aftermarket, collision and dealer · Aurora
Keystone BIG Show 2027Exhibitor guide: booth costs, dates and deadlines
Dealer deals on hotel carpet: Keystone BIG Show 2027 booths in Aurora
- Event dates
- February 19–20, 2027
- Exhibit hall
- February 19–20, 2027 (Fri 5–8 p.m., Sat 9 a.m.–5 p.m.)
- Venue
- Gaylord Rockies Resort & Convention Center, Aurora
4.9 star client rating3,000+ exhibitorsIn business since 201510,000+ booths built
Quick answers
Keystone BIG Show 2027 in 30 seconds
The Keystone Automotive BIG Show is Keystone Automotive Operations' invitation-only buying show for the automotive and towing aftermarket. The 2027 BIG Show runs February 19–20, 2027 at the Gaylord Rockies resort and convention center outside Denver in Aurora, Colorado, with the floor open Friday evening and all day Saturday. Attendees are current or prospective Keystone customers, mainly dealers, buyers and shop owners, registered through their sales consultants; exhibitors are current or approved prospective Keystone suppliers in accessories, truck, off-road, performance, lighting and towing. Booths are arranged through Keystone category managers, with contracts due December 11, 2026. Purple builds BIG Show supplier booths.
- When is Keystone BIG Show 2027?
- February 19–20, 2027, at Gaylord Rockies Resort & Convention Center, Aurora.
- When does the Keystone BIG Show exhibit hall open?
- February 19–20, 2027, Fri 5–8 p.m., Sat 9 a.m.–5 p.m.
- What is the all-in cost of a 10×20 booth at Keystone BIG Show?
- $7,500 – $15,000 for a Purple rental in Aurora: design, graphics, lighting, install and dismantle. Space and show services are billed by Keystone BIG Show.
- At Keystone BIG Show, what is the next exhibitor deadline?
- Booth and sponsorship deadline; contracts and marketing materials due: December 11, 2026.
Official Keystone BIG Show 2027 links: Keystone BIG Show 2027 hotelsKeystone BIG Show 2027 booth space
The lookAurora, Colorado 2027
Light bars, hitches and show deals.
The Keystone BIG Show brings Keystone suppliers and invited dealers to Gaylord Rockies February 19–20, 2027, for truck, off-road, lighting and towing lines and two days of show-only pricing.
Everything about Keystone BIG Show 2027 in one place
Keystone BIG Show 2027 fact sheet
| Official name | Keystone Automotive BIG Show 2027 |
|---|---|
| Event dates | February 19–20, 2027 |
| Exhibit hall dates | February 19–20, 2027 (Fri 5–8 p.m., Sat 9 a.m.–5 p.m.) source |
| Venue | Gaylord Rockies Resort & Convention Center 6700 N Gaylord Rockies Blvd, Aurora, CO 80019 |
| Organizer | Keystone Automotive Operations, Inc. |
| Who attends | Invited current and prospective Keystone customers: dealer owners, buyers and decision-makers |
| Next deadline | Booth and sponsorship deadline; contracts and marketing materials due: December 11, 2026 source |
| Nearest airport | Denver International Airport (DEN) About 10 minutes from Gaylord Rockies, per Purple's venue guide |
| Hotels | Gaylord Rockies, exhibitors booking through the BIG Show exhibitor link; block closes January 26, 2027 Official hotel page → |
| Official website | eventsbigshow.com |
Official Keystone BIG Show resources
Keystone BIG Show 2027 calendar
Keystone BIG Show 2027 dates and deadlines
In order: the dates the Keystone BIG Show organizer has published, each linked to the page that states it. The next one is highlighted.
01 Purple at Keystone BIG Show 2027
Dealer deals on hotel carpet: Keystone BIG Show 2027 booths in Aurora
The BIG Show is Keystone's own invitation-only buying event, where accessory and towing suppliers meet the dealers and installers who order through Keystone. The floor is open eleven hours across two days on Gaylord Rockies carpet, and contracts close December 11, 2026.
