specialty crops and greenhouse · Hershey
Mid-Atlantic Fruit & Vegetable Convention 2027Hershey exhibitor guide: booth costs, dates and deadlines
Fifty years of growers: Mid-Atlantic Fruit & Vegetable 2027 booths in Hershey
- Event dates
- February 2–4, 2027
- Exhibit hall
- February 2–4, 2027 (Tue–Wed 8 a.m.–5:30 p.m.; Thu 8 a.m.–1 p.m.)
- Venue
- Hershey Lodge, Hershey
4.9 star rating from clients3,000+ exhibitors10,000+ booths builtSince 2015
Quick answers
Mid-Atlantic Fruit & Vegetable Convention 2027 in 30 seconds
The Mid-Atlantic Fruit & Vegetable Convention is an annual grower convention and trade show at the Hershey Lodge in Hershey, Pennsylvania, run jointly by the State Horticultural Association of Pennsylvania, the Pennsylvania Vegetable Growers Association and the Maryland, New Jersey and Virginia horticultural societies. The 2027 convention, its 50th year, runs February 2–4, with the trade show open all three days. About 2,000 growers, students and extension staff attend, per MAFVC, and over 160 companies exhibit. Booths are 8 by 10 ft., from $890, and the floor sells out. Purple builds displays for its shallow booth runs.
- When is Mid-Atlantic Fruit & Vegetable Convention 2027?
- February 2–4, 2027, at Hershey Lodge, Hershey.
- When does the Mid-Atlantic Fruit & Vegetable Convention exhibit hall open?
- February 2–4, 2027, Tue–Wed 8 a.m.–5:30 p.m.; Thu 8 a.m.–1 p.m.
- How big is Mid-Atlantic Fruit & Vegetable Convention?
- 160+ (sold out) exhibitors (2026 edition).
- What does a 10×20 booth cost all-in at Mid-Atlantic Fruit & Vegetable Convention?
- $7,500 – $15,000 for a Purple rental in Hershey: design, graphics, lighting, install and dismantle. Space and show services are billed separately by Mid-Atlantic Fruit & Vegetable Convention.
- At Mid-Atlantic Fruit & Vegetable Convention, what is the next exhibitor deadline?
- Extra exhibitor registrations rise from $60 to $90 after this date: January 16, 2027.
Official Mid-Atlantic Fruit & Vegetable Convention 2027 links: Mid-Atlantic Fruit & Vegetable Convention 2027 exhibitor listMid-Atlantic Fruit & Vegetable Convention 2027 hotelsMid-Atlantic Fruit & Vegetable Convention 2027 booth space
Specialty crops & growing · Hershey · 2027
8 ft.
deep: every MAFVC booth, from a single to a run of six source
The lookHershey 2027
Half a century of harvests. One winter week in Hershey.
The Mid-Atlantic Fruit & Vegetable Convention marks its 50th year at the Hershey Lodge February 2–4, 2027, with about 2,000 growers and over 160 exhibiting companies, per MAFVC.
Everything about Mid-Atlantic Fruit & Vegetable Convention 2027 in one place
Mid-Atlantic Fruit & Vegetable Convention 2027 fact sheet
| Official name | Mid-Atlantic Fruit & Vegetable Convention 2027 |
|---|---|
| Event dates | February 2–4, 2027 |
| Exhibit hall dates | February 2–4, 2027 (Tue–Wed 8 a.m.–5:30 p.m.; Thu 8 a.m.–1 p.m.) source |
| Venue | Hershey Lodge 325 University Drive, Hershey, PA 17033 |
| Organizer | State Horticultural Association of Pennsylvania and partner grower associations |
| Size (2026) | 160+ (sold out) exhibitors source |
| Next deadline | Extra exhibitor registrations rise from $60 to $90 after this date: January 16, 2027 source |
| Nearest airport | Harrisburg International Airport (MDT) Closest airport; the Lodge runs a paid shuttle. BWI is about 90 minutes away |
| Hotels | Hershey Lodge group rate $184 per night plus 11 percent tax in 2027 Official hotel page → |
| Official website | mafvc.org |
Official Mid-Atlantic Fruit & Vegetable Convention resources
Mid-Atlantic Fruit & Vegetable Convention 2027 calendar
Mid-Atlantic Fruit & Vegetable Convention 2027 dates and deadlines
In order: the dates the Mid-Atlantic Fruit & Vegetable Convention organizer has published, each linked to the page that states it. The next date is highlighted.
