farm equipment and field show · Des Moines
Iowa Ag Expo 2027Des Moines exhibitor guide: booth costs, dates and deadlines
Corn Belt winter, indoors: Iowa Ag Expo 2027 booths in Des Moines
- Event dates
- February 2–4, 2027
- Exhibit hall
- February 2–4, 2027 (Tue–Wed 9 a.m.–4 p.m., Thu 9 a.m.–3 p.m.)
- Venue
- Iowa Events Center, Des Moines
4.9 star client rating3,000+ exhibitors servedBuilding since 201510,000+ booths built
Quick answers
Iowa Ag Expo 2027 in 30 seconds
The Iowa Ag Expo, formerly the Iowa Power Farming Show, is an indoor farm show owned and run by the Iowa-Nebraska Equipment Dealers Association at the Iowa Events Center in Des Moines. Its 2027 edition is set for Tuesday through Thursday, February 2–4. INEDA expects more than 550 exhibitors, 80 of them new, on 7.25 acres across three buildings, and 20,000 to 22,000 attendees on average. Equipment, precision ag, input and livestock companies exhibit. Space sells in 10′ × 10′ booths from $930, with an Innovation Hub for new technology. Purple builds multi-booth displays for this show.
- When is Iowa Ag Expo 2027?
- February 2–4, 2027, at Iowa Events Center, Des Moines.
- When does the Iowa Ag Expo exhibit hall open?
- February 2–4, 2027, Tue–Wed 9 a.m.–4 p.m., Thu 9 a.m.–3 p.m.
- How big is Iowa Ag Expo?
- 550+ expected exhibitors (2027 edition).
- What does Iowa Ag Expo booth space cost?
- $930 (1 booth), $885 each (2–3), $820 (4–5), $775 (6–7); corner +$190, paid to the organizer.
- What does a 10×20 booth cost all-in at Iowa Ag Expo?
- $7,500 – $15,000 for a Purple rental in Des Moines: design, graphics, lighting, install and dismantle. Space and show services are billed separately by Iowa Ag Expo.
- For Iowa Ag Expo, what is the next exhibitor deadline?
- Company profile description and logo due: November 25, 2026.
Official Iowa Ag Expo 2027 links: Iowa Ag Expo 2027 exhibitor listIowa Ag Expo 2027 hotels
Farm equipment · Des Moines · 2027
7.25 acres
of exhibits over three buildings and six levels in Des Moines source
The lookDes Moines 2027
February in Iowa. Seven acres of iron.
The Iowa Ag Expo fills the Iowa Events Center February 2–4, 2027 with more than 550 exhibitors on 7.25 acres. A third of its producers are under 40, and 93% raise corn, per INEDA.
Everything about Iowa Ag Expo 2027 in one place
Iowa Ag Expo 2027 fact sheet
| Official name | Iowa Ag Expo 2027 |
|---|---|
| Event dates | February 2–4, 2027 |
| Exhibit hall dates | February 2–4, 2027 (Tue–Wed 9 a.m.–4 p.m., Thu 9 a.m.–3 p.m.) source |
| Venue | Iowa Events Center 730 3rd St., Des Moines, IA 50309 |
| Organizer | Iowa-Nebraska Equipment Dealers Association (INEDA) |
| Size (2027) | 550+ expected exhibitors source |
| Who attends | 20,000 to 22,000 attendees on average; 35.4% farm more than 1,200 acres, 33% of producers are under 40 |
| Booth space | $930 (1 booth), $885 each (2–3), $820 (4–5), $775 (6–7); corner +$190 source |
| Next deadline | Company profile description and logo due: November 25, 2026 source |
| Hotels | Host hotel: Comfort Inn & Suites Event Center, 929 3rd Street, one block from the Expo; mention the Iowa Ag Expo for the show rate Official hotel page → |
| Official website | iowaagexpo.com |
Official Iowa Ag Expo resources
Iowa Ag Expo 2027 calendar
Iowa Ag Expo 2027 dates and deadlines
The dates the organizer has published, in order, each linked to the page that states it. The next date is highlighted.
