Gartner IT Symposium/Xpo 2027Orlando exhibitor guide: booth costs, dates and deadlines
Booths for the CIO's shortlist: Gartner Symposium 2027 near Orlando
- Event dates
- October 18–21, 2027
- Exhibit hall
- Not confirmed yet
- Venue
- Orlando (venue not confirmed yet), Orlando
4.9 star client rating10,000+ booths builtSince 20153,000+ exhibitors served
Quick answers
Gartner IT Symposium/Xpo 2027 in 30 seconds
Gartner IT Symposium/Xpo is the flagship conference for CIOs and senior IT executives run by Gartner, the research and advisory firm. The Orlando edition runs October 18–21, 2027; the venue is not confirmed yet, after the Walt Disney World Resort hosted the October 19–22, 2026 edition. Gartner says the event draws about 7,500 CIOs and IT executives, and 180 providers exhibited at the 2026 IT Xpo. Space is sold as Gartner exhibitor packages that can add Learning Labs, theater talks and arranged one-on-one meetings, while analyst one-on-ones stay reserved for end users. Purple builds modular Xpo booths for it.
- When is Gartner IT Symposium/Xpo 2027?
- October 18–21, 2027, at Orlando (venue not confirmed yet), Orlando.
- When does the Gartner IT Symposium/Xpo exhibit hall open?
- Not confirmed yet for 2027. Gartner describes the IT Xpo as a solution showcase with 180+ providers in 2026 but has not posted 2027 Xpo days or hours.
- How big is Gartner IT Symposium/Xpo?
- 180 providers exhibitors (2026 edition).
- What does a 10×20 booth cost all-in?
- $7,500 – $15,000 for a Purple rental in Orlando: design, graphics, lighting, install and dismantle. Space and show services are billed separately by Gartner IT Symposium/Xpo.
Official Gartner IT Symposium/Xpo 2027 links: Gartner IT Symposium/Xpo 2027 registrationGartner IT Symposium/Xpo 2027 booth space
Enterprise software · Orlando · 2027
7,500
CIOs and IT executives at Gartner's Orlando Symposium, per Gartner source
The lookOrlando 2027
The CIO walks in with a shortlist.
Gartner IT Symposium/Xpo runs October 18–21, 2027 in Orlando. CIOs and IT executives hear Gartner's analysts set the year's agenda, then meet 180-odd providers on the IT Xpo floor, as they did in 2026.
Everything about Gartner IT Symposium/Xpo 2027 in one place
Gartner IT Symposium/Xpo 2027 fact sheet
| Official name | Gartner IT Symposium/Xpo 2027, Orlando |
|---|---|
| Event dates | October 18–21, 2027 |
| Exhibit hall dates | Not confirmed yet Gartner describes the IT Xpo as a solution showcase with 180+ providers in 2026 but has not posted 2027 Xpo days or hours |
| Venue | Orlando (venue not confirmed yet) Orlando, FL |
| Organizer | Gartner |
| Size (2026) | 180 providers exhibitors source |
| Who attends | CIOs and senior IT executives from large enterprises and government |
| Nearest airport | Orlando International Airport (MCO) |
| Hotels | Gartner's 2027 venue and hotel block: not confirmed yet |
| Official website | gartner.com |
Official Gartner IT Symposium/Xpo resources
01 Purple at Gartner IT Symposium/Xpo 2027
Booths for the CIO's shortlist: Gartner Symposium 2027 near Orlando
At Symposium the visitors are CIOs and IT executives who have just heard Gartner's analysts frame the year, so a booth earns time by fitting that agenda. Until Gartner names the 2027 hall, we design light, modular stands that suit a convention floor or a hotel ballroom.
