Gartner IT Symposium/Xpo 2027 · Budget & deadline sheet
October 18–21, 2027 · Orlando (venue not confirmed yet), Orlando, FL
October 18–21, 2027 · Orlando (venue not confirmed yet), Orlando, FL
Booth price tiers (all-in, 2026 ranges)
| Footprint | Rental with your graphics | Custom build |
|---|---|---|
| 10×20 inline | $7,500 – $15,000 | $15,000 – $45,000 |
| 10×30 inline | $12,000 – $22,000 | $25,000 – $65,000 |
| 20×20 island | $16,000 – $40,000 | $50,000 – $120,000 |
| 20×30+ island | $25,000 – $55,000 | $75,000 – $175,000 |
Includes design, structure, graphics, installation and dismantle. A custom-built booth runs roughly $100 to $250 per square foot depending on finish level. A rental of the same footprint usually lands at 35 to 50 percent of the purchase price for one show.
Billed by the show
- Your Gartner IT Symposium/Xpo booth space, paid to the organizer
- Material handling at the Orlando (venue not confirmed yet), when the space rate does not include it
- Electrical service, internet and rigging at the Orlando (venue not confirmed yet)
- Booth cleaning, and union labor where the Orlando (venue not confirmed yet) requires it
Key dates
- Design sign-off with Purple: Early August 2027
- June 2027: Exhibitor package confirmed with Gartner; concept and meeting plan signed off with Purple.
- July to August 2027: Production in our Fishkill shop; carry-in frames and demo counters tested.
- August 2027: Exhibitor kit orders filed once Gartner names the venue: power, internet, furniture and labor.
- September 2027: Freight to the show warehouse on the target date, with spare days for the drive south.
- Days before October 18, 2027: Move-in and demo check; 2027 move-in days not confirmed yet.
- October 18–21, 2027: Symposium week with your Purple project manager on call, then dismantle and storage.
Purple planning timeline; confirm official dates against your exhibitor kit.
Checklist
- Confirm your Gartner exhibitor package and any Learning Lab or session
- Match your booth headline to one priority from Gartner's agenda
- Book one-on-one meetings through Gartner's program before the show
- Send Purple the ballroom booth specs from the exhibitor kit
- Prepare leave-behind sheets for CIOs and public sector buyers
- Book rooms once Gartner names the 2027 venue and hotel block
Every Gartner IT Symposium/Xpo fee listed upfront, in full, on paper. Questions or a fixed proposal: (800) 994-8030 · info@purpleexhibits.com · purpleexhibits.com/shows/gartner-it-symposium/