cloud, DevOps and data · Santa Clara
DeveloperWeek 2027Santa Clara booth costs, dates and deadlines: exhibitor guide
Ship it before lunch: DeveloperWeek 2027 booths in Santa Clara
- Event dates
- February 9–11, 2027
- Exhibit hall
- Not confirmed yet
- Venue
- Santa Clara Convention Center, Santa Clara
4.9 star client rating10,000+ booths builtSince 20153,000+ exhibitors served
Quick answers
DeveloperWeek 2027 in 30 seconds
DeveloperWeek is an independent conference and expo for software developers, run by DevNetwork and in its 15th edition in 2027. It runs February 9–11, 2027 at the Santa Clara Convention Center in Silicon Valley. DevNetwork lists 3,000+ attendees from 115+ countries, 250+ sessions and 100+ partners, spread over four parallel conferences it calls Worlds: AI DevWorld, ProductWorld, OpsWorld and DevExec World. A 1,000+ attendee hackathon runs alongside. Exhibitors are developer tool, API, AI platform and DevOps companies buying partner packages. Purple builds coding-bar booths where visitors try an API on their own laptops.
- When is DeveloperWeek 2027?
- February 9–11, 2027, at Santa Clara Convention Center, Santa Clara.
- When does the DeveloperWeek exhibit hall open?
- Not confirmed yet for 2027. DevNetwork lists the 2027 Conference & Expo for February 9–11 without separate expo hours.
- How big is DeveloperWeek?
- 2,000+ attendees (2026 edition).
- What does a 10×20 booth cost all-in at DeveloperWeek?
- $7,500 – $15,000 for a Purple rental at DeveloperWeek with design, graphics, lighting, install and dismantle. Space and show services are billed separately by DeveloperWeek.
Cloud & developer · Santa Clara · 2027
1,000+
coders in the DeveloperWeek hackathon, per DevNetwork source
The lookSanta Clara 2027
Bring a laptop. Leave with a key.
DeveloperWeek 2027 runs February 9–11 at the Santa Clara Convention Center: four Worlds, 25 tracks and a hackathon of 1,000+ attendees, per DevNetwork. The visitors want an API they can call before the next session starts.
Everything about DeveloperWeek 2027 in one place
DeveloperWeek 2027 fact sheet
| Official name | DeveloperWeek 2027 Conference & Expo |
|---|---|
| Event dates | February 9–11, 2027 |
| Exhibit hall dates | Not confirmed yet DevNetwork lists the 2027 Conference & Expo for February 9–11 without separate expo hours |
| Venue | Santa Clara Convention Center 5001 Great America Pkwy, Santa Clara, CA 95054 |
| Organizer | DevNetwork |
| Size (2026) | 2,000+ attendees source |
| Who attends | Software developers, engineering managers, DevOps and AI engineers and product leaders |
| Nearest airport | Norman Y. Mineta San Jose International Airport (SJC) |
| Hotels | DevNetwork's 2027 hotel block: not confirmed yet |
| Official website | developerweek.com |
Official DeveloperWeek resources
01 Purple at DeveloperWeek 2027
Ship it before lunch: DeveloperWeek 2027 booths in Santa Clara
DeveloperWeek visitors will try your API on the spot, so the booth is a place to code, not to browse: laptops, a clear starter task and an engineer beside each one. The Santa Clara Convention Center runs its own telecom and approved electricians, and we order both early.
- Feb 9–11 · Santa Clara
- Four Worlds, 25 tracks
- 1,000+ hackathon attendees
What makes DeveloperWeek different, and how we build for it
DeveloperWeek is an independent conference and expo run by DevNetwork, now in its 15th year, so the floor is open to any developer tool, API or AI platform company that buys a partner package, not to the partners of one vendor. The 2027 edition, February 9–11 at the Santa Clara Convention Center, runs four parallel conferences that DevNetwork calls Worlds: AI DevWorld, ProductWorld, OpsWorld and DevExec World, across 25 tracks. A hackathon that DevNetwork puts at 1,000+ attendees runs alongside, which brings coders who want an API to build with that weekend. The crowd ranges from individual contributors to executives, and many sign up for tools on their own card.