- Oct 18–21, 2027 · Orlando
- 180 providers at 2026 Xpo
- CIOs and IT executives
What makes Gartner IT Symposium/Xpo different, and how we build for it
Gartner IT Symposium/Xpo is Gartner's flagship meeting for CIOs, and the Orlando edition runs October 18–21, 2027, per Gartner's event page.The conference side is Gartner's: more than 140 Gartner experts and 350+ sessions in 2026, with analyst one-on-ones reserved for paid end-user attendees. The IT Xpo is the solution showcase where 180 providers met those executives in 2026, through live demonstrations, theater presentations, Learning Labs and arranged one-on-one meetings. Gartner sells Xpo space as exhibitor packages through its own team, and the buyer walking the floor arrives with a shortlist written by the keynote.
A short, plain statement of the business problem you solve and where it sits in Gartner's agenda for the year, then a seated conversation, not a demo queue.
A focused demo of the platform with integration and security detail, and a specialist who can talk total cost and migration risk.
Compliance, procurement vehicles and reference customers in government, set out in a sheet they can take back to their team.
Your team in Orlando
How Purple runs Gartner Symposium 2027
Fishkill, NY is where we build and print the carry-in booth; it travels by truck to Orlando on the target in Gartner's exhibitor kit, to whichever warehouse or hall that kit names once the 2027 venue is known. A Purple project manager runs setup with the labor the venue requires and keeps the meeting table clear for the first arranged one-on-one.
Inside Gartner IT Symposium/Xpo 2027
Gartner IT Symposium/Xpo rules that shape your booth
Gartner's registration terms reserve analyst one-on-ones for paid full-conference attendees and exclude exhibitor passholders and product demos. We plan your booth as the place for buyer meetings, since analyst rooms are off limits.
Gartner defines end users as organizations buying for their own use and gives access to sessions by end-user or vendor status; roundtables and workshops exclude exhibitors. Your staff do their selling on the Xpo floor and at booked meetings.
Gartner sells Xpo participation as exhibitor packages through its own team, alongside Learning Labs, sessions and one-on-ones. We design to the footprint and specs in your package instead of a size chosen in advance.
Programs worth planning for
A hands-on session an exhibitor can host for attendees, offered on Gartner's Become an Exhibitor page alongside the Xpo booth. 2027 pricing is quoted by Gartner.
Exhibitor-led presentations in the conference program or on an Xpo theater stage, sold by Gartner as part of exhibitor packages.
Gartner arranges meetings between exhibitors and attendees as part of exhibitor options, which is where many Symposium conversations with CIOs happen.
Gartner IT Symposium/Xpo is the CIO's annual agenda-setting week; choose it over Gartner Data & Analytics Summit when your buyer is the CIO across the whole IT estate rather than the chief data officer and analytics team. Compare Gartner IT Symposium/Xpo with the other software and cloud shows we build for →
software and cloud at Gartner IT Symposium/Xpo
The industry behind Gartner IT Symposium/Xpo, in pictures
02 Booths & pricing for Gartner IT Symposium/Xpo 2027
What does a booth at Gartner IT Symposium/Xpo 2027 cost?
Gartner sells Xpo space as exhibitor packages through its own sales team and publishes no public rate card or size list. We recommend a 10×20 built around a meeting table and one demo screen; providers running a Learning Lab or theater session use a 20×20 to host follow-up meetings.
One demo screen, a standing table for two executives and the business problem you solve in large type, built light enough to suit a hotel ballroom.
Shown: data-pixel, a Purple inline booth
See 10×20 rental booths →
A demo bay, a seated meeting bay and a literature wall with analyst-friendly fact sheets, so a CIO and an architect can split up without leaving.
Shown: a Purple inline booth for Easy Shopper
See 10×30 rental booths →
An island with a screened meeting space for arranged one-on-ones, demo counters on two sides and a sign within the 2027 venue's limits.
Shown: a Purple large-format exhibit for Amazon Prime Video
See 20×20 rental booths →
A small presentation area for follow-up to your theater talk or Learning Lab, two meeting rooms and a coffee point for scheduled executives.