- Feb 19–20, 2027 · Aurora, CO
- Keystone suppliers only
- Contracts due Dec 11, 2026
What makes Keystone BIG Show different, and how we build for it
The Keystone Automotive BIG Show is a distributor show, not an open trade fair: Keystone Automotive Operations invites its current and prospective customers, and only current or approved suppliers can take a booth.Dealers come to lock in show-only deals, so the floor rewards suppliers who print show pricing and make ordering simple. Saturday opens with the New Products Breakfast in Colorado Ballroom A, lunch is served in the exhibit hall, and the WeatherGuard Concert closes the night. Attendees can send catalogs and samples home free through the Pack & Ship area, which means a booth with good take-home samples keeps selling after the show.
Show-only pricing, new products they can stock this spring and a quick way to write the order before Saturday evening.
Fitment, install time and a sample to take back through the Pack & Ship desk.
Clear program details they can repeat to customers who missed your booth.
Your team in Aurora
How Purple runs the Keystone BIG Show in Aurora
BIG Show booths are built and printed in Purple's Las Vegas or Fishkill, NY shop as light, tool-free sections, then routed through Keystone's exhibitor freight program to Gaylord Rockies. Vehicles roll in Thursday by appointment. A Purple project manager is on the carpet Friday morning with the setup labor the resort and kit require, and starts packing at 5:15 Saturday.
Inside Keystone BIG Show 2027
Rules that shape your Keystone BIG Show booth
Booth space is open only to current or approved prospective Keystone suppliers, arranged through the Keystone category manager. We start design once your manager confirms the booth and build to the size Keystone assigns.
Vehicle move-in and detail services run Thursday, February 18 by appointment only. We book the slot, deliver the vehicle clean and set the booth around it on Friday morning.
Exhibitor setup is Friday 7 to 11 a.m. in the exhibit hall, with the floor opening at 5 p.m. We send pre-built, labeled sections so the booth stands and is lit inside that window.
Badges must be worn at all times on the floor, and staff dress business or business casual with logos and sayings in good taste. We print booth shirts that pass show management's review.
Programs worth planning for
Saturday, February 20, 2027, 7:30 to 8:45 a.m. in Colorado Ballroom A, with a New Products Showcase on the program, per Keystone's agenda.
Exclusive promotions and show-only deals for dealers, with giveaways and Power Hours on the floor, per the BIG Show home page.
Keystone sells sponsorships alongside booths; the booth and sponsorship deadline is December 11, 2026, when contracts and marketing materials are due.
The Keystone BIG Show is a private distributor buying event in Aurora for Keystone's suppliers and dealers; choose it over SEMA when your truck, off-road or towing line already sells through Keystone and you want its dealers' spring orders. Compare Keystone BIG Show with the other automotive and transportation shows we build for →
automotive and transportation at Keystone BIG Show
The industry behind Keystone BIG Show, in pictures
02 Booths & pricing for Keystone BIG Show 2027
How much does a Keystone BIG Show 2027 booth cost?
Keystone assigns booths to its suppliers through each category manager and has not published sizes or rates for 2027. On a carpeted resort floor, most suppliers do best with a 10×20 inline of product, show pricing and an order counter; brands showing a dressed truck need room for the vehicle that moves in on Thursday.
A lit product wall, a show-special board and a counter where dealers write orders with your Keystone part numbers.
Above: Sedemac, a Purple inline booth
See 10×20 rental booths →
Product wall, a sample table for installers and a short bench where a buyer can sit with your rep over the deal sheet.
Pictured: Han Song, a Purple inline booth
See 10×30 rental booths →
A dressed truck or trailer with your parts installed, product walls on two sides and an order counter.
Above: LeadSquared, a Purple island exhibit
See 20×20 rental booths →
Two vehicles, a demo area for towing or lighting and a lounge for dealer groups during the Power Hours.
