Bearded developer in a black tee at his workstation, hand at his chin, teal walls and a glowing monitor behind

software and cloud · San Francisco

Atlassian Team 2027Exhibitor guide: booth costs, dates and deadlines in San Francisco

Turnkey booth, custom moment: Atlassian Team 2027 in San Francisco

Event dates
April 20–22, 2027
Exhibit hall
Not confirmed yet
Venue
Moscone Center, San Francisco

4.9 star client rating3,000+ exhibitors servedBuilding since 201510,000+ booths built

Kaizen Switchgear Products booth by Purple Exhibits: red and white Kaizen Switchgear Products booth, the kind of booth we build for Atlassian Team
Built by PurpleKaizen Switchgear Products island
LeadSquared booth by Purple Exhibits: leadSquared island booth on the show floor, like the booths we plan for Atlassian Team
Built by PurpleLeadSquared island
  • 3,440+attendees at Team '26 in Anaheim source
  • 4,500+target attendance for Team '27 source
  • 94sponsor packages offered for Team '27 source
  • $28,000Showcase kiosk, the entry tier in 2027 source

Quick answers

Atlassian Team 2027 in 30 seconds

Atlassian Team '27 is Atlassian's own conference for the Jira and Confluence community, held April 20–22, 2027 at Moscone Center in San Francisco, with a Day 0 for partners on April 19. Team '26 in Anaheim drew 3,440+ attendees, per Atlassian, which targets 4,500+ for 2027. Exhibitors are Marketplace app vendors, solution partners and work-management software firms. All expo space is sold as five turnkey sponsor packages, from a $28,000 5×5 Showcase kiosk to a $200,000 20×30 Strategic booth, and sales close January 29, 2027. Only Strategic booths can be customized. Purple builds the approved activations, lounges and graphics.

When is Atlassian Team 2027?
April 20–22, 2027, at Moscone Center, San Francisco.
When does the Atlassian Team exhibit hall open?
Not confirmed yet for 2027. Atlassian's draft Team '27 agenda in the sponsor prospectus shows the expo open on April 20, 21 and 22, with hours not yet posted.
How big is Atlassian Team?
3,440+ attendees (2026 edition).
What does a 10×20 Atlassian Team booth cost all-in?
$7,500 – $15,000 for a Purple rental at Atlassian Team with design, graphics, lighting, install and dismantle. Atlassian Team bills space and show services separately.
At Atlassian Team, what is the next exhibitor deadline?
Team '27 sponsorship sales close: January 29, 2027.

Enterprise software · San Francisco · 2027

3,440+

attendees at Team '26 in Anaheim source

The lookSan Francisco 2027

Jira people, Moscone spring.

Team '27 brings Jira and Confluence admins, developers and team leads to Moscone Center on April 20–22, 2027, after 3,440+ attendees in Anaheim in 2026. Every sponsor booth is turnkey, so the approved activation is where your app gets noticed.

Smiling software team lead resting her chin on her hand beside a laptop in a busy open-plan tech office
01Sprint review, all smiles
Three developers sticking notes on a whiteboard while planning a sprint together
02Backlog on the wall
Product team gathered around one laptop at a long desk, reviewing an app release together
03One screen, four opinions
Four coworkers of different ages leaning over a laptop by a big factory window, talking through a project
04Four ages, one roadmap
Tablet showing a to-do, in-progress and review task board in front of developer monitors
05To do, doing, done
Coworkers laughing over a laptop and coffee at a shared table during a team planning session
06Teamwork, with coffee
Aerial view of downtown San Francisco and the bay at dusk with fog rolling over the towers
07SoMa under the fog
Fog wrapping the top of the Transamerica Pyramid above the San Francisco financial district
08Pyramid in the fog

