Smiling older road worker in a teal hard hat and orange high-visibility work shirt beside a city street

concrete, roads and underground · Long Beach

ATSSA Convention & Traffic Expo 2027Long Beach exhibitor guide: booth costs, dates and deadlines

Cones, crash cushions and work-zone tech: ATSSA 2027 booths in Long Beach

Event dates
February 5–9, 2027
Exhibit hall
February 7–9, 2027 (Sun 2–6 p.m., Mon 11 a.m.–5:30 p.m., Tue 10 a.m.–1 p.m.)
Venue
Long Beach Convention Center, Long Beach

4.9 star rating from clientsSince 201510,000+ booths built3,000+ exhibitors

SHC Heavy Industry booth by Purple Exhibits: sHC Heavy Industry booth in white, yellow and navy, one of our builds to compare for ATSSA Convention & Traffic Expo
Built by PurpleSHC Heavy Industry island
Han Song booth by Purple Exhibits: wide view of a red, white and grey Han Song island booth with a tall header fascia, shown for ATSSA Convention & Traffic Expo exhibitors
Built by PurpleHan Song island
  • 250exhibitors listed for the 2027 Traffic Expo source
  • 225,000sq ftof roadway safety exhibits planned for 2027 source
  • ~4,600registered in 2025, an ATSSA record source
  • 150+public agency scholarships for 2027 source

Quick answers

ATSSA Convention & Traffic Expo 2027 in 30 seconds

ATSSA's Convention & Traffic Expo is the annual meeting and trade show of the American Traffic Safety Services Association. The 57th edition runs February 5–9, 2027, at the Long Beach Convention Center in California, with the Traffic Expo floor open February 7–9. ATSSA lists 250 exhibitors and 225,000 sq. ft. of roadway safety exhibits for 2027; registration reached nearly 4,600 in 2025, a record, per ATSSA. Exhibitors sell barriers, crash cushions, signs, pavement markings and work-zone technology to DOTs and traffic control contractors. ATSSA sells booth space by size and purchase date, with member discounts. Purple builds Traffic Expo booths from its Las Vegas shop.

When is ATSSA Convention & Traffic Expo 2027?
February 5–9, 2027, at Long Beach Convention Center, Long Beach.
When is the hall open at ATSSA Convention & Traffic Expo?
February 7–9, 2027, Sun 2–6 p.m., Mon 11 a.m.–5:30 p.m., Tue 10 a.m.–1 p.m.
How big is ATSSA Convention & Traffic Expo?
240+ exhibitors (2026 edition).
What does a 10×20 booth cost all-in at ATSSA Convention & Traffic Expo?
$7,500 – $15,000 for a Purple rental at ATSSA Convention & Traffic Expo with design, graphics, lighting, install and dismantle. Space and show services are billed separately by ATSSA Convention & Traffic Expo.
For ATSSA Convention & Traffic Expo, what is the next exhibitor deadline?
T3 Expo advance warehouse starts receiving; Presta package order deadline: December 30, 2026.

Concrete, paving & roads · Long Beach · 2027

225,000 sq ft

of roadway safety hardware under one roof in Long Beach, 2027 source

The lookLong Beach 2027

Orange vests at dusk. The people who close the lane.

ATSSA's 57th Convention & Traffic Expo meets at the Long Beach Convention Center February 5–9, 2027, with 250 exhibitors and 225,000 sq. ft. of roadway safety exhibits, per ATSSA.

Road worker in orange coveralls heating a yellow thermoplastic pavement marking with a gas torch
01Torching a new stripe
The Queen Mary lit up at night in Long Beach harbor under a thin crescent moon
02Queen Mary under a crescent
Single orange traffic cone on a city street at night with soft bokeh lights behind it
03One cone, many lights
Aerial view of a worker painting a green bike lane on a city street with a line-striping machine
04Green lane from above
Bearded traffic control tech in a hi-vis vest and beanie beside his white work truck
05Truck ready to roll
Traffic engineer in a white hard hat with a laptop beneath an elevated highway
06Planning the closure

Everything about ATSSA Convention & Traffic Expo 2027 in one place

ATSSA Convention & Traffic Expo 2027 fact sheet

ATSSA Convention & Traffic Expo 2027 key facts
Official nameATSSA's 57th Annual Convention & Traffic Expo 2027
Event datesFebruary 5–9, 2027
Exhibit hall datesFebruary 7–9, 2027 (Sun 2–6 p.m., Mon 11 a.m.–5:30 p.m., Tue 10 a.m.–1 p.m.) source
VenueLong Beach Convention Center
300 E Ocean Blvd, Long Beach, CA 90802
OrganizerAmerican Traffic Safety Services Association (ATSSA)
Size (2026)240+ exhibitors source
Who attendsState, local and federal transportation agencies, traffic control contractors, engineers, consultants and manufacturers
Next deadlineT3 Expo advance warehouse starts receiving; Presta package order deadline: December 30, 2026 source
Nearest airportLong Beach Airport (LGB)
About 7 miles and 20 minutes from the convention center; LAX is about 22 miles and 35 minutes away
HotelsATSSA's block through JEMS Hospitality Group at downtown hotels including the Hyatt Regency, Westin, Hilton and Marriott Long Beach Downtown
Official hotel page →
Official websiteexpo.atssa.com

