Billed by the show

• Your ASTA Field Crop Seed Convention booth space, paid to the organizer
• Material handling at the venue, when the space rate does not include it
• Electrical service, internet and rigging at the venue
• Booth cleaning and any union labor the venue requires

Published rates:

• Seed Expo booth, 2026 members: 10×10 $1,550 / $1,950; 10×20 $2,750 / $3,500; 20×20 $6,200 / $7,800 (before / after Oct 31)
• Seed Expo booth, 2026 non-members: 10×10 $2,250 / $2,950; 10×20 $4,450 / $5,150; 20×20 $9,000 / $11,800; premium +$400
• Private meeting room, 2026: $500 member or $1,250 non-member booking fee, plus $500 per day food and beverage minimum
• Booth build: 10×20 rental $7,500–$15,000; custom 20×20 $50,000–$120,000, Purple's 2026 planning range

Key dates

• Design sign-off with Purple: About 10 weeks before the convention
• When ASTA opens 2027 exhibit sales: Book the booth before the early rate deadline (October 31 in 2026) and request private meeting space at the same time.
• About 10 weeks before the convention: Design sign-off for the booth, sample cases and meeting room graphics.
• 8 to 4 weeks before: Production in our Fishkill, NY or Las Vegas shop, built in modules for a hotel freight elevator.
• About 2 weeks before: Freight to the address in the 2027 exhibitor kit; meeting room materials labeled by floor and room.
• Set-up days, 2027 dates not confirmed yet: Our project manager sets the booth and dresses the meeting room before the first dedicated Seed Expo hours.
• Convention days, 2027 dates not confirmed yet: Dedicated Expo hours and receptions; teardown on the final morning and freight to storage.

Purple planning timeline; confirm official dates against your exhibitor kit.