FinovateFall 2027New York booth costs, dates and deadlines: exhibitor guide
Times Square, a ballroom and 70+ demos: FinovateFall 2027 booths in New York
- Event dates
- September 13–15, 2027
- Exhibit hall
- Not confirmed yet
- Venue
- New York Marriott Marquis (Times Square), New York
4.9 star client rating3,000+ exhibitors servedBuilding since 201510,000+ booths built
Quick answers
FinovateFall 2027 in 30 seconds
FinovateFall 2027 is Finovate's New York conference of live fintech demos, organized within Informa Connect. It runs September 13–15, 2027 at the New York Marriott Marquis in Times Square; 2027 demo days are not confirmed yet. Finovate says its 70+ seven-minute demos play to an audience of 2,000+, two in three attendees are executives, and all top 10 U.S. banks attend. Space is sold as demo stands, Grade 1 to Grade 5 sponsor packages and a shared IMPACT Zone Exhibition, all inside the hotel, with Credit Union and Community Bank Spotlights for smaller institutions. Purple builds elevator-sized stands.
- When is FinovateFall 2027?
- September 13–15, 2027, at New York Marriott Marquis (Times Square), New York.
- When does the FinovateFall exhibit hall open?
- Not confirmed yet for 2027. In 2026 the demo package put each company's stand in the exhibit hall on its demo day, September 9 or 10, after a September 8 stage rehearsal.
- How big is FinovateFall?
- 61 sponsors exhibitors (2026 edition).
- How much is a 10×20 booth at FinovateFall, all-in?
- $7,500 – $15,000 for a Purple rental at FinovateFall with design, graphics, lighting, install and dismantle. Space and show services are billed separately by FinovateFall.
- For FinovateFall, what is the next exhibitor deadline?
- Finovate Awards, held online: September 10, 2027.
Official FinovateFall 2027 links: FinovateFall 2027 exhibitor listFinovateFall 2027 hotelsFinovateFall 2027 booth space
Fintech & payments · New York · 2027
70+
seven-minute live demos across FinovateFall's three stages, per Finovate source
The lookTimes Square 2027
Live demos. Manhattan money.
FinovateFall 2027 runs September 13–15 at the Marriott Marquis in Times Square, where 70+ seven-minute demos play to an audience of 2,000+ and all top 10 U.S. banks attend, per Finovate.
Everything about FinovateFall 2027 in one place
FinovateFall 2027 fact sheet
| Official name | FinovateFall 2027 |
|---|---|
| Event dates | September 13–15, 2027 |
| Exhibit hall dates | Not confirmed yet In 2026 the demo package put each company's stand in the exhibit hall on its demo day, September 9 or 10, after a September 8 stage rehearsal |
| Venue | New York Marriott Marquis (Times Square) 1535 Broadway, New York, NY 10036 |
| Organizer | Finovate, part of Informa Connect |
| Size (2026) | 61 sponsors exhibitors source |
| Who attends | Banks, credit unions, community banks, wealth firms, VCs and investors; two in three attendees are executives |
| Next deadline | Finovate Awards, held online: September 10, 2027 source |
| Nearest airport | LaGuardia Airport (LGA) and John F. Kennedy International Airport (JFK) LGA about 40 minutes by car off-peak, JFK about 55 minutes by rail, per Purple's venue guide |
| Hotels | Finovate's hotel rate at the Marquis; the 2027 rate and cutoff are not confirmed yet Official hotel page → |
| Official website | informaconnect.com |
Official FinovateFall resources
FinovateFall 2027 calendar
FinovateFall 2027 dates and deadlines
The dates the organizer has published, in order, each linked to the page that states it. We highlight the next one.
01 Purple at FinovateFall 2027
Times Square, a ballroom and 70+ demos: FinovateFall 2027 booths in New York
FinovateFall buyers judge your product on a seven-minute stage demo, then walk to your stand to talk terms, so the stand has to echo the demo and seat a banker fast. Inside the Times Square hotel, crates go up to the ballroom in the service lift, so we size every panel to it.
