software and cloud · Palm Desert
eTail Palm Springs 2027Booth costs, dates and deadlines: the Palm Desert exhibitor guide
Poolside deals, ballroom demos: eTail Palm Springs 2027 booths in Palm Desert
- Event dates
- February 22–25, 2027
- Exhibit hall
- Not confirmed yet
- Venue
- JW Marriott Desert Springs Resort & Spa, Palm Desert
4.9 star client rating3,000+ exhibitors10,000+ booths builtSince 2015
Quick answers
eTail Palm Springs 2027 in 30 seconds
eTail Palm Springs, formerly eTail West, is WBR's senior retail and e-commerce conference at the JW Marriott Desert Springs Resort & Spa in Palm Desert, California. The 2027 edition runs February 22–25, with retailer-only summits on February 22. WBR counts 1,400+ retail and brand attendees, 60% at VP, SVP or director level, and holds a 1:1 practitioner-to-vendor ratio. The 94 listed sponsors sell commerce, marketing, CX, payments and fulfillment technology. There is no open booth sale: exhibition comes inside custom sponsor packages, next to cabanas, roundtables and private dinners. Purple builds the compact sponsor kits.
- When is eTail Palm Springs 2027?
- February 22–25, 2027, at JW Marriott Desert Springs Resort & Spa, Palm Desert.
- When is the hall open at eTail Palm Springs?
- Not confirmed yet for 2027. WBR sells exhibition and branding inside custom sponsor packages but posts no exhibit-area days or hours for 2027.
- What does a 10×20 eTail Palm Springs booth cost all-in?
- $7,500 – $15,000 for a Purple rental at eTail Palm Springs with design, graphics, lighting, install and dismantle. eTail Palm Springs bills space and show services separately.
- What is the next exhibitor deadline?
- Early rate ends for retailer and brand passes: November 30, 2026.
Official eTail Palm Springs 2027 links: eTail Palm Springs 2027 exhibitor listeTail Palm Springs 2027 registrationeTail Palm Springs 2027 hotelseTail Palm Springs 2027 schedule
Marketing & commerce tech · Palm Desert · 2027
1:1
retail practitioners to solution providers, the ratio WBR holds at eTail Palm Springs source
The lookPalm Desert 2027
Desert light. One vendor per buyer.
eTail Palm Springs, once eTail West, gathers retail and brand leaders at the JW Marriott Desert Springs February 22–25, 2027. WBR keeps one solution provider per practitioner and adds cabana meetups and problem-solving roundtables for 2027.
Everything about eTail Palm Springs 2027 in one place
eTail Palm Springs 2027 fact sheet
| Official name | eTail Palm Springs 2027 (formerly eTail West) |
|---|---|
| Event dates | February 22–25, 2027 |
| Exhibit hall dates | Not confirmed yet WBR sells exhibition and branding inside custom sponsor packages but posts no exhibit-area days or hours for 2027 |
| Venue | JW Marriott Desert Springs Resort & Spa 74-855 Country Club Drive, Palm Desert, CA 92260 |
| Organizer | WBR (Worldwide Business Research) |
| Who attends | 1,400+ retail and brand attendees; 60% VP, SVP or director, 19% C-level or founder, per WBR |
| Next deadline | Early rate ends for retailer and brand passes: November 30, 2026 source |
| Nearest airport | Palm Springs International Airport (PSP) 12.2 miles from the resort, per WBR |
| Hotels | WBR's room blocks at the JW Marriott Desert Springs and Omni Rancho Las Palmas Official hotel page → |
| Official website | etailwest.wbresearch.com |
Official eTail Palm Springs resources
eTail Palm Springs 2027 calendar
eTail Palm Springs 2027 dates and deadlines
In order: the dates the eTail Palm Springs organizer has published, each linked to the page that states it. We highlight the next one.