Pictured: Apartment List, a Purple island exhibit
See 20×30 rental booths →In Purple's Gartner IT Symposium/Xpo price
- Your design and 3D rendering, revised until it is right for Gartner IT Symposium/Xpo
- The structure, printed graphics, counters and storage your Gartner IT Symposium/Xpo plan specifies
- Lighting and power distribution inside your Gartner IT Symposium/Xpo booth
- Installation and dismantle in Orlando, run by our project manager on the floor
- Every Gartner IT Symposium/Xpo show-service order and deadline tracked for you
Paid to Gartner IT Symposium/Xpo and its contractor
- Your Gartner IT Symposium/Xpo booth space, paid to the organizer
- Material handling at the Orlando (venue not confirmed yet), when the space rate does not include it
- Electrical service, internet and rigging at the Orlando (venue not confirmed yet)
- Booth cleaning, and union labor where the Orlando (venue not confirmed yet) requires it
We put an estimate for each line on your proposal; the total is on paper before you sign.
Ranges shown are all-in 2026 rental prices for design, structure, graphics, installation and dismantle at Gartner IT Symposium/Xpo; custom builds get their own quote. Want an exact number for Orlando? Use the booth cost calculator or the 2026 booth cost guide.
Share the booth size you have at Gartner IT Symposium/Xpo and what you need the space to do. Expect a reply within one business day and, usually within a week, a rendering and a fixed proposal for Gartner IT Symposium/Xpo. No charge.
The booth we would build for Gartner IT Symposium/Xpo 2027
The shortlist meeting stand
CIOs walk the IT Xpo after Gartner's analysts have framed the year, and Gartner arranges one-on-one meetings for exhibitors, so this booth is built for seated, booked conversations rather than walk-by traffic. Until Gartner names the 2027 hall, every part carries in by hand and works on ballroom carpet or a convention floor.
Agenda panel
A swappable panel at eye level answering one priority from the opening keynote in plain words, reprinted after day one if the framing shifts.
Meeting table
A table for four, screened from the aisle and kept clear for the arranged one-on-ones Gartner books with attendees.
Lab follow-up screen
One screen repeating the exercise from your Learning Lab or theater talk, so attendees who joined it find the next step on the floor.
Carry-in storage
A lockable cabinet for cases, giveaways and coats, so the table never fills up between guests.
The demo
Keep it to five seated minutes on a CIO's question: cost, risk or time to value across the IT estate, ending on one result the CIO can repeat to the board. The Xpo is smaller than a mass expo, so a guided demo beats a looping video.
The meetings
Gartner sells arranged one-on-one meetings with attendees as an exhibitor option, and analyst one-on-ones are closed to exhibitor passholders. The booth table becomes your team's main meeting place, so we size it from the number of meetings in your package.
Cut IT cost without cutting what the business needs.
Your people arrive at the Orlando (venue not confirmed yet) to a lit, stocked booth. You just show up.
03 Built by Purple
Gartner Symposium 2027 booths built for CIO meetings
Case study · Amazon
Amazon at ESSENCE Festival of Culture, New Orleans
Different crowd, same principle: Amazon's ESSENCE build let people experience Prime Video and Alexa first-hand, and a Symposium booth must let a CIO grasp your value in one short visit.
Read the Amazon case study All case studies →“Purple Exhibits made us look good. The booth was one of the nicest displays in our section of the convention center and generated a lot of positive comments from both customers and industry peers. Their attention to detail, professionalism, and willingness to go above and beyond made a huge difference.”
Kimberly Owens, Brand Manager, Owens Products · more client reviews
Trusted by exhibitors including
04 Designing for enterprise software, cloud, security, AI and IT services providers at Gartner IT Symposium/Xpo
Designing a Gartner IT Xpo booth for the CIO shortlist
1Write for the keynote's agenda
Gartner's analysts set the year's themes on day one, and CIOs walk the Xpo with them in mind. We place your answer to one of those priorities at eye level and in plain words, with a panel that can be swapped after the opening keynote.
2Meetings matter more than traffic
Gartner arranges one-on-one meetings between exhibitors and attendees, and CIOs prefer a seat to a stand. We give even a 10×20 a table, screened from the aisle, and storage so the space stays clear for scheduled guests.