Official ATSSA Convention & Traffic Expo resources

ATSSA Convention & Traffic Expo 2027 calendar

ATSSA Convention & Traffic Expo 2027 dates and deadlines

These are the dates the organizer has published for ATSSA Convention & Traffic Expo, listed in order and linked to the pages that state them. The next date is highlighted.

  1. T3 Expo advance warehouse starts receiving; Presta package order deadline source
  2. Exhibitor Appointed Contractor form deadline source
  3. Book ATSSA hotel block through JEMS source
  4. T3 Expo service orders advance discount deadline source
  5. Freight after this date incurs the warehouse surcharge source
  6. Traffic Expo opens at 2 p.m. source

01 Purple at ATSSA Convention & Traffic Expo 2027

Cones, crash cushions and work-zone tech: ATSSA 2027 booths in Long Beach

ATSSA's Traffic Expo is North America's largest roadway safety trade show, a three-afternoon floor where DOT engineers and traffic control contractors compare barriers, attenuators and smart work-zone systems. We build Long Beach booths that put the hardware, the crash data and the people side by side.

  • Feb 5–9, 2027 · Long Beach
  • 250 exhibitors in 2027
  • Record 4,600 registered, 2025

What makes ATSSA Convention & Traffic Expo different, and how we build for it

ATSSA's 57th Annual Convention & Traffic Expo is a working week for the roadway safety industry: committee and council meetings on Saturday, Education Day on Sunday, then three short afternoons and mornings on the Traffic Expo floor. The New Products Rollout Showcase sends public agency officials on guided NPRO Tours, the Innovation Awards are judged on the floor, Micro Education sessions run between booths, and the National Work Zone Memorial stands with the ATSSA Pavilion. T3 Expo is the official services contractor, and more than 150 public agency scholarships bring DOT and county staff who rarely travel to vendor events.

State DOT and county traffic engineers

Crash-tested hardware they can specify, with MASH test levels, installation time and approved-products status on one panel.

Traffic control and pavement marking contractors

Equipment that cuts crew exposure in live lanes: truck-mounted attenuators, sequential lights, marking machines, intrusion alarms.

Consultants and smart work-zone integrators

Connected devices, data feeds and a quiet corner to talk through a corridor project with a manufacturer.

Your team in Long Beach

How Purple runs ATSSA's Traffic Expo 2027 in Long Beach

Long Beach is a short haul from our Las Vegas shop, so the build, graphics and reflective sample walls are made there. Crated freight goes to T3 Expo's advance warehouse before January 27 or direct to the hall on your target day. Our project manager books vehicle spotting and runs the install with the union labor Long Beach requires.

Inside ATSSA Convention & Traffic Expo 2027

250 exhibitors listed for the 2027 Traffic Expo source225,000 sq ft of roadway safety exhibits planned for 2027 source~4,600 registered in 2025, an ATSSA record source150+ public agency scholarships for 2027 source

Rules that shape your ATSSA Convention & Traffic Expo booth

Vehicles go in with T3 spotters

Every vehicle on the floor is placed and removed by T3 Expo's spotting crew, with batteries disconnected, the gas cap taped or locked and under a quarter tank. We book the spotting slot and stage the unit empty of display items.

Organizer rule

One person, one hour, no tools

Union labor holds jurisdiction over setup, signs and carpet in Long Beach unless one full-time employee can install the display alone in an hour without tools. Our project manager orders and directs the union crew the build needs.

Organizer rule

Crated freight only at the warehouse

T3 Expo's advance warehouse refuses loose, pad-wrapped or unskidded machinery and charges extra after January 27, 2027. We crate or skid every barrier section and device before it leaves the shop.

Organizer rule

No one under 16 in the hall

ATSSA does not admit children under 16 to the exhibit hall under any circumstances. We plan booth staffing and any family travel around it.

Organizer rule

No suitcasing anywhere

Selling or marketing outside your own booth, including in meeting rooms and hospitality suites, is prohibited. We design the booth with a meeting space so conversations stay inside it.

