Businesswoman in a black hijab and suit seated against a textured wall

aftermarket, collision and dealer · Orlando

AFSA Vehicle Finance Conference & Expo 2027Exhibitor guide for Orlando: booth costs, key dates, deadlines

Auto lenders over breakfast: AFSA Vehicle Finance 2027 booths in Orlando

Event dates
February 14–17, 2027
Exhibit hall
February 15–16, 2027 (Welcome Reception with Exhibitors, then meals, breaks and happy hour with exhibitors) (Mon 5:30–7:30 p.m.; Tue 8 a.m. breakfast through 7 p.m. happy hour)
Venue
JW Marriott Orlando Bonnet Creek, Orlando

4.9 star rating from clientsSince 201510,000+ booths built3,000+ exhibitors

Prime Video booth by Purple Exhibits: open Prime Video experiential space with a pink-to-blue gradient back wall, one of our builds to compare for AFSA Vehicle Finance Conference & Expo
Built by PurplePrime Video island
Barantech booth by Purple Exhibits: four staff posing in a white Barantech marine electronics booth, a Purple build like the booths we plan for AFSA Vehicle Finance Conference & Expo
Built by PurpleBarantech inline booth
  • 650+attendees, per AFSA's 2026 marketing kit source
  • 29thedition in 2027 (28th was 2026, Las Vegas) source
  • $5,250AFSA member single booth, 2026 rate card source
  • 2full-conference passes with each booth source

Quick answers

AFSA Vehicle Finance Conference & Expo 2027 in 30 seconds

The AFSA Vehicle Finance Conference & Expo is the American Financial Services Association's largest conference, for prime and specialty auto lenders and captive finance companies. The 29th edition runs February 14–17, 2027 at JW Marriott Orlando Bonnet Creek in Orlando. AFSA says 650+ attend, including lender CEOs, attorneys, risk, collections and remarketing executives. Exhibitors sell servicing, collections, recovery, data and compliance services from standard booths or kiosks; in 2026 a member single booth was $5,250. The expo opens around meals and receptions on February 15–16. Purple builds graphics, counters and kiosk displays for it.

When is AFSA Vehicle Finance Conference & Expo 2027?
February 14–17, 2027, at JW Marriott Orlando Bonnet Creek, Orlando.
When is the AFSA Vehicle Finance Conference & Expo exhibit hall open?
February 15–16, 2027 (Welcome Reception with Exhibitors, then meals, breaks and happy hour with exhibitors), Mon 5:30–7:30 p.m.; Tue 8 a.m. breakfast through 7 p.m. happy hour.
How big is AFSA Vehicle Finance Conference & Expo?
650+, per AFSA attendees, Booths and kiosks exhibitors (2026 edition).
What is the all-in cost of a 10×20 booth at AFSA Vehicle Finance Conference & Expo?
$7,500 – $15,000, all-in, for a Purple rental with design, graphics, lighting, install and dismantle. AFSA Vehicle Finance Conference & Expo bills space and show services separately.
At AFSA Vehicle Finance Conference & Expo, what is the next exhibitor deadline?
AFSA hotel block cutoff at JW Marriott Orlando Bonnet Creek: January 24, 2027.

Dealers & retail · Orlando · 2027

650+

auto lenders and suppliers at AFSA Vehicle Finance, per AFSA source

The lookBonnet Creek 2027

Credit, collections, coffee with lenders.

The AFSA Vehicle Finance Conference & Expo meets February 14–17, 2027 at JW Marriott Orlando Bonnet Creek; 650+ auto lenders and suppliers attend, per AFSA, and the expo opens around meals and receptions.

