Gartner Marketing Symposium/Xpo 2027Aurora exhibitor guide: booth costs, dates and deadlines
CMOs with a short list: Gartner Marketing Symposium 2027 booths in Aurora
- Event dates
- June 7–9, 2027
- Exhibit hall
- Not confirmed yet
- Venue
- Gaylord Rockies Resort & Convention Center, Aurora
4.9 star rating from clientsSince 201510,000+ booths built3,000+ exhibitors
Quick answers
Gartner Marketing Symposium/Xpo 2027 in 30 seconds
Gartner Marketing Symposium/Xpo is Gartner's research conference for chief marketing officers and marketing leaders, with the Marketing Xpo as its exhibit floor. The 2027 edition runs June 7–9 at Gaylord Rockies Resort & Convention Center in Aurora, near Denver International Airport. Gartner counts 2,500+ marketing leaders, 50+ analysts and 50+ martech, data and marketing services providers. Exhibitors buy Xpo booth packages and show live demonstrations and client stories, and they cannot book Gartner analyst one-on-ones. Gartner lists its 2027 exhibitors as to be announced. Purple builds Xpo booths sized to the package.
- When is Gartner Marketing Symposium/Xpo 2027?
- June 7–9, 2027, at Gaylord Rockies Resort & Convention Center, Aurora.
- When does the Gartner Marketing Symposium/Xpo exhibit hall open?
- Not confirmed yet for 2027. Gartner lists 2027 exhibitors as to be announced and has not posted Xpo hours for the June 7–9 conference.
- What does a 10×20 booth cost all-in at Gartner Marketing Symposium/Xpo?
- $7,500 – $15,000 for a Purple rental, including design, graphics, lighting, install and dismantle. Space and show services are billed by Gartner Marketing Symposium/Xpo.
Official Gartner Marketing Symposium/Xpo 2027 links: Gartner Marketing Symposium/Xpo 2027 hotelsGartner Marketing Symposium/Xpo 2027 booth space
Marketing & commerce tech · Aurora · 2027
2,500+
marketing leaders at Gartner Marketing Symposium/Xpo, with 50+ Gartner analysts, per Gartner source
The lookAurora, Colorado 2027
Analyst advice by day. Vendor short lists by night.
Gartner Marketing Symposium/Xpo meets at Gaylord Rockies June 7–9, 2027, ten minutes from Denver International. Gartner counts 2,500+ marketing leaders and 50+ analysts; the Marketing Xpo is where CMOs test vendors against what they heard.
Everything about Gartner Marketing Symposium/Xpo 2027 in one place
Gartner Marketing Symposium/Xpo 2027 fact sheet
| Official name | Gartner Marketing Symposium/Xpo 2027 |
|---|---|
| Event dates | June 7–9, 2027 |
| Exhibit hall dates | Not confirmed yet Gartner lists 2027 exhibitors as to be announced and has not posted Xpo hours for the June 7–9 conference |
| Venue | Gaylord Rockies Resort & Convention Center 6700 N. Gaylord Rockies Blvd., Aurora, CO 80019 |
| Organizer | Gartner |
| Who attends | CMOs and leaders in digital marketing, customer experience, marketing operations and brand; 2,500+ marketing leaders, per Gartner |
| Nearest airport | Denver International Airport (DEN) About 10 minutes from the resort, per Purple's venue guide |
| Hotels | Gartner's room block for registered attendees; reservations open after registration Official hotel page → |
| Official website | gartner.com |
Official Gartner Marketing Symposium/Xpo resources
01 Purple at Gartner Marketing Symposium/Xpo 2027
CMOs with a short list: Gartner Marketing Symposium 2027 booths in Aurora
Gartner's crowd is CMOs and marketing leaders who arrive with analyst advice in hand and visit the Xpo to test vendors against it, so the booth must answer the question an analyst raised. Gaylord Rockies runs every show on resort carpet, ten minutes from Denver International.
