Smiling grower gathering red apples into a cloth picking apron between orchard rows in autumn

specialty crops and greenhouse · Grand Rapids

Great Lakes EXPO 2027Exhibitor guide: booth costs, dates and deadlines in Grand Rapids

Orchards and greenhouses: Great Lakes EXPO 2027 booths in Grand Rapids

Event dates
December 7–9, 2027
Exhibit hall
Not confirmed yet
Venue
DeVos Place, Grand Rapids

4.9 star client rating3,000+ exhibitorsIn business since 201510,000+ booths built

Waaree booth by Purple Exhibits: green and white Waaree solar booth, a Purple build like the booths we plan for Great Lakes EXPO
Built by PurpleWaaree island
Kaizen Switchgear Products booth by Purple Exhibits: red and white Kaizen Switchgear Products booth, shown for Great Lakes EXPO exhibitors
Built by PurpleKaizen Switchgear Products island
  • 4,500+growers and marketers at the 2026 EXPO source
  • 400+companies in the 2026 trade show source
  • 74%said exhibitor visits shaped purchases source
  • 2001first combined EXPO, per the organizer source

Quick answers

Great Lakes EXPO 2027 in 30 seconds

The Great Lakes Fruit, Vegetable & Farm Market EXPO is an annual December trade show and education program in Grand Rapids, Michigan, run by the Michigan State Horticultural Society and the Michigan Vegetable Council, with the Michigan Greenhouse Growers EXPO alongside. The 2027 edition is December 7–9, 2027; DeVos Place hosts the 2026 show. In 2026 over 4,500 growers and over 400 companies take part, per the EXPO. Exhibitors sell equipment, seed, plants, crop protection, packaging and greenhouse supplies. Space is sold in single booth units priced lower from the third unit. Purple builds multi-unit booths for it.

When is Great Lakes EXPO 2027?
December 7–9, 2027, at DeVos Place, Grand Rapids.
When is the hall open at Great Lakes EXPO?
Not confirmed yet for 2027. In 2026 the trade show opens December 8 and 9 from 8 a.m. to 5:30 p.m. and December 10 from 8 a.m. to 1 p.m.
How big is Great Lakes EXPO?
4,500+ attendees, 400+ exhibitors (2026 edition).
What is the all-in cost of a 10×20 booth at Great Lakes EXPO?
$7,500 – $15,000 for a Purple rental in Grand Rapids: design, graphics, lighting, install and dismantle. Great Lakes EXPO bills space and show services separately.

Specialty crops & growing · Grand Rapids · 2027

74%

of surveyed EXPO attendees said exhibitor visits shaped what they bought source

The lookGrand Rapids 2027

Before the first bud. Growers plan in December.

The Great Lakes Fruit, Vegetable & Farm Market EXPO returns to Grand Rapids December 7–9, 2027. Its 2026 edition puts over 400 companies in front of more than 4,500 growers at DeVos Place, per the EXPO.

Woman in white reaching into a sunlit cherry tree with a basket of fruit on her arm
01Picking sweet cherries
Crew filling red crates with apples between orchard rows under hail netting
02Crates filling under the netting
Benches of marigolds, mums and lobelia in bloom along a greenhouse aisle
03Bedding plants in bloom
Farm market table piled with squash, peaches and pumpkins under a canopy
04A farm market table in fall
Old red barn and an iron implement in the first snow of the season
05First snow at the red barn
White pail brimming with bright red cherries set in the grass
06A pail of red cherries
The Grand River running wide through Grand Rapids under a bright sky
07The Grand River in Grand Rapids
Black field crates heaped with green apples in shade at the end of an orchard harvest day
08Green apples in field crates