Shown: a Purple island exhibit for Waaree
See 20×30 rental booths →In Purple's Keystone BIG Show price
- Your design and 3D rendering, revised until it is right for Keystone BIG Show
- Structure, printed graphics, counters and storage as specified
- Lighting and in-booth power distribution for Keystone BIG Show
- Installation and dismantle in Aurora, run by our project manager on the floor
- Show-service orders and deadlines for Keystone BIG Show, tracked on your behalf
Billed by the show and its contractor
- Booth space, paid to Keystone Automotive Operations
- Material handling (drayage) at the Gaylord Rockies Resort & Convention Center, where the space rate does not include it
- Electrical, internet and rigging orders for Keystone BIG Show
- Booth cleaning, and union labor where the Gaylord Rockies Resort & Convention Center requires it
Rates to plan with for Keystone BIG Show:
- Drayage About $155 per cwt, 200 lb minimum, Purple's 2026–27 Gaylord Rockies planning figure source
- Booth build 10×20 rental $7,500–$15,000; custom 10×20 $15,000–$45,000, Purple's 2026 bands source
We put an estimate for each line on your proposal; the total is on paper before you sign.
The prices above are all-in 2026 rental ranges covering design, structure, graphics, installation and dismantle; custom builds for Keystone BIG Show are quoted per project. The booth cost calculator gives an exact number for your Keystone BIG Show booth; the 2026 booth cost guide has the 2026 ranges.
Send the show, your booth size and what the space needs to do. You hear back within one business day, and a rendering with a fixed Keystone BIG Show proposal usually follows within a week. No charge.
The booth we would build for Keystone BIG Show 2027
The show-special counter booth
Dealers walk the BIG Show to buy, and they buy through Keystone at show prices. This booth makes the deal the hero, puts every product beside its Keystone part number, and gives the rep a counter to write orders on during an eleven-hour floor. It packs flat, goes up on carpet without tools and leaves room for one dressed truck when the product needs a vehicle to make sense.
Deal board
A lit panel with the show-only price and the order minimum, readable from the aisle.
Product wall
Accessories, lighting or towing parts on hooks and shelves, each with its Keystone part number and category.
Order counter
A counter with tablets or order pads where a dealer and your rep finish the order in minutes.
Sample rack
Catalogs and samples ready for the Pack & Ship area, so the installer's sample reaches the shop free.
The demo
Show the product installed on a vehicle or a fixture, then hand the dealer the deal sheet. If a truck is part of the display, it rolls in Thursday by appointment and sits finished before Friday's 5 p.m. opening.
The meetings
There are no published meeting rooms; the receptions and lunch in the hall are where dealer conversations happen. Keep two stools at the counter for longer talks during Saturday lunch.
Show price. Keystone part number. Done.
The Keystone BIG Show booth is lit and stocked before your team arrives. You just show up.
03 Built by Purple
BIG Show booths that turn show deals into dealer orders
Case study · KLEEMANN
KLEEMANN at an industrial technology exhibition
KLEEMANN's booth guided visitors from product to conversation in a set order; a BIG Show booth needs the same path, from the product wall to the show deal to an order written with Keystone part numbers.
Read the KLEEMANN case study All case studies →“Itzy and his team are the real deal. If you want to wow your potential customers at your next trade show, this is the team for you. They create the best custom and portable trade show exhibits by far.”
Sherri McManus, Corporate Training, The Lou Everett Group · what other clients say
Trusted by exhibitors including
04 Designing for truck, off-road, towing and accessory suppliers to Keystone at Keystone BIG Show
Designing a Keystone BIG Show booth for dealer buyers
1Print the show deal big
Dealers come to the BIG Show for show-only promotions. We give the deal its own lit panel at eye level and repeat it on the counter, so a buyer reads the price before your rep says hello.
2Build for carpet and short hours
Gaylord Rockies runs on resort carpet and setup is Friday 7 to 11 a.m. We send frames that assemble without tools, floor protection under every structure and graphics that slide in, so the booth stands well before the 5 p.m. opening.
3Use Keystone part numbers
Buyers order through Keystone, not from you. Every product card carries the Keystone part number and the category, so an order written at the booth goes straight into the distributor system.
4Plan for the sample bag
Attendees can ship catalogs and samples home free from the Pack & Ship area. We build sample shelves and a takeaway rack so installers leave with something they will open back at the shop.
Concept rendering
Your proposal for Keystone BIG Show includes a rendering like this one
You see your Keystone BIG Show booth in 3D before we cut a single panel: layout, graphics, lighting and product positions, revised until it is right. Shown: a Purple concept for Withsystem.
Start my Keystone BIG Show conceptFloor at a glance
Where you could be at Keystone BIG Show 2027
Keystone has not posted the 2027 floor plan. These are the Gaylord Rockies rooms named on the 2027 agenda, and what each means for a supplier.