Bearded man in a navy suit in profile under violet and green light
01Violet light, quiet thought
Rows of gold banquet chairs reflected in a polished floor of a grand hall
02Gold chairs, mirrored floor
Bright hall under a white glass ceiling with marble floors, ready for guests
03Glass roof, white hall
Two people shaking hands across a white table
04Handshake across the table
Executive in a blue blazer and glasses with arms folded against a gray backdrop
05Blue blazer, folded arms

Everything about AFSA Vehicle Finance Conference & Expo 2027 in one place

AFSA Vehicle Finance Conference & Expo 2027 fact sheet

AFSA Vehicle Finance Conference & Expo 2027 key facts
Official nameAFSA Vehicle Finance Conference & Expo 2027
Event datesFebruary 14–17, 2027
Exhibit hall datesFebruary 15–16, 2027 (Welcome Reception with Exhibitors, then meals, breaks and happy hour with exhibitors) (Mon 5:30–7:30 p.m.; Tue 8 a.m. breakfast through 7 p.m. happy hour) source
VenueJW Marriott Orlando Bonnet Creek
14900 Chelonia Parkway, Orlando, FL 32821
OrganizerAmerican Financial Services Association (AFSA)
Size (2026)650+, per AFSA attendees · Booths and kiosks exhibitors source
Who attendsAuto lenders and captive finance companies: CEOs, credit, risk, collections, compliance and dealer relations executives
Next deadlineAFSA hotel block cutoff at JW Marriott Orlando Bonnet Creek: January 24, 2027 source
Nearest airportOrlando International Airport (MCO)
About 25 minutes; taxi about $60 and rideshare $30–$50, per AFSA
HotelsJW Marriott Orlando Bonnet Creek, $369 per night plus $30 resort fee, cutoff January 24, 2027
Official hotel page →
Official websitevf-conference.afsaonline.org

Official AFSA Vehicle Finance Conference & Expo resources

AFSA Vehicle Finance Conference & Expo 2027 calendar

AFSA Vehicle Finance Conference & Expo 2027 dates and deadlines

The AFSA Vehicle Finance Conference & Expo dates the organizer has published, in order, each linked to the page that states it. We highlight the next one.

  1. AFSA hotel block cutoff at JW Marriott Orlando Bonnet Creek source
  2. Conference opens (committee and invitation-only events) source
  3. Welcome Reception with Exhibitors, 5:30–7:30 p.m. source
  4. Exhibitor day: breakfast, breaks, lunch and happy hour with exhibitors source
  5. AFSA/NADA Industry Keynote and CEO Roundtable source

01 Purple at AFSA Vehicle Finance Conference & Expo 2027

Auto lenders over breakfast: AFSA Vehicle Finance 2027 booths in Orlando

AFSA sells standard booths and branded kiosks in a resort ballroom, and the expo opens around meals, breaks and happy hours. We build the graphics, counters, screens and lighting that make a lending vendor's space work inside those sizes.

  • Feb 14–17 · JW Bonnet Creek
  • 650+ attendees, per AFSA
  • Booths and kiosks

What makes AFSA Vehicle Finance Conference & Expo different, and how we build for it

The AFSA Vehicle Finance Conference & Expo is the largest meeting of the American Financial Services Association, and the one where prime and specialty auto lenders, captive finance companies and their suppliers spend three days together. AFSA says 650+ attend, and its expo runs only when attendees are eating or relaxing: a Welcome Reception with Exhibitors on Monday, then breakfast, two breaks, lunch and a happy hour with exhibitors on Tuesday. Exhibitors choose between standard booths and centrally placed kiosks with a screen. The 2027 edition, the 29th, comes to JW Marriott Orlando Bonnet Creek, with the AFSA/NADA Industry Keynote on Wednesday.

Lender CEOs and senior executives

A short, credible conversation over coffee and a reason to take a follow-up call after the conference.

Risk, collections and servicing leaders

A screen showing the workflow their teams use daily, with loss, roll-rate or recovery numbers next to it.

Compliance attorneys and dealer relations staff

Plain answers on regulation and dealer programs, and printed material they can pass around their teams.

Your team in Orlando

How Purple runs AFSA Vehicle Finance 2027

Our Fishkill, NY or Las Vegas team prints and assembles a portable display, pack it in carry cases and ship it to the JW Marriott Orlando Bonnet Creek receiving dock. A Purple project manager coordinates the hotel's setup window before the Monday Welcome Reception with Exhibitors and arranges pack-out after Tuesday's happy hour.

