eTail Palm Springs 2027 · Budget & deadline sheet
February 22–25, 2027 · JW Marriott Desert Springs Resort & Spa, Palm Desert, CA
February 22–25, 2027 · JW Marriott Desert Springs Resort & Spa, Palm Desert, CA
Booth price tiers (all-in, 2026 ranges)
| Footprint | Rental with your graphics | Custom build |
|---|---|---|
| 10×20 inline | $7,500 – $15,000 | $15,000 – $45,000 |
| 10×30 inline | $12,000 – $22,000 | $25,000 – $65,000 |
| 20×20 island | $16,000 – $40,000 | $50,000 – $120,000 |
| 20×30+ island | $25,000 – $55,000 | $75,000 – $175,000 |
Includes design, structure, graphics, installation and dismantle. A custom-built booth runs roughly $100 to $250 per square foot depending on finish level. A rental of the same footprint usually lands at 35 to 50 percent of the purchase price for one show.
Billed by the show
- Your eTail Palm Springs booth space, paid to the organizer
- Material handling at the JW Marriott Desert Springs Resort & Spa, when the space rate does not include it
- Electrical service, internet and rigging at the JW Marriott Desert Springs Resort & Spa
- Booth cleaning and any union labor the JW Marriott Desert Springs Resort & Spa requires
Published rates:
- Solution provider pass: $4,499 three-day All Others pass, 2027
- Host hotel: From $384 plus $20 resort fee, to Jan 29, 2027
- Retailer four-day pass: $899 to Nov 30, then $1,199 (2027)
Key dates
- JW Marriott Desert Springs room block rate expires: January 29, 2027
- Design sign-off with Purple: Early December 2026
- Early December 2026: Design sign-off and package details from WBR: space size, cabana or roundtable branding, screen count.
- Mid-December 2026 to mid-January 2027: Production and print, finished around the holiday shutdowns.
- January 29, 2027: JW Marriott room block rate expires; staff rooms booked through WBR's link.
- Early February 2027: Cases ship for the resort's receiving window.
- February 22–25, 2027: Retailer summits on day one, then three days of sessions, roundtables and meetings.
- After February 25, 2027: Pack-out through resort receiving and freight home or to the next show.
Purple planning timeline; confirm official dates against your exhibitor kit.
Checklist
- Send Purple your WBR package: space size, branding items, cabana or roundtable options
- Buy All Others passes for every staffer at $4,499
- Book JW Marriott rooms before the January 29, 2027 rate expiry
- Pick the one retail problem the backdrop names
- List the screens and devices for the demo counter
- Approve cabana and table graphics with the main design
- Plan follow-ups for the meetings booked during the week
Every eTail Palm Springs fee listed upfront, in full, on paper. Questions or a fixed proposal: (800) 994-8030 · info@purpleexhibits.com · purpleexhibits.com/shows/etail-palm-springs/