Everything about Atlassian Team 2027 in one place

Atlassian Team 2027 fact sheet

Atlassian Team 2027 key facts
Official nameTeam '27, presented by Atlassian
Event datesApril 20–22, 2027
Exhibit hall datesNot confirmed yet
Atlassian's draft Team '27 agenda in the sponsor prospectus shows the expo open on April 20, 21 and 22, with hours not yet posted
VenueMoscone Center
747 Howard St, San Francisco, CA 94103
OrganizerAtlassian
Size (2026)3,440+ attendees source
Who attendsJira and Confluence admins, developers, IT service teams, program and product leads, Atlassian partners
Next deadlineTeam '27 sponsorship sales close: January 29, 2027 source
Nearest airportSan Francisco International Airport (SFO)
25 to 40 minutes by car, per Purple's Moscone guide
HotelsAtlassian's 2027 hotel block: not confirmed yet
Official websiteevents.atlassian.com

Official Atlassian Team resources

Atlassian Team 2027 calendar

Atlassian Team 2027 dates and deadlines

The Atlassian Team dates the organizer has published, in order, each linked to the page that states it. We highlight the next one.

  1. Team '27 sponsorship sales closeSponsors source
  2. Day 0: registration, ancillary programs and Partner Accelerate (draft agenda)Partners and attendees source
  3. Team '27 opens at Moscone Center with the keynote source
  4. Final day of Team '27 source

01 Purple at Atlassian Team 2027

Turnkey booth, custom moment: Atlassian Team 2027 in San Francisco

Every Team '27 sponsor gets a turnkey booth from Atlassian, so the edge comes from what Atlassian lets you add: an approved activation, a lounge, a café. We build those pieces in our shops and run them inside Moscone's union rules.

  • Apr 20–22 · Moscone Center
  • 3,440+ at Team '26
  • Sales close Jan 29, 2027

What makes Atlassian Team different, and how we build for it

Team is Atlassian's own conference, and Team '27 moves it from Anaheim to Moscone Center for April 20–22, with Day 0 ancillary programs and Partner Accelerate on April 19.Atlassian sells the expo as five sponsor tiers, Strategic, Premier, Signature, Select and Showcase, and every booth arrives turnkey with structure, wireless internet, power and booth signage. Below Strategic the booths cannot be modified, so sponsors compete through add-on marketing opportunities: in-booth and out-of-booth activations, the Expo café, lounges, a headshot lounge and Sponsor story placements. The crowd is Jira and Confluence people who know the Marketplace and arrive asking which app fixes their workflow.

Jira and Confluence administrators

Proof that your app installs cleanly, respects their permissions model and will not break the next cloud migration, shown on their own kind of project board.

Developers and IT service teams

A two-minute demo of the integration with real tickets or pull requests, plus a straight answer on data residency and the Marketplace security program.

Program, product and team leads

A before-and-after picture of a team's week, a sample dashboard they can read without training, and a way to book a follow-up for their admin.

Your team in San Francisco

How Purple runs Atlassian Team '27 at Moscone

Atlassian builds the turnkey booth, so our Las Vegas shop builds and prints only what you add: activation pieces, lounge fixtures and graphics cut to Atlassian's templates. They ship to the warehouse named in the Exhibitor Resource Center and reach Moscone before the expo opens. A Purple project manager runs the install with the union labor Moscone requires and clears every carton before doors open.

New at Atlassian Team 2027

  1. Team moves to Moscone Center

    Team '26 was in Anaheim; Team '27 is at Moscone in San Francisco, so freight, labor and hotel planning follow Moscone's union floor and SoMa hotel market. source

  2. Target of 4,500+ attendees

    Atlassian sets a 4,500+ attendance target for Team '27 after 3,440+ in 2026, which means busier expo aisles and more value in an activation people can join quickly. source

  3. No application form this year

    Sponsors now review the prospectus and email Atlassian's sales team, which contracts packages first come, first served through DocuSign. source

Inside Atlassian Team 2027

3,440+ attendees at Team '26 in Anaheim source4,500+ target attendance for Team '27 source94 sponsor packages offered for Team '27 source$28,000 Showcase kiosk, the entry tier in 2027 source

Atlassian Team rules that shape your booth

Turnkey booths stay as built

Premier, Signature, Select and Showcase booths are turnkey and cannot be modified or upgraded; customizations need Atlassian's prior approval. We put the effort into approved activations and artwork instead of a structure Atlassian will not accept.