Everything about Great Lakes EXPO 2027 in one place

Great Lakes EXPO 2027 fact sheet

Great Lakes EXPO 2027 key facts
Official nameGreat Lakes Fruit, Vegetable & Farm Market EXPO 2027
Event datesDecember 7–9, 2027
Exhibit hall datesNot confirmed yet
In 2026 the trade show opens December 8 and 9 from 8 a.m. to 5:30 p.m. and December 10 from 8 a.m. to 1 p.m.
VenueDeVos Place
303 Monroe Ave NW, Grand Rapids, MI 49503
OrganizerMichigan State Horticultural Society and Michigan Vegetable Council
Size (2026)4,500+ attendees · 400+ exhibitors source
Who attendsFruit and vegetable growers, greenhouse growers and farm marketers from Michigan and the Great Lakes
Nearest airportGerald R. Ford International Airport (GRR)
South-east of downtown Grand Rapids
HotelsEXPO blocks at the Amway Grand Plaza, Courtyard, JW Marriott, Holiday Inn Downtown and Hyatt Place (2026 rates from $143)
Official hotel page →
Official websiteglexpo.com

Official Great Lakes EXPO resources

Great Lakes EXPO 2027 calendar

Great Lakes EXPO 2027 dates and deadlines

In order: the dates the Great Lakes EXPO organizer has published, each linked to the page that states it. The next date is highlighted.

  1. 2026 large-equipment move-in at DeVos Place, most recent edition source
  2. Great Lakes EXPO 2026 opens, the most recent edition before 2027 source
  3. Buyer Matchmaking at the 2026 EXPO, sign-up required source
  4. Great Lakes EXPO 2027 opens in Grand Rapids source
  5. Great Lakes EXPO 2027 closes source

01 Purple at Great Lakes EXPO 2027

Orchards and greenhouses: Great Lakes EXPO 2027 booths in Grand Rapids

Fruit, vegetable, greenhouse and farm market growers start their season at DeVos Place every December, and they come to buy. We build multi-unit booths that show a sprayer, a seed line or a greenhouse system clearly, then ship them to Grand Rapids on time.

  • Dec 7–9, 2027 · Grand Rapids
  • 4,500+ attendees in 2026
  • 400+ companies in 2026

What makes Great Lakes EXPO different, and how we build for it

The Great Lakes Fruit, Vegetable & Farm Market EXPO began in December 2001, when the Michigan State Horticultural Society and the Michigan Vegetable Council combined their conventions, and the Michigan Greenhouse Growers EXPO has run beside it since 2009 on one registration. In 2026 it puts over 400 companies in front of more than 4,500 growers at DeVos Place, with a Main Street aisle for ag tech and innovation companies, a new-product showcase in the expanded main aisle, Buyer Matchmaking on December 9 and the EXPO Social with the Cider Trophy. The organizer calls it the show that starts the season for growers and exhibitors.

Tree fruit and vegetable growers

Sprayers, planters, harvest aids, seed and crop protection they can compare in one hall before the spring orders go in.

Greenhouse growers

Benches, climate control, growing media and plant suppliers from the Michigan Greenhouse Growers EXPO side of the program.

Farm marketers and market operators

Packaging, displays, point-of-sale and agritourism ideas for roadside stands and on-farm markets.

Your team in Grand Rapids

How Purple runs the Great Lakes EXPO 2027

We build in Fishkill, NY and ship to DeVos Place on the schedule in the Art Craft Display kit, with machines timed for the large-equipment move-in. Our project manager leads the install across your booth units with the labor the show requires, stays through Thursday's early close and sends the booth on to January grower shows or storage.

Inside Great Lakes EXPO 2027

4,500+ growers and marketers at the 2026 EXPO source400+ companies in the 2026 trade show source74% said exhibitor visits shaped purchases source2001 first combined EXPO, per the organizer source

Rules that shape your booth

Space comes in booth units

The EXPO prices each booth unit separately in 2026: $1,100 for the first two, $650 for the third and fourth, $500 after that. We design structures that join across the units you buy, so the price break on extra units turns into a bigger, cleaner booth.

Organizer rule

Large equipment moves first

In 2026 large equipment moves in on Sunday, December 6, from 10 a.m. to 5 p.m., a day before other exhibitors, and the rest leaves Friday morning. We schedule the machine's arrival for Sunday and build the booth around it on Monday.

Organizer rule

Art Craft Display services the floor

Art Craft Display is the official exposition service contractor in 2026, for items not included with the booth. We file its forms for carpet, power, furniture and labor so the order matches the build drawing.