Organizer rule

Programs worth planning for

New Products Rollout (NPRO) Showcase

Launch platform for current exhibitors with online listings, floor exposure and the post-Expo NPRO report; 2027 applications closed November 16, 2026.

Official details

NPRO Tour and Innovation Award

Accepted NPRO entries can present to public agency officials on Monday's NPRO Tour, limited to the first 15; the tour is required for the Innovation Award, presented Monday at 4 p.m.

Official details

Micro Education on the floor

Short education sessions held on the Traffic Expo floor on Monday and Tuesday, eligible toward CEU and PDH credit.

Official details

ATSSA's Traffic Expo is the roadway safety floor for DOT engineers and traffic control contractors; choose it over APWA PWX when you sell barriers, signs, markings or work-zone technology rather than general public works equipment. Compare every construction and equipment show we build for →

02 Booths & pricing for ATSSA Convention & Traffic Expo 2027

ATSSA Traffic Expo 2027 booth sizes and costs in Long Beach

ATSSA sells Traffic Expo space by booth size and purchase date, with lower rates for members, starting from the standard drape-and-rail 10×10 package T3 Expo sets up. For a manufacturer showing hardware we suggest a 10×20 or 10×30 inline at minimum, and a 20×20 or larger island when a truck, trailer or barrier run is on display.

Avertic by Engtex booth by Purple Exhibits: black inline back wall for Avertic by Engtex, like the booths we plan for ATSSA Convention & Traffic Expo
Inline10×20$7,500 – $15,000all-in rental

A printed back wall with crash-test footage, a low plinth for a sign stand, cone light or marker, and a counter for the spec sheet.

Above: Avertic by Engtex, a Purple inline booth

See 10×20 rental booths →
ABC Compressors booth by Purple Exhibits: warm light-wood booth for ABC Compressors, shown for ATSSA Convention & Traffic Expo exhibitors
Inline10×30$12,000 – $22,000all-in rental

Room for a short barrier or crash cushion section on a raised deck, a video wall of field installs and a two-stool table for an agency engineer.

Pictured: ABC Compressors, a Purple inline booth

See 10×30 rental booths →
Eonmetall booth by Purple Exhibits: navy-and-white island booth for Eonmetall with a large illuminated circular header, one of our builds to compare for ATSSA Convention & Traffic Expo
Island20×20$16,000 – $40,000all-in rental

An island around one trailer-mounted unit or message board, with a hanging sign and a meeting corner facing the main aisle.

Above: Eonmetall, a Purple island exhibit

See 20×20 rental booths →
Meghna Colour Chem booth by Purple Exhibits: wider view of the Meghna Colour Chem pigment booth with red, yellow, like the booths we plan for ATSSA Convention & Traffic Expo
Island20×30+$25,000 – $55,000all-in rental

A truck-mounted attenuator or full work-zone layout with cones, arrow board and sensors, plus a closed room for DOT and contractor meetings.

Pictured: Meghna Colour Chem, a Purple island exhibit

See 20×30 rental booths →

In Purple's ATSSA Convention & Traffic Expo price

  • Design and a 3D rendering for ATSSA Convention & Traffic Expo, revised until it is right
  • Structure, printed graphics, counters and storage, as specified for ATSSA Convention & Traffic Expo
  • In-booth lighting and power distribution
  • Setup and teardown, with our project manager on the ATSSA Convention & Traffic Expo floor
  • Show-service orders and deadlines for ATSSA Convention & Traffic Expo, tracked on your behalf

Billed by ATSSA Convention & Traffic Expo and its contractor

  • Booth space, paid to American Traffic Safety Services Association
  • Drayage, or material handling, when it is not in the ATSSA Convention & Traffic Expo space rate
  • Electrical, internet and rigging orders for ATSSA Convention & Traffic Expo
  • Cleaning, plus any union labor the venue requires

Rates to plan with for ATSSA Convention & Traffic Expo:

  • Booth package, 2027 10×10 with 8-ft back drape, 3-ft side rails, ID sign; 2 full registrations and 3 hall-only badges source
  • Vehicle spotting, 2027 $403 per vehicle, round trip, by T3 Expo's spotting crew source
  • Housing, 2027 ATSSA block from $259 (Hilton) to $359 (Hyatt Regency) per night; book by January 7, 2027 source
  • Booth build 10×20 rental $7,500–$15,000; custom 20×20 island $50,000–$120,000, Purple's 2026 planning range source

Every one of these is estimated on your proposal, so you see the full ATSSA Convention & Traffic Expo total on paper before you sign.

Prices are all-in 2026 rental ranges for design, structure, graphics, installation and dismantle; custom builds are quoted per project. The booth cost calculator gives an exact number for your ATSSA Convention & Traffic Expo booth; the 2026 booth cost guide has the 2026 ranges.

