crops, agtech and grain · 2027 location not confirmed yet
ASTA Field Crop Seed Convention 2027The exhibitor guide: booth costs, dates and deadlines
The seed trade's December: ASTA Field Crop Seed Convention 2027 booths, Chicago
- Event dates
- 2027 dates not confirmed yet
- Exhibit hall
- Not confirmed yet
- Venue
- Not confirmed yetLast edition: Chicago, IL
4.9 star client rating3,000+ exhibitors servedBuilding since 201510,000+ booths built
Quick answers
ASTA Field Crop Seed Convention 2027 in 30 seconds
The ASTA Field Crop Seed Convention, formerly the CSS & Seed Expo, is the American Seed Trade Association's December meeting for the field crop seed trade. ASTA has not yet published 2027 dates or a venue; the 2026 convention ran December 7–10 at the Sheraton Grand Chicago Riverwalk after ASTA moved it back to the Midwest. ASTA says it typically draws more than 2,300 seed professionals from 35 countries. Suppliers exhibit in the Seed Expo, sold in four booth sizes in 2026, and book private hotel meeting rooms. Purple builds booths and meeting-room graphics for it.
- When is ASTA Field Crop Seed Convention 2027?
- The 2027 dates and location are not confirmed yet. The last edition was in Chicago, IL.
- When does the ASTA Field Crop Seed Convention exhibit hall open?
- Not confirmed yet for 2027. In 2026 the Seed Expo had dedicated hours December 8 and 9, 10:30 a.m.–3:30 p.m., plus a welcome and a closing reception.
- What does a 10×20 booth cost all-in at ASTA Field Crop Seed Convention?
- $7,500 – $15,000 for a Purple rental at ASTA Field Crop Seed Convention with design, graphics, lighting, install and dismantle. ASTA Field Crop Seed Convention bills space and show services separately.
Official ASTA Field Crop Seed Convention 2027 links: ASTA Field Crop Seed Convention 2027 hotelsASTA Field Crop Seed Convention 2027 scheduleASTA Field Crop Seed Convention 2027 booth space
Crops, seed & inputs · Chicago · 2027
35 countries
of seed trade delegates at a typical ASTA convention source
The lookSeed Expo, December 2027
Before the planter rolls, the seed trade does its deals.
ASTA's Field Crop Seed Convention typically gathers more than 2,300 seed professionals from 35 countries, per ASTA. The 2027 dates are not confirmed yet; the 2026 convention met December 7–10 in Chicago.
Everything about ASTA Field Crop Seed Convention 2027 in one place
ASTA Field Crop Seed Convention 2027 fact sheet
| Official name | ASTA Field Crop Seed Convention 2027 |
|---|---|
| Event dates | 2027 dates not confirmed yet |
| Exhibit hall dates | Not confirmed yet In 2026 the Seed Expo had dedicated hours December 8 and 9, 10:30 a.m.–3:30 p.m., plus a welcome and a closing reception |
| Venue | Venue for 2027 not confirmed yet (2026: Sheraton Grand Chicago Riverwalk) 2027 venue not confirmed yet; 2026: Sheraton Grand Chicago Riverwalk, 301 E North Water St, Chicago, IL |
| Organizer | American Seed Trade Association (ASTA) |
| Who attends | More than 2,300 seed industry professionals from 35 countries at a typical convention, mostly Midwest field crop seed, per ASTA |
| Nearest airport | Chicago O'Hare (ORD) or Midway (MDW) for the 2026 hotel; 2027 not confirmed yet |
| Hotels | 2026 group rate of $189 a night at the Sheraton Grand Chicago Riverwalk until November 14, 2026; 2027 housing not confirmed yet Official hotel page → |
| Official website | asta.swoogo.com |
Official ASTA Field Crop Seed Convention resources
ASTA Field Crop Seed Convention 2027 calendar
ASTA Field Crop Seed Convention 2027 dates and deadlines
Published ASTA Field Crop Seed Convention dates in order, each one linked to the organizer page that states it. The next date is highlighted.