Inside AFSA Vehicle Finance Conference & Expo 2027

650+ attendees, per AFSA's 2026 marketing kit source29th edition in 2027 (28th was 2026, Las Vegas) source$5,250 AFSA member single booth, 2026 rate card source2 full-conference passes with each booth source

AFSA Vehicle Finance Conference & Expo rules that shape your booth

Booths or kiosks only

AFSA sells standard booths, double booths and kiosks, and AFSA can adjust the options once its floor plan is final. We size the graphics and counter to the unit on your contract.

Organizer rule

Member and non-member rates

AFSA charges members less for every booth and kiosk, takes $500 off when both of its tradeshows are contracted together, and gives Business Partners priority selection. We plan the design once your unit is confirmed.

Organizer rule

Hotel rooms for registered attendees

The AFSA group rate at JW Marriott Orlando Bonnet Creek is for registered attendees only, with a January 24, 2027 cutoff. We match setup staff travel to that block.

Organizer rule

Ad space for members only

AFSA approves all advertising copy and sells ad space only to members, per its tech specs. We prepare program ads and kiosk screens to AFSA's specs.

Organizer rule

Programs worth planning for

2027 keynote: Joanna Stern

The technology journalist and author opens the general session on Tuesday, February 16, 2027; keynote sponsorships ran $15,000 to $40,000 in AFSA's 2026 kit.

Official details

AFSA/NADA Industry Keynote and CEO Roundtable

Wednesday, February 17, 2027 breakfast general session that closes the conference program.

Official details

AFSA Business Partner Program

Annual vendor membership from $15,000 (Silver) to $85,000+ (Premier) with priority booth and sponsorship selection; enrollment for the next year begins in November.

Official details

The AFSA Vehicle Finance Conference & Expo is the auto lenders' own meeting; choose it over NADA Show when you sell to lenders and captive finance companies rather than to dealerships. Compare AFSA Vehicle Finance Conference & Expo with the other automotive and transportation shows we build for →

02 Booths & pricing for AFSA Vehicle Finance Conference & Expo 2027

How much is a booth or kiosk at AFSA Vehicle Finance 2027?

AFSA sells standard booths and kiosks rather than open floor space; in 2026 a single booth was $5,250 for members and $7,000 for non-members, a double booth $12,250 and $15,000, and a kiosk with monitor $5,750 and $7,750. We fit graphics, a counter, a screen and lighting to the unit you buy and never pitch a size AFSA does not sell.

Sedemac booth by Purple Exhibits: white inline booth for Sedemac innovative controls, a Purple build like the booths we plan for AFSA Vehicle Finance Conference & Expo
Inline10×20$7,500 – $15,000all-in rental

An AFSA double booth, where the floor plan allows it: a fabric back wall, a counter with a screen for the servicing or collections demo and a standing table.

Above: Sedemac, a Purple inline booth

See 10×20 rental booths →
Easy Shopper booth by Purple Exhibits: lime-green Easy Shopper backlit wall with stats graphics, a Purple build like the booths we plan for AFSA Vehicle Finance Conference & Expo
Inline10×30$12,000 – $22,000all-in rental

Multiple product lines, a small meeting nook

Pictured: Easy Shopper, a Purple inline booth

See 10×30 rental booths →
SMOXH booth by Purple Exhibits: frontal view of the SMOXH Cutting Tools booth with green header, white walls, one of our builds to compare for AFSA Vehicle Finance Conference & Expo
Island20×30+$25,000 – $55,000all-in rental

Not offered on AFSA's 2026 rate card; larger budgets go to a keynote, general session or reception sponsorship.