Organizer rule

Package is optional

The complete booth package (table, two chairs, wastebasket, one 110-volt outlet) costs $150 extra and carpet $145 per unit in 2026. When we bring counters and flooring, we tell you which package items you still need.

Organizer rule

Programs worth planning for

Ag tech and innovation aisle

An aisle of the main hall for ag tech and innovation companies, with labor savings as the 2026 focus; companies contact the trade show manager about placement.

Official details

New product showcase

A place in the expanded main aisle to showcase a new, innovative product in a high-traffic area, by request to the EXPO in 2026.

Official details

Buyer Matchmaking

Growers meet buyers on December 9, 2026, with sign-up required, per the EXPO's October 2026 news item.

Official details

Trade Show stage sessions

A 45-minute sponsor presentation on the main stage with signage for $750 in 2026, a way to teach growers from the floor.

Official details

The Great Lakes EXPO is the December season-opener for Michigan and Great Lakes fruit, vegetable, greenhouse and farm market growers; choose it over the Southeast Regional conference when your dealers and growers sit north of the Ohio River. Compare every agriculture show we build for →

agriculture at Great Lakes EXPO

The industry behind Great Lakes EXPO, in pictures

Long wooden stand of pumpkins at a roadside farm in soft autumn light
Roadside pumpkin stand
Freshly picked cherries with stems scattered in a woven basket
Cherries in a woven basket
Stone arch bridge over the Grand River with downtown Grand Rapids towers behind
Downtown Grand Rapids from the river

02 Booths & pricing for Great Lakes EXPO 2027

How much is a booth at the Great Lakes EXPO 2027?

The EXPO sells space in single booth units, so a footprint is built by adding units: two units at $2,200 in 2026, four at $3,500, and $500 for each unit after the fourth. Seed and input companies take two to four units on an aisle; equipment dealers take long runs or Main Street premium spots for machines. We recommend at least two units side by side for a first EXPO.

Sedemac booth by Purple Exhibits: white inline booth for Sedemac innovative controls, like the booths we plan for Great Lakes EXPO
Inline10×20$7,500 – $15,000all-in rental

Two units: a lit back wall with your crop or product photos, a counter for orders and one hero item, a seed rack or a sprayer nozzle display.

Shown: Sedemac, a Purple inline booth

See 10×20 rental booths →
New Grown Diamond booth by Purple Exhibits: new Grown Diamond inline booth with white walls with diamond graphics, one of our builds to compare for Great Lakes EXPO
Inline10×30$12,000 – $22,000all-in rental

Three units at the 2026 tier: a demo screen in the middle, product at both ends and two stools where a grower can talk through next season's plan.

Pictured: New Grown Diamond, a Purple inline booth

See 10×30 rental booths →
Senzani booth by Purple Exhibits: senzani island booth with a white hanging sign, navy-blue backwall with monitor, shown for Great Lakes EXPO exhibitors
Island20×20$16,000 – $40,000all-in rental

Four units as an island where the floor plan allows: one machine or greenhouse system in the center, counters on two aisles and a hanging sign.

Shown: Senzani, a Purple island exhibit

See 20×20 rental booths →
SMOXH booth by Purple Exhibits: frontal view of the green and white SMOXH Cutting Tools booth showing the back wall, like the booths we plan for Great Lakes EXPO
Island20×30+$25,000 – $55,000all-in rental

Six units or more for equipment dealers: a planter, sprayer or harvest platform with a structure behind it and a corner for financing talks.

Shown: SMOXH, a Purple island exhibit

See 20×30 rental booths →

In Purple's Great Lakes EXPO price

  • A 3D rendering of your Great Lakes EXPO booth, revised until you approve it
  • Structure, graphics printed for Great Lakes EXPO, counters and storage as specified
  • In-booth lighting and power distribution
  • Installation and dismantle at DeVos Place, with our project manager on the floor
  • Each service order and deadline in the Great Lakes EXPO exhibitor kit, tracked for you

Paid to Great Lakes EXPO and its contractor

  • Booth space, paid to Michigan State Horticultural Society and Michigan Vegetable Council
  • Material handling at DeVos Place, when the space rate does not include it
  • Electrical, internet and rigging orders for Great Lakes EXPO
  • Booth cleaning and whatever union labor the Great Lakes EXPO venue requires