01 Purple at ASTA Field Crop Seed Convention 2027
The seed trade's December: ASTA Field Crop Seed Convention 2027 booths, Chicago
The Field Crop Seed Convention is the American Seed Trade Association's December meeting for corn, soybean, sorghum and wheat seed companies, with a Seed Expo in the hotel ballroom and private meeting rooms on the floors below. We build the booth and brand the room.
- 2027 dates not confirmed yet
- 2,300+ from 35 countries
- Member 10×10 from $1,550
What makes ASTA Field Crop Seed Convention different, and how we build for it
ASTA calls the Field Crop Seed Convention America's largest seed industry conference, and it works like the seed trade's business week: general sessions and Spotlight Sessions upstairs, committee meetings on the treated seed, phytosanitary and intellectual property questions the trade lives with, and hundreds of private meetings in hotel rooms and suites. The Seed Expo runs on dedicated hours, when little or no programming competes with the floor, and hosts lunch, the Seedbucks Coffee Shop presented by BASF and the welcome and closing receptions. ASTA's registrant directory lets companies book 1:1 meetings before they arrive.
Leaders of independent and national seed companies who set sourcing, treatment and production partners for the next season, mostly in corn, soybean, sorghum and wheat.
Buyers of conditioning, treating, packaging, handling and testing services who want to see equipment and compare capacity.
Delegates from up to 35 countries, per ASTA, looking for genetics, licensing and export partners.
Your team in Chicago
How Purple runs the ASTA Field Crop Seed Convention 2027
Booth modules and meeting room panels are cut, printed and crated in Las Vegas or in Fishkill, New York, then sent to the hotel or the exhibit contractor named in ASTA's 2027 kit. Our project manager sets the Seed Expo booth and dresses the private room during exhibitor set-up, using the labor the hotel and contractor require, then packs out on the final morning.
Inside ASTA Field Crop Seed Convention 2027
ASTA Field Crop Seed Convention rules that shape your booth
ASTA keeps the Seed Expo open in dedicated hours with little or no programming and closes it outside them, so exhibitors can attend sessions and meetings. We plan staffing and lighting for those windows.
ASTA added a $400 surcharge for premium booth locations in 2026, invoiced after the booth is confirmed. We show you where premium and standard spaces sit on the floor plan before you choose.
In 2026 a cancellation before October 9 cost 50% of the exhibit fee plus $250, and reducing booth space was treated as a cancellation. We confirm your size before you contract it.
Hotel meeting rooms booked through ASTA carried a $500 per day food and beverage minimum per room in 2026, and suites allowed no outside food. We plan room graphics and AV around the hotel's banquet order.
Programs worth planning for
ASTA's event site lets registered delegates browse the registrant directory and schedule one-to-one meetings before and during the convention, which suppliers use to fill meeting rooms and booth time.
Short sessions between the general sessions in 2026 on emerging seed technology, AI in the field, new commodity uses and Washington policy, held on the same floor as the Seed Expo.
Strategic, Allied, Integrated, General and Convention sponsor levels in 2026, with sponsors such as the BASF-presented Seedbucks Coffee Shop in the Seed Expo.
The ASTA Field Crop Seed Convention is the seed trade's own December meeting; choose it over Commodity Classic when you sell to seed companies themselves, treatment, conditioning, testing, packaging or genetics, rather than to the farmers who plant the seed. See how ASTA Field Crop Seed Convention compares with every agriculture show we build for →
02 Booths & pricing for ASTA Field Crop Seed Convention 2027
How much is a Seed Expo booth at the ASTA Field Crop Seed Convention?
In 2026 ASTA sold Seed Expo booths as 10×10, 10×20, 10×30 and 20×20 spaces, each with a 6-foot table, chairs and room for your own booth, from $1,550 for a member 10×10 before October 31; ASTA's 2027 price list is not confirmed yet. For treatment and conditioning brands that show equipment we suggest a 10×20 and, for companies that sell through private meetings, a branded meeting room for companies that sell through private meetings.