An API key or sandbox they can use in five minutes, sample code in their language, and someone who can debug with them at the counter.
What your tool saves a team per sprint, how it fits their CI and security reviews, and a quiet seat to discuss pricing tiers.
A live model, agent or pipeline running on your platform, latency and cost numbers on screen, and a link to the docs to keep testing.
Your team in Santa Clara
How Purple runs DeveloperWeek 2027 in Santa Clara
The coding bar and graphics start in our Las Vegas shop, the nearer of our two shops to California, with Fishkill, NY as the alternative. Crates move to whichever advance warehouse DevNetwork lists for 2027, since the center takes no event freight, and a Purple project manager leads setup with the labor DeveloperWeek requires and checks power and wired internet at every seat.
New at DeveloperWeek 2027
- Santa Clara instead of San Jose
DeveloperWeek 2026 ran February 18–20 at the San Jose Convention Center; the 2027 edition moves to the Santa Clara Convention Center, a smaller building with its own in-house telecom and electrical rules, so 2026 floor and service plans need redrawing. source
Inside DeveloperWeek 2027
Rules that shape your DeveloperWeek booth
The Santa Clara Convention Center lets only licensed electrical contractors approved by the center make connections (2020 facilities guide). We order every circuit through that route and build the cord plan into the coding bar.
The venue's 2020 guide says ceiling T-bars may not be used as hang points. We check the rigging plan for your hall before drawing a hanging sign and fall back to a lit header where no point exists.
Smart City Networks is the in-house telecom provider, and outside internet providers must coordinate with the center, per its 2020 guide. We order wired service in-house for demo stations.
Programs worth planning for
A hackathon that DevNetwork puts at 1,000+ attendees, run alongside the conference; API and platform partners give coders something to build with.
One of DeveloperWeek's four parallel conferences, for AI engineers and developers building with models and agents.
The parallel conference for engineering leaders and executives, where tool buyers meet; useful for partners selling team-wide platforms.
DeveloperWeek is DevNetwork's independent developer expo in Silicon Valley; choose it over KubeCon when you sell an API or developer tool to coders across every stack rather than Kubernetes platform teams. Compare DeveloperWeek with the other software and cloud shows we build for →
software and cloud at DeveloperWeek
The industry behind DeveloperWeek, in pictures
02 Booths & pricing for DeveloperWeek 2027
How much is a DeveloperWeek 2027 booth?
DevNetwork sells DeveloperWeek space through partner packages; DevNetwork lists 100+ partners. For a first DeveloperWeek we recommend a 10×20 with a laptop bar for three or four coders; API companies sponsoring the hackathon do well on a 10×30 with a help desk end.
A laptop bar for three or four developers, a big screen with the starter task, and a counter where your engineer hands out API keys.
Pictured: Easy Shopper, a Purple inline booth
See 10×20 rental booths →
Three bays: a guided demo screen, a hands-on coding bar with fresh accounts, and a help desk end where hackathon teams bring their bugs.
Shown: data-pixel, a Purple inline booth
See 10×30 rental booths →
An island with a small talk stage for ten-minute live coding sessions, coding bars on two sides and a storage closet for laptops and swag.
Above: Apartment List, a Purple island exhibit
See 20×20 rental booths →
A theater for scheduled workshops, separate bars for each product, a meeting room for DevExec conversations and a lounge with power for every seat.
Above: iCAD, a Purple island exhibit
See 20×30 rental booths →In Purple's price
- Booth design with a 3D rendering, revised until it is right
- Structure, graphics printed for DeveloperWeek, counters and storage as specified
- Lighting plus power distribution within the booth at DeveloperWeek
- Setup and teardown, with our project manager on the DeveloperWeek floor
- Every DeveloperWeek show-service order and deadline tracked for you
Paid to DeveloperWeek and its contractor
- Your DeveloperWeek booth space, paid to the organizer
- Material handling / drayage, if the DeveloperWeek space rate leaves it out
- Electrical, internet and rigging orders for DeveloperWeek
- Booth cleaning, and union labor where the Santa Clara Convention Center requires it
Every one of these is estimated on your proposal, so you see the full DeveloperWeek total on paper before you sign.