Exhibit Hall
Registration, the show floor, Friday's opening activity and Saturday lunch all happen here.
Our advice Lunch in the hall keeps dealers on the floor at midday; staff the booth through it.
Colorado Ballroom A
The Keystone speaker on Friday, the New Products Breakfast and the Saturday closing reception.
Our advice New products shown at breakfast send dealers looking for them; label yours clearly on the floor.
Colorado Ballroom B–D
The WeatherGuard Concert at 8:30 p.m. Saturday, after teardown begins.
Our advice Teardown starts at 5:15 p.m. Saturday; we pack before the reception so staff can attend.
05 Gaylord Rockies Resort & Convention Center · Aurora
Keystone BIG Show 2027 setup, freight and Gaylord Rockies carpet
Every BIG Show booth sits on Gaylord Rockies carpet, which means floor protection under structures, pallet jacks instead of forklifts on the last stretch and a careful plan for a vehicle display. Vehicles move in Thursday, February 18 by appointment, exhibitor setup is Friday 7 to 11 a.m., and teardown begins Saturday at 5:15 p.m. Keystone runs a freight program for exhibitors, with details in the Exhibitor Services Kit. Purple's planning figure for Gaylord Rockies material handling is about $155 per hundredweight with a 200-pound minimum. We ship through Keystone's program, and a Purple project manager directs the setup labor the resort and the kit require.
Hall rules, drayage estimates and freight deadlines for the building that hosts Keystone BIG Show are in our Gaylord Rockies Resort & Convention Center exhibitor guide.
What Purple handles
- Booth built to the December 11, 2026 Keystone deadline
- Tool-free frames for the Friday morning setup window
- Floor protection and vehicle placement on resort carpet
- Show-special panels and Keystone part-number cards
- Fishkill or Las Vegas build, Aurora setup run by a Purple project manager
Keystone BIG Show timeline, counted back from move-in
Keystone BIG Show booth and sponsorship deadline: contracts and marketing materials due: December 11, 2026. We start design the week your category manager confirms the booth, so graphics are ready when Keystone asks for marketing materials.
We need your Keystone BIG Show design signed off by mid-December 2026.
- Now to early December 2026Booth and sponsorship sign-up through your Keystone category manager; design starts the week you confirm.
- December 11, 2026Booth and sponsorship deadline: all contracts and marketing materials due to Keystone.
- December 2026 to January 2027Build and print in Fishkill, NY or Las Vegas in 30 to 45 days.
- January 26, 2027Exhibitor room block at Gaylord Rockies closes, or sooner if full.
- February 18–19, 2027Vehicles move in Thursday by appointment; booth setup Friday 7–11 a.m.
- February 19–20, 2027Keystone BIG Show 2027; teardown starts Saturday at 5:15 p.m.
Purple's planning timeline for Keystone BIG Show. The official Keystone BIG Show move-in, freight target and order dates come from your exhibitor kit and assigned schedule; when you book, we confirm them against your booth.
Printable Keystone BIG Show budget & deadline sheetBefore you book Keystone BIG Show 2027
Keystone BIG Show hotel, badge and deadline details suppliers miss
All BIG Show customer hotel rooms go through Keystone sales representatives, while exhibitors must use the exhibitor booking link to get the group rate; a booking made directly with the resort can miss the block. source
Marketing materials are due with contracts on December 11, 2026, not closer to the show, so have your show-special artwork and product copy ready before the holidays. source
Saturday lunch runs 11:30 a.m. to 1 p.m. inside the exhibit hall, so dealers stay on the floor; plan staff breaks outside that window. source
Registration opens Thursday, February 18 from 11 a.m. to 5 p.m. in the exhibit hall, so staff arriving Thursday can collect badges and skip Friday's setup-morning line. source
Media need credentials from the Keystone events team, and the show is not open to the public, so clear any creator or photographer you bring before the show. source
Who you meet on the floor
Keystone built the show for them: they come for show-only deals, better pricing and products for their shops.
They pick products they can fit and sell, and ship samples home through the Pack & Ship area.
They register customers, run supplier sign-up and carry your program to dealers after the show.
