software and cloud · 2027 location not confirmed yet
Microsoft Ignite 2027The exhibitor guide: booth costs, dates and deadlines
Partner of record: Microsoft Ignite 2027 booths, planned from San Francisco
- Event dates
- 2027 dates not confirmed yet
- Exhibit hall
- Not confirmed yet
- Venue
- Not confirmed yetLast edition: San Francisco, CA
4.9 star client rating3,000+ exhibitors10,000+ booths builtSince 2015
Quick answers
Microsoft Ignite 2027 in 30 seconds
Microsoft Ignite is Microsoft's yearly conference for IT professionals, developers, security and business leaders and Microsoft partners, held in person with a digital program. The 2027 dates and city are not confirmed yet; Ignite 2026 runs November 17–20 across Moscone North, South and West in San Francisco. Microsoft calls Ignite its biggest event, and 90% of attendees surveyed at Ignite 2024 found sponsor sessions valuable, per Microsoft. Exhibitors are Azure, AI, security and Microsoft 365 partners whose sponsorships pair an expo space for leads with sessions broadcast globally. Purple builds partner booths and kiosks for that floor.
- When is Microsoft Ignite 2027?
- The 2027 dates and location are not confirmed yet. The last edition was in San Francisco, CA.
- When is the Microsoft Ignite exhibit hall open?
- Not confirmed yet for 2027. In 2026 Ignite runs November 17–20 across Moscone North, South and West.
- What does a 10×20 Microsoft Ignite booth cost all-in?
- $7,500 – $15,000 for a Purple rental in the host city: design, graphics, lighting, install and dismantle. Microsoft Ignite bills space and show services separately.
Cloud & developer · San Francisco · 2027
90%
of Ignite 2024 attendees surveyed rated sponsor sessions valuable, per Microsoft source
The lookSan Francisco 2027
Golden Gate fog, Azure on every screen.
Ignite 2026 fills Moscone North, South and West November 17–20; the 2027 dates and city are not confirmed yet. IT pros, developers and Microsoft partners walk out of the keynotes looking for whoever already supports the news.
Everything about Microsoft Ignite 2027 in one place
Microsoft Ignite 2027 fact sheet
| Official name | Microsoft Ignite 2027 |
|---|---|
| Event dates | 2027 dates not confirmed yet |
| Exhibit hall dates | Not confirmed yet In 2026 Ignite runs November 17–20 across Moscone North, South and West |
| Venue | San Francisco, CA |
| Organizer | Microsoft |
| Who attends | IT professionals, developers, security and business leaders and Microsoft partners, in person and online |
| Nearest airport | San Francisco International Airport (SFO), for the 2026 venue |
| Hotels | Microsoft's 2027 hotel block: not confirmed yet |
| Official website | ignite.microsoft.com |
Official Microsoft Ignite resources
Microsoft Ignite 2027 calendar
Microsoft Ignite 2027 dates and deadlines
Published Microsoft Ignite dates in order, each one linked to the organizer page that states it. The next date is highlighted.
01 Purple at Microsoft Ignite 2027
Partner of record: Microsoft Ignite 2027 booths, planned from San Francisco
Ignite visitors arrive from Microsoft's keynotes asking which partner already supports what was just announced, so your booth names the Azure, Copilot or Microsoft 365 workload you deliver. The 2026 edition fills Moscone, where installation is union work, and we plan 2027 around that until Microsoft names the venue.
- 2027 dates not confirmed yet
- 2026: Nov 17–20 · Moscone
- Sponsor program by Microsoft
What makes Microsoft Ignite different, and how we build for it
Microsoft Ignite is Microsoft's own conference for IT pros, developers and partners, so the exhibit floor belongs to Microsoft's sponsor and partner program rather than an open booth sale.The current edition runs November 17–20, 2026 across Moscone North, South and West in San Francisco; 2025 ran November 18–21 at Moscone with an optional pre-day on November 17 and online sessions worldwide. Microsoft has not published 2027 dates or a city, so this page plans for the next Ignite from what the last two editions show. Sponsors are cloud, AI, security, Microsoft 365 and developer solution providers and integrators, and the visitor's first question is which Microsoft workload you make work.
Your product inside the Azure portal, Intune, Entra or Microsoft 365 admin views they use, and a clear answer on licensing and deployment.
A working build on Azure AI services or GitHub, code or config on a second screen, and a link to try it after the show.
Proof of your partner designations, joint customer references and a quiet seat for the follow-up meeting.