3Modular until the hall is named
Gartner has not named its 2027 Orlando venue, and a hotel ballroom and a convention hall ask for different builds. We design frames and counters that move on carts and assemble by hand, so the same booth works on carpet or concrete and fits a short move-in window.
4Back up the Learning Lab
Exhibitors can run a hands-on Learning Lab or a solution provider session. We extend the same story to the booth with matching graphics and a demo of the lab's exercise, so attendees who joined the session find you on the floor.
Concept rendering
Your proposal for Gartner IT Symposium/Xpo includes a rendering like this one
You see your Gartner IT Symposium/Xpo booth in 3D before we cut a single panel: layout, graphics, lighting and product positions, revised until it is right. Pictured: a Purple concept for Withsystem.
Start my Gartner IT Symposium/Xpo concept05 Orlando (venue not confirmed yet) · Orlando
Gartner Symposium 2027 Orlando freight, labor and venue plan
Gartner has named Orlando and October 18–21, 2027 but not the venue, so we keep the plan open until it does. Florida is a right-to-work state, so your staff may place light items with hand tools within show rules, while heavier work goes through the show contractor or through Purple as your EAC. We design light, carry-in components that suit either a convention hall or a hotel ballroom, read Gartner's exhibitor kit when it is issued, and ship from our Fishkill shop to the show warehouse on the target date. Once Gartner issues its exhibitor kit we work through every form, and on site your Purple project manager directs each hour of setup and teardown.
What Purple handles
- A booth plan sized to the Gartner exhibitor package you sign
- Light, carry-in components that suit a hall or a ballroom
- Exhibitor kit orders for power, internet, furniture and labor
- Graphics that match your Learning Lab or theater session
- Your Purple project manager present from first crate in to last crate out
Your Gartner IT Symposium/Xpo timeline, from move-in back
We need your Gartner IT Symposium/Xpo design signed off by early August 2027.
- June 2027Exhibitor package confirmed with Gartner; concept and meeting plan signed off with Purple.
- July to August 2027Production in our Fishkill shop; carry-in frames and demo counters tested.
- August 2027Exhibitor kit orders filed once Gartner names the venue: power, internet, furniture and labor.
- September 2027Freight to the show warehouse on the target date, with spare days for the drive south.
- Days before October 18, 2027Move-in and demo check; 2027 move-in days not confirmed yet.
- October 18–21, 2027Symposium week with your Purple project manager on call, then dismantle and storage.
Purple's planning timeline for Gartner IT Symposium/Xpo. The official Gartner IT Symposium/Xpo move-in, freight target and order dates come from your exhibitor kit and assigned schedule; when you book, we confirm them against your booth.
Printable Gartner IT Symposium/Xpo budget & deadline sheetBefore you book Gartner IT Symposium/Xpo 2027
Gartner IT Symposium/Xpo 2027 exhibitor rules worth knowing
Analyst one-on-ones, roundtables and workshops are closed to exhibitor passholders under Gartner's registration terms, so plan analyst conversations through Gartner's vendor relations route rather than at the event. source
Gartner sells Learning Labs, solution provider sessions, theater talks and one-on-ones next to Xpo space; a booked session sends the booth a crowd that has already heard you speak. source
Gartner placed the 2026 edition at the Walt Disney World Resort; until it names the 2027 building, keep the design free of anything that needs a concrete floor, a forklift or rigging. source
Gartner's terms define end users as organizations buying for their own use and open sessions by that status, so register booth staff under your vendor status from the start. source
Symposium 2026 ran 350+ sessions with 140+ Gartner experts, so the Xpo competes with a full agenda; time live demos for session breaks and use the receptions Gartner sells to exhibitors. source
Who you meet on the floor
They come to hear Gartner's analysts set the year's agenda and leave with a shortlist of providers for the priorities it names.
They use the Xpo between sessions to compare cloud, security, AI and IT services providers against the themes their CIO heard on stage.