- Early rate ends for retailer and brand passesRetail and brand attendees source
- JW Marriott Desert Springs room block rate expiresSponsors, speakers and attendees source
- Omni Rancho Las Palmas room block rate expiresSponsors, speakers and attendees source
- Retailer-only summits (Four Day Pass)Retailers and brands source
- Three-day program begins for all passes source
- Final day of eTail Palm Springs 2027 source
01 Purple at eTail Palm Springs 2027
Poolside deals, ballroom demos: eTail Palm Springs 2027 booths in Palm Desert
eTail keeps one solution provider for every retail practitioner, so your sponsor space has to start a conversation with a VP of e-commerce in the first minute. The JW Marriott Desert Springs is a resort, so we build light kits that roll through hotel receiving onto ballroom carpet.
- Feb 22–25 · Palm Desert
- 1,400+ retail attendees
- 94 sponsors for 2027
What makes eTail Palm Springs different, and how we build for it
eTail Palm Springs, the event long known as eTail West, is a resort conference run by WBR, not an open expo.WBR keeps a 1:1 practitioner-to-vendor ratio and builds every sponsorship to order around awareness, pipeline or strategic-growth goals, from exhibition and branding to private dinners and boardrooms. Retailers pay as little as $699 while solution providers pay $4,499, so the room is weighted toward brands such as those speaking from Bombas, Ulta, REI, Target and Wayfair. For 2027 WBR adds Problem Solving Roundtables and Cabana Meet Ups to the Q&A Lounge, C-Suite Retreat and Women in eTail. A sponsor space works here when it feels like a place to sit with a peer.
One clear outcome for conversion, retention or site speed, a screen showing a retailer's real journey, and a seat away from the coffee line.
Proof that a channel or data tool pays back, a short story from a brand of their size and a follow-up meeting booked before the pool reception.
A hands-on look at the workflow behind the promise, from returns to fulfillment, and a specialist who can answer integration questions.
Your team in Palm Desert
How Purple sets up eTail at the JW Marriott Desert Springs
Our Las Vegas shop, the closer of our two shops to Palm Desert, makes the kit, which ships direct to the resort's receiving dock inside its window. A Purple project manager sets it up on ballroom carpet with the labor the resort calls for, adds the cabana and roundtable pieces your package includes and packs out after the last session on February 25.
New at eTail Palm Springs 2027
- Cabana Meet Ups
WBR adds small cabana meetings for 2027, a setting where a sponsor needs portable branding rather than booth walls. source
- Problem Solving Roundtables
New topic tables give sponsors a seated format to host; table cards and a sign carry the brand from the ballroom space. source
- Two AI Summits
Growth and Customer Engagement plus Business Transformation, which concentrates AI buyers at set times; we time demo staffing around them. source
Inside eTail Palm Springs 2027
eTail Palm Springs rules that shape your booth
Any service provider to retailers or brands, including software vendors, 3PLs and consultants, registers at the $4,499 All Others rate, and WBR may refuse entry on the wrong pass. We count staff with you early so passes match the booth plan.
WBR holds a 1:1 practitioner-to-vendor ratio, which caps sponsor places. Your space is compact by design, so we plan a counter, stools and one strong backdrop rather than a large structure.
WBR says only its own hotel method is valid and that it has not sanctioned outside housing companies. We route crew and staff rooms through the WBR link once your registration is in.
Programs worth planning for
New for 2027: small meetings in the resort's cabanas, part of eTail's networking format; sponsor access comes through WBR's custom packages.
New for 2027: topic tables where retailers work through one problem; sponsors can host discussions under WBR's pipeline packages.
A retailers-only space with headline speakers, returning for 2027; solution providers do not enter, so plan meetings around it.
eTail Palm Springs is WBR's senior retail conference at a desert resort with one vendor per practitioner; choose it over Shoptalk when you want a few hundred deep conversations rather than a large Las Vegas expo floor. Compare every software and cloud show we build for →
Who exhibits at eTail Palm Springs 2027
Companies on the eTail Palm Springs 2027 sponsor list, 94 in all. See the full list
- Affirm
- Akamai
- Algolia
- Attentive Mobile
- Bazaarvoice
- Blackhawk Network (BHN)
- Bloomreach
- CHEQ
- Constructor
- ElevenLabs
- Epsilon
- Gorgias
- HUMAN Security
- Intelligems
- Klaviyo
software and cloud at eTail Palm Springs
The industry behind eTail Palm Springs, in pictures
02 Booths & pricing for eTail Palm Springs 2027
How much does it cost to sponsor eTail Palm Springs 2027?