A treater component or seed sample wall, a screen with germination or treatment data and a counter for meeting bookings from the registrant directory.
Shown: Sedemac, a Purple inline booth
See 10×20 rental booths →
Conditioning or packaging equipment on one end, a lab-results display in the middle and a two-seat table for a quick sourcing talk.
Above: Al Sharq, a Purple inline booth
See 10×30 rental booths →
The Seed Expo's largest 2026 space: an island with a working equipment section, product samples on all sides and room for a hospitality counter.
Above: TM AI Corp, a Purple island exhibit
See 20×20 rental booths →
Demo stations plus private meetings
Shown: a Purple island exhibit for LeadSquared
See 20×30 rental booths →In Purple's ASTA Field Crop Seed Convention price
- A 3D rendering of your ASTA Field Crop Seed Convention booth, revised until you approve it
- The structure, printed graphics, counters and storage your ASTA Field Crop Seed Convention plan specifies
- Lighting and power distribution inside your ASTA Field Crop Seed Convention booth
- Setup and teardown, with our project manager on the ASTA Field Crop Seed Convention floor
- Each service order and deadline in the ASTA Field Crop Seed Convention exhibitor kit, tracked for you
Paid to ASTA Field Crop Seed Convention and its contractor
- Your ASTA Field Crop Seed Convention booth space, paid to the organizer
- Material handling at the venue, when the space rate does not include it
- Electrical service, internet and rigging at the venue
- Booth cleaning and any union labor the venue requires
Rates to plan with for ASTA Field Crop Seed Convention:
- Seed Expo booth, 2026 members 10×10 $1,550 / $1,950; 10×20 $2,750 / $3,500; 20×20 $6,200 / $7,800 (before / after Oct 31) source
- Seed Expo booth, 2026 non-members 10×10 $2,250 / $2,950; 10×20 $4,450 / $5,150; 20×20 $9,000 / $11,800; premium +$400 source
- Private meeting room, 2026 $500 member or $1,250 non-member booking fee, plus $500 per day food and beverage minimum source
- Booth build 10×20 rental $7,500–$15,000; custom 20×20 $50,000–$120,000, Purple's 2026 planning range source
Every one of these is estimated on your proposal, so you see the full ASTA Field Crop Seed Convention total on paper before you sign.
All-in 2026 rental ranges: design, structure, graphics, installation and dismantle are included, and custom ASTA Field Crop Seed Convention builds are quoted per project. Run your ASTA Field Crop Seed Convention numbers in the booth cost calculator and the 2026 booth cost guide.
Send the show, your booth size and what the space needs to do. You hear back within one business day, and a rendering with a fixed ASTA Field Crop Seed Convention proposal usually follows within a week. No charge.
The booth we would build for ASTA Field Crop Seed Convention 2027
The seed lab window with a meeting room behind it
Seed company buyers judge suppliers on the seed: coating, germination, purity, bag and bulk handling. The booth works as a lit window onto that seed during the dedicated Expo hours, and the real selling happens in a private room downstairs, so both carry the same look and the booth books the room.
Sample window
A lit case of treated and untreated seed lots side by side, by crop, at eye level, the first thing a seed buyer leans in to see.
Data screen
Germination, vigor or plantability results on a screen, filtered to corn, soybean, sorghum or wheat on request.
Equipment piece
One section of a treater, conditioning line or bagger on a rolling base, sized for the hotel freight elevator.
Booking counter
A counter where reps book follow-up meetings in your private room, using the times buyers set in ASTA's 1:1 meeting tool.
The demo
Show a lot of seed going through your process in a short loop, then the finished seed in the case and the lab result on the screen. Seed company buyers want to see coverage, dust-off and flow, not slogans.
The meetings
ASTA books hotel meeting rooms and suites for companies, with a booking fee and a food and beverage minimum, and its registrant directory supports 1:1 meetings. In 2026 peak-day rooms sold out, so request the room with the booth.