01 Purple at Mid-Atlantic Fruit & Vegetable Convention 2027
Fifty years of growers: Mid-Atlantic Fruit & Vegetable 2027 booths in Hershey
The 50th convention brings about 2,000 Pennsylvania, Maryland, New Jersey and Virginia growers to the Hershey Lodge, and the trade show sells out with a waiting list. We build displays that make the most of an 8-foot-deep booth and ship through Hershey Exposition Services.
- Feb 2–4, 2027 · Hershey
- About 2,000 attendees
- 160+ exhibitors
What makes Mid-Atlantic Fruit & Vegetable Convention different, and how we build for it
The Mid-Atlantic Fruit & Vegetable Convention is run jointly by the State Horticultural Association of Pennsylvania, the Pennsylvania Vegetable Growers Association, the Maryland State Horticultural Society and the New Jersey State Horticultural Society, with the Virginia State Horticultural Society a permanent partner since 2017. Penn State, Rutgers, University of Maryland and Virginia Tech help shape three days of sessions, including a full day in Spanish for farm and orchard workers. The trade show fills the Great American Hall, Aztec Room and Confection Lobby with over 160 exhibitors and a waiting list, and the Mid-Atlantic Cider Contest is judged on opening day.
Orchard sprayers, platforms, nursery trees, bins and storage, and the stone and tree fruit sessions' answers in product form.
Seed varieties, transplanters, irrigation, plastic mulch and crop protection for Pennsylvania and Mid-Atlantic fields.
Packaging, retail merchandise, signage and ideas from the retail marketing and agritourism sessions.
Your team in Hershey
How Purple runs the Mid-Atlantic convention in Hershey
We build in Fishkill, NY, about three hours from Hershey, and ship prepaid to Hershey Exposition Services in Palmyra for delivery to the Lodge dock. Our project manager sets the booth on Monday, February 1 with the labor the decorator assigns, uses the free forklift window for heavy pieces, and packs out Thursday afternoon once the floor shuts.
Inside Mid-Atlantic Fruit & Vegetable Convention 2027
Rules that shape your Mid-Atlantic Fruit & Vegetable Convention booth
Booths are 8 ft. deep by 10 ft. wide with a draped 8 ft. back wall and 33 inch side dividers, per the 2027 terms. We build back walls and counters to that envelope so your display fits the row and never blocks a neighbor.
Freight must be prepaid to Hershey Exposition Services in Palmyra, labeled with the convention, dates and booth numbers; nothing is accepted at the convention center and C.O.D. is refused. We ship to Palmyra on the decorator's schedule.
Booths must be set up by 5 p.m. on Monday, February 1, 2027 unless other arrangements are made, with a free forklift from 8 a.m. to 4 p.m. We plan heavy pieces for the forklift window and finish with time to spare.
Every exhibitor representative must register and wear the printed MAFVC badge at all times, or be asked to leave, and the company is barred from the 2028 show. We register our project manager as staff before the deadline.
The convention requires a certificate of insurance from each exhibiting company, and payment with the contract. We send the paperwork the decorator and the Lodge need for our part of the install.
Programs worth planning for
The annual apple cider contest for commercial orchards in Delaware, Maryland, New Jersey, Pennsylvania, Virginia and West Virginia, judged on opening day with results announced that day.
A full day of practical production sessions presented in Spanish for farm and orchard workers, part of the 2027 education program.
Monday before the convention: a farm market bus tour or workshops such as spray drone technology for specialty crops and regenerative agriculture, with separate fees.
Tuesday evening, 6 to 7 p.m. reception and 7 p.m. banquet with awards; PVGA's Ice Cream Social follows Wednesday at 7 p.m.
The Mid-Atlantic convention is Pennsylvania's sold-out February grower show; choose it over the New England conference for a yearly date and a larger room of Pennsylvania, Maryland, New Jersey and Virginia fruit and vegetable growers. Every agriculture show we build for, side by side →
Who exhibits at Mid-Atlantic Fruit & Vegetable Convention 2026
Exhibitors at the 2026 Mid-Atlantic Fruit & Vegetable Convention trade show. See the full list
- Adams County Nursery
- BCS America
- Burpee
- Durand-Wayland
- Harris Seeds
- Hillside Cultivator Co.