- Sep 13–15 · Marriott Marquis
- 70+ live demos
- Demo audience of 2,000+
What makes FinovateFall different, and how we build for it
FinovateFall is Finovate's New York event and its largest demo stage: 70+ seven-minute live demos with no slide decks, three stages (AI & Innovation, CX & Trust, Future of Money) and an audience that includes all top 10 U.S. banks, per Finovate. Sponsors buy Grade 1 to Grade 5 packages, the Credit Union Spotlight and Community Bank Spotlight pair fintechs with smaller institutions, and IMPACT Funders & Founders runs alongside with investor pitches and a shared IMPACT Zone Exhibition. Everything happens inside a Times Square hotel, so a booth here is compact, freestanding and built to fit an elevator.
A clear product name and outcome they recognize from your stage demo, and a seat where security review, integration and pricing can come up quickly.
Proof the product fits a smaller institution: core partners, implementation time and peers already live, ideally on one printed sheet.
Traction, team and the funding stage in a glance, and a short meeting slot during IMPACT Funders & Founders.
Your team in New York
How Purple runs FinovateFall at the Marriott Marquis
The stand comes out of our Fishkill, NY shop, 70 miles up the Hudson, on one truck sent to the hotel dock on West 45th or 46th Street in its booked window. A Purple project manager takes it up the freight elevator with the union carpenters and Teamsters the show's contractor assigns, and has it lit before the general session.
Inside FinovateFall 2027
Rules that shape your FinovateFall booth
For 2026 Finovate opened each demo company's stand only on the day that company presented, and supplied the screen, connection, power and badge scanning. We supply graphics that fit around that monitor and come down quickly at close.
FinovateFall demo fees follow total equity funding, from Category A under $7M to Category E at $40M+ or any listed company. We size the stand budget to the category so graphics never cost more than the slot.
Electrical, rigging, internet, audiovisual and catering at the Marquis belong to the hotel or its named providers. We order power and internet with your package so the demo screen is live at opening.
New York fire rules apply indoors: printed fabric needs a flame certificate, the hotel's egress plan fixes the aisles, and no open flame is allowed. We print on certified fabric and keep the certificates in the crate for the fire marshal.
Programs worth planning for
Finovate's annual awards program, held online on September 10, 2027, three days before FinovateFall opens; demo companies can use a win in their stand messaging.
Runs alongside FinovateFall with curated four-minute investor pitches, roundtables, pre-arranged startup-investor meetings and the shared IMPACT Zone Exhibition.
Two tracks that bring credit union and community bank executives together with selected fintechs; in 2026 Brim Financial, FFERM, Saris and Yubi sponsored the community bank track.
FinovateFall is Finovate's larger New York demo event; choose it over FinovateSpring when you want all top 10 U.S. banks and East Coast investors watching, and over Money20/20 USA when a seven-minute demo matters more than a big booth. See how FinovateFall compares with every software and cloud show we build for →
Who exhibits at FinovateFall 2026
Sponsors of FinovateFall 2026. See the full list
- Inbenta
- Progress
- ElevenLabs
- FICO
- SAP
- Camunda
- Payward
- MX Technologies
- Plaid
- Mastercard
- FIS
- Telesign
- Kaltura
- Asana
- TransUnion
- Splitit
- Emburse
- FTI Consulting
software and cloud at FinovateFall
The industry behind FinovateFall, in pictures
02 Booths & pricing for FinovateFall 2027
What does it cost to demo or sponsor at FinovateFall 2027?
FinovateFall sells demo stands, Grade 1 to Grade 5 sponsor packages and IMPACT Zone space rather than open square footage, inside a ballroom-scale hotel floor. We produce stand graphics, freestanding backdrops and counters that fit what your package includes, sized for the Marquis freight elevator and carpeted rooms.
If your sponsor grade includes a footprint this size: a freestanding back wall with a lit product name, the demo screen and a standing table, all split to ride the freight elevator.
Pictured: Barantech, a Purple inline booth
See 10×20 rental booths →
A wide sponsor frontage in the ballroom: a demo screen at center, a credit union or community bank story on one side and a two-seat meeting bench on the other.