Above: SMOXH, a Purple island exhibit

See 20×30 rental booths →

In Purple's AFSA Vehicle Finance Conference & Expo price

  • A 3D rendering of your AFSA Vehicle Finance Conference & Expo booth, revised until you approve it
  • Structure, graphics printed for AFSA Vehicle Finance Conference & Expo, counters and storage as specified
  • Lighting and in-booth power distribution for AFSA Vehicle Finance Conference & Expo
  • Install and dismantle at AFSA Vehicle Finance Conference & Expo, led by our project manager on the floor
  • Each service order and deadline in the AFSA Vehicle Finance Conference & Expo exhibitor kit, tracked for you

What AFSA Vehicle Finance Conference & Expo and its contractor bill

  • Booth space, paid to American Financial Services Association
  • Material handling (drayage) at the JW Marriott Orlando Bonnet Creek, where the space rate does not include it
  • Electrical service, internet and rigging at the JW Marriott Orlando Bonnet Creek
  • Booth cleaning and whatever union labor the AFSA Vehicle Finance Conference & Expo venue requires

Rates to plan with for AFSA Vehicle Finance Conference & Expo:

  • Booths (2026 rate card) Single $5,250 member / $7,000 non-member; double $12,250 / $15,000 source
  • Kiosks (2026 rate card) Kiosk $4,750 / $6,250; kiosk with monitor $5,750 / $7,750 source
  • Sponsorships (2026 kit) Keynote $15,000–$40,000; general sessions $10,000–$20,000; receptions and meals $10,000–$50,000 source
  • Hotel (2027) $369 per night plus $30 resort fee; self-parking $43 per day source

Before you sign, your proposal already estimates each of these show charges, so the AFSA Vehicle Finance Conference & Expo total is on paper.

All-in 2026 rental ranges: design, structure, graphics, installation and dismantle are included, and custom AFSA Vehicle Finance Conference & Expo builds are quoted per project. Run your AFSA Vehicle Finance Conference & Expo numbers in the booth cost calculator and the 2026 booth cost guide.

No fee left off: every AFSA Vehicle Finance Conference & Expo cost is listed upfront, on paper.
Tell us your AFSA Vehicle Finance Conference & Expo booth size and what the space has to do. You hear back within one business day, and a rendering with a fixed AFSA Vehicle Finance Conference & Expo proposal usually follows within a week. No charge.
Get my AFSA Vehicle Finance proposal

The booth we would build for AFSA Vehicle Finance Conference & Expo 2027

The breakfast-table kiosk for lenders

AFSA's expo opens when lenders are eating, so the visitor arrives with coffee and has five minutes. Inside an AFSA booth or kiosk, the play is a standing-height counter, one screen with one workflow and a back panel that names the lender's problem in a single line.

Fewer charge-offs. Faster cures. 01Back panelOne fabric graphic with the problem inlender language, roll rates, recoverytime or audit findings, readable…02Coffee ledgeA counter at standing height with aledge for a cup and plate, so a creditofficer can stop without juggling.03Screen loopThe kiosk monitor or a counter screenrunning a 60-second loop of oneservicing or recovery workflow ending…04Follow-up cardA small card with a QR code for a30-minute call after the conference,handed over with the badge scan. MAIN AISLE CROSS AISLE CROSS AISLE
Concept plan for AFSA Vehicle Finance Conference & Expo, not to scale: zones follow the show rules on this page; your final plan is drawn to your space and the organizer's rules.
01

Back panel

One fabric graphic with the problem in lender language, roll rates, recovery time or audit findings, readable from the buffet line.

02

Coffee ledge

A counter at standing height with a ledge for a cup and plate, so a credit officer can stop without juggling.

03

Screen loop

The kiosk monitor or a counter screen running a 60-second loop of one servicing or recovery workflow ending on a number.

04

Follow-up card

A small card with a QR code for a 30-minute call after the conference, handed over with the badge scan.

The demo

Show one delinquent account moving from first missed payment to cure or recovery in under a minute on screen, with the days and dollars saved, so a collections head can compare it to her own team's numbers.

The meetings

There are no meeting rooms in an AFSA booth. Meetings start at the Monday Welcome Reception and the Tuesday meals and happy hour, and the real ones are booked as calls for the weeks after the conference.

Fewer charge-offs. Faster cures.
What the back wall could say at AFSA Vehicle Finance Conference & Expo

03 Built by Purple

AFSA Vehicle Finance displays that start lender conversations

SpecialtyRx booth by Purple Exhibits, a project to compare for AFSA Vehicle Finance Conference & Expo

Case study · SpecialtyRx

SpecialtyRx at a healthcare trade show

SpecialtyRx sells into finance-heavy healthcare buying, and its island kept a steady line of decision makers all day; an AFSA kiosk has to win the same kind of senior, numbers-driven visitor in the few minutes around a meal.