Your team in San Francisco
How Purple runs Microsoft Ignite at Moscone
Kiosks and graphics come from our Las Vegas shop, or from Fishkill, NY when that route suits, and crates go to the general service contractor's advance warehouse because Moscone takes no early freight. At Moscone our project manager books and directs the required union labor, wires and tests every kiosk, and replans once Microsoft names the 2027 venue.
Inside Microsoft Ignite 2027
Rules that shape your Microsoft Ignite booth
Ignite floor space is sold through Microsoft's sponsor and partner program, not as open booth rental. We design only to the footprint and rules your package sets, and dress any organizer-built space with graphics and screens.
Moscone, Ignite's home in 2025 and 2026, assigns booth installation and teardown to union trades. Your project manager directs that labor and we pre-build to keep hours short.
At Moscone, shipments route through the advance warehouse onto scheduled dock slots; one marked with just 747 Howard Street gets held. Every label we print carries hall, booth number and show name.
Microsoft Ignite is Microsoft's own partner and IT conference; choose it over AWS re:Invent or Google Cloud Next when your product runs on Azure or Microsoft 365 and you sell through the Microsoft partner channel. Compare every software and cloud show we build for →
software and cloud at Microsoft Ignite
The industry behind Microsoft Ignite, in pictures
02 Booths & pricing for Microsoft Ignite 2027
What does a Microsoft Ignite 2027 sponsor booth cost?
Microsoft sells Ignite floor space through its sponsor program, and package sizes for 2027 are not confirmed yet. For partners new to Ignite we recommend a 10×20 with two demo kiosks and a presenter screen; integrators with several Microsoft practices do better on a 20×20 with a closed meeting room.
Two kiosks running your product beside a Microsoft console, a back wall naming the workload, and a counter for the badge scanner.
Above: Easy Shopper, a Purple inline booth
See 10×20 rental booths →
A presenter screen for the keynote follow-up, a self-serve kiosk with a reset, and a stool at the far end for the licensing conversation.
Shown: data-pixel, a Purple inline booth
See 10×30 rental booths →
Four kiosks around a central tower, a screen for scheduled partner talks, and an enclosed corner where account managers meet customers away from aisle noise.
Pictured: Amazon Prime Video, a Purple large-format exhibit
See 20×20 rental booths →
A seated theater for ten-minute partner talks, practice-area stations for Azure, security and Microsoft 365, and two meeting rooms.
Above: Pixee, a Purple island exhibit
See 20×30 rental booths →In Purple's price
- Design and a 3D rendering, revised until it is right
- Structure, printed graphics, counters and storage, as specified for Microsoft Ignite
- Lighting and in-booth power distribution for Microsoft Ignite
- Installation and dismantle in the host city, run by our project manager on the floor
- We track each show-service order and deadline for you
Billed by Microsoft Ignite and its contractor
- Your Microsoft Ignite booth space, paid to the organizer
- Drayage, or material handling, when it is not in the Microsoft Ignite space rate
- Electrical, internet and rigging orders for Microsoft Ignite
- Booth cleaning and any union labor the venue requires
Rates to plan with for Microsoft Ignite:
- Drayage budget line, Moscone About $180 per cwt, 200 lb minimum (Purple guide) source
Every one of these is estimated on your proposal, so you see the full Microsoft Ignite total on paper before you sign.
The prices above are all-in 2026 rental ranges covering design, structure, graphics, installation and dismantle; custom builds for Microsoft Ignite are quoted per project. For an exact Microsoft Ignite figure, try the booth cost calculator; the 2026 booth cost guide has the ranges.
Send us your booth size for Microsoft Ignite and what the space needs to do. A reply within one business day, then a Microsoft Ignite rendering and fixed proposal, usually within a week. No charge.
The booth we would build for Microsoft Ignite 2027
The workload counter for keynote-day questions
Ignite sponsorships bundle an expo space with sessions broadcast globally, and visitors come off Microsoft's keynotes asking which partner already supports the news. The booth answers in the aisle with one named Microsoft workload, two-screen kiosks and a panel for that morning's announcement, all inside the footprint Microsoft's package sets.
Workload header
The Azure, Copilot, Fabric, Defender or Microsoft 365 workload you deliver, in the words an admin uses, readable from both aisles of a Moscone island.
Two-screen kiosks
A large visitor screen and a private presenter screen at each kiosk, so tenant sign-ins and resets never reach the big display.
News panel
A front panel that slides out, so by the first afternoon your staff can post the just-announced Microsoft service you already support.
Session replay
A screen looping a clip of your sponsor session with a QR code to the recording, for visitors who were in a keynote at the time.