Paid full-conference attendees book Gartner analyst one-on-ones, then test what they heard against the providers on the Xpo floor.
Travel to Gartner IT Symposium/Xpo 2027
Getting to Gartner IT Symposium/Xpo 2027: airport and hotels
Fly in
Orlando International Airport (MCO)
Stay
Gartner's 2027 venue and hotel block: not confirmed yet
Travel facts from gartner.com.
Gartner IT Symposium/Xpo by the numbers
Gartner IT Symposium/Xpo year by year
How Gartner IT Symposium/Xpo 2027 compares with other software and cloud shows
The software and cloud shows closest to Gartner IT Symposium/Xpo on the calendar, with the latest size each organizer has published. Each show name opens our software and cloud exhibitor guide for that show.
| Show | Dates | City | Latest published size |
|---|---|---|---|
| Workday RisingWorkday | September 27–30, 2027 | San Diego, CA | 30,000+ in-person and digital attendees (2026) |
| DevLearnThe Learning Guild | October 4–8, 2027 | Las Vegas, NV | 175+ exhibitors (2026) |
| Shoptalk FallShoptalk | October 5–7, 2027 | Nashville, TN | 3,500+ attendees · 350+ exhibitors (2026) |
| PyTorch ConferenceThe Linux Foundation and PyTorch Foundation | October 6–7, 2027 | San Jose, CA | 3,500+ attendees (2026) |
| Oracle AI WorldOracle | October 18–21, 2027 | Las Vegas, NV | – |
| Gartner IT Symposium/XpoGartner | October 18–21, 2027 | Orlando, FL | 180 providers exhibitors (2026) |
| Money20/20 USAMoney20/20 (Ascential | October 19–21, 2027 | Las Vegas, NV | 11,000 attendees · 450 sponsors exhibitors (2026) |
| HR TechArc Network LLC | October 26–28, 2027 | Las Vegas, NV | – |
| AFPAssociation for Financial Professionals (AFP) | November 7–10, 2027 | Washington, DC | 7,000+ expected attendees · 200+ exhibitors (2026) |
| KubeCon + CloudNativeCon North AmericaCloud Native Computing Foundation (CNCF) | November 8–11, 2027 | New Orleans, LA | 9,300+ attendees (2025) |
Gartner IT Symposium/Xpo exhibitor questions
Gartner IT Symposium/Xpo 2027 questions providers ask
When is Gartner IT Symposium/Xpo 2027 in Orlando?
Gartner's event page lists October 18–21, 2027 for the Orlando edition. The 2026 edition ran October 19–22 and 2025 ran October 20–23, so the conference keeps its Monday-to-Thursday pattern in the third week of October.
Where is Gartner Symposium Orlando held?
Gartner names Orlando, Florida, but its 2027 venue is not confirmed yet. Gartner's 2026 announcement placed that edition at the Walt Disney World Resort; we book freight, labor and rooms as soon as Gartner names the 2027 building.
How many CIOs attend Gartner IT Symposium?
About 7,500 CIOs and IT executives, per Gartner, with 140+ Gartner experts and 180+ solution providers; Gartner does not tie those figures to one year. The 2026 announcement listed 350+ sessions.
How do we exhibit at Gartner IT Symposium/Xpo?
Through Gartner's own sales team, which sells Xpo space as exhibitor packages from the Become an Exhibitor page. Options listed include a hands-on Learning Lab, a solution provider session, a theater presentation, a reception or dinner and one-on-one meetings.
How much does it cost to exhibit at Gartner Symposium?
The build runs $15,000 to $45,000 for a custom 10×20 or $7,500 to $15,000 rented, on top of the exhibitor package Gartner quotes directly; Gartner publishes no rate card. A light ballroom design keeps labor and freight at the low end.
Can exhibitors book analyst one-on-ones at Symposium?
No. Gartner's registration terms reserve analyst one-on-ones for paid full-conference attendees and exclude exhibitor passholders; roundtables, workshops and meetups are limited the same way. Vendors who want analyst time use Gartner's vendor relations process instead.