No fee left off: every ATSSA Convention & Traffic Expo cost is listed upfront, on paper.
Tell us your ATSSA Convention & Traffic Expo booth size and what the space has to do. A reply within one business day, then an ATSSA Convention & Traffic Expo rendering and fixed proposal, usually within a week. No charge.
Get my ATSSA Traffic Expo proposal

Ready-made booths for ATSSA Convention & Traffic Expo 2027

Rental booths priced for Long Beach

Four of our ready-made designs with one all-in price for a show at Long Beach Convention Center: design, production, shipping, install, dismantle and the show paperwork. Pick one and we send a rendering with your graphics within 24 hours.

All booth rentals priced for Long Beach10×20 rentals20×20 rentalsHow all-in pricing works

The booth we would build for ATSSA Convention & Traffic Expo 2027

The work-zone taper booth

Agency engineers at the Traffic Expo judge hardware the way they judge a lane closure: what protects the crew, how fast it goes up, what test level it carries. The booth is laid out as a short taper, so visitors walk the zone from advance warning to the protected work area.

Fewer crews in the lane. Faster closures. 01Advance warningAt the aisle, the sign stand, sequentiallight or alert device that a drivermeets first, on a low plinth with…02The taperA floor graphic of a lane closure withcones or channelizers, leading thevisitor to the main product without…03Protected zoneThe barrier section, crash cushion orattenuator at full size, with the crashtest video on a screen at the back wall.04Engineer's tableA four-seat table behind the hardwarefor a DOT engineer or contractor withdrawings and approved-product details. MAIN AISLE CROSS AISLE CROSS AISLE
Concept plan for ATSSA Convention & Traffic Expo, not to scale: zones follow the show rules on this page; your final plan is drawn to your space and the organizer's rules.
01

Advance warning

At the aisle, the sign stand, sequential light or alert device that a driver meets first, on a low plinth with its spec rail.

02

The taper

A floor graphic of a lane closure with cones or channelizers, leading the visitor to the main product without a wall in the way.

03

Protected zone

The barrier section, crash cushion or attenuator at full size, with the crash test video on a screen at the back wall.

04

Engineer's table

A four-seat table behind the hardware for a DOT engineer or contractor with drawings and approved-product details.

The demo

Run the crash test or field install video beside the real unit and hand over a one-page sheet with test level, footprint and setup time. If the product is in NPRO, rehearse a tight presentation for the Monday NPRO Tour slot.

The meetings

The floor is open only about 13 hours across three days, so book agency and contractor meetings for Monday, keep the engineer's table free during the NPRO Tour, and use the Public Agency Reception on Sunday evening to set appointments.

Fewer crews in the lane. Faster closures.
What the back wall could say at ATSSA Convention & Traffic Expo

Read before you design for ATSSA Convention & Traffic Expo 2027

ATSSA Convention & Traffic Expo 2027 booth rules in Long Beach: concrete floor, signs, engines and EACs

The Traffic Expo fills Long Beach Convention Center halls with barriers, signs, attenuator trucks and message boards. T3 Expo's 2027 kit and the fire regulations in it decide floors, flown signs, engine permits and outside labor.

ATSSA Convention & Traffic Expo 2027 exhibit rules, from the organizer and venue
RuleWhat the manual saysWhat it means for your booth
01Concrete booth floorBooth spaces are not carpeted and the floor is concrete; carpet or vinyl ordered through T3 Expo (2027 kit) sourceFlooring is part of every build budget here, and vinyl suits a booth where crash cushions and cones stand on it.
02Hanging sign laborT3 sign hanging lift and crew $943 per hour straight time; sign assembly $163 per hour; show-site orders add 30% (2027 kit) sourceA flown sign over an island carries lift and crew hours on top of the sign itself, ordered before the advance deadline.
03EAC noticeNotification of Intent to Use EAC plus proof of insurance at least 30 days before the first move-in day, or the EAC may not set (2027 kit) sourceThe Purple project manager files that notice with insurance early, so the booth team is cleared before freight arrives.
04Engines need a permitDisplaying any internal combustion engine, or using compressed gas, requires a fire department permit; gas permits cover 32 cubic foot bottles half full or less (2027 kit) sourceAttenuator trucks and generator-powered message boards are listed with the fire permit request before move-in.
05Sign materialsBanners and signs flame retardant unless smaller than 28 by 44 in with set clearances; oilcloth, tarpaper and nylon prohibited (2027 kit) sourceWork-zone banners made of vinyl mesh go out with flame certificates, and nylon flags stay home.
06Drivable displaysDisplay vehicles that need no unloading go to the marshaling yard during their slot, and T3 traffic staff direct them in (2027 kit) sourceA truck-mounted attenuator drives in on its own, so its arrival slot is booked separately from the crated freight.
Bonomi booth by Purple Exhibits: two-storey white Bonomi booth with a huge LED wall showing a train image, the kind of booth we build for ATSSA Convention & Traffic Expo

In Long Beach, your team walks into a booth that is already lit and stocked. You just show up.