Every seed coated. Every lot proven.
In the host city, your team walks into a booth that is already lit and stocked. You just show up.
03 Built by Purple
Seed Expo booths and meeting rooms for the ASTA convention
Case study · Pixee Medical
Pixee Medical at a medical technology congress
Pixee Medical's compact, demo-first booth let visitors try a technology hands-on without blocking the aisle, which suits the Seed Expo, where seed companies visit in short dedicated hours to see treatment, testing and conditioning technology.
Read the Pixee Medical case study All case studies →“We were very happy with the experience and with the support provided throughout the project. The booth looked great, the coordination process was smooth, and everything was handled professionally, which made the event much easier for our team.”
Miriam Valdes, Communications Manager, INdermal · more reviews from Purple clients
Trusted by exhibitors including
04 Designing for seed technology, treatment, conditioning, packaging, testing and service companies selling to seed companies at ASTA Field Crop Seed Convention
Designing a Seed Expo booth for ASTA's dedicated hours
1Work the dedicated hours
ASTA schedules dedicated Seed Expo hours with little or no programming, and closes the hall outside them so exhibitors can attend sessions. In 2026 that was 10:30 a.m. to 3:30 p.m. on two days; we staff and light the booth for those five-hour runs.
2Seed samples sell the story
Seed company buyers judge treatment and conditioning by the seed itself. We build lit sample cases at eye level with treated and untreated lots side by side, labeled with the crop and the coating.
3Booth and meeting room as one
Much of the convention's business happens in private meeting rooms on lower floors. We give the booth and the room the same graphics so a buyer met at the Seed Expo recognizes you at the meeting downstairs.
4Plan for a hotel ballroom
The Seed Expo sits in a hotel ballroom, not a convention hall, with freight elevators and carpeted floors. We build in modules that fit the elevator and pack equipment sections on rolling bases.
Concept rendering
Your proposal for ASTA Field Crop Seed Convention includes a rendering like this one
See the ASTA Field Crop Seed Convention booth in 3D first: layout, graphics, lighting and where products sit, revised until it is right and before any panel is cut. Shown: a Purple concept for OFIL.
Start my ASTA Field Crop Seed Convention conceptFloor at a glance
Where you could be at ASTA Field Crop Seed Convention 2027
The Field Crop Seed Convention runs in one hotel, with the Seed Expo upstairs and private meetings below. This is how the 2026 hotel was laid out.
Sheraton Ballroom, 4th floor (2026)
The Seed Expo, general and Spotlight Sessions and convention meals, all on the 4th floor, per ASTA.
Our advice Booths on the path from the sessions to lunch see the most traffic in the dedicated hours.
Floors 2 and 3 (2026)
Private meeting rooms booked through ASTA, available from 8 a.m. Monday to 5 p.m. Thursday.
Our advice Carry the booth's look into the room so buyers recognize you.
Hotel suites (2026)
Illinois, Burnham and Governor's suites sold by the night, $385 to $589, sold out for 2026.
Our advice No outside food or drink is allowed in suites; order through hotel banquets.
05 Venue for 2027 not confirmed yet (2026: Sheraton Grand Chicago Riverwalk) · Chicago
ASTA Field Crop Seed Convention 2027 set-up, rooms and hotel rules
In 2026 the Seed Expo filled the Sheraton Ballroom on the 4th floor of the Sheraton Grand Chicago Riverwalk, with the general sessions and meals on the same floor and private meeting rooms on floors 2 and 3. Set-up ran Monday afternoon from 2 to 5 p.m. and Tuesday morning; teardown ran from 7 a.m. to noon on Thursday. Hotel meeting rooms carried a booking fee and a food and beverage minimum, and suites were sold by the night. For 2027 the city, hotel, exhibit contractor and move-in schedule are not confirmed yet; our project manager plans freight and set-up once ASTA posts the exhibitor kit.