Organizer rule

No signs outside the footprint

Atlassian prohibits signage in hallways and near entrances, bans roll-up and free-standing signs and balloons, and wants flags built into the booth. Our graphics live on the approved structure or inside a purchased activation space.

Organizer rule

Sound, giveaways and scanning

Disruptive sound is banned, speakers and microphones need approval, giveaways stay inside the booth and lead scanning outside it is allowed only for approved activations. We plan screen-led demos and place the scanner where the talk ends.

Organizer rule

Cartons gone before doors open

Packing materials must be cleared before the expo opens, nothing may be stored behind booths and Show Services handles storage. Your project manager tags every empty for storage the night before opening.

Organizer rule

Programs worth planning for

Partner Accelerate

A Day 0 program for Atlassian partners on Monday, April 19, 2027, alongside ancillary programs, per the draft agenda in the sponsor prospectus. A useful day for solution partners to meet Atlassian before the expo opens.

Official details

In-booth and out-of-booth activations

Add-on marketing opportunities priced on request: a game, challenge, demo or giveaway inside your footprint, or a dedicated space in a lobby, hallway or outdoor area with a scanner and one pass.

Official details

Team '27 Call for Proposals

Atlassian invites talk proposals for Team '27 through its call for proposals page; Strategic sponsors also receive a 45-minute breakout and a 20-minute lightning talk in their package.

Official details

Atlassian Team is the meeting place for the Jira and Confluence ecosystem; choose it over ServiceNow Knowledge when your app or service lives on the Atlassian Marketplace and your buyers are admins and developers rather than IT service executives. See how Atlassian Team compares with every software and cloud show we build for →

software and cloud at Atlassian Team

The industry behind Atlassian Team, in pictures

Macro of a cream and grey mechanical keyboard with sculpted keycaps
Keycaps up close
Hand drawing a flow diagram with a stylus on a tablet next to a monitor full of blurred code
Flow before the build
Golden Gate Bridge tower rising from a fog bank with downtown San Francisco lit up beyond
Golden Gate over the fog

02 Booths & pricing for Atlassian Team 2027

What does an Atlassian Team '27 sponsor package cost?

Atlassian sets the footprint: a 5×5 Showcase kiosk, a 10×10 Select booth, a 20×10 Signature, a 20×20 Premier or a 20×30 Strategic, each built turnkey. We work inside that system with approved activations, out-of-booth spaces, lounges and branded fixtures, and with custom elements where a Strategic package allows them.

Easy Shopper booth by Purple Exhibits: lime-green Easy Shopper backlit wall with stats graphics, shown for Atlassian Team exhibitors
Inline10×20$7,500 – $15,000all-in rental

The Signature tier's turnkey 20×10 with its monitors: we prepare the artwork to Atlassian's specs and build an approved in-booth activation that stays within the footprint.

Pictured: Easy Shopper, a Purple inline booth

See 10×20 rental booths →
data-pixel booth by Purple Exhibits: inline booth with dark navy fabric back wall printed with fiber inspection imagery, a reference for planning a Atlassian Team booth
Inline10×30$12,000 – $22,000all-in rental

Atlassian sells no 10×30 at Team '27; sponsors who need that much frontage often pair a Signature booth with an out-of-booth activation in a lobby or hallway.

Pictured: data-pixel, a Purple inline booth

See 10×30 rental booths →
Apartment List booth by Purple Exhibits: playful Apartment List island booth with pink carpet, pastel pink, teal, a Purple build like the booths we plan for Atlassian Team
Island20×20$16,000 – $40,000all-in rental

The Premier tier's turnkey 20×20 with a private meeting room; we brand the room for customer meetings and build the approved activation pieces that run during expo hours.