Bonomi large exhibit: designed, built and installed by Purple Exhibits

03 Built by Purple

Booths built for DOT engineers and traffic control contractors

KLEEMANN booth by Purple Exhibits, one of our case studies for ATSSA Convention & Traffic Expo planning

Case study · KLEEMANN

KLEEMANN at an industrial technology exhibition

KLEEMANN combined real equipment with on-screen simulations and a guided route through the booth. A Traffic Expo stand needs the same thing: a barrier or attenuator you can touch, the crash test running beside it, and a path that ends at a table with the agency engineer.

Read the KLEEMANN case study All case studies →

“From start to finish, their team was professional, responsive, and incredibly easy to work with. They designed and built a beautiful trade show exhibit that exceeded my expectations and helped our company stand out. We received many compliments on our booth.”

Yossi Mouskup, Senior Insurance Broker, IGI Insurance Agency · read more client reviews
3,000+ exhibitors served4.9★ client rating10,000+ booths builtIn business since 2015

Trusted by exhibitors including

FabuwoodPlain & Fancy CabinetsItalica TilesLaped ItaliaMega HandlesKitchen Wholesale Market

04 Designing for roadway safety manufacturers: barriers, crash cushions, signs, pavement marking, work-zone devices and smart work-zone technology at ATSSA Convention & Traffic Expo

Designing an ATSSA Traffic Expo booth around a work zone

Long-exposure light trails on a Southern California freeway at blue hour with mountains behind1

Build the booth around a live lane

Traffic Expo buyers think in tapers, buffers and lane closures. We lay the floor graphic out as a work zone, with the product placed where it would sit on the road, so an engineer reads the setup in seconds.

Signal technician in a harness and blue hard hat services a traffic light from a bucket truck2

Show the test level, not just the product

Agency staff ask about MASH test levels and approved-product lists before price. We give every barrier, cushion or sign support a crisp spec rail at eye height with the test level, footprint and install time.

Palm trees and the harbor lighthouse along the Long Beach waterfront at dusk3

Plan for three short sessions

The hall is open about 4 hours on Sunday, 6.5 on Monday and 3 on Tuesday, around education and general sessions. The booth must start working the minute the doors open, so demos are on loops and sample kits are pre-packed.

4

Light it for a concrete hall

Long Beach Halls A to C have a bare concrete floor and navy show drape. We bring flooring, warm LED lighting and reflective-material samples under controlled light, because retroreflectivity only impresses when it actually flashes back.

Purple Exhibits concept rendering for sensei, shown for ATSSA Convention & Traffic Expo exhibitors

Concept rendering

Every ATSSA Convention & Traffic Expo proposal includes a rendering like this

Layout, graphics, lighting and product positions are all in the 3D view, revised until right, before a single panel is cut for ATSSA Convention & Traffic Expo. Pictured: a Purple concept for sensei.

Start my ATSSA Convention & Traffic Expo concept

Floor at a glance

Where you could be at ATSSA Convention & Traffic Expo 2027

The Traffic Expo fills Halls A, B and C of the Long Beach Convention Center. These are the parts of the floor that shape a booth, from ATSSA's 2027 program and T3 Expo's kit.

AHalls A, B and C
BATSSA Pavilion
CShowcase Stage
Long Beach Convention Center, Long BeachSchematic, not to scale
A

Halls A, B and C

250 exhibitors on 225,000 sq. ft. of roadway safety exhibits on a bare concrete floor with tuxedo aisle carpet and navy drape.

Our advice Order booth flooring; the concrete shows and reflective samples need a dark, even base.

B

ATSSA Pavilion

Home of the Expo Welcome Reception on Sunday, the Public Agency Reception and the National Work Zone Memorial.

Our advice Booths on the routes to the Pavilion see agency traffic on Sunday evening.

C

Showcase Stage

Hosts the First-Time Attendee Expo Hall Session & Tour on Sunday at 1 p.m. and Micro Education on Monday and Tuesday.

Our advice Time a demo loop to end as a stage session lets out.

05 Long Beach Convention Center · Long Beach

ATSSA 2027 move-in, T3 Expo freight and Long Beach union rules

Long Beach is a union floor: union labor sets and dismantles exhibits, signs and carpet unless one full-time employee can do it in an hour without tools, and dollies are not allowed for hand-carry. T3 Expo's advance warehouse receives crated freight from December 30, 2026, adds a surcharge after January 27, and refuses loose, pad-wrapped or unskidded machinery. Vehicles are placed by a T3 spotting crew at $403 round trip, batteries off and under a quarter tank. We file the Exhibitor Appointed Contractor notice with insurance at least 30 days before move-in.