What Purple handles
- Seed Expo booths from 10×20 to 20×20
- Lit seed sample cases and treatment comparison displays
- Branded private meeting rooms and suite graphics
- Modules sized for hotel freight elevators
- Exhibitor kit orders and hotel receiving
- Graphics reused at Commodity Classic in March
Timeline, counted back from move-in
We need your ASTA Field Crop Seed Convention design signed off by About 10 weeks before the convention.
- When ASTA opens 2027 exhibit salesBook the booth before the early rate deadline (October 31 in 2026) and request private meeting space at the same time.
- About 10 weeks before the conventionDesign sign-off for the booth, sample cases and meeting room graphics.
- 8 to 4 weeks beforeProduction in our Fishkill, NY or Las Vegas shop, built in modules for a hotel freight elevator.
- About 2 weeks beforeFreight to the address in the 2027 exhibitor kit; meeting room materials labeled by floor and room.
- Set-up days, 2027 dates not confirmed yetOur project manager sets the booth and dresses the meeting room before the first dedicated Seed Expo hours.
- Convention days, 2027 dates not confirmed yetDedicated Expo hours and receptions; teardown on the final morning and freight to storage.
Purple's planning timeline for ASTA Field Crop Seed Convention. The official ASTA Field Crop Seed Convention move-in, freight target and order dates come from your exhibitor kit and assigned schedule; when you book, we confirm them against your booth.
Printable budget & deadline sheetBefore you book ASTA Field Crop Seed Convention 2027
ASTA Field Crop Seed Convention 2027: what seed suppliers should know
ASTA closes the Seed Expo outside its dedicated hours, so your team can attend sessions and meetings without losing booth coverage; in 2026 those hours were 10:30 a.m. to 3:30 p.m. on two days. source
Private meeting rooms on peak days sold out for 2026, with only Monday and Thursday rooms left by autumn; book the room the day you book the booth. source
Booth prices rose by $400 to $1,600 for orders after October 31 in 2026, and premium locations added $400 more, so the early deadline matters. source
Suites carried nightly rates and had to be reserved the night before a morning meeting, and no outside food was allowed; banquets catered with no minimum. source
Each booth came with two to four complimentary Full Delegate registrations in 2026, and extra booth staff could register at a discount, so count heads before you pick a size. source
Who you meet on the floor
Most participants come from Midwest field crop seed companies, per ASTA, and set supplier and partner choices for the next season.
They attend the treated seed, phytosanitary and seed technology sessions and shop for conditioning, treatment and testing partners.
Delegates from up to 35 countries come to meet U.S. seed companies and suppliers, per ASTA.
Side by side
ASTA Field Crop Seed Convention vs Commodity Classic vs NAICC AG PRO EXPO: 2027 at a glance
| ASTA Field Crop Seed Convention | Commodity Classic | NAICC AG PRO EXPO | |
|---|---|---|---|
| Dates | 2027 dates not confirmed yet | March 3–5, 2027 | January 25–30, 2027 |
| Where | Not confirmed yet | New Orleans, LA · Ernest N. Morial Convention Center | St. Louis, MO · Hyatt Regency St. Louis at the Arch |
| Size | 35 countries of seed trade delegates at a typical ASTA convention | 12,122 total attendees in 2026, a record | Not published |
| Main buyers | Seed company executives | Corn and soybean farmers | Independent crop consultants |
| Booth space | Seed Expo booth, 2026 members: 10×10 $1,550 / $1,950; 10×20 $2,750 / $3,500; 20×20 $6,200 / $7,800 (before / after Oct 31) | Booth space, 2027: $1,730 per 10×10 (1–5), $1,650 (6–19), $1,340 (20+); inline premium +$420 | AG PRO EXPO booth, 2027: $1,220 NAICC member, $2,430 non-member per 10×10, refundable deposit included |
Figures carry the year and source shown on each show's own page.