- International Paper
- Irritec USA
- Johnny's Selected Seeds
- Lee Rain
- Mechanical Transplanter Co.
- Nourse Farms
- Rimol Greenhouse Systems
- Sakata Seed America
- Spectrum Technologies
- Toro Ag Irrigation
- Wafler Nursery
- Yara North America
agriculture at Mid-Atlantic Fruit & Vegetable Convention
The industry behind Mid-Atlantic Fruit & Vegetable Convention, in pictures
02 Booths & pricing for Mid-Atlantic Fruit & Vegetable Convention 2027
MAFVC 2027 booth prices, from a single to a run of six
The convention sells 8 ft. deep by 10 ft. wide booths with an 8 ft. draped back wall and 33 inch side dividers, priced per run: $890 single, $1,730 double, $2,440 triple and $4,620 for six in 2027. Seed and input companies take one or two; equipment dealers take long runs, and outdoor space is arranged with the coordinator. We recommend at least a double for a built display.
A double booth, 8 ft. deep by 20 ft. wide: a printed back wall inside the 8 ft. drape height, a counter and a seed or product rack.
Shown: a Purple inline booth for Sedemac
See 10×20 rental booths →
A triple run with three crop panels, a screen for field footage at the center and a short counter that keeps the aisle open.
Shown: Kaizen Switchgear Products, a Purple island exhibit
See 10×30 rental booths →
Four booths as a 40 ft. run for an equipment dealer: one machine with lit graphics behind it and counters at both ends.
Above: TM Robot, a Purple island exhibit
See 20×20 rental booths →
Five or six booths for orchard and vegetable equipment lines, or outdoor space by arrangement for machines that will not fit the hall.
Shown: Amazon, a Purple large-format exhibit
See 20×30 rental booths →In Purple's Mid-Atlantic Fruit & Vegetable Convention price
- Design work and a 3D rendering, with revisions until the Mid-Atlantic Fruit & Vegetable Convention layout is right
- Structure, printed graphics, counters and storage, as specified for Mid-Atlantic Fruit & Vegetable Convention
- Lighting and power distribution inside your Mid-Atlantic Fruit & Vegetable Convention booth
- Installation and dismantle at the Hershey Lodge, with our project manager on the floor
- Every Mid-Atlantic Fruit & Vegetable Convention show-service order and deadline tracked for you
Paid to Mid-Atlantic Fruit & Vegetable Convention and its contractor
- Exhibit space (paid to State Horticultural Association of Pennsylvania and partner grower associations)
- Material handling (drayage) at the Hershey Lodge, where the space rate does not include it
- Electrical service, internet and rigging at the Hershey Lodge
- Booth cleaning and whatever union labor the Mid-Atlantic Fruit & Vegetable Convention venue requires
Rates to plan with for Mid-Atlantic Fruit & Vegetable Convention:
- Booth runs, 2027 Single $890; double $1,730; triple $2,440; quad $3,100; five $4,170; six $4,620 source
- Extra staff, 2027 Two free per booth; $60 each before January 16, 2027, $90 after source
- Hotel, 2027 Hershey Lodge group rate $184 per night plus 11 percent tax source
- Booth build 10×20 rental $7,500–$15,000; custom 10×20 $15,000–$45,000, Purple's 2026 planning range source
Every one of these is estimated on your proposal, so you see the full Mid-Atlantic Fruit & Vegetable Convention total on paper before you sign.
Ranges shown are all-in 2026 rental prices for design, structure, graphics, installation and dismantle at Mid-Atlantic Fruit & Vegetable Convention; custom builds get their own quote. Want an exact number for Hershey? Use the booth cost calculator or the 2026 booth cost guide.
Tell us your Mid-Atlantic Fruit & Vegetable Convention booth size and what the space has to do. Expect a reply within one business day and, usually within a week, a rendering and a fixed proposal for Mid-Atlantic Fruit & Vegetable Convention. No charge.
The booth we would build for Mid-Atlantic Fruit & Vegetable Convention 2027
The shallow-row grower counter in Hershey
Every booth at the Hershey Lodge is 8 feet deep with an 8 foot drape, and the floor sells out, so neighbors are close and space is precious. The play is a slim, lit back wall, a counter right at the aisle and product on the edge, so a grower gets your answer in the first step.