ATSSA Convention & Traffic Expo exhibitors can find this building's hall rules, drayage estimates and freight deadlines in our Long Beach Convention Center exhibitor guide.

What Purple handles

  • Work-zone floor layouts for barriers, cushions and trailers
  • T3 Expo orders, vehicle spotting and Exhibitor Appointed Contractor filing
  • Crated freight to the advance warehouse before January 27
  • Retroreflective sample walls with controlled lighting
  • NPRO Tour-ready demo stations and spec rails
  • Storage and reuse for World of Asphalt, Pave/X or state DOT shows
Aerial view of the downtown Long Beach skyline, marina and harbor lighthouse
Downtown Long Beach waterfront from above

ATSSA Convention & Traffic Expo timeline, counted back from move-in

T3 Expo advance warehouse opens; Presta rental package orders due: December 30, 2026. New Products Rollout applications closed November 16, 2026. The next hard dates are T3 Expo's: crated freight from December 30, the Exhibitor Appointed Contractor form on January 6, 2027 and the warehouse surcharge after January 27.

We need your ATSSA Convention & Traffic Expo design signed off by mid-December 2026.

  1. Late November 2026Booth location set with ATSSA sales; a product launching here gets a floor demo plan, since New Products Rollout applications closed November 16.
  2. December 2026Design sign-off, vehicle and equipment list with weights, and T3 Expo orders started for the January discount deadlines.
  3. December 30, 2026–January 6, 2027Advance warehouse opens December 30; Exhibitor Appointed Contractor form due January 6; build finishes in our Las Vegas shop.
  4. January 13–27, 2027T3 advance discount deadline January 13; freight in the warehouse before the January 27 surcharge date.
  5. February 5–7, 2027Move-in by target: Friday by appointment, Saturday 8 a.m.–7 p.m., Sunday until noon; our project manager on the floor.
  6. February 7–10, 2027Traffic Expo days, then move-out Tuesday from 1 p.m. and Wednesday morning, with carriers checked in by noon.

Purple's planning timeline for ATSSA Convention & Traffic Expo. Official move-in, freight target and order deadlines for ATSSA Convention & Traffic Expo come from your exhibitor kit and assigned schedule; we confirm them against your booth when you book.

Print the ATSSA Convention & Traffic Expo budget & deadline sheet

Before you book ATSSA Convention & Traffic Expo 2027

What ATSSA Traffic Expo exhibitors line up before February

  1. Early access on Friday, February 5 is by appointment only through ATSSA's exhibit contact; everyone else moves in Saturday 8 a.m.–7 p.m. or Sunday until noon. source

  2. The NPRO Tour takes only the first 15 accepted entries and is required for the Innovation Award; 2027 applications closed November 16, 2026, so an accepted product should claim its Tour slot early. source

  3. The opted-in attendee list goes to exhibitors and sponsors only, posted in the Exhibitor Service Center at the end of the show; ATSSA says anyone else selling a list is not ATSSA. source

  4. Book your room in the JEMS block before January 7, 2027: booking housing first is what unlocks the discounted registration rate. source

  5. Labor start times in Long Beach are only guaranteed when ordered for 8 a.m., so schedule your T3 install crew for the start of a move-in day. source

Who you meet on the floor

State, local and federal transportation agency staff

ATSSA funds more than 150 public agency scholarships, and recipients are expected on the floor from Saturday through the close, including the NPRO Tour.

Traffic control and roadway safety contractors

They come to compare devices that keep crews out of live lanes and to meet manufacturers face to face, per ATSSA.

Engineers and consultants

ATSSA's exhibit page names engineers and consultants among the buyers who come to the Traffic Expo to compare products and talk to manufacturers directly.

Women in Roadway Safety members

The council meets Saturday and runs the PPE Fashion Show on the Expo floor on Monday afternoon.

Side by side

ATSSA Convention & Traffic Expo vs The Precast Show vs PAVE/X: 2027 at a glance

ATSSA Convention & Traffic Expo vs The Precast Show vs PAVE/X: 2027 at a glance
ATSSA Convention & Traffic ExpoThe Precast ShowPAVE/X
DatesFebruary 5–9, 2027February 3–5, 2027January 25–27, 2027
WhereLong Beach, CA · Long Beach Convention CenterSalt Lake City, UT · Salt Palace Convention CenterSavannah, GA · Savannah Convention Center
Size225,000 sq ft of roadway safety hardware under one roof in Long Beach, 2027Nearly 5,000 professionals at the 2026 show in Kansas City140+ exhibitors at PAVE/X 2026 in New Orleans
Main buyersState, local and federal transportation agency staffPrecast plant owners and managersPaving contractors
Booth spacePrice not publishedExhibit space, 2026 rates (2027 rates not confirmed yet): $40/sq ft members, $50 non-members, corners +15%Price not published

Figures carry the year and source shown on each show's own page.