Travel to ASTA Field Crop Seed Convention 2027
Getting to ASTA Field Crop Seed Convention 2027: airport, hotels and parking
Fly in
Chicago O'Hare (ORD) or Midway (MDW) for the 2026 hotel; 2027 not confirmed yet
Stay
2026 group rate of $189 a night at the Sheraton Grand Chicago Riverwalk until November 14, 2026; 2027 housing not confirmed yet
Park
15% off the $75 daily self-parking rate on peak Seed Expo days in 2026
Find the venue
Venue for 2027 not confirmed yet (2026: Sheraton Grand Chicago Riverwalk)
2027 venue not confirmed yet; 2026: Sheraton Grand Chicago Riverwalk, 301 E North Water St, Chicago, IL
Travel facts from asta.swoogo.com.
ASTA Field Crop Seed Convention by the numbers
ASTA Field Crop Seed Convention year by year
How ASTA Field Crop Seed Convention 2027 compares with other agriculture shows
The agriculture shows closest to ASTA Field Crop Seed Convention on the calendar, with the latest size each organizer has published. Each show name opens our agriculture exhibitor guide for that show.
| Show | Dates | City | Latest published size |
|---|---|---|---|
| Nebraska Ag ExpoIowa-Nebraska Equipment Dealers Association (INEDA) | 2027 dates not confirmed yet | Lincoln, NE | Nearly 760 exhibitors (2026) |
| Amarillo Farm & Ranch ShowIDEAg Group | 2027 dates not confirmed yet | Amarillo, TX | 400+ exhibitors (2026) |
| Tulsa Farm ShowMidwest Shows | 2027 dates not confirmed yet | Tulsa, OK | 350+ exhibitors (2026) |
| ARA Conference & ExpoAgricultural Retailers Association (ARA) | 2027 dates not confirmed yet | Austin, TX | 600+ expected attendees (2026) |
| MCPR Trade ShowMinnesota Crop Production Retailers (MCPR) | 2027 dates not confirmed yet | Minneapolis, MN | 56 on the posted list exhibitors (2026) |
| USA Rice Outlook ConferenceUSA Rice Federation | 2027 dates not confirmed yet | Nashville, TN | 18,000+ sq ft hall at the Omni Nashville, about 53 booth spaces on the floor plan exhibitors (2026) |
| WIN ExpoWine Industry Network | December 2027, dates not confirmed yet | Santa Rosa, CA | 2,000+ each year attendees · 250+ exhibitors (2026) |
| WSTFA Annual Meeting & NW Hort ExpoWashington State Tree Fruit Association | 2027 dates not confirmed yet | Kennewick, WA | – |
| The Almond ConferenceAlmond Board of California | December 2027, dates not confirmed yet | Sacramento, CA | 3,592 attendees · 212 exhibitors (2025) |
| ASTA Field Crop Seed ConventionAmerican Seed Trade Association (ASTA) | 2027 dates not confirmed yet | Chicago, IL | – |
ASTA Field Crop Seed Convention exhibitor questions
ASTA Field Crop Seed Convention 2027 questions from exhibitors
When is the ASTA Field Crop Seed Convention 2027?
The 2027 dates are not confirmed yet. The 2026 convention ran December 7–10, 2026 at the Sheraton Grand Chicago Riverwalk, after ASTA moved it back to the Midwest following attendee and exhibitor feedback.
Where is the 2027 Field Crop Seed Convention?
The 2027 city and hotel are not confirmed yet by ASTA. In 2026 the convention was in Chicago at the Sheraton Grand Chicago Riverwalk, with the Seed Expo, general sessions and meals on the 4th floor.
How much is a booth at the ASTA Field Crop Seed Convention?
In 2026 a member 10×10 cost $1,550 until October 31 and $1,950 after, a 10×20 $2,750 and $3,500, and a 20×20 $6,200 and $7,800, per ASTA; non-member rates ran from $2,250. Premium locations added $400. 2027 rates are not confirmed yet.
What is included with a Seed Expo booth?