The demo
Take one keynote announcement and show it working in a real tenant through your product the same day: the admin console, the policy or the agent, then the result. Microsoft admins judge partners on how quickly they keep pace with the platform.
The meetings
Microsoft's sponsor page lists receptions, specialty food and beverage and swag programs among sponsor activations. Inside the expo space, a stool-height table at the back takes partner and customer talks when the footprint allows, and longer conversations move to a sponsor reception.
From keynote announcement to your production tenant.
Your team walks into a lit, stocked Microsoft Ignite booth. You just show up.
03 Built by Purple
Microsoft Ignite partner booths that answer the keynote
Case study · Amazon
Amazon at ESSENCE Festival of Culture, New Orleans
Different company, same need: Purple's ESSENCE build for Amazon made voice and streaming services something people tried in person, and an Ignite partner has to make a cloud workload just as tangible.
Read the Amazon case study All case studies →“We were very happy with the experience and with the support provided throughout the project. The booth looked great, the coordination process was smooth, and everything was handled professionally, which made the event much easier for our team.”
Miriam Valdes, Communications Manager, INdermal · client reviews
Trusted by exhibitors including
04 Designing for Microsoft partners in Azure, AI, security and Microsoft 365 at Microsoft Ignite
Designing a Microsoft Ignite booth around one Microsoft workload
1Name the Microsoft workload
Ignite visitors think in Microsoft products: Azure, Copilot, Fabric, Defender, Teams. We write the back wall around the one Microsoft workload you deliver, in words a Microsoft admin uses, and move your own architecture diagram to a side panel.
2A panel for keynote news
Ignite announcements land in the keynotes and attendees bring them straight to the floor. One front panel slides out, so by the afternoon your staff can post the just-announced Microsoft service you already support.
3Moscone means union hours
Ignite booked Moscone in 2025 and again in 2026, and every booth there goes up and comes down with union hands. We keep the part count low and pre-wire kiosks in the shop so labor hours on the floor stay short.
4Built for a two-screen demo
Microsoft consoles are dense. Each kiosk gets a large screen for the visitor and a private presenter screen, so sign-ins, tenant switches and resets never show on the big display.
Concept rendering
Your proposal for Microsoft Ignite includes a rendering like this one
Layout, graphics, lighting and product positions are all in the 3D view, revised until right, before a single panel is cut for Microsoft Ignite. Shown: a Purple concept for CalligoTech.
Start my Microsoft Ignite conceptFloor at a glance
Where you could be at Microsoft Ignite 2027
Microsoft has not named the 2027 venue. Ignite 2025 and 2026 use these Moscone buildings, described here from Moscone's event pages and Purple's Moscone guide.
Moscone North and South
The two main exhibit buildings under Yerba Buena Gardens, joined below grade, both on Ignite's 2026 booking.
Our advice Attendees cross between North and South through the day, so an island carries its workload claim on each face that meets an aisle.
Moscone West
The third Moscone building, on the far side of 4th Street, also part of Microsoft's 2026 booking.
Our advice Session crowds walk back to North and South; a booth near the hall entrances catches them first.
05 San Francisco, CA
Microsoft Ignite at Moscone: freight, internet and union labor
Microsoft has not named the 2027 city or venue, so the 2027 contractor, warehouse and move-in are not confirmed yet. The last two editions used Moscone North, South and West in San Francisco, where installation and dismantling are union work, material handling is budgeted in Purple's Moscone guide near $180 for each 100 pounds, billed on at least 200, and a crate without its hall and booth number sits at the dock. We plan the booth around those rules, build in our Las Vegas shop or in Fishkill, NY, and a Purple project manager runs the install with the labor the venue requires once Microsoft confirms 2027.
What Purple handles
- Booth design within Microsoft's sponsor package rules
- Two-screen kiosks for Azure, security and Microsoft 365 demos
- Contractor, power, internet and freight orders from the exhibitor kit
- Union labor at Moscone or the 2027 venue booked and directed for you
- Swappable panel for the week's keynote announcement
Microsoft Ignite timeline, counted back from move-in
Design sign-off for Microsoft Ignite is due by About 10 weeks before move-in.
- When Microsoft confirms your 2027 sponsorshipSend us the package, space and the exhibitor kit; design starts the same week.
- About 10 weeks before move-inDesign sign-off: kiosks, presenter screens, meeting room and graphics approved.
- 8 to 4 weeks before move-inProduction in Las Vegas or Fishkill, NY within 30 to 45 days; demos tested on the booth screens.
