Gartner Marketing Symposium/Xpo 2027 · Budget & deadline sheet
June 7–9, 2027 · Gaylord Rockies Resort & Convention Center, Aurora, CO
June 7–9, 2027 · Gaylord Rockies Resort & Convention Center, Aurora, CO
Booth price tiers (all-in, 2026 ranges)
| Footprint | Rental with your graphics | Custom build |
|---|---|---|
| 10×20 inline | $7,500 – $15,000 | $15,000 – $45,000 |
| 10×30 inline | $12,000 – $22,000 | $25,000 – $65,000 |
| 20×20 island | $16,000 – $40,000 | $50,000 – $120,000 |
| 20×30+ island | $25,000 – $55,000 | $75,000 – $175,000 |
Includes design, structure, graphics, installation and dismantle. A custom-built booth runs roughly $100 to $250 per square foot depending on finish level. A rental of the same footprint usually lands at 35 to 50 percent of the purchase price for one show.
Billed by the show
- Your Gartner Marketing Symposium/Xpo booth space, paid to the organizer
- Material handling (drayage) at the Gaylord Rockies Resort & Convention Center, where the space rate does not include it
- Electrical service, internet access and rigging
- Booth cleaning and any union labor the Gaylord Rockies Resort & Convention Center requires
Published rates:
- Drayage: About $155 per cwt, 200 lb minimum (2026–2027 planning)
Key dates
- Design sign-off with Purple: Late March 2027
- Late March 2027: Design sign-off, demo list and package details from Gartner.
- April to early May 2027: Production and print; demo screens tested with your live content.
- Mid-May 2027: Freight to the advance warehouse once Gartner's kit sets the dates.
- Days before June 7, 2027: Move-in on Gartner's schedule; 2027 move-in times not confirmed yet.
- June 7–9, 2027: Gartner Marketing Symposium/Xpo; your project manager on call.
- After June 9, 2027: Dismantle, freight home or to the next show.
Purple planning timeline; confirm official dates against your exhibitor kit.
Checklist
- Send Purple your Gartner booth package, size and number
- Pick the marketing priority the back wall will answer
- Register booth staff before booking Gaylord Rockies rooms
- List demo screens and devices; we order wired internet
- Approve design by late March 2027
- Plan meetings with CMOs coming out of analyst sessions
Every fee on paper upfront, in full, for your Gartner Marketing Symposium/Xpo booth. Questions or a fixed proposal: (800) 994-8030 · info@purpleexhibits.com · purpleexhibits.com/shows/gartner-marketing/