Slim lit wall
A tension-fabric back wall inside the 8 ft. drape height, lit from above, naming the crops you serve and the season's main problem.
Aisle-edge counter
A shallow counter at the booth front with samples, seed packets or a nozzle set, leaving room behind for staff.
Crew corner
Bilingual cards and a Spanish-speaking staffer for orchard and farm crew leaders from the Spanish production day.
Screen strip
One narrow screen on the wall showing the machine or product working in a Pennsylvania field.
The demo
Bring the field to the 8 ft. row: a short video of the sprayer, transplanter or variety trial on a Mid-Atlantic farm, then the part or sample in the grower's hand.
The meetings
There is no organizer meeting system; growers stay at the Lodge, so book breakfasts and the Tuesday banquet table, and catch apple growers at the Wednesday reception.
Fifty seasons in these orchards. Ready for the next one.
At Mid-Atlantic Fruit & Vegetable Convention, your team walks into a lit, stocked booth. You just show up.
03 Built by Purple
Mid-Atlantic convention displays built for 8 ft. booths
Case study · KLEEMANN
KLEEMANN at an industrial technology exhibition
KLEEMANN let visitors see real equipment and a digital simulation side by side, which suits the orchard and vegetable machinery dealers at MAFVC who show one machine in a shallow booth and the rest of the line on a screen.
Read the KLEEMANN case study All case studies →“They handle everything end to end so clients can really just show up and not worry about anything. Doesn’t get any better than that.”
Tess Bockes, Exit King Realty · more Purple client reviews
Trusted by exhibitors including
04 Designing for horticultural equipment, seed, nursery stock, crop protection, packaging and farm market suppliers at Mid-Atlantic Fruit & Vegetable Convention
Designing a Mid-Atlantic Fruit & Vegetable Convention booth
1Design for 8 feet deep
Every MAFVC booth is 8 ft. deep with an 8 ft. back drape and 33 inch side dividers. We build slim back walls and shallow counters that keep the full depth usable, so a grower can step in off the aisle without your staff giving up their space.
2Fifty years earns a story
The 2027 convention marks 50 years of joint grower meetings that began at the Hershey Motor Inn in 1978. A booth that shows how long you have served Mid-Atlantic orchards and vegetable farms speaks the language of a crowd that values staying power.
3Reach the Spanish-speaking crews
A full day of production sessions runs in Spanish for farm and orchard workers. Bilingual graphics and a Spanish-speaking staffer at the booth help crew leaders, who often choose tools and supplies, find what they need.
4Use the free forklift
A forklift is available at no cost during setup on February 1 from 8 a.m. to 4 p.m. and teardown on February 4 from 1 to 4 p.m. We schedule heavy pieces into those windows and plan the booth so it goes up before the 5 p.m. setup deadline.
Concept rendering
Your proposal for Mid-Atlantic Fruit & Vegetable Convention includes a rendering like this one
See the Mid-Atlantic Fruit & Vegetable Convention booth in 3D first: layout, graphics, lighting and where products sit, revised until it is right and before any panel is cut. Above: a Purple concept for Withsystem.
Start my Mid-Atlantic Fruit & Vegetable Convention conceptFloor at a glance
Where you could be at Mid-Atlantic Fruit & Vegetable Convention 2027
The trade show uses three spaces at the Hershey Lodge. These are the areas that shape a booth, from MAFVC's exhibitor and history pages.
Great American Hall
Opened in 1999, it let the trade show grow from 150 booths on two levels to 189 booths in one room.
Our advice The main room for equipment runs and the busiest aisles.
Aztec Room
Brought back into the trade show as demand grew, taking the show to 228 booths.
Our advice Bring lighting; a second room needs a booth that draws people in.
Confection Lobby
Lobby space added to the trade show footprint, with lunch buffets in the lobby areas.
Our advice Lunch traffic passes here, good for a quick product counter.