Read the SpecialtyRx case study All case studies →

“They handle everything end to end so clients can really just show up and not worry about anything. Doesn’t get any better than that.”

Tess Bockes, Exit King Realty · more Purple client reviews
4.9★ client rating3,000+ exhibitors10,000+ booths builtBuilding since 2015

Trusted by exhibitors including

Philippine AirlinesKLEEMANNNantsuneEagle ChemicalsRPS GroupFIMI Group

04 Designing for auto lending, servicing, collections, recovery and compliance vendors at AFSA Vehicle Finance Conference & Expo

Designing an AFSA Vehicle Finance booth around meals and receptions

Professionals talking with wine glasses at an evening reception1

Built for coffee in hand

AFSA's expo runs around breakfast, breaks, lunch and happy hour. We design at standing height with a ledge for a cup and a plate, because lenders talk to exhibitors while they eat.

Blonde woman in glasses and a striped shirt with hands clasped, smiling aside2

One screen, one workflow

Kiosks come with a screen for presentations. We build a 60-second loop on one servicing, collections or recovery workflow, with the result number on screen, not a company video.

Man in a tan blazer and navy tie posing against a dark teal backdrop3

Ballroom light is flat

Hotel ballrooms light the room, not the booth. We add backlit graphics or clamp lights within the hotel's power order so the logo reads across the room at the evening receptions.

Traffic lights and an Orange Avenue street sign in front of a downtown Orlando building4

Ship small, set up fast

Resort ballrooms have tight dock windows and short setup times. We use pop-up fabric frames and counters that one person can carry and assemble in under an hour.

Purple Exhibits 3D booth concept for Netronix, an example for AFSA Vehicle Finance Conference & Expo planning

Concept rendering

A rendering like this comes with every proposal

You see your AFSA Vehicle Finance Conference & Expo booth in 3D before we cut a single panel: layout, graphics, lighting and product positions, revised until it is right. Above: a Purple concept for Netronix.

Start my AFSA Vehicle Finance Conference & Expo concept

Floor at a glance

Where you could be at AFSA Vehicle Finance Conference & Expo 2027

AFSA has not published the 2027 expo layout at JW Marriott Orlando Bonnet Creek. These are the facts from AFSA that shape a booth or kiosk there.

AExpo in the hotel
BKiosk island
CGeneral session room
JW Marriott Orlando Bonnet Creek, OrlandoSchematic, not to scale
A

Expo in the hotel

The expo runs inside the resort during meals and receptions, with booths and centrally located kiosks, per AFSA.

Our advice Ask where the food stations sit; booths near the coffee get the longest conversations.

B

Kiosk island

AFSA kiosks are centrally located and come with custom branding and a screen for presentations.

Our advice Send the screen loop in the format AFSA requests well before the conference.

C

General session room

Keynote and general sessions, including the Wednesday AFSA/NADA Industry Keynote and CEO Roundtable.

Our advice Sponsors of a general session get a 30-second video or one minute on stage, per AFSA's kit.

05 JW Marriott Orlando Bonnet Creek · Orlando

AFSA Vehicle Finance 2027 hotel, setup and freight

The conference is at JW Marriott Orlando Bonnet Creek, a resort near Disney World rather than a convention center, so freight goes through the hotel's receiving dock and the expo sits in its ballroom. AFSA has not published the 2027 exhibitor kit or move-in times, and AFSA notes that unit options can shift once its floor plan is final. Every booth or kiosk includes two complimentary full-conference passes. We pack the display into cases one person can carry, ship to the hotel's receiving address in the kit, and coordinate power and setup times with the hotel's event team.

What Purple handles

  • Graphics and counters sized to AFSA booths and kiosks
  • Screen loops for servicing, collections and recovery demos
  • Portable displays for a resort ballroom
  • Freight to the JW Marriott receiving dock
  • Lighting that works at evening receptions
  • Reception and meal sponsor graphics

Your AFSA Vehicle Finance Conference & Expo timeline, from move-in back

For AFSA Vehicle Finance Conference & Expo, we need design sign-off by December 2026.