Shown: data-pixel, a Purple inline booth
See 10×30 rental booths →
Only where a top sponsor grade allows an island; it must stand without rigging, since Marquis rigging points are limited and run through the hotel's provider.
Shown: Amazon Prime Video, a Purple large-format exhibit
See 20×20 rental booths →
Larger than a hotel ballroom stand at Finovate; we build this scale for Money20/20 USA and keep a compact Marquis version of the same graphics.
Above: LeadSquared, a Purple island exhibit
See 20×30 rental booths →In Purple's FinovateFall price
- Your design and 3D rendering, revised until it is right for FinovateFall
- Structure, graphics printed for FinovateFall, counters and storage as specified
- Lighting plus power distribution within the booth at FinovateFall
- Install and dismantle at FinovateFall, led by our project manager on the floor
- Show-service orders and deadlines for FinovateFall, tracked on your behalf
What FinovateFall and its contractor bill
- Your FinovateFall booth space, paid to the organizer
- Material handling (drayage) at the New York Marriott Marquis (Times Square), where the space rate does not include it
- Electrical service, internet and rigging at the New York Marriott Marquis (Times Square)
- Booth cleaning, and union labor where the New York Marriott Marquis (Times Square) requires it
Rates to plan with for FinovateFall:
- Demo package, Category A $7,000 to $8,000 depending on booking date (2026 rates) source
- Demo package, Category E $18,000 to $22,000 depending on booking date (2026 rates) source
Before you sign, your proposal already estimates each of these show charges, so the FinovateFall total is on paper.
The prices above are all-in 2026 rental ranges covering design, structure, graphics, installation and dismantle; custom builds for FinovateFall are quoted per project. The booth cost calculator gives an exact number for your FinovateFall booth; the 2026 booth cost guide has the 2026 ranges.
Send us your booth size for FinovateFall and what the space needs to do. A reply within one business day, then a FinovateFall rendering and fixed proposal, usually within a week. No charge.
The booth we would build for FinovateFall 2027
The lift-sized sponsor stand for a Times Square ballroom
Everything at FinovateFall happens inside the Marriott Marquis, where exhibits ride the freight elevator on pallet jacks and stand on carpet without rigging. The play is a freestanding backdrop, counter and screen built in elevator-sized sections that echo the stage demo, so a banker finds you fast. The same kit scales from a demo-day stand up to a sponsor-grade footprint.
Freestanding backdrop
Tension-fabric frames on FDNY-certified fabric, split into sections that fit the freight elevator.
Demo counter
A counter with a screen repeating your stage demo, powered through the hotel's exclusive electrical service.
Two-seat corner
A small seated corner for the security review and pricing questions a top-10 bank raises.
Spotlight panel
A panel aimed at credit union and community bank visitors when you join one of the Spotlight tracks.
The demo
Repeat the seven-minute stage demo as a two-minute loop on the same screens, then open the live product on the counter for the bank's own scenario.
The meetings
IMPACT Funders & Founders adds pre-arranged startup-investor meetings and roundtables beside the main event. For bank meetings, the seated corner keeps the conversation at your stand instead of in a hotel corridor.
From stage demo to signed pilot.
The FinovateFall booth is lit and stocked before your team arrives. You just show up.
03 Built by Purple
FinovateFall stands that bring top-10 banks to the table
Case study · Amazon
Amazon at ESSENCE Festival of Culture, New Orleans
Different audience, same task: Amazon's ESSENCE build let visitors use Prime Video and Alexa for themselves, and a FinovateFall stand earns the meeting when a banker can try the product they just watched.
Read the Amazon case study All case studies →“Itzy and his team are the real deal. If you want to wow your potential customers at your next trade show, this is the team for you. They create the best custom and portable trade show exhibits by far.”
Sherri McManus, Corporate Training, The Lou Everett Group · read more client reviews
Trusted by exhibitors including
04 Designing for fintech, banking software and wealth technology brands at FinovateFall
Designing a FinovateFall stand for a Times Square hotel
1One claim the stage already made
With 70+ demos across two days, bankers remember a product name and one outcome. We print that line at eye level on the stand and run the same workflow on the screen, so a viewer from the general session connects the stand to the demo instantly.
