Microsoft Ignite 2027 · Budget & deadline sheet
2027 dates not confirmed yet · San Francisco, CA
2027 dates not confirmed yet · San Francisco, CA
Booth price tiers (all-in, 2026 ranges)
| Footprint | Rental with your graphics | Custom build |
|---|---|---|
| 10×20 inline | $7,500 – $15,000 | $15,000 – $45,000 |
| 10×30 inline | $12,000 – $22,000 | $25,000 – $65,000 |
| 20×20 island | $16,000 – $40,000 | $50,000 – $120,000 |
| 20×30+ island | $25,000 – $55,000 | $75,000 – $175,000 |
Includes design, structure, graphics, installation and dismantle. A custom-built booth runs roughly $100 to $250 per square foot depending on finish level. A rental of the same footprint usually lands at 35 to 50 percent of the purchase price for one show.
Billed by the show
- Your Microsoft Ignite booth space, paid to the organizer
- Drayage, or material handling, when it is not in the Microsoft Ignite space rate
- Electrical, internet and rigging orders for Microsoft Ignite
- Booth cleaning and any union labor the venue requires
Published rates:
- Drayage budget line, Moscone: About $180 per cwt, 200 lb minimum (Purple guide)
Key dates
- Design sign-off with Purple: About 10 weeks before move-in
- When Microsoft confirms your 2027 sponsorship: Send us the package, space and the exhibitor kit; design starts the same week.
- About 10 weeks before move-in: Design sign-off: kiosks, presenter screens, meeting room and graphics approved.
- 8 to 4 weeks before move-in: Production in Las Vegas or Fishkill, NY within 30 to 45 days; demos tested on the booth screens.
- About 3 weeks before move-in: Freight to the advance warehouse labelled with hall and booth number; power and internet ordered.
- Ignite 2027 show days, not confirmed yet: Install, demo rehearsal, show days and dismantle led by your Purple project manager.
Purple planning timeline; confirm official dates against your exhibitor kit.
Checklist
- Ask Microsoft for the 2027 sponsor package and space as soon as it opens
- Pick the Microsoft workloads your kiosks will show
- List your Microsoft partner designations for the wall
- Name the owner of demo tenants and the kiosk reset
- Plan one swappable panel for keynote news
- Book rooms near the 2027 venue once Microsoft names it
Every last fee for Microsoft Ignite, listed upfront and in full on paper. Questions or a fixed proposal: (800) 994-8030 · info@purpleexhibits.com · purpleexhibits.com/shows/microsoft-ignite/