What are the IT Xpo hours for 2027?
Not confirmed yet: Gartner has not posted 2027 Xpo days or hours. We schedule move-in, rehearsal and staffing once Gartner releases the exhibitor kit, and plan the booth so it is ready before the first reception or keynote break.
What booth works if Symposium is in a hotel ballroom?
A light, carry-in booth: carpet, finished walls and hotel service corridors favor slim frames, rolling cases and hand assembly. Until Gartner names the 2027 venue, we design one that suits both a ballroom and a convention floor, then adjust once the hall is known.
Can our own staff set up at Gartner Symposium in Orlando?
Yes, for light work. Under Florida's right-to-work rules, people on your payroll may carry in and place light items with hand tools inside the show's limits. Heavier pieces, power and any rigging go through the show's contractors or through Purple as your EAC, with our project manager on site.
When should we start a Symposium 2027 booth?
By early August 2027 for design sign-off. A build of 30 to 45 days in Fishkill follows, then kit orders at early prices and freight on the road in September. One modular booth can also serve your other fall shows.
Where should exhibitors stay for Gartner Symposium?
Not confirmed yet: Gartner has not named its 2027 venue or hotel block. Most exhibitors fly into Orlando International (MCO); we book our project manager's room near the venue once Gartner names it.
Is Gartner Symposium worth exhibiting at?
Yes, for providers whose buyer is the CIO and whose deal size justifies Gartner's package price. The Xpo is smaller than a mass expo, so the value comes from arranged meetings and session follow-up, not walk-by volume.
Can we reuse a Symposium booth at other shows?
A carry-in Symposium booth also suits Gartner's Data & Analytics Summit in Orlando each March and SAP Sapphire in Orlando in May. We store it between events and change graphics for each audience.
What is the difference between Gartner IT Symposium and the Gartner Data & Analytics Summit?
The buyer. Symposium/Xpo in October is the CIO's agenda-setting week across the whole IT estate; the Data & Analytics Summit, also in Orlando, each March, gathers chief data officers and analytics teams. Choose by who signs your deals.
Before you sign for Gartner IT Symposium/Xpo
Five questions to ask any exhibit builder for Gartner IT Symposium/Xpo:
- Can every part of the booth roll through a resort service corridor and assemble by hand on ballroom carpet?
- Will you file as our EAC under Florida's right-to-work rules, and which pieces may our own staff place?
- How quickly can you reprint our agenda panel after Gartner's opening keynote on October 18, 2027?
- Can the booth graphics match our Learning Lab or theater session, printed in one run?
- If Gartner names a convention hall instead of a ballroom for 2027, what changes in freight, power and labor?
What Gartner IT Symposium/Xpo exhibitors ask us
Gartner publishes no rate card. How do we budget? In two parts: the package Gartner's sales team quotes, and the build. A custom 10×20 costs $15,000 to $45,000 to build, or $7,500 to $15,000 rented, and a carry-in design keeps freight and labor at the low end.
Exhibitors cannot book Gartner analysts. Is Symposium still worth it? Yes, if your buyer is the CIO. Gartner's terms close analyst one-on-ones to exhibitor passholders, but Gartner sells arranged one-on-ones with attendees, and those meetings are what the booth exists to host.
The 2027 venue is not named. What if the Xpo is in a ballroom? We plan for that case. The 2026 edition used the Walt Disney World Resort, and a resort ballroom means carpet, finished walls and service corridors, so frames, counters and cases roll and assemble by hand and still work on a convention floor.
Get a proposal
Tell us about your Gartner IT Symposium/Xpo booth
What happens next
- Our reply comes within one business day, with questions on your products, goals and footprint.
- Usually within a week, you receive a concept rendering and a fixed Gartner IT Symposium/Xpo proposal. Every fee on paper upfront, in full, for your Gartner IT Symposium/Xpo booth.
- In 30–45 days we build it, ship it to the advance warehouse and install it before the hall opens.