Shown: Apartment List, a Purple island exhibit

See 20×20 rental booths →
Centro booth by Purple Exhibits: centro kitchen showroom booth with white structural frame, dark walnut cabinetry, like the booths we plan for Atlassian Team
Island20×30+$25,000 – $55,000all-in rental

The Strategic 20×30, the one tier where Atlassian says custom opportunities or upgrades may be available; we design those elements, submit them for approval and install them.

Shown: Centro, a Purple island exhibit

See 20×30 rental booths →

In Purple's Atlassian Team price

  • A 3D rendering of your Atlassian Team booth, revised until you approve it
  • The structure, printed graphics, counters and storage your Atlassian Team plan specifies
  • Lighting plus power distribution within the booth at Atlassian Team
  • Our project manager on the floor for installation and dismantle
  • Show-service orders and deadlines for Atlassian Team, tracked on your behalf

What Atlassian Team and its contractor bill

  • Booth space, paid to Atlassian
  • Drayage, or material handling, when it is not in the Atlassian Team space rate
  • Electrical, internet and rigging orders for Atlassian Team
  • Booth cleaning and any union labor the venue requires

Rates to plan with for Atlassian Team:

  • Strategic package (20×30 turnkey) $200,000, Team '27 source
  • Premier package (20×20 turnkey) $140,000, Team '27 source
  • Signature package (20×10 turnkey) $73,000, Team '27 source
  • Showcase package (5×5 kiosk) $28,000, Team '27 source

Before you sign, your proposal already estimates each of these show charges, so the Atlassian Team total is on paper.

All-in 2026 rental ranges: design, structure, graphics, installation and dismantle are included, and custom Atlassian Team builds are quoted per project. Get an exact number for Atlassian Team with the booth cost calculator or the 2026 booth cost guide.

Every Atlassian Team fee listed upfront, in full, on paper.
Send us your booth size for Atlassian Team and what the space needs to do. Expect a reply within one business day and, usually within a week, a rendering and a fixed proposal for Atlassian Team. No charge.
Get my Team '27 proposal

The booth we would build for Atlassian Team 2027

The approved activation on a turnkey frame

Atlassian builds every Team '27 booth itself and will not let Premier, Signature, Select or Showcase sponsors change it, so the structure is settled before you start. The play is what Atlassian lets you add: artwork on its signage and monitors, a short in-booth challenge, and, where the budget reaches, an out-of-booth activation or a lounge.

01

Turnkey signage

Artwork cut to Atlassian's templates that names the app and the Jira or Confluence chore it removes, in type an admin can read from the aisle.

02

Monitor demo

A looping demo on the supplied monitors, set on a sample project board so it runs without a presenter between conversations.

03

Two-minute challenge

An approved game or task inside the footprint that ends at the lead scanner, since scanning must stay in the booth.

04

Lobby activation

An out-of-booth space or lounge in a Moscone lobby, sourced and staffed by the sponsor and built in our shop.

The demo

Hand an admin a Jira board with twenty realistic issues, let them install your app, change one permission and watch the board update in under three minutes. People at Team run these boards daily and judge an app by how little setup it needs.

The meetings

The Premier 20×20 includes a private meeting room, which we brand and fit with a screen for follow-ups with the admin's manager. On smaller tiers, an expo or off-expo lounge add-on from $20,000 becomes the place to sit down with a solution partner.

Your Jira board, minus the busywork.
What the back wall could say at Atlassian Team
Barantech booth by Purple Exhibits: white inline booth for Barantech with blue LED edge lighting, a Purple build like the booths we plan for Atlassian Team

In San Francisco, your team walks into a booth that is already lit and stocked. You just show up.