2Built for the freight elevator
In this hotel, panels travel to the ballroom only in the service lift, rolled on pallet jacks over protected carpet. We engineer panels and counters to the car dimensions in the Finovate kit and pack them in hotel crates, so no piece waits at the dock.
3Freestanding, not rigged
Hanging a sign from the Marquis ceiling depends on a handful of points booked through the hotel. A self-standing lit header avoids that order entirely and is seen from the back of the room, lit through the hotel's exclusive electrical service, which we order with your package.
4A table for the Spotlight meetings
The Credit Union Spotlight and Community Bank Spotlight bring institutions looking for specific partners. We give the stand a small seated corner and a printed sheet with core integrations and live references, which those buyers ask for first.
Concept rendering
Your FinovateFall proposal comes with a rendering like this
Layout, graphics, lighting and product positions are all in the 3D view, revised until right, before a single panel is cut for FinovateFall. Shown: a Purple concept for Scarlet Tech.
Start my FinovateFall conceptFloor at a glance
Where you could be at FinovateFall 2027
Finovate has not said which Marquis rooms hold the 2027 stages and exhibit hall. These are the parts of the hotel that shape any stand there, per Purple's Marriott Marquis venue guide.
Broadway Ballroom, sixth floor
The hotel's largest room, near 30,000 square feet: theater seating for 2,800, or roughly 175 booths when set as an exhibit floor.
Our advice Six floors above Broadway, so we split the stand into lift-sized sections before the truck leaves Fishkill.
Freight elevator
The only way exhibits reach the upper floors; crates over its capacity or dimensions stay at the dock.
Our advice Send us the car dimensions from the Finovate kit and we build crates to them, turned or split as needed.
Dock on West 45th and 46th Streets
Truck access from the side streets only, in windows scheduled by the hotel and contractor; Broadway is a pedestrian plaza.
Our advice We book one window and ship one truck, so your stand is upstairs before the morning general session.
05 New York Marriott Marquis (Times Square) · New York
FinovateFall 2027 at the Marriott Marquis: dock windows, elevators and FDNY rules
Exhibit labor at the Marquis is union: the show's contractor assigns carpenters and Teamsters, and Purple directs them as your exhibitor-appointed contractor. Broadway outside is a pedestrian plaza, so trucks unload only at the hotel dock on West 45th or 46th Street in windows the hotel and contractor schedule. Freight then rides the freight elevator on pallet jacks, never forklifts. Electrical, rigging, internet and audiovisual are hotel exclusives, and all fabric must carry FDNY flame certificates. Our Fishkill, NY shop is 70 miles up the Hudson, so one truck reaches the dock window the morning it leaves.
What Purple handles
- Stand graphics and freestanding backdrops for Finovate demo stands and sponsor grades
- Crates built to the Marquis freight elevator
- FDNY flame certificates for every printed fabric
- Hotel-exclusive power and internet ordered with your package
- One truck from Fishkill to the West 45th or 46th Street dock
Timeline, counted back from move-in
For FinovateFall, we need design sign-off by June 2027.
- Spring 2027Apply to demo or choose a sponsor grade; in 2026 the very early-bird demo rate ran to late May.
- June 2027Stand concept approved against your demo script, package inclusions and the Marquis elevator size.
- July 2027Production in Fishkill, NY: panels, counter and FDNY-certified fabric graphics.
- Late August 2027Dock window booked with the hotel and contractor; one truck scheduled from Fishkill.
- September 13–15, 2027FinovateFall days at the Marquis; our project manager handles set-up, the demo day and strike.
Purple's planning timeline for FinovateFall. The official FinovateFall move-in, freight target and order dates come from your exhibitor kit and assigned schedule; when you book, we confirm them against your booth.