- Company profile description and logo due source
- After this date, cancelling a booth costs 100% source
- Expo program deadline source
- Book hotel, send insurance certificate, buy marketing source
- Order electricity, internet and booth catering source
- Equipment staging opens at Principal Park source
- Iowa Ag Expo 2027 opens; Innovation After Hours at 5 p.m. source
01 Purple at Iowa Ag Expo 2027
Corn Belt winter, indoors: Iowa Ag Expo 2027 booths in Des Moines
The former Iowa Power Farming Show fills three buildings and six levels of the Iowa Events Center with 550+ exhibitors and 7.25 acres of equipment and technology. We build booths that hold their own beside a combine and work on a carpeted ballroom or a concrete arena floor.
- Feb 2–4 · Des Moines
- 550+ exhibitors in 2027
- Booths from $930
What makes Iowa Ag Expo different, and how we build for it
The Iowa Ag Expo is a pure agriculture show run by an equipment dealers' association, and it reads like one: INEDA aims for manufacturers and distributors only, one display per equipment brand, no used merchandise and every application screened for fit. It is also the third-largest indoor farm show in the U.S., spread across a carpeted ballroom, an arena floor and concrete exhibit halls with very different doors and floors. Its audience is big-acre and young: 35.4% of attendees farm more than 1,200 acres, 93% raise corn, and a third of producers are under 40. The Innovation Hub and Innovation After Hours put startups in front of growers and investors.
Planting, spraying, harvest, grain handling and precision tools that pay back on more than 1,200 acres, explained by someone who knows the numbers.
New technology, financing and data tools they can try on the floor; a third of producers are under 40 and 16.9% of visitors came for the first time.
Livestock equipment, feed and handling gear for the 44% who raise cattle, and dealer programs for the equipment trade that runs the show.
Your team in Des Moines
How Purple runs the Iowa Ag Expo 2027 in Des Moines
Fabrication happens in Fishkill, NY or Las Vegas, with crated freight sent to Freeman's Des Moines warehouse from January 5, while machines go to Principal Park staging from January 28. Our project manager meets the Expo forklifts on Sunday, finishes the build by Monday's 6 p.m. deadline with the labor INEDA and Freeman allow, and runs move-out from the Thursday close.
Inside Iowa Ag Expo 2027
Iowa Ag Expo rules that shape your booth
Fixtures, components and signs may reach 8′; anything over 4′ within 10 lineal feet of an adjoining exhibit must sit at least 5′ from the aisle line. Building exhibits that exceed this can be submitted with a drawing.
Vehicles on display carry 10% of tank capacity or 5 gallons, whichever is less, with sealed or locked caps, batteries disconnected and keys removed. No LP gas tanks are allowed in the building.
INEDA intends one display for each equipment brand, from manufacturers or distributors; used merchandise or photos of it may not be displayed for sale, and violators lose their space permanently.
Sound from radios, screens and music must stay under 80 decibels in the aisle in front of the booth, and noise-making giveaways are not allowed. We set demo audio below that line.
Nothing may hang from walls, ceilings, rails or pillars without facility approval, tacking or nailing is banned, and spray paint and tire protectants may not be used anywhere inside.
Programs worth planning for
Curated space for new robotics, precision, crop and input, safety and emerging technologies; products must be new, prototypes are welcome and returning companies reapply each year.
Invite-only evening on Tuesday, February 2, 2027 at 5 p.m. in the Jr. Ballroom, for 125+ startups, investors, dealers and producers; selected startups pitch for recognition and cash awards.
Daily talks on markets, weather, ROI and farm business, included with admission, with three-minute startup Mini Pitches between sessions.
Free event for middle school, high school and college students touring the show with dealership guides, February 2–4, 2027 in Casey's Center.