WBR does not sell fixed booth sizes at eTail: exhibition space is part of a custom sponsor package, and resort ballroom footprints are compact. We build to the space WBR assigns, usually a counter, a lit backdrop, a screen and stools, plus branding for cabanas, roundtables or a private dinner when your package includes them.
When the package grants this much ballroom space: a lit fabric backdrop, a demo counter with a screen at standing height and two stools for the VP who stays.
Above: Barantech, a Purple inline booth
See 10×20 rental booths →
A welcome counter, a seated demo bay and a quiet table at the far end for the retailer who wants to talk numbers, all on ballroom carpet.
Shown: a Purple inline booth for Easy Shopper
See 10×30 rental booths →
Larger than eTail usually assigns; the same kit scales to a 20×20 at Shoptalk or NRF, where your retail buyers walk a full expo floor.
Shown: Apartment List, a Purple island exhibit
See 20×20 rental booths →In Purple's eTail Palm Springs price
- Design and a 3D rendering for eTail Palm Springs, revised until it is right
- The structure, printed graphics, counters and storage your eTail Palm Springs plan specifies
- Lighting and power distribution inside your eTail Palm Springs booth
- Installation and dismantle in Palm Desert, run by our project manager on the floor
- Each service order and deadline in the eTail Palm Springs exhibitor kit, tracked for you
Billed by eTail Palm Springs and its contractor
- Your eTail Palm Springs booth space, paid to the organizer
- Material handling at the JW Marriott Desert Springs Resort & Spa, when the space rate does not include it
- Electrical service, internet and rigging at the JW Marriott Desert Springs Resort & Spa
- Booth cleaning and any union labor the JW Marriott Desert Springs Resort & Spa requires
Rates to plan with for eTail Palm Springs:
- Solution provider pass $4,499 three-day All Others pass, 2027 source
- Host hotel From $384 plus $20 resort fee, to Jan 29, 2027 source
- Retailer four-day pass $899 to Nov 30, then $1,199 (2027) source
Your proposal estimates all of these, so the total for eTail Palm Springs is on paper before you sign anything.
The prices above are all-in 2026 rental ranges covering design, structure, graphics, installation and dismantle; custom builds for eTail Palm Springs are quoted per project. Run your eTail Palm Springs numbers in the booth cost calculator and the 2026 booth cost guide.
Send the show, your booth size and what the space needs to do. Expect a reply within one business day and, usually within a week, a rendering and a fixed proposal for eTail Palm Springs. No charge.
The booth we would build for eTail Palm Springs 2027
The resort-counter kit with a cabana twin
WBR sells no open floor here: a sponsor gets a compact space inside a custom package, in hotel event rooms on carpet, and each retailer in the room is matched by one vendor. So the play is a counter-and-backdrop kit that rolls through resort receiving, plus a portable twin for the 2027 Cabana Meet Ups and roundtables.
Problem backdrop
A tension-fabric wall naming the retail problem you fix, such as cart abandonment or return cost, in the words a VP of e-commerce uses.
Two-stool counter
An elbow-height counter with two stools and a matte screen, so a retailer sits for ten minutes instead of standing for two.
Cabana kit
Table cards, a weighted outdoor banner and a small lit sign carrying the same artwork into a cabana or a Problem Solving Roundtable.
The demo
Load one retailer-shaped case: a storefront, a customer journey and the revenue or retention change after your tool, in a three-minute walk-through. Marketing makes up 45% of attendees per WBR, so open on the customer-facing result before the integration screen.
The meetings
Pipeline packages buy hosted roundtables, private dinners and boardrooms, and the new Cabana Meet Ups move small meetings outdoors. The counter is where those meetings get booked, so keep a printed list of your dinner and cabana slots on it.
Fewer abandoned carts. More repeat buyers.
Your people arrive at the JW Marriott Desert Springs Resort & Spa to a lit, stocked booth. You just show up.
03 Built by Purple
eTail Palm Springs sponsor spaces that start a retail conversation
Case study · Amazon
Amazon at ESSENCE Festival of Culture, New Orleans
Different setting, same aim: Amazon's Prime Video activations turned a digital service into something people could touch, the job an eTail sponsor space does for a commerce platform.