Side by side
Keystone BIG Show vs NADA Show vs AFSA Vehicle Finance Conference & Expo: 2027 at a glance
| Keystone BIG Show | NADA Show | AFSA Vehicle Finance Conference & Expo | |
|---|---|---|---|
| Dates | February 19–20, 2027 | February 17–20, 2027 | February 14–17, 2027 |
| Where | Aurora, CO · Gaylord Rockies Resort & Convention Center | Orlando, FL · Orange County Convention Center, West Concourse | Orlando, FL · JW Marriott Orlando Bonnet Creek |
| Size | Not published | 628 exhibitors at NADA Show 2026, a record for the show | 650+ attendees, per AFSA's 2026 marketing kit |
| Main buyers | Dealer owners and buyers | Dealer principals and dealer group executives | Auto lender CEOs and senior executives |
| Booth space | Price not published | Booth space (2027): $42 per sq ft, 50% deposit, balance due November 18, 2026, per NADA | Booths (2026 rate card): Single $5,250 member / $7,000 non-member; double $12,250 / $15,000 |
Figures carry the year and source shown on each show's own page.
Travel to Keystone BIG Show 2027
Getting to Keystone BIG Show 2027: airport and hotels
Fly in
Denver International Airport (DEN)
About 10 minutes from Gaylord Rockies, per Purple's venue guide
Stay
Gaylord Rockies, exhibitors booking through the BIG Show exhibitor link; block closes January 26, 2027
Find the venue
Gaylord Rockies Resort & Convention Center
6700 N Gaylord Rockies Blvd, Aurora, CO 80019
Travel facts from eventsbigshow.com.
Keystone BIG Show by the numbers
Keystone BIG Show year by year
How Keystone BIG Show 2027 compares with other automotive and transportation shows
The automotive and transportation shows closest to Keystone BIG Show on the calendar, with the latest size each organizer has published. Each name other than Keystone BIG Show opens our exhibitor guide for that show.
| Show | Dates | City | Latest published size |
|---|---|---|---|
| Miami International Boat ShowNMMA | February 10–14, 2027 | Miami Beach, FL | 100,000+ attendees · 1,000+ brands (2026) |
| Chicago Auto ShowChicago Automobile Trade Association (CATA) | February 13–21, 2027 | Chicago, IL | Hundreds of thousands, per the show attendees · More than two dozen manufacturers exhibitors (2026) |
| AFSA Vehicle Finance Conference & ExpoAmerican Financial Services Association (AFSA) | February 14–17, 2027 | Orlando, FL | 650+, per AFSA attendees · Booths and kiosks exhibitors (2026) |
| NADA ShowNational Automobile Dealers Association (NADA) | February 17–20, 2027 | Orlando, FL | Tens of thousands of automotive retail professionals, per NADA · 628 exhibitors (2026) |
| Keystone BIG ShowKeystone Automotive Operations | February 19–20, 2027 | Aurora, CO | 4 hours for exhibitor setup, Friday 7–11 a.m., 2027 |
| SCWA Convention & EXPOSouthwest Car Wash Association (SCWA) | February 24–26, 2027 | Fort Worth, TX | – |
| TruckloadTruckload Carriers Association (TCA) | February 28–March 3, 2027 | Las Vegas, NV | – |
| AIMExpoMotorcycle Industry Council (MIC) | March 3–5, 2027 | Orlando, FL | – |
| VISION Hi-Tech Training & ExpoMidwest Auto Care Alliance (MWACA) | March 4–7, 2027 | Overland Park, KS | 3,500+ (exhibitor page); 3,800+ (about page) · 140+ sponsors and exhibitors (2026) |
| TMC Annual MeetingTechnology & Maintenance Council (TMC) of the American Trucking Associations | March 8–11, 2027 | Orlando, FL | About 375 vendors on 350,000 sq. ft., sold out exhibitors (2026) |
Keystone BIG Show exhibitor questions
Keystone BIG Show 2027 questions from Keystone suppliers
When is the Keystone BIG Show 2027?
February 19–20, 2027, at Gaylord Rockies Resort & Convention Center in Aurora, Colorado, per Keystone. The exhibit hall opens Friday 5 to 8 p.m. and Saturday 9 a.m. to 5 p.m.