The Iowa Ag Expo is the Corn Belt's big indoor winter show, run by equipment dealers in Des Moines; pick Des Moines over the Louisville machinery show when your buyers are large Iowa corn, soybean and cattle operations. See how Iowa Ag Expo compares with every agriculture show we build for →
Who exhibits at Iowa Ag Expo 2027
Innovation Hub participants and featured exhibitors named for the Iowa Ag Expo 2027. See the full list
- Adaptive Agriculture
- Agra-GPS Ltd.
- Agri Spray Drones
- Agtronix/Ruiter Innovations
- EZ-DROPS
- InnerPlant
- Lockwood Engineering Services
- New Holland
- No Fly Zone Laser
- Roots Portal
- Scanit Technologies
- Senseen
- Sentry Pac Pro
- TerraClear
- Terraplex Ag LLC
02 Booths & pricing for Iowa Ag Expo 2027
Iowa Ag Expo 2027 booth prices and what each booth includes
Space is sold in 10′ × 10′ booths: $930 for one, $885 each for 2–3, $820 each for 4–5 and $775 each for 6–7, with $190 for a corner; 8+ booths are priced by the Expo Director. Each booth includes a table, two chairs, Wi-Fi, forklift help and a program listing; power is ordered from the Iowa Events Center. Fixtures may reach 8′, and anything over 4′ within 10 feet of a neighbor sits 5′ back from the aisle, so we put height in the center of multi-booth spaces.
Two booths at $885 each: a back wall under 8′, a product display and a counter that stays under 4′ near the neighbors.
Shown: Sedemac, a Purple inline booth
See 10×20 rental booths →
Multiple product lines, a small meeting nook
Shown: Reyan Impex, a Purple inline booth
See 10×30 rental booths →
Four booths at $820 each: one machine or a precision display at the center with tall graphics kept 5′ off the aisle.
Shown: Bachoco USA, a Purple island exhibit
See 20×20 rental booths →
Demo stations plus private meetings
Pictured: Lakeside Foods, a Purple island exhibit
See 20×30 rental booths →In Purple's Iowa Ag Expo price
- Design and a 3D rendering for Iowa Ag Expo, revised until it is right
- The structure, printed graphics, counters and storage your Iowa Ag Expo plan specifies
- Lighting and in-booth power distribution for Iowa Ag Expo
- Setup and teardown, with our project manager on the Iowa Ag Expo floor
- Show-service orders and deadlines for Iowa Ag Expo, tracked on your behalf
Billed by Iowa Ag Expo and its contractor
- Exhibit space (paid to Iowa-Nebraska Equipment Dealers Association)
- Material handling at the Iowa Events Center, when the space rate does not include it
- Electrical, internet and rigging orders for Iowa Ag Expo
- Booth cleaning and whatever union labor the Iowa Ag Expo venue requires
Rates to plan with for Iowa Ag Expo:
- Booth space, 2027 $930 (1 booth), $885 each (2–3), $820 (4–5), $775 (6–7); corner +$190 source
- Extra forklift use $75 per 30 minutes for positioning or equipment assembly source
- Exhibitor parking Iowa Events Center north lot $13 per day; Principal Park free with shuttle source
- Booth build 10×20 rental $7,500–$15,000; custom 20×30 $75,000–$175,000, Purple's 2026 planning range source
Before you sign, your proposal already estimates each of these show charges, so the Iowa Ag Expo total is on paper.
Each price is an all-in 2026 rental range for design, structure, graphics, installation and dismantle; we quote custom builds project by project. Get an exact number for Iowa Ag Expo with the booth cost calculator or the 2026 booth cost guide.
Send the show, your booth size and what the space needs to do. Expect a reply within one business day and, usually within a week, a rendering and a fixed proposal for Iowa Ag Expo. No charge.
The booth we would build for Iowa Ag Expo 2027
The cost-per-acre island for big Iowa operations
Iowa Ag Expo buyers farm big, and the average visitor runs 1,354 acres. The booth is built around one question they ask at every stand: what does it save or earn per acre. A machine or system sits at the center under the 8′ cap, with the math beside it and a table where a dealer can run the numbers for the farmer's own ground.
