Iowa Ag Expo 2027 · Budget & deadline sheet
February 2–4, 2027 · Iowa Events Center, Des Moines, IA
February 2–4, 2027 · Iowa Events Center, Des Moines, IA
Booth price tiers (all-in, 2026 ranges)
| Footprint | Rental with your graphics | Custom build |
|---|---|---|
| 10×20 inline | $7,500 – $15,000 | $15,000 – $45,000 |
| 10×30 inline | $12,000 – $22,000 | $25,000 – $65,000 |
| 20×20 island | $16,000 – $40,000 | $50,000 – $120,000 |
| 20×30+ island | $25,000 – $55,000 | $75,000 – $175,000 |
Includes design, structure, graphics, installation and dismantle. A custom-built booth runs roughly $100 to $250 per square foot depending on finish level. A rental of the same footprint usually lands at 35 to 50 percent of the purchase price for one show.
Billed by the show
- Exhibit space (paid to Iowa-Nebraska Equipment Dealers Association)
- Material handling at the Iowa Events Center, when the space rate does not include it
- Electrical, internet and rigging orders for Iowa Ag Expo
- Booth cleaning and whatever union labor the Iowa Ag Expo venue requires
Published rates:
- Booth space, 2027: $930 (1 booth), $885 each (2–3), $820 (4–5), $775 (6–7); corner +$190
- Extra forklift use: $75 per 30 minutes for positioning or equipment assembly
- Exhibitor parking: Iowa Events Center north lot $13 per day; Principal Park free with shuttle
- Booth build: 10×20 rental $7,500–$15,000; custom 20×30 $75,000–$175,000, Purple's 2026 planning range
Key dates
- Upload your Iowa Ag Expo 2027 company profile and logo: November 25, 2026
- Design sign-off with Purple: Mid-December 2026
- November 25, 2026: Company profile description and logo due in the Exhibitor Resource Center.
- December 2026: Design sign-off; the booth cancellation fee rises to 100% after December 11.
- January 2027: Production in our Fishkill, NY or Las Vegas shop; insurance certificate and hotel due January 4.
- January 22, 2027: Last day to order electricity, internet and booth catering from the Iowa Events Center.
- January 28–February 1, 2027: Equipment staging at Principal Park, Expo forklifts from Sunday, setup complete by 6 p.m. Monday.
- February 2–4, 2027: Show days; move-out from 3 p.m. Thursday, everything out by 7 p.m.
Purple planning timeline; confirm official dates against your exhibitor kit.
Checklist
- Apply to exhibit and choose the number of 10′ × 10′ booths
- Upload the company profile and logo by November 25, 2026
- Send the $1M insurance certificate naming INEDA by January 4, 2027
- Order electricity and internet from the Iowa Events Center by January 22
- List equipment coming, with dimensions, for Principal Park staging
- Book the Comfort Inn & Suites Event Center or another downtown hotel
Each Iowa Ag Expo fee listed upfront and in full, on paper. Questions or a fixed proposal: (800) 994-8030 · info@purpleexhibits.com · purpleexhibits.com/shows/iowa-ag-expo/