Read the Amazon case study All case studies →“Itzy and his team are the real deal. If you want to wow your potential customers at your next trade show, this is the team for you. They create the best custom and portable trade show exhibits by far.”
Sherri McManus, Corporate Training, The Lou Everett Group · what other clients say
Trusted by exhibitors including
04 Designing for e-commerce, marketing, CX and fulfillment technology providers at eTail Palm Springs
Designing an eTail Palm Springs kit for resort ballrooms
1Built for a 1:1 room
With one practitioner per solution provider, every retailer is courted by a vendor. We design the space to invite a sit-down: two stools, a counter at elbow height and a backdrop that states the retail problem you solve, not your category.
2Resort carpet, resort receiving
The JW Marriott Desert Springs is a hotel, so kits arrive through resort receiving and set up on ballroom carpet. We pack in rolling cases a hotel cart can move and choose fabric graphics that pack small and hang without tools.
3Cabanas and roundtables
WBR adds Cabana Meet Ups and Problem Solving Roundtables for 2027. When your package includes one, we print matching table cards, cabana banners and a portable sign so the outdoor meeting looks like the same brand as your ballroom space.
4Desert daylight on screens
Palm Desert in February means bright courtyards and glass-lit corridors near the ballrooms. We pick high-brightness screens with matte finishes and plan demo angles that keep reflections off the dashboard a retail VP is reading.
Concept rendering
Every eTail Palm Springs proposal includes a rendering like this
You see your eTail Palm Springs booth in 3D before we cut a single panel: layout, graphics, lighting and product positions, revised until it is right. Shown: a Purple concept for CalligoTech.
Start my eTail Palm Springs concept05 JW Marriott Desert Springs Resort & Spa · Palm Desert
eTail Palm Springs 2027 resort receiving, passes and hotel blocks
eTail runs inside the JW Marriott Desert Springs Resort & Spa in Palm Desert, so freight goes through the resort's receiving dock and set-up happens in hotel event space on carpet. WBR builds each sponsorship to order and has not posted a 2027 decorator or exhibitor kit on its site, so we work from the package terms and the kit when WBR issues it, time cases to the hotel's receiving window and keep every piece light enough for hand carts. The kit is built and printed at our Las Vegas or Fishkill, NY shop and shipped ahead. A Purple project manager directs set-up with whatever labor the resort calls for and packs out after the last session on February 25.
What Purple handles
- Sponsor space kit sized to the footprint WBR assigns
- Cabana, roundtable and dinner branding to match the booth
- Rolling cases timed to the resort's receiving window
- Screens and lighting chosen for bright desert-resort rooms
- Install and pack-out led by your Purple project manager
Your eTail Palm Springs timeline, from move-in back
JW Marriott Desert Springs room block rate expires: January 29, 2027. After January 29 or once the block fills, staff rooms at the host resort may not be available at the group rate, so we confirm headcount with you in January.
We need your eTail Palm Springs design signed off by early December 2026.
- Early December 2026Design sign-off and package details from WBR: space size, cabana or roundtable branding, screen count.
- Mid-December 2026 to mid-January 2027Production and print, finished around the holiday shutdowns.
- January 29, 2027JW Marriott room block rate expires; staff rooms booked through WBR's link.
- Early February 2027Cases ship for the resort's receiving window.
- February 22–25, 2027Retailer summits on day one, then three days of sessions, roundtables and meetings.
- After February 25, 2027Pack-out through resort receiving and freight home or to the next show.
Purple's planning timeline for eTail Palm Springs. Official move-in, freight target and order deadlines for eTail Palm Springs come from your exhibitor kit and assigned schedule; we confirm them against your booth when you book.