Center machine
The planter, sprayer or grain system in the middle of a 4- or 6-booth space, with the tall graphics behind it set 5′ off the aisle.
Acre math wall
A short, readable panel: cost per acre, hours saved at planting, bushels gained, from your own trial data.
Precision screen
A screen running the in-cab or app view, sound kept under 80 decibels so it does not bother the neighbors.
Dealer table
A table at the back where a dealer can quote the farmer's acres and set a spring demo date.
The demo
Run the decision, not the brochure: enter a visitor's acres and crop into a calculator on the screen and show the payback, then point to the part on the machine that makes it happen.
The meetings
INEDA has no appointment system on the floor, so meetings happen at the booth table. Tuesday evening's invite-only Innovation After Hours in the Jr. Ballroom is the place to meet investors and dealers if you are in the Innovation Hub.
More bushels per acre. Fewer hours per pass.
Your team walks into a lit, stocked Iowa Ag Expo booth. You just show up.
03 Built by Purple
Iowa Ag Expo booths built for big-acre producers
Case study · KLEEMANN
KLEEMANN at an industrial technology exhibition
KLEEMANN's stand put real machines next to digital simulations and led visitors step by step. Iowa Ag Expo booths need that pairing: a planter or sprayer on the floor, a screen proving its cost per acre, and a clear route to the person who quotes it.
Read the KLEEMANN case study All case studies →“They handle everything end to end so clients can really just show up and not worry about anything. Doesn’t get any better than that.”
Tess Bockes, Exit King Realty · more reviews from Purple clients
Trusted by exhibitors including
04 Designing for big iron, precision ag, drone, input, grain, livestock and data brands selling to Iowa and Midwest corn, soybean and cattle producers at Iowa Ag Expo
Designing an Iowa Ag Expo booth under the 8-foot cap
1Know your floor and your door
Ballroom and Main Floor booths sit on carpet behind 8′ partitions; the EMC Expo Center and arena are concrete with few partitions. The ballroom's freight elevator is 10′ × 9′ × 9′, so crate sizes depend on where you land.
2Height lives in the middle
Fixtures and signs top out at 8′, and anything over 4′ within 10 lineal feet of a neighbor must sit 5′ back from the aisle. On a 20×20 we build the tall element at the center and keep the edges open.
Talk acres and ROI
The average attendee farms 1,354 acres and 93% raise corn. Graphics that show cost per acre, time saved at planting or bushels gained speak to this crowd better than lifestyle imagery.
Keep it quiet and fuel-light
Sound must stay under 80 decibels in the aisle, and display vehicles carry 10% of tank capacity or 5 gallons at most, with locked caps, disconnected batteries and keys removed. We plan screens and machines around both rules.
Concept rendering
Every Iowa Ag Expo proposal includes a rendering like this
The 3D view shows layout, graphics, lighting and product positions before we cut a panel, and we revise it until the Iowa Ag Expo booth is right. Above: a Purple concept for Scarlet Tech.
Start my Iowa Ag Expo conceptFloor at a glance
Where you could be at Iowa Ag Expo 2027
The Iowa Ag Expo fills three buildings and six levels of the Iowa Events Center. These areas shape a booth, from INEDA's 2027 exhibitor rules.
Community Choice Convention Center ballroom (booths 101–753)
Carpet, 8′ back and 3′ side partitions, double walk-in doors and a 10′ × 9′ × 9′ freight elevator.
Our advice Crate everything to fit the elevator; long or tall pieces belong on the concrete floors.
EMC Expo Center exhibit hall (booths 2000–2460)
Concrete floor, very few partitions and a 23′ wide by 20′ high move-in door.
Our advice The place for combines and big iron; we add flooring under any meeting area.
Casey's Center arena floor and concourses
Arena booths 3000–3932 on concrete with a 16′ × 14′3″ door; Main Floor, Lobby and Concourse booths have carpet or concrete with 8′ partitions.
Our advice Check your booth number against the door list before we size the display.