05 Hershey Lodge · Hershey
MAFVC 2027 setup, Palmyra freight and Hershey Lodge rules
The trade show sits on the ground level of the Hershey Lodge with a two-bay dock, column-free space and an exhibitor service center. Hershey Exposition Services is the decorator: freight goes prepaid to its warehouse at 210 N. Franklin Street in Palmyra, labeled with the convention, dates and booth numbers, because freight is not accepted at the convention center. Setup fills Monday, February 1, eight in the morning until five, and the convention lends a forklift free until four. Every staffer must be registered and wear the printed MAFVC badge. Labor for the build comes through Hershey Exposition Services, and our project manager directs it.
What Purple handles
- Displays built for 8 ft. deep booths and 8 ft. back drapes
- Prepaid freight to Hershey Exposition Services in Palmyra
- Forklift-window planning for setup and teardown
- Bilingual English and Spanish graphics for grower crews
- Booth runs from a double to six booths for equipment lines
- Storage and reuse for the Great Lakes and SE Regional shows
Your Mid-Atlantic Fruit & Vegetable Convention timeline, from move-in back
Register extra MAFVC booth staff at the $60 rate: January 16, 2027. After that, extra registrations cost $90; we can have the booth in production well before then.
Design sign-off for Mid-Atlantic Fruit & Vegetable Convention is due by mid-December 2026.
- December 2026Hershey Exposition Services sends its service link; we file power, furniture, labor and sign orders.
- Mid-December 2026Design sign-off for an 8 ft. deep booth run; production in our Fishkill, NY shop.
- January 16, 2027Register extra booth staff at $60 each; the rate rises to $90 after this date.
- Mid-January 2027Prepaid freight to Hershey Exposition Services in Palmyra, labeled with booth numbers.
- February 1, 2027Setup 8 a.m. to 5 p.m. at the Hershey Lodge, free forklift until 4 p.m.
- February 2–4, 2027Trade show days; teardown Thursday from 1 p.m. with the forklift until 4 p.m.
Purple's planning timeline for Mid-Atlantic Fruit & Vegetable Convention. Your exhibitor kit and assigned schedule set the official move-in, freight target and order deadlines, and we confirm each one against your booth when you book.
Print the Mid-Atlantic Fruit & Vegetable Convention budget & deadline sheetBefore you book Mid-Atlantic Fruit & Vegetable Convention 2027
What Mid-Atlantic convention exhibitors know about Hershey
Freight is not accepted at the Hershey Lodge; it ships prepaid to Hershey Exposition Services in Palmyra with the booth number on every piece. source
A forklift is free on setup day until 4 p.m. and on teardown day from 1 to 4 p.m., so heavy equipment should be booked into those hours. source
Two booth staff per booth are free; register any extra people before January 16, 2027 to pay $60 rather than $90. source
Any representative seen without the printed MAFVC badge can be asked to leave, and the company loses its invitation to the 2028 show. source
Growers cannot buy a trade-show-only pass, so everyone on the floor is a registered convention attendee who came for the sessions too. source
Who you meet on the floor
SHAP and the Maryland, New Jersey and Virginia societies bring orchard growers for the tree and stone fruit sessions and the cider contest.
PVGA members come for vegetable, potato, sweet corn and high tunnel sessions and the supplies behind them.
A full day of sessions in Spanish brings crew leaders who often pick tools and supplies on the farm.
Penn State, Rutgers, Maryland and Virginia Tech educators present and steer growers toward products.
Side by side
Mid-Atlantic Fruit & Vegetable Convention vs Oregon Wine Symposium vs SE Regional: 2027 at a glance
| Mid-Atlantic Fruit & Vegetable Convention | Oregon Wine Symposium | SE Regional | |
|---|---|---|---|
| Dates | February 2–4, 2027 | February 2–3, 2027 | January 7–9, 2027 |
| Where | Hershey, PA · Hershey Lodge | Portland, OR · Oregon Convention Center, Halls D and E | Savannah, GA · Savannah Convention Center |
| Size | 160+ companies in the trade show, per MAFVC | Not published | 3,300+ attendees, per the 2027 prospectus |
| Main buyers | Tree fruit growers | Growers | Fruit and vegetable growers |
| Booth space | Booth runs, 2027: Single $890; double $1,730; triple $2,440; quad $3,100; five $4,170; six $4,620 | Price not published | Price not published |
Figures carry the year and source shown on each show's own page.