- Jun 7–9 · Gaylord Rockies
- 2,500+ marketing leaders
- 50+ Gartner analysts
What makes Gartner Marketing Symposium/Xpo different, and how we build for it
Gartner Marketing Symposium/Xpo is a research conference first: Gartner's analysts set the agenda for CMOs, and the Marketing Xpo is where technology and service providers show live demonstrations and client success stories, as Gartner described the format in 2024. Gartner counts 2,500+ marketing leaders and 50+ analysts, with 50+ providers on the Xpo floor, so a booth meets fewer people than at a large expo but more senior ones. Exhibitors cannot book Gartner analyst one-on-ones, which keeps vendors on the floor. The 2027 edition returns to the Denver area June 7–9 at Gaylord Rockies, a resort near the airport. A booth that maps to a Gartner priority gets the second conversation.
A clear answer to a priority they heard in a Gartner session, a customer example at enterprise scale and a seat for a ten-minute talk.
A demo of how the tool fits an existing stack, data and governance answers, and a specialist who can stay for the detail.
A look at the journey or creative workflow end to end, outcomes in plain numbers and a follow-up meeting before they fly out of DEN.
Your team in Aurora
How Purple runs Gartner Marketing Symposium/Xpo 2027
Frames and prints leave our Fishkill, NY or Las Vegas shop finished, whichever sits closer to your other summer shows, and travel to the advance warehouse in Gartner's exhibitor kit for delivery onto the Gaylord Rockies floor. A Purple project manager supervises set-up on carpet with the labor the resort specifies, then crates everything for return after June 9.
Inside Gartner Marketing Symposium/Xpo 2027
Rules that shape your booth
Gartner reserves analyst one-on-one meetings for end-user attendees, not exhibitors. We plan your booth staffing around the session breaks when CMOs leave those meetings.
Gartner's hotel block at special rates is open only to registered attendees, who must register for the conference before reserving. We list crew and staff names early so rooms follow registration.
Purple's venue guide notes carpet in every Gaylord Rockies show room, with knock-on effects for drayage, rigging and floor protection. We build light, protect the floor under the structure and crate for pallet jacks.
Gartner Marketing Symposium/Xpo is the analyst-led conference for enterprise CMOs; choose it over Adobe Summit when your buyers are marketing leaders weighing vendors across platforms rather than Adobe customers looking for Adobe partners. Line up Gartner Marketing Symposium/Xpo against every software and cloud show we build for →
software and cloud at Gartner Marketing Symposium/Xpo
The industry behind Gartner Marketing Symposium/Xpo, in pictures
02 Booths & pricing for Gartner Marketing Symposium/Xpo 2027
How much is a Gartner Marketing Symposium/Xpo 2027 booth?
Gartner sells Marketing Xpo space as booth packages, and the 2027 sizes and rates are not published. On a 10×20 or larger package we build a demo counter, a priority-led back wall and a seated corner; for smaller package units we supply graphics, screens and lighting within Gartner's rules.
Twin demo screens on one counter, a header that names the marketing priority you address and two stools for a CMO who wants the detail.
Pictured: Easy Shopper, a Purple inline booth
See 10×20 rental booths →
An aisle-facing presenter screen, a hands-on station for marketing ops and a small table where an account lead takes the budget question.
Above: 4 Marine Services LLC, a Purple inline booth
See 10×30 rental booths →
An island with a short-talk theater, two demo pods and an enclosed room for meetings with enterprise marketing teams.
Shown: Apartment List, a Purple island exhibit
See 20×20 rental booths →
A hospitality-led space with several demo pods, a lounge for senior guests and a meeting room, sized for top Xpo sponsors.
