Mid-Atlantic Fruit & Vegetable Convention 2027 · Budget & deadline sheet
February 2–4, 2027 · Hershey Lodge, Hershey, PA
February 2–4, 2027 · Hershey Lodge, Hershey, PA
Booth price tiers (all-in, 2026 ranges)
| Footprint | Rental with your graphics | Custom build |
|---|---|---|
| 10×20 inline | $7,500 – $15,000 | $15,000 – $45,000 |
| 10×30 inline | $12,000 – $22,000 | $25,000 – $65,000 |
| 20×20 island | $16,000 – $40,000 | $50,000 – $120,000 |
| 20×30+ island | $25,000 – $55,000 | $75,000 – $175,000 |
Includes design, structure, graphics, installation and dismantle. A custom-built booth runs roughly $100 to $250 per square foot depending on finish level. A rental of the same footprint usually lands at 35 to 50 percent of the purchase price for one show.
Billed by the show
- Exhibit space (paid to State Horticultural Association of Pennsylvania and partner grower associations)
- Material handling (drayage) at the Hershey Lodge, where the space rate does not include it
- Electrical service, internet and rigging at the Hershey Lodge
- Booth cleaning and whatever union labor the Mid-Atlantic Fruit & Vegetable Convention venue requires
Published rates:
- Booth runs, 2027: Single $890; double $1,730; triple $2,440; quad $3,100; five $4,170; six $4,620
- Extra staff, 2027: Two free per booth; $60 each before January 16, 2027, $90 after
- Hotel, 2027: Hershey Lodge group rate $184 per night plus 11 percent tax
- Booth build: 10×20 rental $7,500–$15,000; custom 10×20 $15,000–$45,000, Purple's 2026 planning range
Key dates
- Register extra MAFVC booth staff at the $60 rate: January 16, 2027
- Design sign-off with Purple: Mid-December 2026
- December 2026: Hershey Exposition Services sends its service link; we file power, furniture, labor and sign orders.
- Mid-December 2026: Design sign-off for an 8 ft. deep booth run; production in our Fishkill, NY shop.
- January 16, 2027: Register extra booth staff at $60 each; the rate rises to $90 after this date.
- Mid-January 2027: Prepaid freight to Hershey Exposition Services in Palmyra, labeled with booth numbers.
- February 1, 2027: Setup 8 a.m. to 5 p.m. at the Hershey Lodge, free forklift until 4 p.m.
- February 2–4, 2027: Trade show days; teardown Thursday from 1 p.m. with the forklift until 4 p.m.
Purple planning timeline; confirm official dates against your exhibitor kit.
Checklist
- Join the MAFVC waiting list or renew your space with the convention coordinator
- Choose single, double, triple or larger, and ask about outdoor space for machines
- Send a certificate of insurance with the contract
- File Hershey Exposition Services orders when the link arrives in December 2026
- Register extra staff before January 16, 2027 to pay $60 instead of $90
- Ship freight prepaid to Palmyra, never to the Hershey Lodge
Every fee on paper upfront, in full, for your Mid-Atlantic Fruit & Vegetable Convention booth. Questions or a fixed proposal: (800) 994-8030 · info@purpleexhibits.com · purpleexhibits.com/shows/mid-atlantic-fruit-vegetable/