Printable FinovateFall budget & deadline sheetBefore you book FinovateFall 2027
FinovateFall 2027 award, demo and Spotlight details
The Finovate Awards are held online on September 10, 2027, three days before FinovateFall opens, so a win can go on the stand before it ships. source
In 2026 each demo company's stand opened only on its demo day, after a ten-minute stage rehearsal the day before; plan staff on that rhythm until the 2027 days are set. source
Demo fees follow total equity funding, from Category A under $7M to Category E at $40M+ or any listed company. source
Startups in IMPACT Funders & Founders share the IMPACT Zone Exhibition, which FinovateFall attendees can visit, and get four-minute investor pitches and pre-arranged investor meetings. source
The Credit Union and Community Bank Spotlights pair selected fintechs with smaller institutions; in 2026 Brim Financial, FFERM, Saris and Yubi sponsored the community bank track. source
Who you meet on the floor
All top 10 U.S. banks attend, per Finovate, to see working products in seven-minute demos.
The Spotlight tracks bring them together with selected fintechs.
They come for IMPACT Funders & Founders pitches, roundtables and pre-arranged startup meetings.
Finovate lists them in its audience, with stages on AI & Innovation, CX & Trust and the Future of Money.
Travel to FinovateFall 2027
Getting to FinovateFall 2027: airport and hotels
Fly in
LaGuardia Airport (LGA) and John F. Kennedy International Airport (JFK)
LGA about 40 minutes by car off-peak, JFK about 55 minutes by rail, per Purple's venue guide
Stay
Finovate's hotel rate at the Marquis; the 2027 rate and cutoff are not confirmed yet
Find the venue
New York Marriott Marquis (Times Square)
1535 Broadway, New York, NY 10036
Travel facts from purpleexhibits.com.
FinovateFall by the numbers
FinovateFall year by year
How FinovateFall 2027 compares with other software and cloud shows
The software and cloud shows closest to FinovateFall on the calendar, with the latest size each organizer has published. Each name other than FinovateFall opens our exhibitor guide for that show.
| Show | Dates | City | Latest published size |
|---|---|---|---|
| ILTACONInternational Legal Technology Association (ILTA) | August 8–12, 2027 | Nashville, TN | 5,780 attendees · 241 booths exhibitors (2026) |
| UNBOUNDHubSpot | September 8–10, 2027 | Boston, MA | – |
| FinovateFallFinovate | September 13–15, 2027 | New York, NY | 61 sponsors exhibitors (2026) |
| DreamforceSalesforce | September 21–23, 2027 | San Francisco, CA | – |
| Workday RisingWorkday | September 27–30, 2027 | San Diego, CA | 30,000+ in-person and digital attendees (2026) |
| DevLearnThe Learning Guild | October 4–8, 2027 | Las Vegas, NV | 175+ exhibitors (2026) |
| Shoptalk FallShoptalk | October 5–7, 2027 | Nashville, TN | 3,500+ attendees · 350+ exhibitors (2026) |
| PyTorch ConferenceThe Linux Foundation and PyTorch Foundation | October 6–7, 2027 | San Jose, CA | 3,500+ attendees (2026) |
| Oracle AI WorldOracle | October 18–21, 2027 | Las Vegas, NV | – |
| Gartner IT Symposium/XpoGartner | October 18–21, 2027 | Orlando, FL | 180 providers exhibitors (2026) |
FinovateFall exhibitor questions
FinovateFall 2027 exhibitor FAQ
When is FinovateFall 2027?
FinovateFall 2027 runs September 13–15, 2027, per Finovate. The 2027 demo days and rehearsal date are not confirmed yet; in 2026 demos ran on two days in the general session after a stage rehearsal the day before.
Where is FinovateFall 2027 held?
At The Marriott Marquis Times Square, 1535 Broadway in New York. The demo stages, the exhibit hall and the shared IMPACT Zone Exhibition all sit inside the hotel.
How much does it cost to demo at FinovateFall?
Finovate's 2026 demo package ran from $7,000 to $8,000 for Category A companies (under $7M raised) up to $18,000 to $22,000 for Category E, with lower prices for earlier booking. 2027 demo prices are not confirmed yet.
What does a FinovateFall demo package include?