- About 3 weeks before move-inFreight to the advance warehouse labelled with hall and booth number; power and internet ordered.
- Ignite 2027 show days, not confirmed yetInstall, demo rehearsal, show days and dismantle led by your Purple project manager.
Purple's planning timeline for Microsoft Ignite. The official Microsoft Ignite move-in, freight target and order dates come from your exhibitor kit and assigned schedule; when you book, we confirm them against your booth.
Print the Microsoft Ignite budget & deadline sheetBefore you book Microsoft Ignite 2027
Moscone rules every Microsoft Ignite sponsor should know
Freight cannot reach Moscone before the first contracted move-in day, and the building offers no shipping, receiving or storage, so anything that must travel early goes to the general service contractor's advance warehouse. source
Through Moscone's lobbies you may bring only what can be carried by hand in a single trip; carts and dollies are barred from lobbies, passenger elevators and escalators, and curbside parking is not allowed. source
Moscone Facility Services is the exclusive provider of wired and wireless internet at Moscone, and its Telecommunications Department writes custom quotes, so a kiosk demo that needs its own line gets ordered there. source
Legends Global is Moscone's exclusive food and beverage provider, and bringing in outside food or drinks needs written approval requested at least four weeks before the first event day. source
Ignite sponsorship starts with a contact form at sponsor.microsoft.com that connects you to a sponsor advisor, and packages pair the expo space with in-person sessions broadcast globally, so plan the demo and the session as one story. source
Who you meet on the floor
They run Microsoft 365, Azure and security tools day to day and come to hear what Microsoft announces and which partner makes it work in their tenant.
Microsoft says Ignite reaches senior executives alongside technologists; they set AI and cloud plans and look for partners who can deliver them.
Microsoft names them as an Ignite audience; they come to find integration and co-sell partners inside the Microsoft channel.
Ignite's audience includes developers, who follow the Azure and AI sessions and look for services that build on what was announced.
Travel to Microsoft Ignite 2027
Getting to Microsoft Ignite 2027: airport, hotels and parking
Fly in
San Francisco International Airport (SFO), for the 2026 venue
Stay
Microsoft's 2027 hotel block: not confirmed yet
Park
Union Square and SoMa hotels are a 10–15 minute walk from Moscone.
Travel facts from purpleexhibits.com.
Microsoft Ignite by the numbers
Microsoft Ignite year by year
How Microsoft Ignite 2027 compares with other software and cloud shows
The software and cloud shows closest to Microsoft Ignite on the calendar, with the latest size each organizer has published. Each name other than Microsoft Ignite opens our exhibitor guide for that show.
| Show | Dates | City | Latest published size |
|---|---|---|---|
| PyTorch ConferenceThe Linux Foundation and PyTorch Foundation | October 6–7, 2027 | San Jose, CA | 3,500+ attendees (2026) |
| Oracle AI WorldOracle | October 18–21, 2027 | Las Vegas, NV | – |
| Gartner IT Symposium/XpoGartner | October 18–21, 2027 | Orlando, FL | 180 providers exhibitors (2026) |
| Money20/20 USAMoney20/20 (Ascential | October 19–21, 2027 | Las Vegas, NV | 11,000 attendees · 450 sponsors exhibitors (2026) |
| HR TechArc Network LLC | October 26–28, 2027 | Las Vegas, NV | – |
| AFPAssociation for Financial Professionals (AFP) | November 7–10, 2027 | Washington, DC | 7,000+ expected attendees · 200+ exhibitors (2026) |
| KubeCon + CloudNativeCon North AmericaCloud Native Computing Foundation (CNCF) | November 8–11, 2027 | New Orleans, LA | 9,300+ attendees (2025) |
| AWS re:InventAmazon Web Services (AWS) | 2027 dates not confirmed yet | Las Vegas, NV | 63,000+ in person attendees (2025) |
| The AI Summit New YorkInforma | 2027 dates not confirmed yet | New York, NY | 7,500+ expected attendees · 200+ exhibitors (2026) |
| Microsoft IgniteMicrosoft | 2027 dates not confirmed yet | San Francisco, CA | – |
Microsoft Ignite exhibitor questions
Microsoft Ignite 2027 questions from partners
When is Microsoft Ignite 2027?
Not confirmed yet: Microsoft has not published Ignite 2027 dates. The current edition runs November 17–20, 2026 at Moscone Center, and Ignite 2025 ran November 18–21, 2025 with an optional pre-day on November 17.
Where is Microsoft Ignite 2027?
