FinovateFall 2027 · Budget & deadline sheet
September 13–15, 2027 · New York Marriott Marquis (Times Square), New York, NY
September 13–15, 2027 · New York Marriott Marquis (Times Square), New York, NY
Booth price tiers (all-in, 2026 ranges)
| Footprint | Rental with your graphics | Custom build |
|---|---|---|
| 10×20 inline | $7,500 – $15,000 | $15,000 – $45,000 |
| 10×30 inline | $12,000 – $22,000 | $25,000 – $65,000 |
| 20×20 island | $16,000 – $40,000 | $50,000 – $120,000 |
| 20×30+ island | $25,000 – $55,000 | $75,000 – $175,000 |
Includes design, structure, graphics, installation and dismantle. A custom-built booth runs roughly $100 to $250 per square foot depending on finish level. A rental of the same footprint usually lands at 35 to 50 percent of the purchase price for one show.
Billed by the show
- Your FinovateFall booth space, paid to the organizer
- Material handling (drayage) at the New York Marriott Marquis (Times Square), where the space rate does not include it
- Electrical service, internet and rigging at the New York Marriott Marquis (Times Square)
- Booth cleaning, and union labor where the New York Marriott Marquis (Times Square) requires it
Published rates:
- Demo package, Category A: $7,000 to $8,000 depending on booking date (2026 rates)
- Demo package, Category E: $18,000 to $22,000 depending on booking date (2026 rates)
Key dates
- Design sign-off with Purple: June 2027
- Spring 2027: Apply to demo or choose a sponsor grade; in 2026 the very early-bird demo rate ran to late May.
- June 2027: Stand concept approved against your demo script, package inclusions and the Marquis elevator size.
- July 2027: Production in Fishkill, NY: panels, counter and FDNY-certified fabric graphics.
- Late August 2027: Dock window booked with the hotel and contractor; one truck scheduled from Fishkill.
- September 13–15, 2027: FinovateFall days at the Marquis; our project manager handles set-up, the demo day and strike.
Purple planning timeline; confirm official dates against your exhibitor kit.
Checklist
- Pick demo, sponsor grade or IMPACT Zone and note what floor space it includes
- Check your demo category from total equity funding
- Write the one product line the stand will repeat from the stage
- Send Purple the Marquis freight elevator size from the show kit
- List power and internet to order through the hotel's exclusive providers
- Book Credit Union or Community Bank Spotlight meetings ahead
- Approve stand graphics by June 2027
No fee left off: every FinovateFall cost is listed upfront, on paper. Questions or a fixed proposal: (800) 994-8030 · info@purpleexhibits.com · purpleexhibits.com/shows/finovatefall/