Rates to plan with for Great Lakes EXPO:

  • Booth units, 2026 $1,100 first and second; $650 third and fourth; $500 fifth and more; nonprofit $400 source
  • Premiums and package, 2026 Main Street +$350, Center Street +$150; booth package +$150; carpet +$145 per unit source
  • Stage session, 2026 $750 for a 45-minute sponsor presentation on the main stage, with signage source
  • Booth build 10×20 rental $7,500–$15,000; custom 10×20 $15,000–$45,000, Purple's 2026 planning range source

Before you sign, your proposal already estimates each of these show charges, so the Great Lakes EXPO total is on paper.

Prices are all-in 2026 rental ranges for design, structure, graphics, installation and dismantle; custom builds are quoted per project. For an exact Great Lakes EXPO figure, try the booth cost calculator; the 2026 booth cost guide has the ranges.

All fees listed upfront, in full, on paper, before Great Lakes EXPO.
Send your Great Lakes EXPO booth size and what the space needs to do for your team. You hear back within one business day, and a rendering with a fixed Great Lakes EXPO proposal usually follows within a week. No charge.
Get my Great Lakes EXPO proposal

The booth we would build for Great Lakes EXPO 2027

The season-planning counter for Great Lakes growers

Growers come to DeVos Place in December to decide what they will plant, spray and buy for spring. The booth works as a planning counter across two to four units: one crop problem per panel, a real product at the aisle, and a seat where a grower can sketch next season's order with you.

Fewer hours in the rows. More fruit in the bin. 01Crop wallA back wall split by crop, apples,cherries, sweet corn, greenhousebedding, so growers find their…02Hero itemOne sprayer nozzle set, planter unit,harvest aid or greenhouse bench at thecorner, lit and labeled with what…03Planning counterA counter with a tablet for quotes,dealer lookups and early-order programs,staffed by someone who knows…04Farm market shelfFor packaging and retail suppliers, ashort run of real baskets, clamshellsand signs a farm marketer can pick up. MAIN AISLE CROSS AISLE CROSS AISLE
Concept plan for Great Lakes EXPO, not to scale: zones follow the show rules on this page; your final plan is drawn to your space and the organizer's rules.
01

Crop wall

A back wall split by crop, apples, cherries, sweet corn, greenhouse bedding, so growers find their problem and your answer from the aisle.

02

Hero item

One sprayer nozzle set, planter unit, harvest aid or greenhouse bench at the corner, lit and labeled with what it saves in hours.

03

Planning counter

A counter with a tablet for quotes, dealer lookups and early-order programs, staffed by someone who knows Michigan crops.

04

Farm market shelf

For packaging and retail suppliers, a short run of real baskets, clamshells and signs a farm marketer can pick up.

The demo

Show the labor saving, the 2026 theme of the ag tech aisle: a short field video of the machine or app on a Michigan farm, then the number of hours it cut, then the product in hand.

The meetings

Book key growers into the Buyer Matchmaking style sessions the EXPO runs, or reserve the Chase Boardroom or River Outlook Room for two hours with up to 100 guests for a dealer meeting.

Fewer hours in the rows. More fruit in the bin.
What the back wall could say at Great Lakes EXPO
Han Song booth by Purple Exhibits: wide view of a red, white and grey Han Song island booth with a tall header fascia, the kind of booth we build for Great Lakes EXPO

Your team walks into a lit, stocked Great Lakes EXPO booth. You just show up.

Han Song island: designed, built and installed by Purple Exhibits

03 Built by Purple

Great Lakes EXPO booths built for Michigan growers

KLEEMANN booth designed and built by Purple Exhibits, shown on the Great Lakes EXPO guide

Case study · KLEEMANN

KLEEMANN at an industrial technology exhibition

KLEEMANN paired real machines with digital simulations and a floor plan that led visitors from first look to conversation, which is what an equipment or greenhouse supplier needs on the EXPO floor, where growers want to see the sprayer or system and the numbers behind it.

Read the KLEEMANN case study All case studies →

“If you’re looking for a trade show booth expert who shows up and gets the job done right, Purple Exhibits is the real deal.”