  1. November 2026AFSA Business Partner enrollment for 2027 opens; booth or kiosk chosen when the floor plan is set.
  2. December 2026Design sign-off; back wall, counter and kiosk graphics approved.
  3. January 2027Production and print in our Las Vegas or Fishkill, NY shop; screen loop finished.
  4. By January 24, 2027Hotel rooms booked in the AFSA block before the cutoff; freight sent to the hotel's receiving address.
  5. February 15, 2027Setup ahead of the 5:30 p.m. Welcome Reception with Exhibitors; exact setup times not confirmed yet.
  6. February 16–17, 2027Exhibitor day on Tuesday, AFSA/NADA Industry Keynote Wednesday, then pack-out.

Purple's planning timeline for AFSA Vehicle Finance Conference & Expo. Move-in, freight target and order deadlines are set by the AFSA Vehicle Finance Conference & Expo exhibitor kit and your assigned schedule; we confirm them for your booth once you book.

Print the AFSA Vehicle Finance Conference & Expo budget & deadline sheet

Before you book AFSA Vehicle Finance Conference & Expo 2027

AFSA Vehicle Finance 2027 details lenders' vendors use

  1. AFSA's expo opens only around meals and receptions, Monday evening and Tuesday from breakfast to happy hour, so plan staffing for those windows and use the rest of the time in sessions. source

  2. Exhibitors count as attendees at AFSA, with two full-conference passes per booth or kiosk, and can sit in on many committee meetings where lender priorities are set. source

  3. The AFSA hotel rate of $369 plus a $30 resort fee holds until January 24, 2027 and only for registered attendees; book by phone or the passkey link and say AFSA Vehicle Finance. source

  4. Contracting both AFSA tradeshows at the same time takes $500 off the booth or kiosk total on the 2026 rate card. source

  5. AFSA sponsorships carry a right of first refusal for the next year, so the reception or meal you sponsor in 2027 can stay yours. source

Who you meet on the floor

Auto lender CEOs and senior executives

AFSA describes its conference attendees as C-suite and industry leaders who come for key information and networking.

Risk, collections and remarketing executives

They attend the risk and compliance and economic tracks and the Vehicle Finance Credit Risk Committee meetings.

Attorneys and compliance leaders

AFSA's Law Committee and Operations, Regulatory and Compliance Committee meet during the conference.

Vehicle commercial credit executives

The Vehicle Commercial Credit Committee meets on the final day, per the 2027 agenda.

Side by side

AFSA Vehicle Finance Conference & Expo vs NADA Show vs Keystone BIG Show: 2027 at a glance

AFSA Vehicle Finance Conference & Expo vs NADA Show vs Keystone BIG Show: 2027 at a glance
AFSA Vehicle Finance Conference & ExpoNADA ShowKeystone BIG Show
DatesFebruary 14–17, 2027February 17–20, 2027February 19–20, 2027
WhereOrlando, FL · JW Marriott Orlando Bonnet CreekOrlando, FL · Orange County Convention Center, West ConcourseAurora, CO · Gaylord Rockies Resort & Convention Center
Size650+ attendees, per AFSA's 2026 marketing kit628 exhibitors at NADA Show 2026, a record for the showNot published
Main buyersAuto lender CEOs and senior executivesDealer principals and dealer group executivesDealer owners and buyers
Booth spaceBooths (2026 rate card): Single $5,250 member / $7,000 non-member; double $12,250 / $15,000Booth space (2027): $42 per sq ft, 50% deposit, balance due November 18, 2026, per NADAPrice not published

Figures carry the year and source shown on each show's own page.

