Keystone BIG Show 2027 · Budget & deadline sheet
February 19–20, 2027 · Gaylord Rockies Resort & Convention Center, Aurora, CO
February 19–20, 2027 · Gaylord Rockies Resort & Convention Center, Aurora, CO
Booth price tiers (all-in, 2026 ranges)
| Footprint | Rental with your graphics | Custom build |
|---|---|---|
| 10×20 inline | $7,500 – $15,000 | $15,000 – $45,000 |
| 10×30 inline | $12,000 – $22,000 | $25,000 – $65,000 |
| 20×20 island | $16,000 – $40,000 | $50,000 – $120,000 |
| 20×30+ island | $25,000 – $55,000 | $75,000 – $175,000 |
Includes design, structure, graphics, installation and dismantle. A custom-built booth runs roughly $100 to $250 per square foot depending on finish level. A rental of the same footprint usually lands at 35 to 50 percent of the purchase price for one show.
Billed by the show
- Booth space, paid to Keystone Automotive Operations
- Material handling (drayage) at the Gaylord Rockies Resort & Convention Center, where the space rate does not include it
- Electrical, internet and rigging orders for Keystone BIG Show
- Booth cleaning, and union labor where the Gaylord Rockies Resort & Convention Center requires it
Published rates:
- Drayage: About $155 per cwt, 200 lb minimum, Purple's 2026–27 Gaylord Rockies planning figure
- Booth build: 10×20 rental $7,500–$15,000; custom 10×20 $15,000–$45,000, Purple's 2026 bands
Key dates
- Keystone BIG Show booth and sponsorship deadline: contracts and marketing materials due: December 11, 2026
- Design sign-off with Purple: Mid-December 2026
- Now to early December 2026: Booth and sponsorship sign-up through your Keystone category manager; design starts the week you confirm.
- December 11, 2026: Booth and sponsorship deadline: all contracts and marketing materials due to Keystone.
- December 2026 to January 2027: Build and print in Fishkill, NY or Las Vegas in 30 to 45 days.
- January 26, 2027: Exhibitor room block at Gaylord Rockies closes, or sooner if full.
- February 18–19, 2027: Vehicles move in Thursday by appointment; booth setup Friday 7–11 a.m.
- February 19–20, 2027: Keystone BIG Show 2027; teardown starts Saturday at 5:15 p.m.
Purple planning timeline; confirm official dates against your exhibitor kit.
Checklist
- Confirm your booth with your Keystone category manager before December 11, 2026
- Send contracts and marketing materials by the same deadline
- Book rooms through the exhibitor link before January 26, 2027
- Schedule any vehicle for Thursday, February 18 move-in
- Set one show-only deal and print it with Keystone part numbers
- Pack samples and catalogs for the Pack & Ship area
Every last fee for Keystone BIG Show, listed upfront and in full on paper. Questions or a fixed proposal: (800) 994-8030 · info@purpleexhibits.com · purpleexhibits.com/shows/keystone-big-show/