Magdalena Kulisz, Service Manager, Miss Immigrant USA · read more client reviews
3,000+ exhibitors10,000+ booths built4.9★ client ratingSince 2015

Trusted by exhibitors including

KLEEMANNNantsuneEagle ChemicalsRPS GroupFIMI GroupJainex Steel

04 Designing for equipment, seed, plant, crop protection, packaging, greenhouse and farm market suppliers to fruit and vegetable growers at Great Lakes EXPO

Designing a Great Lakes EXPO booth across booth units

Woman in a red headscarf harvesting peppers into a basket in a green field1

Build up, unit by unit

Every footprint at the Great Lakes EXPO is a run of single booth units, priced lower from the third unit on. We design a back wall and counters that join cleanly across two, three or four units, so a growing company can add space next year without a new booth.

Workers in sun hats cutting cabbages along wide rows on a hillside farm2

Machines come in on Sunday

In 2026 large equipment moves in on Sunday, December 6, a day before everyone else, and leaves Friday morning. We plan the structure around the machine's footprint and keep graphics clear of the wheels so the hall crew can place it first.

Gloved hand pulling dark cherries from a leafy branch3

Speak orchard and greenhouse

This floor mixes apple growers, vegetable farms, greenhouse operators and farm marketers. Graphics that name the crop, the problem and the season work better here than slogans; a grower should see in five seconds whether you help with codling moth, transplants or packaging.

Grower holding a thick bunch of freshly pulled carrots with tops on4

Use the Main Street aisle

The main hall has an aisle for ag tech and innovation companies, with 2026's focus on labor savings, plus Main Street premium units at $350 extra. A booth there needs a screen or a working demo at eye level, because growers walk it to see what saves hours.

Purple Exhibits 3D booth concept for Withsystem, an example for Great Lakes EXPO planning

Concept rendering

Your Great Lakes EXPO proposal comes with a rendering like this

The 3D view shows layout, graphics, lighting and product positions before we cut a panel, and we revise it until the Great Lakes EXPO booth is right. Above: a Purple concept for Withsystem.

Start my Great Lakes EXPO concept

Floor at a glance

Where you could be at Great Lakes EXPO 2027

The EXPO fills the main hall at DeVos Place, with sessions and events around it. These are the areas that shape a booth, from the 2026 prospectus.

AMain Street
BAg tech and innovation aisle
CGrand Gallery
DeVos Place, Grand RapidsSchematic, not to scale
A

Main Street

Premium units at the main entrance and along Main Street, $350 extra per unit in 2026; the 20×10 premier booths 900/901 and 700/800 sit at its front.

Our advice A Main Street spot needs a bold back wall readable from the entrance.

B

Ag tech and innovation aisle

An aisle of the main hall for ag tech and innovation companies, with labor savings as the 2026 focus.

Our advice Bring a working demo or a looped video of the tool in the field.

C

Grand Gallery

The gallery where registration desks and the 38 by 90 inch meter board ads stand, seen by every attendee several times a day.

Our advice Pair a booth with a gallery sponsorship if your brand is new to Michigan growers.

05 DeVos Place · Grand Rapids

Great Lakes EXPO 2027 move-in, Art Craft Display and DeVos Place

DeVos Place sits on the Grand River in downtown Grand Rapids, connected to the Amway Grand Plaza, which hosts the EXPO Social. Art Craft Display is the official exposition service contractor in 2026, so carpet, furniture, power beyond the package outlet and labor go through its order forms. In 2026 large equipment moves in Sunday, December 6, from 10 a.m. to 5 p.m. and every other exhibitor Monday, December 7, from 8 a.m. to 6 p.m.; move-out starts Thursday at 1 p.m. For 2027 those times are not confirmed yet, so our project manager plans the install around the Art Craft Display kit and leads it with the labor the show requires.