Shown: a Purple large-format exhibit for Olon / Infa Group
See 20×30 rental booths →In Purple's Gartner Marketing Symposium/Xpo price
- Design work and a 3D rendering, with revisions until the Gartner Marketing Symposium/Xpo layout is right
- Structure, graphics printed for Gartner Marketing Symposium/Xpo, counters and storage as specified
- Lighting plus power distribution within the booth at Gartner Marketing Symposium/Xpo
- Our project manager on the floor for installation and dismantle
- Each service order and deadline in the Gartner Marketing Symposium/Xpo exhibitor kit, tracked for you
Billed by Gartner Marketing Symposium/Xpo and its contractor
- Your Gartner Marketing Symposium/Xpo booth space, paid to the organizer
- Material handling (drayage) at the Gaylord Rockies Resort & Convention Center, where the space rate does not include it
- Electrical service, internet access and rigging
- Booth cleaning and any union labor the Gaylord Rockies Resort & Convention Center requires
Rates to plan with for Gartner Marketing Symposium/Xpo:
- Drayage About $155 per cwt, 200 lb minimum (2026–2027 planning) source
Your proposal estimates all of these, so the total for Gartner Marketing Symposium/Xpo is on paper before you sign anything.
The prices above are all-in 2026 rental ranges covering design, structure, graphics, installation and dismantle; custom builds for Gartner Marketing Symposium/Xpo are quoted per project. Run your Gartner Marketing Symposium/Xpo numbers in the booth cost calculator and the 2026 booth cost guide.
Send the show, your booth size and what the space needs to do. Expect a reply within one business day and, usually within a week, a rendering and a fixed proposal for Gartner Marketing Symposium/Xpo. No charge.
The booth we would build for Gartner Marketing Symposium/Xpo 2027
The analyst-priority demo booth
Gartner's attendees spend much of the day in analyst sessions and one-on-ones that exhibitors cannot join, then come to the Marketing Xpo to test vendors against what they heard. With 50+ providers for 2,500+ leaders, traffic is senior and spread thin, so the booth is a calm demo counter and a seated corner under a wall that names the marketing priority you serve.
Priority wall
The marketing priority your product serves, in the plain words a CMO carries out of a session, with feature lists kept to the screen.
Live demo counter
Two stations on wired internet with a recorded fallback, built for the live demonstrations Gartner describes as the Xpo's purpose.
Seated corner
Two lounge chairs and a low table for the twenty-minute talk a short-list decision needs.
Client story screen
A looping screen with one client success story, the other format Gartner names for the Xpo.
The demo
Walk the visitor through a decision an analyst framed that morning, such as how to measure marketing spend, using your product on a sample brand, and finish on the report a CMO would hand the CFO.
The meetings
Analyst one-on-ones are reserved for end users, so pre-book Xpo meetings directly with the CMOs on your target list and set them at session breaks. The seated corner holds them, and Gaylord Rockies has 78 breakout rooms for longer talks.
The marketing plan your board asked for, measured.
The Gartner Marketing Symposium/Xpo booth is lit and stocked before your team arrives. You just show up.
03 Built by Purple
Gartner Marketing Xpo booths built for CMO short lists
Case study · Amazon
Amazon at ESSENCE Festival of Culture, New Orleans
Different floor, same task: Amazon's Prime Video activations made a service easy to grasp in a glance, which is what a martech booth must do for a CMO between sessions.
Read the Amazon case study All case studies →“They handle everything end to end so clients can really just show up and not worry about anything. Doesn’t get any better than that.”
Tess Bockes, Exit King Realty · more Purple client reviews
Trusted by exhibitors including
04 Designing for martech, data and marketing services providers at Gartner Marketing Symposium/Xpo
Designing a Gartner Marketing Xpo booth for Gaylord Rockies
1Answer the analyst's question
Attendees leave Gartner sessions with priorities and frameworks. We write the back wall around the marketing priority your product serves, in the plain words a CMO uses, and keep feature lists for the screen behind the counter.
2Senior traffic, fewer visits
With 50+ providers and 2,500+ marketing leaders, each conversation matters more. We plan seating for two meetings at once, a counter for quick greetings and storage so the booth stays calm and uncluttered.