05 Iowa Events Center · Des Moines
Iowa Ag Expo 2027 freight, Principal Park staging and fuel rules
Freeman Decorating receives exhibit freight at its Des Moines warehouse from January 5, 2027, and nothing may be shipped to the Iowa Events Center itself. Equipment can be staged free at Principal Park from Thursday, January 28, 2027; there are no docks at the Events Center or Principal Park, and Expo forklifts start on Sunday, January 31. Expo staff forklift free from your vehicle to your booth, with excess use at $75 per 30 minutes, and booth setup must be complete by 6 p.m. Monday. Move-out starts at the 3 p.m. Thursday close and ends at 7 p.m. Our project manager times the trucks to those windows and leads the install with the labor the show allows.
What Purple handles
- Multi-booth displays planned to INEDA's 8′ and 5′ setback rules
- Crates sized for the ballroom freight elevator or arena doors
- Freight routed through Freeman's Des Moines warehouse
- Equipment staging and move-in timing at Principal Park
- Innovation Hub tabletop and demo graphics
- Storage and reuse for the Nebraska Ag Expo in December
Iowa Ag Expo timeline, counted back from move-in
Upload your Iowa Ag Expo 2027 company profile and logo: November 25, 2026. After December 11, 2026 cancelling a booth costs 100%; we can lock the design before then.
For Iowa Ag Expo, we need design sign-off by mid-December 2026.
- November 25, 2026Company profile description and logo due in the Exhibitor Resource Center.
- December 2026Design sign-off; the booth cancellation fee rises to 100% after December 11.
- January 2027Production in our Fishkill, NY or Las Vegas shop; insurance certificate and hotel due January 4.
- January 22, 2027Last day to order electricity, internet and booth catering from the Iowa Events Center.
- January 28–February 1, 2027Equipment staging at Principal Park, Expo forklifts from Sunday, setup complete by 6 p.m. Monday.
- February 2–4, 2027Show days; move-out from 3 p.m. Thursday, everything out by 7 p.m.
Purple's planning timeline for Iowa Ag Expo. We confirm the official move-in, freight target and order deadlines for the Iowa Events Center against your booth when you book; they come from your exhibitor kit and assigned schedule.
Print the Iowa Ag Expo budget & deadline sheetBefore you book Iowa Ag Expo 2027
What Iowa Ag Expo exhibitors should know before Des Moines
There are no docks at the Iowa Events Center or Principal Park, and Expo forklifts do not start until Sunday; call show management for earlier forklift or docking help. source
Free pressure washing runs Sunday and Monday, weather permitting, in the far north Convention Center lot, so equipment arrives clean. source
Badges are picked up Sunday 1–5 p.m. or Monday 8 a.m.–5 p.m. in the Expo Office, Room 321; submit the badge form at least a week before the show. source
Equipment can stay in the far northwest corner of the north parking lot until noon on Friday, February 5, 2027; after that the Iowa Events Center charges for the space. source
Innovation Hub companies may keep a standard booth elsewhere at the Expo, and a product too large to show can be presented on a computer or video. source
Who you meet on the floor
93% of attendees raise corn and 88% soybeans, and 35.4% farm more than 1,200 acres, per INEDA.
44% of attendees raise cattle on their farms and look at feeding, handling and livestock technology.
A third of producers attending are under 40, and 16.9% of visitors came to the show for the first time.
Innovation After Hours brings startups together with investors, executives, dealers and manufacturers, per INEDA.