Who can exhibit at the Keystone BIG Show?
Current and approved prospective Keystone suppliers only, per the show FAQ. Current partners sign up through their Keystone category manager; new aftermarket suppliers start with Keystone's supplier line at (800) 432-8063.
What is the deadline to book a BIG Show booth?
December 11, 2026 is Keystone's booth and sponsorship deadline, when all contracts and marketing materials are due. Sign-up opened in August 2026 with the hotel booking and the Exhibitor Services Kit.
Is the Keystone BIG Show open to the public?
No. The BIG Show is invite-only for current or prospective Keystone Automotive customers, who register through their sales consultant. Media need credentials from the Keystone events team.
When is move-in for the BIG Show?
Vehicles move in Thursday, February 18, 2027 by appointment, with detail services. Exhibitor setup runs Friday, February 19 from 7 to 11 a.m. in the exhibit hall, and teardown begins Saturday at 5:15 p.m.
How do we ship freight to the BIG Show?
Through Keystone's exhibitor freight program, which the show says is set up to keep cost down and deliver on time; details are in the Exhibitor Services Kit. We route your crates through that program.
Where do BIG Show exhibitors stay?
At Gaylord Rockies, booked through the exhibitor booking link for the group rate. The exhibitor room block closes January 26, 2027, or sooner if it sells out, and Denver International Airport is about 10 minutes away.
What happens on the BIG Show schedule?
A Keystone speaker Friday 3:30 p.m., the floor Friday evening, the New Products Breakfast Saturday 7:30 a.m., lunch in the hall, a closing reception in Colorado Ballroom A and the WeatherGuard Concert at 8:30 p.m., per Keystone's 2027 agenda.
What should BIG Show booth staff wear?
Business or business casual, per the show FAQ, with logos and sayings in good taste; show management decides what is appropriate. Badges must be worn at all times on the show floor.
What does drayage cost at Gaylord Rockies?
Purple's 2026–27 Gaylord Rockies planning number is about $155 a hundredweight, billed on 200 pounds at minimum; at the BIG Show, Keystone's freight program and its exhibitor kit set what you actually pay.
Is the BIG Show worth it for a new Keystone supplier?
It can be, because the dealers who order through Keystone are in one room for two days and come for show deals. Bring one strong show special, samples for the Pack & Ship desk and Keystone part numbers on every card.
What is the difference between the Keystone BIG Show and SEMA?
SEMA is the open specialty-aftermarket trade show in Las Vegas each November; the BIG Show is Keystone's private buying event in Aurora in February, open only to Keystone suppliers and invited customers. SEMA finds new buyers; the BIG Show sells to Keystone's.
Before you sign for Keystone BIG Show
Ask any Keystone BIG Show exhibit builder these five questions:
- Can our BIG Show booth go up tool-free inside Friday's 7 to 11 a.m. setup window?
- How will you protect Gaylord Rockies carpet under the booth and any vehicle?
- Will you route our freight through Keystone's exhibitor freight program?
- Can you book and handle our Thursday vehicle move-in appointment?
- Can the same booth work at our other distributor and dealer shows with new deal graphics?
What Keystone BIG Show exhibitors ask us
It is only a two-day distributor show. Is a custom booth worth it? A light one is. The floor is open about eleven hours and setup is four, so we build a tool-free 10×20 with a deal board and order counter that you can reuse at other dealer shows, rather than a heavy island.
Can we bring a truck onto hotel carpet? Yes, by appointment on Thursday, February 18. We protect the carpet under the vehicle and every structure, and set the booth around the truck Friday morning.
Keystone has not told us our booth size yet. Should we wait? No. Design can start now from the product list and the deal, and adjust when your category manager confirms the space; the December 11, 2026 deadline for marketing materials arrives fast.
Get a proposal
Tell us about your Keystone BIG Show booth
What happens next
- We reply within one business day with questions about your products, goals and Keystone BIG Show footprint.
- You get a concept rendering and a fixed proposal for Keystone BIG Show, usually within a week. Every last fee for Keystone BIG Show, listed upfront and in full on paper.
- We build in 30–45 days, ship to the advance warehouse and install before the hall opens.