Atlassian Team 2027 · Budget & deadline sheet
April 20–22, 2027 · Moscone Center, San Francisco, CA
April 20–22, 2027 · Moscone Center, San Francisco, CA
Booth price tiers (all-in, 2026 ranges)
| Footprint | Rental with your graphics | Custom build |
|---|---|---|
| 10×20 inline | $7,500 – $15,000 | $15,000 – $45,000 |
| 10×30 inline | $12,000 – $22,000 | $25,000 – $65,000 |
| 20×20 island | $16,000 – $40,000 | $50,000 – $120,000 |
| 20×30+ island | $25,000 – $55,000 | $75,000 – $175,000 |
Includes design, structure, graphics, installation and dismantle. A custom-built booth runs roughly $100 to $250 per square foot depending on finish level. A rental of the same footprint usually lands at 35 to 50 percent of the purchase price for one show.
Billed by the show
- Booth space, paid to Atlassian
- Drayage, or material handling, when it is not in the Atlassian Team space rate
- Electrical, internet and rigging orders for Atlassian Team
- Booth cleaning and any union labor the venue requires
Published rates:
- Strategic package (20×30 turnkey): $200,000, Team '27
- Premier package (20×20 turnkey): $140,000, Team '27
- Signature package (20×10 turnkey): $73,000, Team '27
- Showcase package (5×5 kiosk): $28,000, Team '27
Key dates
- Team '27 sponsorship sales close: January 29, 2027
- Design sign-off with Purple: Early February 2027
- By January 29, 2027: Sponsorship sales close; your tier, booth and any add-on marketing opportunity are signed with Atlassian.
- February 2027: Activation concept, artwork and furniture plan sent to Atlassian for approval; design sign-off with you.
- March 2027: Production in our Fishkill and Las Vegas shops; demo loops tested on monitors of the specified size.
- Late March 2027: Freight to the show warehouse; Exhibitor Resource Center forms and asset uploads completed by their deadlines.
- April 19–22, 2027: Activation installed before the expo opens; Day 0 programs, then three conference days with your Purple project manager on call.
- After April 22, 2027: Activation dismantled, cartons cleared and pieces shipped to storage or your next event.
Purple planning timeline; confirm official dates against your exhibitor kit.
Checklist
- Sign your Team '27 tier and any add-on before sales close on January 29, 2027
- Choose between an in-booth activation, an out-of-booth space or a lounge
- Send Purple the turnkey booth specs and artwork templates from Atlassian
- Pick the Jira or Confluence workflow your demo will show
- List the staff who need passes and whether to buy extras at $1,099
- Approve the activation drawings before they go to Atlassian
- Book hotels near Moscone once registration opens in November
- Plan lead follow-up from the in-booth scanner
Every fee on paper upfront, in full, for your Atlassian Team booth. Questions or a fixed proposal: (800) 994-8030 · info@purpleexhibits.com · purpleexhibits.com/shows/atlassian-team/