Barantech inline booth, designed, built and installed by Purple Exhibits

03 Built by Purple

Atlassian Team '27 activations that get an app noticed

Amazon booth by Purple Exhibits, one of our case studies for Atlassian Team planning

Case study · Amazon

Amazon at ESSENCE Festival of Culture, New Orleans

Amazon's ESSENCE activation let visitors walk into Prime Video and Alexa experiences; at Team '27 the turnkey booth is fixed, so an approved activation does that same job.

Read the Amazon case study All case studies →

“They handle everything end to end so clients can really just show up and not worry about anything. Doesn’t get any better than that.”

Tess Bockes, Exit King Realty · more Purple client reviews
3,000+ exhibitors served4.9★ client rating10,000+ booths builtIn business since 2015

Trusted by exhibitors including

LeadSquaredCallHippoSQUID ERPPentland Firth SoftwareSpectral ComputeAutoForm

04 Designing for Atlassian Marketplace app vendors, solution partners and work-management software brands at Atlassian Team

Designing around Atlassian Team's turnkey booths

Developer in glasses and a raglan tee leaning toward the camera in front of a teal wall and a glowing monitor1

Win with the activation, not the shell

Premier, Signature, Select and Showcase booths at Team '27 cannot be modified, so the difference lives in an add-on. We design an in-booth game, challenge or demo that fits the footprint, or an out-of-booth activation in a lobby, hallway or outdoor space, and package the concept for Atlassian's approval.

Woman with over-ear headphones sketching on a tablet beside an open laptop at a bright desk2

Artwork that reads on a turnkey frame

Atlassian supplies custom booth signage and monitors on every tier, and assets must land by the Exhibitor Resource Center deadline. We size your graphics to the organizer's templates, name the app and the job it does in large type, and load demo loops that run without a presenter.

Team lead writing on a glass whiteboard in a meeting room, marker raised mid-sentence3

Demos that start from a Jira board

Team visitors are admins and developers who live in Jira and Confluence. We set up the monitor demo on a realistic project board with sample issues, so a visitor sees your app inside the tool they already know before anyone mentions pricing.

Developer with curly hair typing on a laptop at a standing table by a high-rise window4

Sound and scanning stay in the box

Atlassian bans sound that disrupts neighbors, needs approval for microphones and speakers, and allows lead scanning only inside your booth area. We plan quiet, screen-led activations and position the scanner station where the conversation ends.

Purple Exhibits concept rendering for Withsystem, shown for Atlassian Team exhibitors

Concept rendering

Your Atlassian Team proposal comes with a rendering like this

The 3D view shows layout, graphics, lighting and product positions before we cut a panel, and we revise it until the Atlassian Team booth is right. Pictured: a Purple concept for Withsystem.

Start my Atlassian Team concept

Floor at a glance

Where you could be at Atlassian Team 2027

Atlassian has not published which Moscone buildings Team '27 uses. These are the spaces the center offers, from Purple's Moscone guide, and what each means for a sponsor activation.

AMoscone North and South
BMoscone West
CUnion labor floor
Moscone Center, San FranciscoSchematic, not to scale
A

Moscone North and South

North and South lie under the Yerba Buena Gardens park and join one another; the 2018 expansion added a rooftop terrace.

Our advice An out-of-booth activation in a connecting lobby catches people moving between halls; we size it for the approved footprint.

B

Moscone West

West is its own building on the far side of 4th Street; people walk over at street level, with no tunnel to North or South.

Our advice If sessions sit in West, a lounge or café there meets people between talks; we plan its freight to its own dock.

C

Union labor floor

Moscone's contractor agreements make setup and teardown union jobs, so hours on the floor are billed labor.

Our advice We design activation pieces that assemble in few steps, which keeps labor hours and cost down.