Each space comes with a standard 6-foot table, two chairs and a wastebasket, plus room for your own booth, banners or displays, and two to four complimentary Full Delegate registrations depending on size, per ASTA's 2026 terms.
What were the Seed Expo hours in 2026?
Dedicated hours ran 10:30 a.m. to 3:30 p.m. on Tuesday, December 8 and Wednesday, December 9, with a Welcome Reception Tuesday from 4:30 p.m. and a Closing Reception Wednesday from 5 p.m. Set-up started Monday at 2 p.m.; teardown ran Thursday 7 a.m. to noon.
Can we book a private meeting room at the Field Crop Seed Convention?
ASTA sold access to hotel meeting rooms and suites in 2026 for a booking fee of $500 for members and $1,250 for non-members, with a $500 per day food and beverage minimum per room; peak days sold out, so book with the booth.
How many people attend the ASTA Field Crop Seed Convention?
More than 2,300 seed industry professionals from 35 countries at a typical convention, per ASTA's exhibit information, mostly from the Midwest and working in corn, soybean, sorghum and wheat seed.
What was the CSS & Seed Expo?
The former name of the ASTA Field Crop Seed Convention, per ASTA. The convention kept the Seed Expo name for its exhibit hall.
What is the cancellation policy for Seed Expo booths?
In 2026, cancelling before October 9 cost 50% of the total exhibit fee plus a $250 processing fee, and after October 9 the full fee; downsizing counted as a cancellation, per ASTA.
Where did attendees stay in 2026?
At the Sheraton Grand Chicago Riverwalk, at a group rate of $189 a night plus tax until November 14, 2026, booked through a link shared after registration; guests got 15% off the $75 daily self-parking rate on peak Seed Expo days.
What is the difference between the Field Crop Seed Convention and Commodity Classic?
The Field Crop Seed Convention is the seed trade selling to seed companies, with private meetings at its core; Commodity Classic is the farmer convention where seed brands sell to growers. Seed suppliers go to ASTA, seed brands often do both.
Is the ASTA Field Crop Seed Convention worth it for a small supplier?
For a seed industry supplier it can be: a member 10×10 cost $1,550 in 2026 with two delegate registrations, and the registrant directory lets you book 1:1 meetings with seed companies before arriving.
Before you sign for ASTA Field Crop Seed Convention
Ask any ASTA Field Crop Seed Convention exhibit builder these five questions:
- How will you build the booth in modules that fit the host hotel's freight elevator and ballroom floor?
- Can our private meeting room or suite carry the same graphics as the Seed Expo booth, in one shipment?
- How will you display seed samples and treatment results so seed company buyers can judge them up close?
- Which exhibitor kit deadlines will you track once ASTA posts the 2027 kit?
- Can the same booth go to Commodity Classic in March, and where is it stored between December and March?
What ASTA Field Crop Seed Convention exhibitors ask us
Booth or meeting room: which earns more here? Both, for different buyers. The meeting room is where existing seed accounts negotiate; the booth meets the companies you do not know yet in the dedicated Expo hours. Brand both alike and use the booth to fill the room.
The 2027 city is not announced. Is it too early? The format repeats every December: a hotel Seed Expo plus private rooms. We can design and build a modular booth now and set freight once ASTA names the hotel, so the early-rate deadline is the only date to watch.
Can heavy equipment go into a hotel ballroom? ASTA has welcomed large equipment in the past, but a hotel means freight elevators and carpet. One section of a treater or bagger on a rolling base usually tells the story without the weight.
Get a proposal
Tell us about your ASTA Field Crop Seed Convention booth
What happens next
- We reply within one business day with questions about your products, goals and footprint.
- Usually within a week, you receive a concept rendering and a fixed ASTA Field Crop Seed Convention proposal. Every last fee for ASTA Field Crop Seed Convention, listed upfront and in full on paper.
- Production runs 30–45 days, then we ship to the advance warehouse and install before the ASTA Field Crop Seed Convention hall opens.