Great Lakes EXPO 2027 · Budget & deadline sheet
December 7–9, 2027 · DeVos Place, Grand Rapids, MI
December 7–9, 2027 · DeVos Place, Grand Rapids, MI
Booth price tiers (all-in, 2026 ranges)
| Footprint | Rental with your graphics | Custom build |
|---|---|---|
| 10×20 inline | $7,500 – $15,000 | $15,000 – $45,000 |
| 10×30 inline | $12,000 – $22,000 | $25,000 – $65,000 |
| 20×20 island | $16,000 – $40,000 | $50,000 – $120,000 |
| 20×30+ island | $25,000 – $55,000 | $75,000 – $175,000 |
Includes design, structure, graphics, installation and dismantle. A custom-built booth runs roughly $100 to $250 per square foot depending on finish level. A rental of the same footprint usually lands at 35 to 50 percent of the purchase price for one show.
Billed by the show
- Booth space, paid to Michigan State Horticultural Society and Michigan Vegetable Council
- Material handling at DeVos Place, when the space rate does not include it
- Electrical, internet and rigging orders for Great Lakes EXPO
- Booth cleaning and whatever union labor the Great Lakes EXPO venue requires
Published rates:
- Booth units, 2026: $1,100 first and second; $650 third and fourth; $500 fifth and more; nonprofit $400
- Premiums and package, 2026: Main Street +$350, Center Street +$150; booth package +$150; carpet +$145 per unit
- Stage session, 2026: $750 for a 45-minute sponsor presentation on the main stage, with signage
- Booth build: 10×20 rental $7,500–$15,000; custom 10×20 $15,000–$45,000, Purple's 2026 planning range
Key dates
- See the 2026 EXPO floor at DeVos Place before you plan 2027: December 8, 2026
- Design sign-off with Purple: September 2027
- December 8–10, 2026: Walk the 2026 EXPO at DeVos Place and pick the aisle and units you want for 2027.
- When the 2027 contract opens: Reserve units; returning exhibitors and Main Street premium spots go early, so we price the build the same week.
- About 10 weeks before move-in: Design sign-off: back wall, counters, equipment placement and graphics for each crop you serve.
- 30 to 45 days before move-in: Production in our Fishkill, NY shop, test-assembled across the number of units you bought.
- Move-in days before December 7, 2027: Install at DeVos Place; the 2027 move-in days are not confirmed yet, and large equipment comes in first.
- December 7–9, 2027: Show days; our project manager stays through move-out and sends the booth to storage or your next winter show.
Purple planning timeline; confirm official dates against your exhibitor kit.
Checklist
- Walk the 2026 EXPO (December 8–10) and note the aisles and units you want
- Decide how many booth units you need and whether Main Street or Center Street premium fits
- List any machines coming, with dimensions and weight, for the large-equipment move-in
- Order the complete booth package or carpet only through the EXPO and Art Craft Display
- Send Purple crop photos and product data for fruit, vegetable or greenhouse graphics
- Book a downtown Grand Rapids hotel from the EXPO block before it closes
Every fee on paper upfront, in full, for your Great Lakes EXPO booth. Questions or a fixed proposal: (800) 994-8030 · info@purpleexhibits.com · purpleexhibits.com/shows/great-lakes-expo/