05 Moscone Center · San Francisco

Atlassian Team '27 at Moscone: freight, cartons and union labor

Team '27 is at Moscone Center, where North and South sit beneath Yerba Buena Gardens and West stands across 4th Street; Atlassian has not said which halls the expo uses. Moscone is a union house for setup and teardown, and Purple budgets drayage there near $180 a hundredweight, never less than 200 pounds billed. Atlassian's turnkey booths arrive built, so our freight is the activation, lounge furniture and graphics: we ship them to the show's warehouse, file the forms in the Exhibitor Resource Center by its deadlines and remove every carton before the expo opens, as Atlassian requires. Your Purple project manager runs the install with the labor Moscone requires.

Atlassian Team exhibitors can find this building's hall rules, drayage estimates and freight deadlines in our Moscone Center exhibitor guide.

What Purple handles

  • Activation concepts packaged for Atlassian's approval
  • Artwork for the turnkey booth and monitors, sized to the organizer's specs
  • In-booth and out-of-booth activation builds from our Fishkill and Las Vegas shops
  • Exhibitor Resource Center forms, freight and Moscone labor orders
  • Install, demo rehearsal and teardown run by your Purple project manager
Moscone North Convention Center building in San Francisco, California
Moscone North, San Francisco

Your Atlassian Team timeline, from move-in back

Team '27 sponsorship sales close: January 29, 2027. Packages and add-ons are first come, first served, so we need your tier and activation choice before this date to start design.

We need your Atlassian Team design signed off by early February 2027.

  1. By January 29, 2027Sponsorship sales close; your tier, booth and any add-on marketing opportunity are signed with Atlassian.
  2. February 2027Activation concept, artwork and furniture plan sent to Atlassian for approval; design sign-off with you.
  3. March 2027Production in our Fishkill and Las Vegas shops; demo loops tested on monitors of the specified size.
  4. Late March 2027Freight to the show warehouse; Exhibitor Resource Center forms and asset uploads completed by their deadlines.
  5. April 19–22, 2027Activation installed before the expo opens; Day 0 programs, then three conference days with your Purple project manager on call.
  6. After April 22, 2027Activation dismantled, cartons cleared and pieces shipped to storage or your next event.

Purple's planning timeline for Atlassian Team. The official Atlassian Team move-in, freight target and order dates come from your exhibitor kit and assigned schedule; when you book, we confirm them against your booth.

Printable Atlassian Team budget & deadline sheet

Before you book Atlassian Team 2027

Atlassian Team '27 sponsor rules to know before January

  1. Sponsor packages and add-ons for Team '27 are sold first come, first served until January 29, 2027, so sign the café, lounge or activation you want in the same contract as your tier. source

  2. Roll-up and free-standing signs, balloons and hallway signage are banned, and flags must be built into the booth, so every piece of branding has to live on Atlassian's structure or inside a purchased space. source

  3. Badge scanning outside your footprint is allowed only for approved activations, which makes an out-of-booth activation the one way to collect leads in a Moscone lobby. source

  4. Packages carry 12 down to 4 full passes, extra staff passes cost $1,099 at the sponsor rate, and Atlassian prohibits badge sharing, so count the people who will stand in the booth before you sign. source

  5. Partner Accelerate runs on Day 0, Monday, April 19, in the draft agenda, a day before the expo, so solution partners can meet Atlassian's partner team before the floor gets busy. source

Who you meet on the floor

Jira and Confluence administrators

They own the instance and come to Team to find Marketplace apps that install cleanly and survive the next cloud migration.

Developers and IT service teams

They test integrations against real tickets and pull requests and ask about data residency before they recommend an app.

Program, product and team leads

They look for a dashboard their teams can read without training and leave the install question to their admin.

Atlassian solution partners

They arrive for Partner Accelerate on Day 0 and walk the expo for apps to bundle into client projects.

Travel to Atlassian Team 2027

Getting to Atlassian Team 2027: airport, hotels and parking

Fly in

San Francisco International Airport (SFO)

25 to 40 minutes by car, per Purple's Moscone guide

Stay

Atlassian's 2027 hotel block: not confirmed yet

Park

BART and Muni stop within a few blocks; Union Square and SoMa hotels are a 10–15 minute walk.