3Resort carpet near DEN
Resort carpet under every booth at Gaylord Rockies alters how freight, rigging and floor protection work. We build in aluminum and fabric, crate for pallet jacks and keep weight down, since drayage is billed by the hundredweight.
4Live demo, offline backup
The Marketing Xpo is built around live demonstrations. We order wired internet for each demo screen once Gartner's kit names the provider and keep a recorded fallback ready on every device.
Concept rendering
Your Gartner Marketing Symposium/Xpo proposal comes with a rendering like this
See the Gartner Marketing Symposium/Xpo booth in 3D first: layout, graphics, lighting and where products sit, revised until it is right and before any panel is cut. Pictured: a Purple concept for Withsystem.
Start my Gartner Marketing Symposium/Xpo concept05 Gaylord Rockies Resort & Convention Center · Aurora
Gartner Marketing Symposium 2027 freight, drayage and resort rules
Gaylord Rockies Resort & Convention Center is a 1,500-room resort with more than 485,000 square feet of meeting and convention space, about ten minutes from Denver International Airport. Ballroom and meeting-room carpet covers every show floor here, so floor protection goes under structures and drayage, rigging and power follow the resort's rules; Purple's planning estimate for drayage is about $155 per hundredweight in 2026 and 2027, with a 200-pound minimum. Gartner has not published its 2027 exhibitor kit, so we read it when it arrives, file the forms and ship to the advance warehouse. Frames and prints leave our Fishkill, NY or Las Vegas shop finished, and a Purple project manager supervises set-up on the Aurora floor with whatever labor Gaylord Rockies specifies.
This building's hall rules, drayage estimates and freight deadlines for Gartner Marketing Symposium/Xpo exhibitors are in our Gaylord Rockies Resort & Convention Center exhibitor guide.
What Purple handles
- Xpo booth design within Gartner's package and rules
- Carpet-ready aluminum and fabric builds, crated for pallet jacks
- Exhibitor kit forms, utilities and advance-warehouse freight
- Demo screens with wired internet and an offline fallback
- One Purple project manager from first crate to last, in Aurora
Your Gartner Marketing Symposium/Xpo timeline, from move-in back
Design sign-off for Gartner Marketing Symposium/Xpo is due by late March 2027.
- Late March 2027Design sign-off, demo list and package details from Gartner.
- April to early May 2027Production and print; demo screens tested with your live content.
- Mid-May 2027Freight to the advance warehouse once Gartner's kit sets the dates.
- Days before June 7, 2027Move-in on Gartner's schedule; 2027 move-in times not confirmed yet.
- June 7–9, 2027Gartner Marketing Symposium/Xpo; your project manager on call.
- After June 9, 2027Dismantle, freight home or to the next show.
Purple's planning timeline for Gartner Marketing Symposium/Xpo. Official move-in, freight target and order deadlines for Gartner Marketing Symposium/Xpo come from your exhibitor kit and assigned schedule; we confirm them against your booth when you book.
Printable budget & deadline sheetBefore you book Gartner Marketing Symposium/Xpo 2027
Gartner Marketing Symposium/Xpo 2027 notes for exhibitors
Exhibitors cannot book Gartner analyst one-on-ones, which are kept for end-user attendees, so the Xpo booth is your only formal stage; time demos to the breaks when CMOs leave those sessions. source
Gartner's hotel block opens only to people already registered for the conference, so register booth staff first and book rooms at the special rate after. source
Gaylord Rockies lists 70 event rooms and 78 breakout rooms, per Marriott, so a private client meeting during the Xpo can stay inside the building. source
The resort has both a 179,520 sq ft Aurora Exhibition Hall and a carpeted Aurora Ballroom, per Marriott, so freight and floor rules depend on which room Gartner gives the Xpo. source
An on-site FedEx Office in the Gaylord Rockies business center, open weekdays 8 a.m. to 7 p.m., per Marriott, handles a reprinted handout or a forgotten cable shipped overnight. source
Who you meet on the floor
They come to Gartner sessions for priorities and frameworks and use the Xpo to build a vendor short list.