Ranges shown are all-in 2026 rental prices for design, structure, graphics, installation and dismantle at DeveloperWeek; custom builds get their own quote. The booth cost calculator gives an exact number for your DeveloperWeek booth; the 2026 booth cost guide has the 2026 ranges.
Send your DeveloperWeek booth size and what the space needs to do for your team. You hear back within one business day, and a rendering with a fixed DeveloperWeek proposal usually follows within a week. No charge.
Ready-made booths for DeveloperWeek 2027
Rental booths priced for Santa Clara
Four of our ready-made designs with one all-in price for a show at Santa Clara Convention Center: design, production, shipping, install, dismantle and the show paperwork. Pick one and we send a rendering with your graphics within 24 hours.
U-Shaped Counter and Glass-Door FridgeFrom $37,050 all-in11 items · design, build, shipping, install and dismantle
Pergola Roof and Open Lounge DeckFrom $59,350 all-in11 items · design, build, shipping, install and dismantle
Stone Slab Display Wall and Lit Sample TowersFrom $49,200 all-in11 items · design, build, shipping, install and dismantle
Long Image Wall and PodiumFrom $19,550 all-in7 items · design, build, shipping, install and dismantle
All booth rentals priced for Santa Clara10×20 rentals20×20 rentalsHow all-in pricing works
The booth we would build for DeveloperWeek 2027
The coding bar with a five-minute starter task
DeveloperWeek visitors come from hands-on tracks and a 1,000+ attendee hackathon, and many sign up for tools on their own card, so the booth is a place to write code rather than watch slides. The Santa Clara venue bars adhesive stickers as handouts (2020 guide), so the take-home is a working key and a printed starter card.
Coding bar
Four stools with an outlet and USB-C at every seat, a wired line per station and an engineer who debugs beside the visitor.
Starter screen
A large screen with a numbered starter task and a QR code to the docs, readable from the aisle while people wait for a seat.
World header
A header written for the one World your buyer attends: a deploy or incident outcome for OpsWorld, a team metric for DevExec World.
Hackathon desk
For hackathon sponsors, a help desk end with API keys, sample repos and posted office hours for teams that get stuck at night.
The demo
Hand each visitor a key and a five-minute task in their own language: first call, first response, first deploy. The demo is finished when their laptop shows a result, which is what an individual developer needs before a team ever buys.
The meetings
DevExec World brings the engineering leaders who sign team-wide contracts. A stool-height table at the quiet end of the booth gives a manager ten minutes on pricing tiers and security review while the coding bar stays full.
First API call in five minutes. In production by Friday.
Your people arrive at the Santa Clara Convention Center to a lit, stocked booth. You just show up.
03 Built by Purple
DeveloperWeek booths developers actually sit down at
Case study · Pixee Medical
Pixee Medical at a medical technology congress
Different field, same logic: Pixee Medical needed surgeons to try augmented-reality guidance hands-on while the aisle kept flowing, the job a DeveloperWeek coding bar has too.
Read the Pixee Medical case study All case studies →“They handle everything end to end so clients can really just show up and not worry about anything. Doesn’t get any better than that.”
Tess Bockes, Exit King Realty · more Purple client reviews
Trusted by exhibitors including
04 Designing for developer tools, API, AI platform and DevOps vendors at DeveloperWeek
Designing a DeveloperWeek 2027 booth for hands-on coders
1Power at every seat
Developers stay longer when their own laptop is charging. We build outlets and USB-C ports into the coding bar and order enough circuits from the venue's approved electrical contractor, since only licensed electricians approved by the Santa Clara Convention Center connect power.
2Wired internet for the demo
Smart City Networks is the venue's in-house telecom provider for internet and temporary networks (venue facilities guide, 2020). We order wired lines for the demo laptops so an API call never waits on a crowded hall Wi-Fi.
3One World per wall
DeveloperWeek splits its crowd into AI DevWorld, ProductWorld, OpsWorld and DevExec World. We write the back wall for the World your buyer attends, so an OpsWorld visitor reads a deploy or incident outcome and a ProductWorld visitor reads a product metric.