Find the venue

Moscone Center
747 Howard St, San Francisco, CA 94103

Open in Google Maps →

Travel facts from purpleexhibits.com.

Atlassian Team by the numbers

Atlassian Team year by year

2026
3,440+ attendees
Anaheim source
AttendeesExhibitors

How Atlassian Team 2027 compares with other software and cloud shows

The software and cloud shows closest to Atlassian Team on the calendar, with the latest size each organizer has published. Every show name links to our exhibitor guide for it.

ShowDatesCityLatest published size
RSACRSA Conference LLCApril 5–8, 2027San Francisco, CA44,000 attendees · 600+ exhibitors (2026)
Smarter Faster PaymentsNachaApril 11–14, 2027National Harbor, MD2,350 anticipated attendees (2026)
Google Cloud NextGoogle CloudApril 13–15, 2027Las Vegas, NV–
UNLEASH AmericaUNLEASH GroupApril 13–15, 2027Miami, FL4,200+ expected attendees (2026)
TRANSACTTRANSACTApril 19–21, 2027Las Vegas, NV–
Atlassian TeamAtlassianApril 20–22, 2027San Francisco, CA3,440+ attendees (2026)
VMware ExploreBroadcom (VMware)May 3–6, 2027Las Vegas, NV–
FinovateSpringFinovateMay 3–5, 2027San Diego, CA1,200+ senior-level attendees (2026)
ServiceNow KnowledgeServiceNowMay 4–6, 2027Las Vegas, NV20,000+ attendees (2026)
AFCEA TechNet CyberAFCEA InternationalMay 11–13, 2027Baltimore, MD335 exhibitors (2026)

Atlassian Team exhibitor questions

Atlassian Team '27 questions from Marketplace vendors

When is Atlassian Team '27?

Team '27 runs April 20–22, 2027 at Moscone Center in San Francisco. Atlassian's draft agenda adds a Day 0 on Monday, April 19, with registration, ancillary programs and Partner Accelerate, and lists the expo on each of the three main days.

Where is Atlassian Team 2027 held?

Team '27 moves to San Francisco's Moscone Center on Howard Street in SoMa, a year after Team '26 in Anaheim. Atlassian has not named the Moscone buildings for the expo; North and South link under Yerba Buena Gardens and West faces them across 4th Street.

How much does it cost to sponsor Atlassian Team '27?

Atlassian lists five 2027 packages: Strategic at $200,000 with a 20×30, Premier at $140,000 with a 20×20, Signature at $73,000 with a 20×10, Select at $46,000 with a 10×10 and Showcase at $28,000 with a 5×5 kiosk. Activations and lounges are priced separately.

Can we bring a custom booth to Team '27?

Only on the Strategic tier. Atlassian's prospectus says Premier, Signature, Select and Showcase booths are turnkey and cannot be modified or upgraded, while Strategic sponsors may have custom opportunities. Purple's role is the approved activation, branded lounge or café space, artwork and any Strategic upgrades.

What is the deadline to sponsor Team '27?

Contracting opened on October 14, 2026 and sales close on January 29, 2027, with packages and add-ons sold first come, first served. Asset and form deadlines follow in the Exhibitor Resource Center, and Atlassian does not guarantee late changes.

How many people attend Atlassian Team?

Team '26 in Anaheim drew 3,440+ attendees, including 2,500+ returning attendees from 1,300 unique company domains, per Atlassian's sponsor prospectus. Atlassian lists a target attendance of 4,500+ for Team '27.

What booth rules does Atlassian enforce at Team?

Signs must stay inside your booth, roll-up and free-standing signs are banned, flags must be built into the structure and balloons are not allowed. Giveaways, lead scanning and staff must stay in the footprint, and sales on site are not permitted.

What add-on activations does Atlassian sell at Team '27?