What Purple handles

  • Booths that span two, three or more EXPO booth units
  • Equipment-friendly layouts with clear wheel and loading space
  • Crop-specific graphics for fruit, vegetable and greenhouse growers
  • Art Craft Display order forms and freight to DeVos Place
  • Screens and working demos for the Main Street ag tech aisle
  • Storage and reuse for the Southeast Regional or Mid-Atlantic conventions

Your Great Lakes EXPO timeline, from move-in back

See the 2026 EXPO floor at DeVos Place before you plan 2027: December 8, 2026. Walk the aisles this December and we can price a 2027 booth for the units you choose.

Design sign-off for Great Lakes EXPO is due by September 2027.

  1. December 8–10, 2026Walk the 2026 EXPO at DeVos Place and pick the aisle and units you want for 2027.
  2. When the 2027 contract opensReserve units; returning exhibitors and Main Street premium spots go early, so we price the build the same week.
  3. About 10 weeks before move-inDesign sign-off: back wall, counters, equipment placement and graphics for each crop you serve.
  4. 30 to 45 days before move-inProduction in our Fishkill, NY shop, test-assembled across the number of units you bought.
  5. Move-in days before December 7, 2027Install at DeVos Place; the 2027 move-in days are not confirmed yet, and large equipment comes in first.
  6. December 7–9, 2027Show days; our project manager stays through move-out and sends the booth to storage or your next winter show.

Purple's planning timeline for Great Lakes EXPO. The official Great Lakes EXPO move-in, freight target and order dates come from your exhibitor kit and assigned schedule; when you book, we confirm them against your booth.

Printable Great Lakes EXPO budget & deadline sheet

Before you book Great Lakes EXPO 2027

What Great Lakes EXPO exhibitors know about DeVos Place

  1. Booth units get cheaper as you add them in 2026: the third and fourth cost $650 each and every unit from the fifth $500, so a four-unit island costs $3,500 in space. source

  2. Large equipment moves in on the Sunday before the show, a full day ahead of other exhibitors, and the last machines leave on Friday morning. source

  3. The two 20×10 premier spots, booths 900 and 901 or 700 and 800, sit at the main entrance at the front of Main Street and are sold as a sponsorship add-on. source

  4. The free EXPO trolley runs from DASH Lot Area #9 to the DeVos Place entrance every 7 to 10 minutes from 7 a.m., and the EXPO does not validate parking. source

  5. Thursday is the short day: the 2026 trade show closes at 1 p.m., and the EXPO sells a Thursday-only trade show registration, so expect a different crowd that morning. source

Who you meet on the floor

Tree fruit growers

Apple, cherry and peach growers from the Michigan State Horticultural Society side come for orchard sessions and sprayer, harvest and storage suppliers.

Vegetable growers

Michigan Vegetable Council members plan seed, transplant and crop protection buys before spring.

Greenhouse growers

The Michigan Greenhouse Growers EXPO, run with the main EXPO since 2009, brings bedding plant and greenhouse operators to the same hall.

Farm marketers

Roadside market and agritourism operators come for packaging, displays and the farm market bus tour the day before.

Side by side

Great Lakes EXPO vs CEA Summit East vs Citrus & Specialty Crop Expo: 2027 at a glance

Great Lakes EXPO vs CEA Summit East vs Citrus & Specialty Crop Expo: 2027 at a glance
Great Lakes EXPOCEA Summit EastCitrus & Specialty Crop Expo
DatesDecember 7–9, 2027September 14–15, 2027August 4–5, 2027
WhereGrand Rapids, MI · DeVos PlaceDanville, VA · Institute for Advanced Learning and Research (IALR)Fort Myers, FL · Caloosa Sound Convention Center & Luminary Hotel
Size400+ companies in the 2026 trade show90,000 sq. ft. IALR main building in DanvilleNot published
Main buyersTree fruit growersGreenhouse and indoor grower-operatorsCommercial citrus growers
Booth spaceBooth units, 2026: $1,100 first and second; $650 third and fourth; $500 fifth and more; nonprofit $400Price not publishedPrice not published

Figures carry the year and source shown on each show's own page.