Printable eTail Palm Springs budget & deadline sheetBefore you book eTail Palm Springs 2027
eTail Palm Springs 2027 rules WBR sponsors should know
Every vendor staffer registers on the $4,499 All Others pass, and WBR may refuse entry to anyone holding the wrong pass, so buy passes for the whole booth team, not only the speakers. source
The vendor pass covers February 23–25; the February 22 retailer summits come only with the retailers-and-brands Four Day Pass, so most sponsor teams can fly in on the 22nd. source
WBR's JW Marriott Desert Springs rate starts at $384 plus a $20 resort fee and ends January 29, 2027 or when the block fills; the Omni Rancho Las Palmas block holds $374 until February 13. source
Guests at the Omni Rancho Las Palmas get a free shuttle to and from the JW Marriott Monday through Thursday, per WBR, a lower-cost base for a three-person sponsor team. source
WBR says it may cancel block reservations that do not belong to registered attendees or speakers and will enforce an updated badge policy on site, so register staff before you book their rooms. source
Who you meet on the floor
60% of eTail attendees are VP, SVP or director level, per WBR, and they come to sit with a short list of vendors rather than walk an expo.
Marketing is 45% of the room, per WBR; they attend the two AI Summits and the customer-journey content, then look for the tools behind what they heard.
19% of attendees are C-level or founders, per WBR, and the C-Suite Retreat gives them their own track.
23% work in e-commerce and online roles, per WBR, and they ask the integration and data questions at the counter.
Travel to eTail Palm Springs 2027
Getting to eTail Palm Springs 2027: airport and hotels
Fly in
Palm Springs International Airport (PSP)
12.2 miles from the resort, per WBR
Stay
WBR's room blocks at the JW Marriott Desert Springs and Omni Rancho Las Palmas
Find the venue
JW Marriott Desert Springs Resort & Spa
74-855 Country Club Drive, Palm Desert, CA 92260
Travel facts from etailwest.wbresearch.com.
eTail Palm Springs by the numbers
eTail Palm Springs year by year
How eTail Palm Springs 2027 compares with other software and cloud shows
The software and cloud shows closest to eTail Palm Springs on the calendar, with the latest size each organizer has published. Each name other than eTail Palm Springs opens our exhibitor guide for that show.
| Show | Dates | City | Latest published size |
|---|---|---|---|
| ManifestManifest (Hyve Group) | February 8–10, 2027 | Las Vegas, NV | – |
| DeveloperWeekDevNetwork | February 9–11, 2027 | Santa Clara, CA | 2,000+ attendees (2026) |
| Zero Trust WorldThreatLocker | February 17–19, 2027 | Orlando, FL | 2,000+ onsite attendees (2026) |
| Fintech MeetupFintech Meetup | February 22–24, 2027 | Las Vegas, NV | – |
| eTail Palm SpringsWBR (Worldwide Business Research) | February 22–25, 2027 | Palm Desert, CA | – |
| Geo WeekDiversified Communications | February 23–25, 2027 | Salt Lake City, UT | 3,509 attendees · 238 exhibitors (2026) |
| LegalweekALM (Centellic) | March 1–3, 2027 | New York, NY | 10,000 attendees anticipated (2027) |
| Gartner Data & Analytics SummitGartner | March 8–10, 2027 | Orlando, FL | – |
| HumanXHumanX | March 8–10, 2027 | Las Vegas, NV | 6,815 attendees (2026) |
| MRC VegasMerchant Risk Council (MRC) | March 15–18, 2027 | Las Vegas, NV | 1,800+ attendees (2026) |
eTail Palm Springs exhibitor questions
eTail Palm Springs 2027 sponsor questions
When is eTail Palm Springs 2027?
eTail Palm Springs 2027 runs February 22–25, 2027. February 22 holds the retailer-only summits; the three-day passes cover February 23–25.
Is eTail Palm Springs the same as eTail West?
It is the same event under a new name. WBR's site, still at the etailwest address, now titles the February resort conference eTail Palm Springs 2027.
Where is eTail Palm Springs 2027 held?
The venue is the JW Marriott Desert Springs Resort & Spa, 74-855 Country Club Drive, Palm Desert, California. Palm Springs International Airport is 12.2 miles from the resort, per WBR.
How much does it cost to exhibit at eTail Palm Springs?
Prices are custom: WBR builds each sponsor package to order around awareness, pipeline or strategic-growth goals and does not publish rates. Every solution provider staffer also needs the $4,499 All Others three-day pass, and we quote your display kit as a fixed proposal.
