to Money20/20 USA, Smarter Faster Payments or FinovateFall with a graphics change. We store it between shows and adjust the layout to each hall's rules.
Before you sign for AFP
Five questions to ask any exhibit builder for AFP:
- Can you file AFP's drawings for a design outside IAEE guidelines well before the October 8, 2027 deadline?
- Which parts of our island need Teamsters or IBEW labor at the Walter E. Washington Convention Center, and what can our staff do with hand tools?
- How will the hanging sign stay inside AFP's 20-foot limit, measured from the top of the sign to the floor?
- Will freight go to the general contractor's warehouse under our booth number, given the convention center has no exhibit storage?
- Can our counter and power handle catered service from the center's exclusive caterer during the Sunday evening hour?
What AFP exhibitors ask us
AFP moved from Las Vegas to Washington. Can we reuse our 2026 booth? Partly. The structure can travel, but the 2027 rules cap islands at 20 feet, allow hanging signs over islands only, and the Walter E. Washington Convention Center needs Teamsters and IBEW labor for islands and rigged signs. We check the 2026 kit against those limits before it ships.
Is AFP's turnkey booth enough for us? For a first year it can be. AFP's organizer-built 10×20 turnkey cost $25,500 in 2026, against $11,750 for bare 10×20 space; a Purple rental on bare space at $7,500 to $15,000 usually lands below the turnkey and brings your own counter and screens.
Treasury buys slowly. Will anyone sign at the booth? No, and AFP's rules ban taking payments or signing contracts in the hall anyway. The booth's job is the follow-up: a seated table, a demo that matches the treasurer's bank setup, and a post-show call booked before the visitor leaves.
Get a proposal
Tell us about your AFP booth
What happens next
- We reply within one business day with questions about your products, goals and footprint.
- Usually within a week, you receive a concept rendering and a fixed AFP proposal. Every AFP fee listed upfront, in full, on paper.
- We build in 30 to 45 days, ship to the advance warehouse and have the booth installed before AFP opens.