The 2027 list includes an Expo café at $48,000, an off-expo café at $30,000, the headshot lounge at $25,000, expo and off-expo lounges at $20,000, a DJ booth at $12,000, Sponsor story placements at $8,000, and in-booth or out-of-booth activations priced on request.

Who builds an out-of-booth activation at Team?

The sponsor does: Atlassian's prospectus says the sponsor manages sourcing, setup and staffing, with the concept subject to Atlassian's approval and venue guidelines. We design it, submit the drawings, build it in our shops and install it at Moscone with the union labor the center requires.

Is internet included in a Team '27 sponsor booth?

Yes. Wireless internet access is part of every turnkey booth, along with the structure, electricity and custom booth signage, per Atlassian's sponsor rules. For a demo that cannot drop, we also load a recorded version on the monitor so the story runs if the network slows.

How many passes come with a Team '27 sponsorship?

Packages include 12, 10, 8, 6 or 4 full-conference passes from Strategic down to Showcase, and sponsors may buy a few more at the $1,099 sponsor rate. Every staff member wears their own badge; Atlassian prohibits badge sharing.

Where should booth staff stay for Team '27?

Stay in Union Square or SoMa, 10 to 15 minutes on foot from Moscone; the Marriott Marquis and the Hilton on Union Square are the big towers nearest the center. Atlassian's 2027 hotel block is not confirmed yet. SFO is 25 to 40 minutes by car.

Is Atlassian Team open to anyone?

No, Team is a registered conference for Atlassian customers, partners and teams. Atlassian's FAQ says registration opens in November 2026 and select content will be online. The expo is part of the in-person event at Moscone rather than a separate free show.

Is Atlassian Team '27 worth it for a small Marketplace app vendor?

It can be, at the $28,000 Showcase kiosk, the entry tier, which comes with 4 passes and a turnkey 5×5 space. The room is full of Jira and Confluence admins who buy apps, so a tight demo on the supplied monitor and a clear one-line promise do most of the work.

Before you sign for Atlassian Team

Five questions to ask any exhibit builder for Atlassian Team:

  1. Have you produced artwork for an Atlassian turnkey booth, and will you work from the Team '27 templates in the Exhibitor Resource Center?
  2. Can you package our activation concept and drawings for Atlassian's approval before the February design window closes?
  3. Which Moscone building and dock will our activation pieces go to, and how will you route freight if the expo hall is not named until spring?
  4. How will you staff setup at Moscone with the union labor the center requires, and how many labor hours does our activation need?
  5. Can every carton be cleared before the Team '27 expo opens, as Atlassian requires, and where will empties be stored?

What Atlassian Team exhibitors ask us

Our Team '27 booth is turnkey. Where does a custom build still fit? Everything that makes it yours: artwork sized to Atlassian's signage and monitor specs, the demo loop, an approved in-booth challenge, and any out-of-booth activation or lounge, which Atlassian says the sponsor sources, sets up and staffs.

Team left Anaheim for Moscone. Does that change our budget? Yes, in labor and hotels more than in the booth. Moscone setup and teardown are union work and Purple budgets drayage near $180 a hundredweight, but with a turnkey booth only the activation pieces ship, so we keep them light.

Is an out-of-booth activation worth buying on top of a package? It is the only way at Team '27 to scan badges outside your footprint, and it puts the brand in a lobby people cross between sessions. Atlassian prices it on request and approves the concept, so we submit drawings early.

Get a proposal

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You hear back on Atlassian Team within one business day. Your Atlassian Team rendering and fixed proposal, usually within a week. No charge, no commitment.

Requests for Atlassian Team go straight to Purple’s exhibit team.

What happens next

  1. You get a reply within one business day, asking about your products, goals and footprint at Atlassian Team.
  2. Within a week, usually, you have a concept rendering and a fixed proposal. No fee left off: every Atlassian Team cost is listed upfront, on paper.
  3. The build takes 30–45 days; we ship to the advance warehouse and install before the hall opens at the Moscone Center.
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