Travel to AFSA Vehicle Finance Conference & Expo 2027

Getting to AFSA Vehicle Finance Conference & Expo 2027: airport, hotels and parking

Fly in

Orlando International Airport (MCO)

About 25 minutes; taxi about $60 and rideshare $30–$50, per AFSA

Stay

JW Marriott Orlando Bonnet Creek, $369 per night plus $30 resort fee, cutoff January 24, 2027

Official AFSA Vehicle Finance Conference & Expo hotels →

Park

Self-parking $43 per day, valet $59 per day, plus taxes

Find the venue

JW Marriott Orlando Bonnet Creek
14900 Chelonia Parkway, Orlando, FL 32821

Open in Google Maps →

Travel facts from vf-conference.afsaonline.org.

AFSA Vehicle Finance Conference & Expo by the numbers

AFSA Vehicle Finance Conference & Expo year by year

2026
650+, per AFSA attendees
Booths and kiosks exhibitors
Las Vegas (Bellagio) source
AttendeesExhibitors

How AFSA Vehicle Finance Conference & Expo 2027 compares with other automotive and transportation shows

The automotive and transportation shows closest to AFSA Vehicle Finance Conference & Expo on the calendar, with the latest size each organizer has published. Each show name opens our automotive and transportation exhibitor guide for that show.

ShowDatesCityLatest published size
Miami International Boat ShowNMMAFebruary 10–14, 2027Miami Beach, FL100,000+ attendees · 1,000+ brands (2026)
Chicago Auto ShowChicago Automobile Trade Association (CATA)February 13–21, 2027Chicago, ILHundreds of thousands, per the show attendees · More than two dozen manufacturers exhibitors (2026)
AFSA Vehicle Finance Conference & ExpoAmerican Financial Services Association (AFSA)February 14–17, 2027Orlando, FL650+, per AFSA attendees · Booths and kiosks exhibitors (2026)
NADA ShowNational Automobile Dealers Association (NADA)February 17–20, 2027Orlando, FLTens of thousands of automotive retail professionals, per NADA · 628 exhibitors (2026)
Keystone BIG ShowKeystone Automotive OperationsFebruary 19–20, 2027Aurora, CO4 hours for exhibitor setup, Friday 7–11 a.m., 2027
SCWA Convention & EXPOSouthwest Car Wash Association (SCWA)February 24–26, 2027Fort Worth, TX–
TruckloadTruckload Carriers Association (TCA)February 28–March 3, 2027Las Vegas, NV–
AIMExpoMotorcycle Industry Council (MIC)March 3–5, 2027Orlando, FL–
VISION Hi-Tech Training & ExpoMidwest Auto Care Alliance (MWACA)March 4–7, 2027Overland Park, KS3,500+ (exhibitor page); 3,800+ (about page) · 140+ sponsors and exhibitors (2026)
TMC Annual MeetingTechnology & Maintenance Council (TMC) of the American Trucking AssociationsMarch 8–11, 2027Orlando, FLAbout 375 vendors on 350,000 sq. ft., sold out exhibitors (2026)

AFSA Vehicle Finance Conference & Expo exhibitor questions

AFSA Vehicle Finance Conference 2027 questions

When is the AFSA Vehicle Finance Conference 2027?

February 14–17, 2027, per AFSA. Exhibitors meet attendees on February 15 at the Welcome Reception from 5:30 to 7:30 p.m. and through Tuesday, February 16, at breakfast, breaks, lunch and a 5:30 p.m. happy hour.

Where is the 2027 AFSA Vehicle Finance Conference?

At the JW Marriott Orlando Bonnet Creek, 14900 Chelonia Parkway, Orlando, per AFSA. The 2026 conference was at the Bellagio in Las Vegas.

How much is a booth at the AFSA Vehicle Finance Conference?

$5,250 for a single booth for AFSA members and $7,000 for non-members on the 2026 rate card. A double booth was $12,250 and $15,000, a kiosk $4,750 and $6,250, and a kiosk with monitor $5,750 and $7,750; 2027 rates are not confirmed yet.

How many people attend AFSA Vehicle Finance?

650+ attend the Vehicle Finance Conference & Expo, per AFSA's 2026 marketing kit, which calls it AFSA's largest conference. Attendees include lender CEOs, attorneys, risk, collections, operations and remarketing executives.

What does an AFSA booth or kiosk include?