4A starter task on the screen
A hackathon of 1,000+ attendees runs with the expo, so many visitors want something to build. We put a numbered starter task on the big screen and on a printed card with a QR code to the docs, so they can finish it at their table.
Concept rendering
Every DeveloperWeek proposal includes a rendering like this
See the DeveloperWeek booth in 3D first: layout, graphics, lighting and where products sit, revised until it is right and before any panel is cut. Shown: a Purple concept for Withsystem.
Start my DeveloperWeek conceptFloor at a glance
Where you could be at DeveloperWeek 2027
DevNetwork has not published its 2027 floor plan. These are features of the Santa Clara Convention Center, from its own site and 2020 facilities guide, and what each means for a DeveloperWeek booth.
Exhibit halls
About 90,000 square feet of exhibit space, which the center lets events book as one hall or all four.
Our advice A compact floor brings every booth close to the session doors, so a clear starter task on the screen pulls people in between talks.
Floor boxes and ceiling drops
Power and phone run through floor boxes on a 30 by 32 foot grid and through ceiling drops, connected only by approved electricians.
Our advice We place the coding bar near the box position on the floor plan so cords stay short and covered.
Smart City Networks
The center's in-house telecom provider for high-speed internet, temporary LAN and wireless service, per the 2020 guide.
Our advice Wired drops for demo laptops keep API calls fast when the hall Wi-Fi fills with hackathon traffic.
05 Santa Clara Convention Center · Santa Clara
DeveloperWeek 2027 at the Santa Clara Convention Center: power, freight and house rules
DeveloperWeek 2027 fills a Great America Parkway building a few minutes from Levi's Stadium, with 90,000 square feet of exhibit space and Norman Y. Mineta San Jose International Airport close by. Its 2020 facilities guide routes power and phone through floor boxes on a 30 by 32 foot grid and through ceiling drops, allows electrical work only by approved licensed contractors, and bars ceiling T-bars as hang points. DevNetwork has not published its 2027 exhibitor services, so the contractor and move-in are not confirmed yet. Las Vegas is our nearer shop to California, so most DeveloperWeek builds start there (Fishkill, NY is the other); crates head to the advance warehouse, and Purple's project manager directs Bay Area labor on site.
What Purple handles
- Coding bars with power and USB-C at every seat
- Venue electrical and Smart City Networks internet orders
- Laptop, screen and kiosk rental for hands-on demos
- Booth built in Las Vegas or Fishkill, NY and shipped to Santa Clara
- One Purple project manager directing the Santa Clara build and pack-out
DeveloperWeek timeline, counted back from move-in
For DeveloperWeek, we need design sign-off by early December 2026.
- Mid-November 2026Partner package signed; booth size and location set with DevNetwork.
- Early December 2026Design sign-off: coding bar, screens, power plan and graphics approved.
- December 2026 to mid-January 2027Production in our Las Vegas or Fishkill, NY shop within 30 to 45 days; laptops and screens tested with your sandbox.
- Late January 2027Freight to the advance warehouse; electrical and wired internet ordered.
- February 9–11, 2027DeveloperWeek in Santa Clara; 2027 move-in days not confirmed yet. Your project manager stays through dismantle.
Purple's planning timeline for DeveloperWeek. The official DeveloperWeek move-in, freight target and order dates come from your exhibitor kit and assigned schedule; when you book, we confirm them against your booth.
Printable budget & deadline sheetBefore you book DeveloperWeek 2027
Santa Clara house rules DeveloperWeek partners trip over
Leave the sticker sheets at home: the Santa Clara Convention Center's 2020 facilities guide says events and exhibitors cannot hand out stickers or anything else with an adhesive back. source
The center does not accept freight for events, per its 2020 guide, beyond small amounts of meeting material arranged ahead for a fee, so booth crates travel through the advance warehouse. source
The main lobby's tile floors take only what you can hand carry; larger loads go from the southeast corner of the garage's first level, down a ramp, to the rear docks, and nothing unloads at the front circle (2020 guide). source
Levy runs catering in the building on an exclusive basis, and its 2020 rules cap food samples at 2 ounces, so order booth coffee or snacks through Levy instead of bringing them. source
The 2027 call for speakers closed September 18, 2026, so the session lineup is set; a partner who missed it tells its story through the booth demo and any speaking slot its package includes. source
Who you meet on the floor
The core of the 3,000+ crowd DevNetwork describes; they come for 250+ sessions and the hackathon and try tools between talks.