Travel to Great Lakes EXPO 2027

Getting to Great Lakes EXPO 2027: airport, hotels and parking

Fly in

Gerald R. Ford International Airport (GRR)

South-east of downtown Grand Rapids

Stay

EXPO blocks at the Amway Grand Plaza, Courtyard, JW Marriott, Holiday Inn Downtown and Hyatt Place (2026 rates from $143)

Official Great Lakes EXPO hotels →

Park

Free EXPO trolley from DASH Lot Area #9 every 7 to 10 minutes; paid lots under and around DeVos Place

Find the venue

DeVos Place
303 Monroe Ave NW, Grand Rapids, MI 49503

Open in Google Maps →

Travel facts from glexpo.com.

Great Lakes EXPO by the numbers

Great Lakes EXPO year by year

2026
4,500+ attendees
400+ exhibitors
Grand Rapids source
2001

Held in Grand Rapids

source
AttendeesExhibitors

How Great Lakes EXPO 2027 compares with other agriculture shows

The agriculture shows closest to Great Lakes EXPO on the calendar, with the latest size each organizer has published. Each show name opens our agriculture exhibitor guide for that show.

ShowDatesCityLatest published size
NAAA Ag Aviation ExpoNational Agricultural Aviation Association (NAAA)November 15–17, 2027Oklahoma City, OK140+ exhibitors; sold out with a wait list (2026)
Irrigation ShowIrrigation AssociationNovember 15–18, 2027San Antonio, TX–
Great Lakes EXPOMichigan State Horticultural Society and Michigan Vegetable CouncilDecember 7–9, 2027Grand Rapids, MI4,500+ attendees · 400+ exhibitors (2026)
Nebraska Ag ExpoIowa-Nebraska Equipment Dealers Association (INEDA)2027 dates not confirmed yetLincoln, NENearly 760 exhibitors (2026)
Amarillo Farm & Ranch ShowIDEAg Group2027 dates not confirmed yetAmarillo, TX400+ exhibitors (2026)
Tulsa Farm ShowMidwest Shows2027 dates not confirmed yetTulsa, OK350+ exhibitors (2026)
ARA Conference & ExpoAgricultural Retailers Association (ARA)2027 dates not confirmed yetAustin, TX600+ expected attendees (2026)
ASTA Field Crop Seed ConventionAmerican Seed Trade Association (ASTA)2027 dates not confirmed yetChicago, IL–
MCPR Trade ShowMinnesota Crop Production Retailers (MCPR)2027 dates not confirmed yetMinneapolis, MN56 on the posted list exhibitors (2026)
USA Rice Outlook ConferenceUSA Rice Federation2027 dates not confirmed yetNashville, TN18,000+ sq ft hall at the Omni Nashville, about 53 booth spaces on the floor plan exhibitors (2026)

Great Lakes EXPO exhibitor questions

Great Lakes Fruit, Vegetable & Farm Market EXPO questions

When is the Great Lakes EXPO 2027?

December 7–9, 2027, per the EXPO's future-dates list, with later editions on December 5–7, 2028 and December 4–6, 2029. The most recent edition runs December 8–10, 2026 at DeVos Place in Grand Rapids; the 2027 trade show hours are not confirmed yet.

Where is the Great Lakes EXPO held?

DeVos Place in downtown Grand Rapids, Michigan, at 303 Monroe Ave NW, is the 2026 venue, with the Amway Grand Plaza connected next door. The EXPO runs a free trolley from DASH Lot Area #9 to the front of DeVos Place during show days.

How much is a booth at the Great Lakes EXPO?

$1,100 for the first booth unit and $1,100 for the second in 2026, then $650 each for the third and fourth and $500 each from the fifth, per the 2026 prospectus. Main Street premium units add $350 and Center Street units $150; nonprofits pay $400 for the first unit.

What comes with a Great Lakes EXPO booth?

The space itself; the complete booth package adds a table, two chairs, a wastebasket and one 110-volt outlet for $150, and carpet for one unit is $145, per the 2026 prospectus. Anything else is ordered from Art Craft Display, the official exposition service contractor.

How many people attend the Great Lakes EXPO?

Over 4,500 fruit, vegetable, farm market and greenhouse attendees and over 400 companies take part in 2026, per the EXPO. The exhibit page also cites over 5,000 decision makers each year, and 74 percent of surveyed attendees said exhibitor visits influenced later purchases.

When does large equipment move in?