Two complimentary passes to the entire conference with every booth or kiosk, per AFSA, plus three or more attendee lists with contact information. Kiosks are centrally located with custom branding and a screen.

What is the hotel rate and cutoff for AFSA Vehicle Finance 2027?

$369 per night plus a discounted $30 resort fee at the JW Marriott Orlando Bonnet Creek, per AFSA. The cutoff is January 24, 2027, and rooms are for registered attendees only.

When is the expo open at AFSA Vehicle Finance?

Around meals and receptions: Monday's Welcome Reception with Exhibitors and Tuesday's breakfast, breaks, lunch and happy hour, per the 2027 agenda. AFSA says this packs the hall with industry leaders.

Can exhibitors attend sessions at AFSA Vehicle Finance?

AFSA says exhibitors are attendees too and can attend sessions, move around the hall and sit in on many committee meetings. The two included passes cover the entire conference.

Who speaks at AFSA Vehicle Finance 2027?

Joanna Stern, the technology journalist and author, gives the 2027 keynote on Tuesday, February 16, per AFSA. Tracks cover risk and compliance, economics, affordability and technology and AI.

How much do AFSA conference sponsorships cost?

From $5,000 for breakout and committee sponsorships to $15,000–$40,000 for a keynote and $10,000–$50,000 for receptions and meals, per AFSA's 2026 marketing kit. Every sponsorship carries right of first refusal for the next year.

Is AFSA Vehicle Finance worth it for a vendor selling to lenders?

It is the most focused room for auto lenders AFSA runs, with 650+ attendees and a small expo where every exhibitor gets meal and reception time with them. Vendors selling to dealers rather than lenders do better at NADA Show.

What is the difference between AFSA Vehicle Finance and NADA Show?

AFSA Vehicle Finance is a lender conference with a booth-and-kiosk expo of about 650 attendees; NADA Show is the franchised dealers' convention with a large Expo. AFSA says its conference is historically held in conjunction with NADA Show.

Before you sign for AFSA Vehicle Finance Conference & Expo

Five questions to ask any exhibit builder for AFSA Vehicle Finance Conference & Expo:

  1. Can you size our graphics and counter to an AFSA single booth, double booth or kiosk once the floor plan is final?
  2. How will you ship to the JW Marriott Orlando Bonnet Creek receiving dock and meet the hotel's setup window?
  3. Can our display be carried and set up by one person in under an hour?
  4. Will you produce the kiosk screen loop in the format AFSA needs?
  5. Can you print matching graphics for a reception or meal sponsorship at the resort?

What AFSA Vehicle Finance Conference & Expo exhibitors ask us

We can only buy a standard booth or a kiosk. Is a custom design worth it? A full custom build is not, but sharp graphics, a counter and a working screen are. In a room of identical units, the one with a clear line and lit graphics gets the coffee-line conversations.

The expo is only open around meals. Will we get enough time? Monday's reception and Tuesday's breakfast, lunch, breaks and happy hour add up to most of a day, and AFSA says that timing fills the hall. Use the rest of the agenda to meet lenders in sessions.

Should we exhibit here or at NADA Show? Sell to lenders, choose AFSA; sell to dealers, choose NADA. AFSA says its conference is historically held with NADA Show, so some vendors cover both.

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Tell us about your AFSA Vehicle Finance Conference & Expo booth

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We reply to AFSA Vehicle Finance Conference & Expo requests within one business day. Usually within a week: a rendering and a fixed AFSA Vehicle Finance Conference & Expo proposal. No charge, no commitment.

Your AFSA Vehicle Finance Conference & Expo request goes straight to Purple’s exhibit team.

What happens next

  1. Within one business day we write back to ask about your products, your goals for AFSA Vehicle Finance Conference & Expo and your footprint.
  2. Usually within a week, you receive a concept rendering and a fixed AFSA Vehicle Finance Conference & Expo proposal. No fee left off: every AFSA Vehicle Finance Conference & Expo cost is listed upfront, on paper.
  3. Production runs 30–45 days, then we ship to the advance warehouse and install before the AFSA Vehicle Finance Conference & Expo hall opens.
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