Travel to ATSSA Convention & Traffic Expo 2027

Getting to ATSSA Convention & Traffic Expo 2027: airport, hotels and parking

Fly in

Long Beach Airport (LGB)

About 7 miles and 20 minutes from the convention center; LAX is about 22 miles and 35 minutes away

Stay

ATSSA's block through JEMS Hospitality Group at downtown hotels including the Hyatt Regency, Westin, Hilton and Marriott Long Beach Downtown

Official ATSSA Convention & Traffic Expo hotels →

Park

ATSSA may run shuttles from select partner hotels in 2027; most block hotels sit along Ocean Blvd within walking distance

Find the venue

Long Beach Convention Center
300 E Ocean Blvd, Long Beach, CA 90802

Open in Google Maps →

Travel facts from expo.atssa.com.

ATSSA Convention & Traffic Expo by the numbers

ATSSA Convention & Traffic Expo year by year

2026
240+ exhibitors
Houston source
2025
~4,600 registered attendees
260+ exhibitors
Orlando source
AttendeesExhibitors

How ATSSA Convention & Traffic Expo 2027 compares with other construction and equipment shows

The construction and equipment shows closest to ATSSA Convention & Traffic Expo on the calendar, with the latest size each organizer has published. Each name other than ATSSA Convention & Traffic Expo opens our exhibitor guide for that show.

ShowDatesCityLatest published size
AED Summit & CONDEXAssociated Equipment Distributors (AED)January 25–27, 2027Orlando, FL800+ dealer attendees · 275+ dealer organizations attending exhibitors (2026)
PAVE/XIRONMARKETS (formerly AC Business Media)January 25–27, 2027Savannah, GA2,700–3,000 expected attendees · 140+ exhibitors (2026)
The Precast ShowNational Precast Concrete Association (NPCA)February 3–5, 2027Salt Lake City, UTNearly 5,000 attendees · 369 booths (2026)
ATSSA Convention & Traffic ExpoAmerican Traffic Safety Services Association (ATSSA)February 5–9, 2027Long Beach, CA240+ exhibitors (2026)
NDA Demolition Convention & ExpoNational Demolition Association (NDA)February 17–20, 2027Fort Worth, TX–
ASCE2027American Society of Civil Engineers (ASCE)March 1–5, 2027Philadelphia, PAASCE2028 announced for Seattle exhibitors
MCAA Annual ConventionMechanical Contractors Association of America (MCAA)March 7–11, 2027San Diego, CAnot confirmed yet (2026)
ABC ConventionAssociated Builders and Contractors (ABC)March 9–11, 2027Aurora, COnot confirmed yet (2026)
ACCA Conference & ExpoAir Conditioning Contractors of America (ACCA)March 10–12, 2027National Harbor, MD100+ exhibitors (2027)
ACI Concrete Convention (Spring)American Concrete Institute (ACI)March 21–24, 2027Las Vegas, NV50+ exhibitors (2026)

ATSSA Convention & Traffic Expo exhibitor questions

ATSSA Convention & Traffic Expo 2027 questions exhibitors ask

When is ATSSA's 2027 Convention & Traffic Expo?

February 5–9, 2027, at the Long Beach Convention Center in California, per ATSSA. Committee meetings fill Saturday, Education Day is Sunday, and the Traffic Expo floor is open Sunday afternoon through Tuesday at 1 p.m.

What are the Traffic Expo exhibit hall hours in 2027?

Sunday, February 7, 2–6 p.m. with the welcome reception from 4 p.m.; Monday, February 8, 11 a.m.–5:30 p.m.; Tuesday, February 9, 10 a.m.–1 p.m. Move-out starts Tuesday at 1 p.m., per ATSSA's exhibit page.

How much does a booth at the ATSSA Traffic Expo cost?

ATSSA prices booths by size and purchase date, with a discount for ATSSA members, and quotes rates through its sales team; the 2027 numbers are not confirmed yet on the open pages. The base package is pipe and drape with a booth ID sign; flooring, lighting and the build are extra.

How many people attend the ATSSA Convention & Traffic Expo?

Nearly 4,600 registered in 2025 in Orlando, a record, per ATSSA. The 2027 event page lists 250 exhibitors and 225,000 sq. ft. of roadway safety exhibits, and the 2026 Houston floor had more than 240 companies.