Digital marketing is one of the audiences Gartner names; they test channel and personalization tools in live demos.
They own the martech stack and its budget and ask how a new tool fits what they already run.
Gartner lists CX and brand among its audiences; they look for proof in client success stories.
Travel to Gartner Marketing Symposium/Xpo 2027
Getting to Gartner Marketing Symposium/Xpo 2027: airport, hotels and parking
Fly in
Denver International Airport (DEN)
About 10 minutes from the resort, per Purple's venue guide
Stay
Gartner's room block for registered attendees; reservations open after registration
Park
1,500 rooms on the resort property itself
Find the venue
Gaylord Rockies Resort & Convention Center
6700 N. Gaylord Rockies Blvd., Aurora, CO 80019
Travel facts from purpleexhibits.com.
Gartner Marketing Symposium/Xpo by the numbers
Gartner Marketing Symposium/Xpo year by year
How Gartner Marketing Symposium/Xpo 2027 compares with other software and cloud shows
The software and cloud shows closest to Gartner Marketing Symposium/Xpo on the calendar, with the latest size each organizer has published. Open any name for our exhibitor guide to that show.
| Show | Dates | City | Latest published size |
|---|---|---|---|
| Red Hat SummitRed Hat | May 24–27, 2027 | Boston, MA | 6,650+ attendees · 75 sponsors exhibitors (2026) |
| Cisco LiveCisco Systems | June 6–10, 2027 | Las Vegas, NV | 21+ minimum age for every Cisco Live 2027 attendee |
| Snowflake SummitSnowflake Inc. | June 7–10, 2027 | San Francisco, CA | – |
| Gartner Marketing Symposium/XpoGartner | June 7–9, 2027 | Aurora, CO | – |
| CommerceNextCommerceNext | June 8–9, 2027 | New York, NY | – |
| Insurtech Insights USAInsurtech Insights | June 9–10, 2027 | New York, NY | 6,000+ attendees · 180+ exhibitors (2026) |
| Gartner Cybersecurity & Risk Management SummitGartner | June 14–16, 2027 | National Harbor, MD | – |
| CCW Las VegasCustomer Management Practice (CMP) | June 14–17, 2027 | Las Vegas, NV | – |
| DASH by DatadogDatadog | June 15–16, 2027 | New York, NY | 4,000+ attendees (2026) |
| AI & Big Data Expo North AmericaTechEx Events Ltd | June 16–17, 2027 | San Jose, CA | – |
Gartner Marketing Symposium/Xpo exhibitor questions
Gartner Marketing Symposium/Xpo 2027 exhibitor questions
When is Gartner Marketing Symposium/Xpo 2027?
Gartner Marketing Symposium/Xpo 2027 runs June 7–9, 2027. The 2026 edition ran June 8–10, 2026, also in the Denver area.
Where is Gartner Marketing Symposium 2027 held?
At Gaylord Rockies, the resort and convention center at 6700 N. Gaylord Rockies Blvd. in Aurora, Colorado. Gartner markets it as Denver; the resort is about ten minutes from Denver International Airport.
How many people attend Gartner Marketing Symposium?
Gartner counts 2,500+ marketing leaders and 50+ analysts. The 2026 edition offered 110+ research-driven sessions.
How much does it cost to exhibit at Gartner Marketing Symposium?
Rates are unpublished: Gartner sells Xpo booth packages and has not posted 2027 prices. On the build side, renting a 10×20 from us with graphics runs $7,500 to $15,000; drayage on resort carpet adds to the floor bill.
Can exhibitors meet Gartner analysts?
No. Exhibitors cannot book Gartner analyst one-on-ones, which are reserved for end-user attendees. Plan your booth to meet the CMOs who come from those sessions instead.
Who exhibits at Gartner Marketing Symposium/Xpo?