DevNetwork names them in its audience; they judge how an API or platform fits CI/CD, provisioning and infrastructure as code, the OpsWorld topics.
ProductWorld covers product and team management practice, so they come to compare tools a whole team can adopt.
DevExec World is about hiring, nurturing and retaining technical experts, which brings the leaders who approve platform budgets.
Side by side
DeveloperWeek vs Gartner Data & Analytics Summit vs HumanX: 2027 at a glance
| DeveloperWeek | Gartner Data & Analytics Summit | HumanX | |
|---|---|---|---|
| Dates | February 9–11, 2027 | March 8–10, 2027 | March 8–10, 2027 |
| Where | Santa Clara, CA · Santa Clara Convention Center | Orlando, FL · Gaylord Palms Resort & Convention Center | Las Vegas, NV · Mandalay Bay Convention Center |
| Size | 3,000+ attendees, per DevNetwork | 210,300 sq ft Florida Exhibition Hall at Gaylord Palms | Not published |
| Main buyers | Developers and engineers | Chief data and analytics officers | Chief AI officers and CIOs |
Figures carry the year and source shown on each show's own page.
Travel to DeveloperWeek 2027
Getting to DeveloperWeek 2027: airport and hotels
Fly in
Norman Y. Mineta San Jose International Airport (SJC)
Stay
DevNetwork's 2027 hotel block: not confirmed yet
Find the venue
Santa Clara Convention Center
5001 Great America Pkwy, Santa Clara, CA 95054
Travel facts from santaclaraconventioncenter.com.
DeveloperWeek by the numbers
DeveloperWeek year by year
How DeveloperWeek 2027 compares with other software and cloud shows
The software and cloud shows closest to DeveloperWeek on the calendar, with the latest size each organizer has published. Each name other than DeveloperWeek opens our exhibitor guide for that show.
| Show | Dates | City | Latest published size |
|---|---|---|---|
| Affiliate Summit WestClarion Events | January 26–28, 2027 | Las Vegas, NV | – |
| ManifestManifest (Hyve Group) | February 8–10, 2027 | Las Vegas, NV | – |
| DeveloperWeekDevNetwork | February 9–11, 2027 | Santa Clara, CA | 2,000+ attendees (2026) |
| Zero Trust WorldThreatLocker | February 17–19, 2027 | Orlando, FL | 2,000+ onsite attendees (2026) |
| Fintech MeetupFintech Meetup | February 22–24, 2027 | Las Vegas, NV | – |
| eTail Palm SpringsWBR (Worldwide Business Research) | February 22–25, 2027 | Palm Desert, CA | – |
| Geo WeekDiversified Communications | February 23–25, 2027 | Salt Lake City, UT | 3,509 attendees · 238 exhibitors (2026) |
| LegalweekALM (Centellic) | March 1–3, 2027 | New York, NY | 10,000 attendees anticipated (2027) |
| Gartner Data & Analytics SummitGartner | March 8–10, 2027 | Orlando, FL | – |
| HumanXHumanX | March 8–10, 2027 | Las Vegas, NV | 6,815 attendees (2026) |
DeveloperWeek exhibitor questions
DeveloperWeek 2027 questions partners ask
When is DeveloperWeek 2027?
DeveloperWeek 2027 runs February 9–11, 2027, per DevNetwork's call for speakers. Expo hours for 2027 are not confirmed yet.
Where is DeveloperWeek 2027 held?
At the Santa Clara Convention Center, 5001 Great America Parkway in Santa Clara, California, in Silicon Valley next to Levi's Stadium.
How many people attend DeveloperWeek?
3,000+ attendees from 115+ countries, per DevNetwork, from individual contributors to executives, with 250+ sessions, 200+ speakers and 100+ partners. The hackathon alone counts 1,000+ attendees, per DevNetwork.
What are the DeveloperWeek Worlds?
DeveloperWeek runs four parallel conferences: AI DevWorld, ProductWorld, OpsWorld and DevExec World, across 25 tracks. Each World draws a different buyer, so we write booth graphics for the one your product serves.