Does eTail Palm Springs have an expo floor?
No open booth sale: exhibition and branding come inside sponsor packages. WBR keeps a 1:1 practitioner-to-vendor ratio, so sponsor places are limited and the space suits counters, backdrops and screens rather than large islands.
How much is an eTail Palm Springs 2027 pass?
Retailers and brands pay $899 for four days or $699 for three if they register by November 30, then $1,199 and $999. Investors pay $2,499, and solution providers and vendors pay $4,499 for three days.
Who attends eTail Palm Springs?
WBR counts 1,400+ retail and brand attendees, with 56% at director level and above. Marketing makes up 45% of attendees and e-commerce and online 23%.
What is new at eTail Palm Springs 2027?
WBR lists two AI Summits, expanded customer-journey content, and new Problem Solving Roundtables and Cabana Meet Ups. The Q&A Lounge, C-Suite Retreat and Women in eTail return.
Which hotels have eTail room blocks?
WBR holds rooms at the JW Marriott Desert Springs from $384 plus a $20 resort fee until January 29, 2027, and at the Omni Rancho Las Palmas at $374 until February 13, 2027. Registered retailers, speakers and sponsors get the booking link by email.
Can you set up a sponsor display at JW Marriott Desert Springs?
We can. Kits go through resort receiving, set up on ballroom carpet and pack into cases a hotel cart can move; a Purple project manager leads set-up with the labor the hotel calls for.
When should we start our eTail 2027 display?
By early December 2026. Design sign-off then keeps print ahead of the holidays and cases at the resort in early February. Your package details from WBR decide the footprint, so send them as soon as the contract is signed.
Can solution providers attend the retailer summits on February 22?
No, not on the vendor pass. The February 22 summits come with the retailers-and-brands Four Day Pass, while the All Others pass for vendors covers February 23–25, so plan staff travel around that.
Who exhibits at eTail Palm Springs?
The 2027 sponsor list names 94 companies, among them Affirm, Akamai, Algolia, Bloomreach, Gorgias, Klaviyo and ElevenLabs. They sell e-commerce, marketing, CX, payments and fulfillment technology to retailers and brands.
What is the difference between eTail Palm Springs and Shoptalk?
eTail is the smaller, seated one: WBR gathers 1,400+ retail and brand attendees at a desert resort with one vendor per practitioner, while Shoptalk Spring is a large Las Vegas expo in March. Choose eTail for fewer, longer conversations with senior retailers.
Before you sign with any builder
Five questions to ask any exhibit builder for eTail Palm Springs:
- Will every piece of our eTail kit fit a hotel cart and the JW Marriott Desert Springs receiving dock?
- Can the same artwork run on our ballroom backdrop, a cabana banner and roundtable table cards?
- How will you keep screen glare down in a resort space lit by courtyards and glass corridors?
- Once WBR issues its decorator details, who files the power and internet orders for our space?
- Can the kit go back to storage and out again for CommerceNext in June without a reprint?
What eTail Palm Springs exhibitors ask us
Our package gives us a small space. Is a custom kit worth it? Yes, if it stays light. WBR keeps sponsor spaces compact on purpose, so the budget goes into one strong backdrop, a counter and a screen that pack into rolling cases and come back out for CommerceNext or Shoptalk.
Retailers disappear into the Q&A Lounge. When do we get time with them? Between sessions and in the formats you buy. The Q&A Lounge is retailers-only, so book cabana, roundtable or dinner slots in your package and staff the counter hardest in the gaps around the AI Summits.
A resort is not a convention center. What changes for set-up? Freight goes through resort receiving and set-up happens on ballroom carpet, so there are no forklifts and no heavy crates. We size every case for a hotel cart and time arrival to the resort's receiving window.
Get a proposal
Tell us about your eTail Palm Springs booth
What happens next
- You get a reply within one business day, asking about your products, goals and footprint at eTail Palm Springs.
- You get a concept rendering and a fixed proposal for eTail Palm Springs, usually within a week. All fees listed upfront, in full, on paper, before eTail Palm Springs.
- We build in 30–45 days, ship to the eTail Palm Springs advance warehouse and install before the hall opens.