About 50+ martech, data and marketing services providers, per Gartner. Gartner lists 2027 exhibitors as to be announced, so the 2027 list is not confirmed yet.
What is the Marketing Xpo?
It is the exhibit floor of the conference, where technology and service providers show products through live demonstrations and client success stories, as Gartner described it in 2024. Xpo hours for 2027 are not confirmed yet.
How do we book a hotel for Gartner Marketing Symposium 2027?
Through Gartner's room block, after you register: Gartner holds special rates for registered attendees, and registration must come first. Gaylord Rockies has 1,500 rooms on site.
Is the venue carpeted?
Yes. Every show at Gaylord Rockies runs on carpet, per Purple's venue guide, which means floor protection under the booth, lighter builds and freight on pallet jacks rather than forklifts in the room.
What does drayage cost at Gaylord Rockies?
Purple's planning estimate is about $155 per hundredweight in 2026 and 2027, with a 200-pound minimum. The real rate arrives with Gartner's exhibitor kit; your proposal shows our estimate line by line.
When should we commit to a Gartner Marketing 2027 booth?
By late March 2027. With sign-off then, the build takes 30 to 45 days and freight leaves by mid-May. Gartner's package details set the footprint, so send them when the contract is signed.
Can you install at Gaylord Rockies?
We can. A Purple project manager leads both ends of the job, set-up and teardown, with the labor the resort names, and shapes the build around carpet and resort freight rules.
Which other Gartner or martech shows suit the same booth?
The same kit fits Adobe Summit and Shoptalk in Las Vegas and CommerceNext in New York. Gartner IT Symposium/Xpo reaches CIOs rather than CMOs.
Is Gartner Marketing Symposium worth it for a smaller martech vendor?
It can be, if your buyers are enterprise CMOs: Gartner counts 2,500+ marketing leaders for 50+ providers, so even a smaller booth meets senior people with fewer rival booths than a large expo. Plan for seated conversations rather than a high scan count.
Before you sign for Gartner Marketing Symposium/Xpo
Ask any Gartner Marketing Symposium/Xpo exhibit builder these five questions:
- Which Gaylord Rockies room holds the 2027 Marketing Xpo, and how does its carpet change freight and floor protection?
- What weight will our booth ship at, and how do you keep drayage down at about $155 per hundredweight?
- Which shop builds our booth, Fishkill or Las Vegas, and how many days does freight take to Aurora?
- How will you wire each demo station for internet once Gartner's kit names the provider?
- Can a seated corner and a demo counter fit inside Gartner's package footprint without breaking its booth rules?
What Gartner Marketing Symposium/Xpo exhibitors ask us
Fifty-odd exhibitors and 2,500 leaders. Is the traffic enough? It is fewer visits but more senior ones. Gartner counts 2,500+ marketing leaders for 50+ providers, so we build for longer seated conversations rather than a high scan count.
We cannot meet the analysts. Why exhibit at a Gartner event? Because their audience walks the Xpo with the analysts' advice fresh. Exhibitors cannot book analyst one-on-ones, so the booth that answers the question an analyst raised that morning is the one a CMO comes back to.
Gaylord Rockies is a resort. Does that change the build? Yes. Its show rooms are carpeted, so we build light in aluminum and fabric, protect the floor and crate for pallet jacks; Purple plans drayage there at about $155 per hundredweight with a 200-pound minimum.
Get a proposal
Tell us about your Gartner Marketing Symposium/Xpo booth
What happens next
- You get a reply within one business day, asking about your products, goals and footprint at Gartner Marketing Symposium/Xpo.
- You get a concept rendering and a fixed proposal for Gartner Marketing Symposium/Xpo, usually within a week. Every fee on paper upfront, in full, for your Gartner Marketing Symposium/Xpo booth.
- We build in 30–45 days, ship to the Gartner Marketing Symposium/Xpo advance warehouse and install before the hall opens.