ATSSA Convention & Traffic Expo 2027 · Budget & deadline sheet
February 5–9, 2027 · Long Beach Convention Center, Long Beach, CA
February 5–9, 2027 · Long Beach Convention Center, Long Beach, CA
Booth price tiers (all-in, 2026 ranges)
| Footprint | Rental with your graphics | Custom build |
|---|---|---|
| 10×20 inline | $7,500 – $15,000 | $15,000 – $45,000 |
| 10×30 inline | $12,000 – $22,000 | $25,000 – $65,000 |
| 20×20 island | $16,000 – $40,000 | $50,000 – $120,000 |
| 20×30+ island | $25,000 – $55,000 | $75,000 – $175,000 |
Includes design, structure, graphics, installation and dismantle. A custom-built booth runs roughly $100 to $250 per square foot depending on finish level. A rental of the same footprint usually lands at 35 to 50 percent of the purchase price for one show.
Billed by the show
- Booth space, paid to American Traffic Safety Services Association
- Drayage, or material handling, when it is not in the ATSSA Convention & Traffic Expo space rate
- Electrical, internet and rigging orders for ATSSA Convention & Traffic Expo
- Cleaning, plus any union labor the venue requires
Published rates:
- Booth package, 2027: 10×10 with 8-ft back drape, 3-ft side rails, ID sign; 2 full registrations and 3 hall-only badges
- Vehicle spotting, 2027: $403 per vehicle, round trip, by T3 Expo's spotting crew
- Housing, 2027: ATSSA block from $259 (Hilton) to $359 (Hyatt Regency) per night; book by January 7, 2027
- Booth build: 10×20 rental $7,500–$15,000; custom 20×20 island $50,000–$120,000, Purple's 2026 planning range
Key dates
- T3 Expo advance warehouse opens; Presta rental package orders due: December 30, 2026
- Design sign-off with Purple: Mid-December 2026
- Late November 2026: Booth location set with ATSSA sales; a product launching here gets a floor demo plan, since New Products Rollout applications closed November 16.
- December 2026: Design sign-off, vehicle and equipment list with weights, and T3 Expo orders started for the January discount deadlines.
- December 30, 2026–January 6, 2027: Advance warehouse opens December 30; Exhibitor Appointed Contractor form due January 6; build finishes in our Las Vegas shop.
- January 13–27, 2027: T3 advance discount deadline January 13; freight in the warehouse before the January 27 surcharge date.
- February 5–7, 2027: Move-in by target: Friday by appointment, Saturday 8 a.m.–7 p.m., Sunday until noon; our project manager on the floor.
- February 7–10, 2027: Traffic Expo days, then move-out Tuesday from 1 p.m. and Wednesday morning, with carriers checked in by noon.
Purple planning timeline; confirm official dates against your exhibitor kit.
Checklist
- Plan the booth demo around any product accepted into the New Products Rollout
- List every vehicle, trailer and barrier with weight and dimensions
- Book housing through JEMS before January 7, 2027
- Order T3 Expo services before the January 13 discount
- Ship crated freight to the warehouse before January 27
- Staff for three short sessions and the NPRO Tour slot
No fee left off: every ATSSA Convention & Traffic Expo cost is listed upfront, on paper. Questions or a fixed proposal: (800) 994-8030 · info@purpleexhibits.com · purpleexhibits.com/shows/atssa-convention/