How much does a booth at DeveloperWeek cost?
Two costs add up: DevNetwork's partner package, and the booth itself. Purple rents a 10×20 with your graphics for $7,500 to $15,000, or a 10×30 for $12,000 to $22,000; venue power and internet are separate orders.
Who exhibits at DeveloperWeek?
Developer tool, API, AI platform, DevOps, cloud and database companies. DevNetwork lists 100+ partners across the four Worlds and the hackathon.
Is DeveloperWeek a good show for a developer tool startup?
Yes, for products that individual developers try before their team buys. The hackathon crowd and the hands-on tracks mean visitors will sign up on the spot if your sandbox works in a few minutes.
Can we hang a sign at the Santa Clara Convention Center?
Only from approved rigging points: the venue's 2020 facilities guide says ceiling T-bars may not be used as hang points. We check the hall's rigging plan before designing a hanging sign, or use a tall lit header instead.
Who provides internet and power at the Santa Clara Convention Center?
Smart City Networks is the venue's in-house telecom provider, and only licensed electrical contractors approved by the center may make connections, per its 2020 facilities guide. We place both orders early for every demo station.
Can you build a booth in time for DeveloperWeek in February?
Yes, if the design is signed by early December 2026, since our builds take 30 to 45 days. A later decision still works with a rental frame dressed in fresh panels around new coding bars.
What airport is closest to the Santa Clara Convention Center?
Norman Y. Mineta San Jose International Airport (SJC), which the convention center names for easy access along with nearby freeways. San Francisco International (SFO) is the other main option.
Can we reuse a DeveloperWeek booth at other shows?
A coding-bar booth travels well to KubeCon, AI events and vendor conferences such as AWS re:Invent. Between events it waits in storage at Las Vegas or Fishkill, and new graphic panels retarget it for each crowd.
Can we give out stickers at DeveloperWeek?
Not adhesive ones. The Santa Clara Convention Center's 2020 facilities guide bars events and exhibitors from distributing stickers or anything similar with an adhesive back, so we design a printed starter card or another handout instead.
What is the difference between DeveloperWeek and KubeCon?
DeveloperWeek is DevNetwork's general developer event, spanning AI, product, operations and engineering leadership; KubeCon belongs to CNCF and centers on Kubernetes platform teams. Choose DeveloperWeek when you sell an API or tool to coders across every stack.
Before you sign for DeveloperWeek
Five questions to ask any exhibit builder for DeveloperWeek:
- Will you order every circuit through the Santa Clara Convention Center's approved electrical contractor and plan around its floor-box grid?
- Can our header stand on its own, since the venue does not allow ceiling T-bars as hang points?
- Will you order wired lines from the in-house telecom provider for each coding seat at DeveloperWeek?
- What take-home will you design for us when adhesive stickers are not allowed in the building?
- Do you ship from Las Vegas to Santa Clara, and how do our crates reach the rear docks rather than the lobby?
What DeveloperWeek exhibitors ask us
DeveloperWeek moved from San Jose to Santa Clara. Does our 2026 plan still work? Not as drawn. The 2026 edition was at the San Jose Convention Center, and Santa Clara has its own rules: approved electricians only, no hanging from ceiling T-bars and no adhesive handouts (2020 guide). We redraw the floor, power and sign plan for the new building.
Developers walk past booths. Why exhibit at all? They walk past pitches, not tools they can try. With a 1,000+ attendee hackathon in the building, a coding bar that hands out working keys gets used; count sign-ups and first calls rather than badge scans.
February is close. Is there still time for a custom booth? There is if the design is signed by early December 2026, since our builds take 30 to 45 days. After that, a rental frame with fresh panels around new coding bars still makes the February 9 opening.
Get a proposal
Tell us about your DeveloperWeek booth
What happens next
- We reply within one business day with questions about your products, goals and footprint.
- Usually within a week, you receive a concept rendering and a fixed DeveloperWeek proposal. All fees listed upfront, in full, on paper, before DeveloperWeek.
- We build in 30 to 45 days, ship to the advance warehouse and have the booth installed before DeveloperWeek opens.