Side by side
Iowa Ag Expo vs Spokane Ag Expo vs Southern Farm Show: 2027 at a glance
| Iowa Ag Expo | Spokane Ag Expo | Southern Farm Show | |
|---|---|---|---|
| Dates | February 2–4, 2027 | February 2–4, 2027 | February 3–5, 2027 |
| Where | Des Moines, IA · Iowa Events Center | Spokane, WA · Spokane Convention Center | Raleigh, NC · North Carolina State Fairgrounds |
| Size | 550+ exhibitors expected in 2027, 80 of them new | 4,500+ attendees, per the Spokane Ag Expo | 415 exhibitors at the 2026 Southern Farm Show |
| Main buyers | Corn and soybean growers | Wheat and pulse growers | Full-time farmers |
| Booth space | Booth space, 2027: $930 (1 booth), $885 each (2–3), $820 (4–5), $775 (6–7); corner +$190 | Booths, 2027: 10×10 $1,190; corner $1,255; Point Lobby 8×6 $575 | Indoor space, 2027: $980 (100 sq. ft.), $1,752 (200), $2,458 (300); $3.41 per sq. ft. above 4,000 |
Figures carry the year and source shown on each show's own page.
Travel to Iowa Ag Expo 2027
Getting to Iowa Ag Expo 2027: hotels and parking
Stay
Host hotel: Comfort Inn & Suites Event Center, 929 3rd Street, one block from the Expo; mention the Iowa Ag Expo for the show rate
Park
Free parking and shuttle from Principal Park, 1 Line Drive; north lot $13 per day; no trailers in Events Center lots
Travel facts from iowaagexpo.com.
Iowa Ag Expo by the numbers
Iowa Ag Expo year by year
How Iowa Ag Expo 2027 compares with other agriculture shows
The agriculture shows closest to Iowa Ag Expo on the calendar, with the latest size each organizer has published. Select any name to open our exhibitor guide for that show.
| Show | Dates | City | Latest published size |
|---|---|---|---|
| NAICC AG PRO EXPONational Alliance of Independent Crop Consultants (NAICC) | January 25–30, 2027 | St. Louis, MO | – |
| Spokane Ag ExpoGreater Spokane Inc. (Spokane Ag Expo) | February 2–4, 2027 | Spokane, WA | – |
| CattleConNational Cattlemen's Beef Association (NCBA) | February 2–4, 2027 | Nashville, TN | 9,400+ attendees (2026) |
| Oregon Wine SymposiumOregon Wine Board | February 2–3, 2027 | Portland, OR | 1,200+ expected attendees (2027) |
| Mid-Atlantic Fruit & Vegetable ConventionState Horticultural Association of Pennsylvania and partner grower associations | February 2–4, 2027 | Hershey, PA | 160+ (sold out) exhibitors (2026) |
| Iowa Ag ExpoIowa-Nebraska Equipment Dealers Association (INEDA) | February 2–4, 2027 | Des Moines, IA | 550+ expected exhibitors (2027) |
| Southern Farm ShowSouthern Shows Inc. | February 3–5, 2027 | Raleigh, NC | 415 exhibitors (2026) |
| World Ag ExpoInternational Agri-Center | February 9–11, 2027 | Tulare, CA | 100,000+ attendees · 1,179 exhibitors (2026) |
| Minnesota Pork CongressMinnesota Pork Producers Association | February 9–10, 2027 | Mankato, MN | – |
| NFMSKentucky Venues | February 10–13, 2027 | Louisville, KY | 300,000 attendees · 800+ booths exhibitors (2026) |
Iowa Ag Expo exhibitor questions
Iowa Ag Expo 2027 exhibitor questions
When is the Iowa Ag Expo 2027?
February 2–4, 2027, Tuesday to Thursday, at the Iowa Events Center in downtown Des Moines, per INEDA. Doors open at 9 a.m. all three days; the floor closes at 4 p.m. Tuesday and Wednesday and an hour earlier on Thursday.
How much is a booth at the Iowa Ag Expo?
$930 for one 10′ × 10′ booth in 2027, $885 each for 2–3, $820 each for 4–5 and $775 each for 6–7, plus $190 for a corner, per INEDA. Eight or more booths are priced by the Expo Director.
What is included with an Iowa Ag Expo booth?
A 6′ table with white vinyl drapery, two folding chairs, free Wi-Fi, forklift assistance at move-in and move-out, pressure washing at move-in, and listings in the show program and product directory, per INEDA. Electricity is ordered separately from the Iowa Events Center.
How many exhibitors and attendees does the Iowa Ag Expo have?
