AFSA Vehicle Finance Conference & Expo 2027 · Budget & deadline sheet
February 14–17, 2027 · JW Marriott Orlando Bonnet Creek, Orlando, FL
February 14–17, 2027 · JW Marriott Orlando Bonnet Creek, Orlando, FL
Booth price tiers (all-in, 2026 ranges)
| Footprint | Rental with your graphics | Custom build |
|---|---|---|
| 10×20 inline | $7,500 – $15,000 | $15,000 – $45,000 |
| 10×30 inline | $12,000 – $22,000 | $25,000 – $65,000 |
| 20×20 island | $16,000 – $40,000 | $50,000 – $120,000 |
| 20×30+ island | $25,000 – $55,000 | $75,000 – $175,000 |
Includes design, structure, graphics, installation and dismantle. A custom-built booth runs roughly $100 to $250 per square foot depending on finish level. A rental of the same footprint usually lands at 35 to 50 percent of the purchase price for one show.
Billed by the show
- Booth space, paid to American Financial Services Association
- Material handling (drayage) at the JW Marriott Orlando Bonnet Creek, where the space rate does not include it
- Electrical service, internet and rigging at the JW Marriott Orlando Bonnet Creek
- Booth cleaning and whatever union labor the AFSA Vehicle Finance Conference & Expo venue requires
Published rates:
- Booths (2026 rate card): Single $5,250 member / $7,000 non-member; double $12,250 / $15,000
- Kiosks (2026 rate card): Kiosk $4,750 / $6,250; kiosk with monitor $5,750 / $7,750
- Sponsorships (2026 kit): Keynote $15,000–$40,000; general sessions $10,000–$20,000; receptions and meals $10,000–$50,000
- Hotel (2027): $369 per night plus $30 resort fee; self-parking $43 per day
Key dates
- Design sign-off with Purple: December 2026
- November 2026: AFSA Business Partner enrollment for 2027 opens; booth or kiosk chosen when the floor plan is set.
- December 2026: Design sign-off; back wall, counter and kiosk graphics approved.
- January 2027: Production and print in our Las Vegas or Fishkill, NY shop; screen loop finished.
- By January 24, 2027: Hotel rooms booked in the AFSA block before the cutoff; freight sent to the hotel's receiving address.
- February 15, 2027: Setup ahead of the 5:30 p.m. Welcome Reception with Exhibitors; exact setup times not confirmed yet.
- February 16–17, 2027: Exhibitor day on Tuesday, AFSA/NADA Industry Keynote Wednesday, then pack-out.
Purple planning timeline; confirm official dates against your exhibitor kit.
Checklist
- Decide on booth or kiosk once AFSA's 2027 floor plan is set
- Check AFSA Business Partner status for member rates and priority selection
- Build one screen loop on a single lending workflow
- Book rooms at $369 before the January 24, 2027 cutoff
- Plan staff for Monday's reception and every Tuesday meal
- Send Purple brand files and the screen content
- Consider a reception or meal sponsorship for wider reach
No fee left off: every AFSA Vehicle Finance Conference & Expo cost is listed upfront, on paper. Questions or a fixed proposal: (800) 994-8030 · info@purpleexhibits.com · purpleexhibits.com/shows/afsa-vehicle-finance-conference/