The 2026 package bundled seven minutes on the main stage, a ten-minute rehearsal with full A/V the day before, and a physical stand that opened on the company's demo day with a monitor, power, internet and lead scanning supplied.
Can we bring a custom booth to the Marriott Marquis?
Only if it suits a hotel: every crate must fit the freight elevator, nothing moves by forklift, and the structure stands on carpet without rigging. We build hotel versions of custom booths to those limits for sponsors whose package includes floor space.
Who sets up booths at the Marriott Marquis?
Union carpenters and Teamsters, assigned by the show's contractor, put up exhibits in this hotel, and Finovate decides whether your own staff may self-install anything. We direct that labor on your behalf as the exhibitor-appointed contractor.
How many people attend FinovateFall?
2,000+ watch the demos, per Finovate, which also says two in three attendees are executives and all top 10 U.S. banks attend. Finovate has not published a 2026 attendance total.
Who sponsors FinovateFall?
Finovate listed 61 companies in its 2026 sponsor grades, from Inbenta and Progress at Grade 5 to FICO, SAP and ElevenLabs at Grade 4, plus Credit Union Spotlight and Community Bank Spotlight sponsors.
What is the IMPACT Zone at FinovateFall?
The IMPACT Zone Exhibition is a shared exhibit space for startups in IMPACT Funders & Founders, open to FinovateFall attendees. The program adds four-minute investor pitches, roundtables and pre-arranged startup-investor meetings.
How do trucks deliver to the Marriott Marquis?
Only through the hotel dock on West 45th or 46th Street, in windows scheduled by the hotel and contractor; Broadway is a pedestrian plaza and takes no deliveries. Event weeks and New Year's Eve close the streets entirely.
What are the nearest airports to FinovateFall?
By car LaGuardia is the quickest, roughly 40 minutes outside rush hour; from JFK, AirTrain plus rail to Penn Station takes about 55 minutes, per Purple's Marquis guide. The 2027 hotel rate and cutoff are not confirmed yet.
Is FinovateFall or Money20/20 USA better for a fintech launch?
FinovateFall gives a working product seven minutes on stage in front of bank decision-makers in a Times Square hotel. Money20/20 USA, in Las Vegas in October, is a far larger floor of about 11,000 attendees (2026) where sponsors build full booths.
Is FinovateFall worth it for a fintech startup?
Yes, if a working product is ready: Category A demo packages for companies under $7M raised ran $7,000 to $8,000 in 2026, and IMPACT Funders & Founders adds investor pitches and the shared IMPACT Zone Exhibition.
Before you sign for FinovateFall
Five things to ask every builder quoting FinovateFall:
- What are the Marquis freight elevator's dimensions, and will every crate fit them?
- Is all printed fabric FDNY flame-certified, with the certificates packed in the crate?
- Can you book a dock window on West 45th or 46th Street and have the stand upstairs before the morning session?
- Can you book the hotel's exclusive power and internet so the demo screen is live at opening?
- Can you direct the union carpenters and Teamsters the show's contractor assigns, acting as our exhibitor-appointed contractor?
What FinovateFall exhibitors ask us
Can a custom booth even get into the Marriott Marquis? A hotel version can. Every crate must fit the freight elevator, nothing moves by forklift, and the structure stands on carpet without rigging, so we split panels before the truck leaves Fishkill.
Demo package or sponsor grade: which do we need? The demo package buys seven minutes on stage and a stand on your demo day; 2026 prices ran from $7,000 for Category A to $22,000 for Category E. Sponsor grades buy branding and space across the event. Many demo companies need only stand graphics.
The 2027 demo days are not set. How do we plan? Plan on the 2026 rhythm: a rehearsal the day before, demos across two days, and a stand open only on your day. We keep the print schedule flexible until Finovate publishes the dates.
Get a proposal
Tell us about your FinovateFall booth
What happens next
- We reply within one business day with questions about your products, goals and footprint.
- A concept rendering and a fixed proposal usually follow within a week. Each FinovateFall fee listed upfront and in full, on paper.
- We build in 30 to 45 days, ship to the advance warehouse and have the booth installed before FinovateFall opens.