More than 550 exhibitors are expected in 2027, including 80 new, on 7.25 acres, and the show welcomes 20,000 to 22,000 attendees on average, per INEDA.
Is the Iowa Ag Expo the same as the Iowa Power Farming Show?
It is the same show under a new name: the Iowa Power Farming Show was renamed the Iowa Ag Expo in 2020, per INEDA, which still owns and manages it.
Where do we ship freight for the Iowa Ag Expo?
To Freeman Decorating, c/o TForce Freight / Freeman, 5570 NE 17th Street, Des Moines, IA 50313, from January 5, 2027, prepaid and labeled with your company and booth number, per the exhibitor rules. Never ship to the Iowa Events Center.
Where can we stage equipment before move-in?
At Principal Park, 1 Line Drive, free from Thursday, January 28, 2027, per INEDA. There are no docks there or at the Events Center, and Expo forklifts start Sunday.
What are the rules for tractors and vehicles inside?
Display vehicles may carry 10% of tank capacity or 5 gallons, whichever is less, with sealed or locked caps, batteries disconnected and keys removed, per the exhibitor rules. Spray paint and tire protectants are banned in the building.
What is the Iowa Ag Expo Innovation Hub?
A curated area for genuinely new agricultural technology, products and prototypes, with 46 companies in the hub, per INEDA. Companies reapply each year, may keep a standard booth elsewhere, and placement is set by Expo staff.
What are the Iowa Ag Expo exhibitor deadlines?
Company profile and logo by November 25, 2026, program listing by December 18, insurance certificate and hotel by January 4, 2027, and electricity and internet by January 22, per the 2027 deadline checklist.
What is the Iowa Ag Expo cancellation policy?
50% of the booth fee from November 6, 2026, rising to 100% after December 11, 2026, per the 2027 exhibitor rules; no exhibitor may set up until booth charges are paid in full.
How is the Iowa Ag Expo different from the National Farm Machinery Show?
The Iowa Ag Expo is a three-day February show in Des Moines run by equipment dealers for Iowa and Midwest producers; the National Farm Machinery Show in Louisville draws a national audience. Choose Des Moines for big-acre Iowa corn and soybean buyers.
Can Purple build our Iowa Ag Expo booth?
Yes. We build in Fishkill, NY or Las Vegas, design to INEDA's height and setback rules, ship through Freeman's Des Moines warehouse, and our project manager runs the install and move-out.
Ask these before you sign
Ask any Iowa Ag Expo exhibit builder these five questions:
- Which building and floor is our booth on, and do our crates fit its door or the ballroom freight elevator?
- How will you keep fixtures under 8′ and set back 5′ from the aisle near our neighbors?
- Will you route freight through Freeman's warehouse from January 5 and stage equipment at Principal Park?
- How will screens and demo audio stay under 80 decibels in the aisle?
- Could this booth be reused at the Nebraska Ag Expo in December, and what does storage cost in between?
What Iowa Ag Expo exhibitors ask us
The show sells out. Can a new exhibitor still get in? INEDA expects 80 new exhibitors in 2027 and screens every application on its own merit for fit and space. Apply early and describe the product clearly; the Innovation Hub is another door for new technology.
Eight feet is a low ceiling for big iron. Will we stand out? The cap applies to fixtures and signs, not to the machine itself, and most of the floor follows it. A lit 8′ header at the center, clean flooring and one strong image beat a cluttered stand.
Do we need a big space to reach these growers? Not always. Two booths at $885 each hold a precision or input display with a counter; save larger spaces for equipment, and use the program and sponsorships for reach.
Get a proposal
Tell us about your Iowa Ag Expo booth
What happens next
- Within one business day we write back to ask about your products, your goals for Iowa Ag Expo and your footprint.
- A concept rendering and a fixed proposal usually follow within a week. Every fee on paper upfront, in full, for your Iowa Ag Expo booth.
- The build takes 30–45 days; we ship to the advance warehouse and install before the hall opens at the Iowa Events Center.