Sunday before the show: in 2026 large equipment moves in December 6 from 10 a.m. to 5 p.m., other exhibitors Monday, December 7 from 8 a.m. to 6 p.m. Move-out is Thursday from 1 to 8 p.m., with remaining large equipment out Friday morning. The 2027 times are not confirmed yet.

Is there a place for ag tech companies at the EXPO?

One aisle of the main hall is set aside for ag tech and innovation companies, and 2026's focus is labor savings, per the prospectus. The EXPO also offers a spot in the expanded main aisle to showcase a new product; companies contact the trade show manager for both.

What is Buyer Matchmaking at the Great Lakes EXPO?

A sign-up session on December 9, 2026 that pairs growers with buyers, announced by the EXPO in October 2026. It is part of the most recent edition; a 2027 date is not confirmed yet.

Can we host a private meeting at the EXPO?

The Chase Boardroom or River Outlook Room can be reserved for two hours for up to 100 guests, with tables and chairs set by the EXPO, per the 2026 prospectus. Food and beverage is ordered from the Amway Grand Plaza at the company's cost.

Which hotels are near DeVos Place?

The EXPO holds rooms at the Amway Grand Plaza from $148, Courtyard by Marriott from $151, JW Marriott from $215, Holiday Inn Grand Rapids Downtown from $143 and Hyatt Place from $169 in 2026. Most blocks close weeks before the show and require a two-night minimum.

Can Purple build a booth for the Great Lakes EXPO?

Yes. We design across the number of units you buy, build in Fishkill, NY, file the Art Craft Display forms and ship to DeVos Place, and a Purple project manager leads setup on the floor.

What is the difference between the Great Lakes EXPO and the Southeast Regional conference?

Region and season: the Great Lakes EXPO in December serves Michigan and Great Lakes fruit, vegetable, greenhouse and farm market growers, while the Southeast Regional Fruit & Vegetable Conference in Savannah each January serves Georgia, Florida and Carolinas growers. Many input and seed companies do both.

Is the Great Lakes EXPO worth it for a small seed or input company?

It can be: two booth units cost $2,200 in 2026 and put you in front of more than 4,500 specialty crop growers who come to plan the season. The organizer's survey found 74 percent of attendees said exhibitor visits shaped later purchases.

Before you sign for Great Lakes EXPO

Five things to ask every builder quoting Great Lakes EXPO:

  1. How will you design one booth across the number of EXPO booth units we buy, and what does adding a unit next year cost?
  2. Can you schedule our machine for the Sunday large-equipment move-in at DeVos Place and build around it on Monday?
  3. Which Art Craft Display orders will you file for us, and which booth package items do we still need?
  4. How will you get freight to Grand Rapids in December, and what is your weather margin?
  5. After Grand Rapids, can this booth travel to Savannah in January and Hershey in February without a rebuild?

What Great Lakes EXPO exhibitors ask us

The EXPO sells small units. Can a custom booth fit? Yes, by joining units. Two units give a 10×20 run and four can form an island where the floor plan allows. We design one structure across them and keep it modular, so adding a unit next year costs a panel, not a new booth.

December in Grand Rapids: will freight and weather hold us up? We plan freight to arrive for the Monday move-in with a margin for lake-effect snow, and machines for the Sunday equipment move-in. Our project manager is on site from the first crate.

We sell to greenhouse growers only. Is this the right show? The Michigan Greenhouse Growers EXPO runs inside it on the same registration, with its own sessions. If your buyers are national vertical farms rather than Great Lakes growers, Indoor Ag-Con in Las Vegas is the tighter room.

Get a proposal

Tell us about your Great Lakes EXPO booth

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You hear back on Great Lakes EXPO within one business day. The rendering and fixed proposal usually take about a week. No charge, no commitment.

Requests for Great Lakes EXPO go straight to Purple’s exhibit team.

What happens next

  1. Our reply comes within one business day, with questions on your products, goals and footprint.
  2. Your Great Lakes EXPO concept rendering and fixed proposal usually arrive within a week. Every Great Lakes EXPO fee listed upfront, in full, on paper.
  3. We build in 30 to 45 days, ship to the advance warehouse and have the booth installed before Great Lakes EXPO opens.
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