Not confirmed yet: Microsoft has not named a 2027 host city or building. Ignite 2025 and Ignite 2026 both use Moscone North, South and West in San Francisco, so this page plans for Moscone until Microsoft names the 2027 venue.
When is Microsoft Ignite 2026?
Ignite 2026 runs November 17–20, 2026 at Moscone North, South and West in San Francisco, per Moscone's event calendar. It is too close to build a new custom booth, so this page looks ahead to 2027.
How do we exhibit at Microsoft Ignite?
Through Microsoft's own sponsor program, not open booth rental. Microsoft has not released 2027 package terms, so they are not confirmed yet; design begins the week your sponsorship and floor space are confirmed.
How much does a booth at Microsoft Ignite cost?
Two costs add up: Microsoft's sponsorship price, and the booth. A Purple 10×20 rental runs $7,500 to $15,000 and a custom 20×20 $50,000 to $120,000; union labor and Moscone material handling move the total.
Who exhibits at Microsoft Ignite?
Microsoft partners and sponsors: cloud, AI, security, Microsoft 365 and developer solution providers and systems integrators. Ignite suits products that run on Azure or Microsoft 365 or sell through the Microsoft partner channel.
Can you install at Moscone Center for Ignite?
We do. Installation and dismantling at Moscone are union work, so our project manager books and directs that labor, labels freight by hall and booth, and rehearses every demo before the floor opens.
Is Microsoft Ignite in person or online?
Both. Ignite 2025 ran in person at Moscone November 18–21 with online sessions worldwide November 18–20, and Ignite 2026 is again in person at Moscone; its online program is not confirmed yet.
Where do Ignite attendees stay in San Francisco?
In the Union Square and SoMa hotels, a short walk from the Moscone halls, per Purple's Moscone guide; SFO is the main airport. Microsoft's 2027 hotel block is not confirmed yet.
When should we plan an Ignite 2027 booth?
Once Microsoft confirms 2027 dates and your sponsor package. Count back roughly ten weeks from move-in for design approval, which covers a 30 to 45 day build; a November Ignite would put that approval in late summer.
Can we reuse our booth at other cloud conferences?
Yes. A kiosk-based booth travels well to AWS re:Invent, Google Cloud Next and VMware Explore, with only the workload panels changed, and we store it in Las Vegas between shows, close to re:Invent and Next.
Is Microsoft Ignite worth it for a small Microsoft partner?
It is if your product runs on Azure or Microsoft 365 and you sell through the Microsoft channel. Ignite visitors come to act on Microsoft's announcements, and a compact booth with one strong workload demo can hold its own beside large sponsors.
What is the difference between Microsoft Ignite and Microsoft Build?
Ignite is aimed at IT professionals, security and business leaders and partners, while Build is Microsoft's event for developers, per Microsoft's sponsor page, which lists Build for 2027. Infrastructure and Microsoft 365 partners usually fit Ignite; developer tools fit Build.
Before you sign with any builder
Ask any Microsoft Ignite exhibit builder these five questions:
- Which Moscone building did our Ignite space land in, and how does our freight get from the advance warehouse to that hall?
- Will you order wired lines from Moscone Facility Services for each kiosk and test them before the expo opens?
- How do you get screens and panels into Moscone when only one-trip hand carries may pass through the lobbies?
- Can you print spare news panels for the Microsoft announcements we expect, ready to swap on the first afternoon?
- Can the same Ignite kiosks travel to Microsoft Build or AWS re:Invent with only the workload panels changed?
What Microsoft Ignite exhibitors ask us
Microsoft has not named the 2027 city or dates. Why start now? Because the design does not depend on them. The workload message, the two-screen kiosks and the news panel work in any hall; we size them for Moscone, home of Ignite in 2025 and 2026, and adjust once Microsoft names 2027.
Our package comes with a fixed expo space. Is a custom build worth it? Only as far as the package rules allow. On a small space a rental frame with your graphics, one two-screen kiosk and good lighting does the job; custom work pays once the footprint holds a meeting table or several kiosks.
Moscone labor is union. Will the install bill run away? Not with a light build. We pre-wire kiosks in the shop and keep the part count low, so union hours on the floor stay short, and our project manager books and directs that labor.
Get a proposal
Tell us about your Microsoft Ignite booth
What happens next
- Within one business day we write back to ask about your products, your goals for Microsoft Ignite and your footprint.
- Usually within a week, you receive a concept rendering and a fixed Microsoft Ignite proposal. Every Microsoft Ignite fee listed upfront, in full, on paper.
- We build in 30 to 45 days, ship to the advance warehouse and have the booth installed before Microsoft Ignite opens.