Can we bring a truck or trailer into the Traffic Expo hall?

Yes, through T3 Expo's spotting crew, at $403 per vehicle round trip in the 2027 kit. Battery cables must be disconnected, the gas cap taped or locked, and the tank under a quarter full; towable units unload at the marshaling yard first.

Who is the general service contractor for ATSSA 2027?

T3 Expo. Its 2027 Exhibitor Services Kit covers shipping, material handling, labor and furnishings, and the advance warehouse accepts crated freight from December 30, 2026, with a surcharge on freight arriving after January 27, 2027.

What is the New Products Rollout Showcase?

ATSSA's launch program for current exhibitors, run by its Center for Safety Innovation; 2027 applications closed November 16, 2026. Accepted products can join the NPRO Tour for public agency officials, limited to the first 15, which is required for the Innovation Award.

Do we have to use union labor in Long Beach?

For most builds, yes: union personnel set up and dismantle exhibits, signs and carpet. One full-time employee may install a display alone if it takes an hour or less without tools, and hand-carry is limited to one person, one trip, no dollies.

Where should ATSSA exhibitors stay in Long Beach?

In the ATSSA block through JEMS Hospitality Group, by January 7, 2027. Hotels near the center include the Hyatt Regency, Westin, Hilton and Marriott Downtown, and booking housing first unlocks discounted registration.

Can children attend the Traffic Expo?

No one under 16 may enter the exhibit hall under any circumstances, per ATSSA. Plan staffing and family travel around that rule.

Is the ATSSA Traffic Expo worth it for a smaller manufacturer?

It can be, because the buyers are concentrated: DOT and county engineers on scholarships, traffic control contractors and integrators in one hall for three short sessions. A 10×20 with a clear test-level story and an NPRO entry gets more agency time than a bigger booth with none.

What is the difference between ATSSA and APWA PWX?

ATSSA's Traffic Expo is only roadway safety: barriers, signs, markings and work zones, bought by DOTs and traffic contractors. APWA PWX in Phoenix each August covers all of public works, from sweepers and fleets to stormwater, for city and county directors.

Can Purple build our ATSSA booth in Long Beach?

Yes. We fabricate in Las Vegas, file the Exhibitor Appointed Contractor notice and insurance, book T3 vehicle spotting, route crates to the warehouse, and put a project manager on the Long Beach floor to direct the union crew.

Before you sign for ATSSA Convention & Traffic Expo

Ask any ATSSA Convention & Traffic Expo exhibit builder these five questions:

  1. Will you file T3 Expo's Exhibitor Appointed Contractor notice and insurance at least 30 days before the February 5 move-in?
  2. How will you crate or skid our barrier sections so the advance warehouse accepts them before January 27?
  3. Who books our vehicle spotting slot, and how do you handle the marshaling yard for a towable unit?
  4. How does your design meet the Long Beach union rules for signs, carpet and setup?
  5. Can you store the booth after Long Beach and send it to World of Asphalt or a state DOT show?

What ATSSA Convention & Traffic Expo exhibitors ask us

The floor is only open three short sessions. Is a custom build worth it? The short hours are the reason to build well: buyers walk with a list, and a booth that shows test levels and the real hardware at a glance gets the stop. A rental frame with custom hardware decks and graphics is a good middle path.

Our product is a truck-mounted attenuator. Can it go on the floor? Yes. T3 Expo spots vehicles at $403 round trip, with batteries off and under a quarter tank, and towable units go through the marshaling yard. We plan the booth around the vehicle footprint and its spotting time.

We are new to ATSSA. Will agency buyers find us? The First-Time Attendee Expo Hall tour, the NPRO Tour and Micro Education all steer agency staff through the hall. An NPRO entry and a booth near the ATSSA Pavilion route give a first-year exhibitor the best odds.

Get a proposal

Tell us about your ATSSA Convention & Traffic Expo booth

Add booth details (optional)

We reply to ATSSA Convention & Traffic Expo requests within one business day. Rendering and fixed proposal for ATSSA Convention & Traffic Expo, usually within a week. No charge, no commitment.

Your request about ATSSA Convention & Traffic Expo reaches Purple’s exhibit team directly.

What happens next

  1. Within one business day we write back to ask about your products, your goals for ATSSA Convention & Traffic Expo and your footprint.
  2. Your ATSSA Convention & Traffic Expo concept rendering and fixed proposal usually arrive within a week. No fee left off: every ATSSA Convention & Traffic Expo cost is listed upfront, on paper.
  3. Production runs 30–45 days, then we ship to the advance warehouse and install before the ATSSA Convention & Traffic Expo hall opens.
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