DeveloperWeek 2027 · Budget & deadline sheet
February 9–11, 2027 · Santa Clara Convention Center, Santa Clara, CA
February 9–11, 2027 · Santa Clara Convention Center, Santa Clara, CA
Booth price tiers (all-in, 2026 ranges)
| Footprint | Rental with your graphics | Custom build |
|---|---|---|
| 10×20 inline | $7,500 – $15,000 | $15,000 – $45,000 |
| 10×30 inline | $12,000 – $22,000 | $25,000 – $65,000 |
| 20×20 island | $16,000 – $40,000 | $50,000 – $120,000 |
| 20×30+ island | $25,000 – $55,000 | $75,000 – $175,000 |
Includes design, structure, graphics, installation and dismantle. A custom-built booth runs roughly $100 to $250 per square foot depending on finish level. A rental of the same footprint usually lands at 35 to 50 percent of the purchase price for one show.
Billed by the show
- Your DeveloperWeek booth space, paid to the organizer
- Material handling / drayage, if the DeveloperWeek space rate leaves it out
- Electrical, internet and rigging orders for DeveloperWeek
- Booth cleaning, and union labor where the Santa Clara Convention Center requires it
Key dates
- Design sign-off with Purple: Early December 2026
- Mid-November 2026: Partner package signed; booth size and location set with DevNetwork.
- Early December 2026: Design sign-off: coding bar, screens, power plan and graphics approved.
- December 2026 to mid-January 2027: Production in our Las Vegas or Fishkill, NY shop within 30 to 45 days; laptops and screens tested with your sandbox.
- Late January 2027: Freight to the advance warehouse; electrical and wired internet ordered.
- February 9–11, 2027: DeveloperWeek in Santa Clara; 2027 move-in days not confirmed yet. Your project manager stays through dismantle.
Purple planning timeline; confirm official dates against your exhibitor kit.
Checklist
- Confirm the partner package, booth size and location with DevNetwork
- Pick the World your buyers attend and the one outcome the wall should state
- Prepare sandbox accounts, API keys and a starter task with a reset plan
- Decide whether to sponsor or support the hackathon
- Count laptops, screens and seats that need power
- Book rooms near Great America Parkway early
Each DeveloperWeek fee listed upfront and in full, on paper. Questions or a fixed proposal: (800) 994-8030 · info@purpleexhibits.com · purpleexhibits.com/shows/developerweek/