Travel to Mid-Atlantic Fruit & Vegetable Convention 2027
Getting to Mid-Atlantic Fruit & Vegetable Convention 2027: airport, hotels and parking
Fly in
Harrisburg International Airport (MDT)
Closest airport; the Lodge runs a paid shuttle. BWI is about 90 minutes away
Stay
Hershey Lodge group rate $184 per night plus 11 percent tax in 2027
Park
The Lodge sits between US 422 (Chocolate Avenue), University Drive and US 322
Travel facts from mafvc.org.
Mid-Atlantic Fruit & Vegetable Convention by the numbers
Mid-Atlantic Fruit & Vegetable Convention year by year
How Mid-Atlantic Fruit & Vegetable Convention 2027 compares with other agriculture shows
The agriculture shows closest to Mid-Atlantic Fruit & Vegetable Convention on the calendar, with the latest size each organizer has published. Each show name opens our agriculture exhibitor guide for that show.
| Show | Dates | City | Latest published size |
|---|---|---|---|
| NAICC AG PRO EXPONational Alliance of Independent Crop Consultants (NAICC) | January 25–30, 2027 | St. Louis, MO | – |
| Iowa Ag ExpoIowa-Nebraska Equipment Dealers Association (INEDA) | February 2–4, 2027 | Des Moines, IA | 550+ expected exhibitors (2027) |
| Spokane Ag ExpoGreater Spokane Inc. (Spokane Ag Expo) | February 2–4, 2027 | Spokane, WA | – |
| CattleConNational Cattlemen's Beef Association (NCBA) | February 2–4, 2027 | Nashville, TN | 9,400+ attendees (2026) |
| Oregon Wine SymposiumOregon Wine Board | February 2–3, 2027 | Portland, OR | 1,200+ expected attendees (2027) |
| Mid-Atlantic Fruit & Vegetable ConventionState Horticultural Association of Pennsylvania and partner grower associations | February 2–4, 2027 | Hershey, PA | 160+ (sold out) exhibitors (2026) |
| Southern Farm ShowSouthern Shows Inc. | February 3–5, 2027 | Raleigh, NC | 415 exhibitors (2026) |
| World Ag ExpoInternational Agri-Center | February 9–11, 2027 | Tulare, CA | 100,000+ attendees · 1,179 exhibitors (2026) |
| Minnesota Pork CongressMinnesota Pork Producers Association | February 9–10, 2027 | Mankato, MN | – |
| NFMSKentucky Venues | February 10–13, 2027 | Louisville, KY | 300,000 attendees · 800+ booths exhibitors (2026) |
Mid-Atlantic Fruit & Vegetable Convention exhibitor questions
Mid-Atlantic Fruit & Vegetable Convention 2027 questions
When is the Mid-Atlantic Fruit & Vegetable Convention 2027?
February 2–4, 2027, at the Hershey Lodge in Hershey, Pennsylvania. Exhibits open at 8 a.m. all three days, closing at 5:30 p.m. Tuesday and Wednesday and at 1 p.m. Thursday, with setup on Monday, February 1.
How much is a booth at the Mid-Atlantic convention?
$890 for a single booth in 2027, $1,730 for a double, $2,440 for a triple, $3,100 for a quad, $4,170 for five and $4,620 for six, per MAFVC. Each booth is 8 ft. deep by 10 ft. wide; electricity and extra furniture come from Hershey Exposition Services.
What comes with a MAFVC booth?
An 8 ft. draped back wall, 33 inch side dividers, a 7 by 42 inch ID sign, a 6 ft. draped table, a wastebasket and two chairs, plus carpet and recessed lighting in most spaces, per the exhibitor page. Two staff registrations per booth are free.
Is the trade show sold out?
The 2026 trade show sold out, and the convention runs a waiting list of exhibitors. 2026 exhibitors had first option on space until October 23, 2026; unsold space then went to new exhibitors.
How many people attend the Mid-Atlantic convention?
About 2,000 fruit and vegetable growers, students, educators and extension staff, per MAFVC, with over 160 companies in the trade show. Convention registration is required to walk the floor; there is no trade-show-only ticket.
Where do we ship freight for MAFVC?
Hershey Exposition Services, 210 N. Franklin Street, Palmyra, PA 17078, prepaid and labeled with the convention name, dates and booth numbers. Freight is not accepted at the convention center and C.O.D. shipments are refused.
Is there a forklift at setup?
A forklift is free on Monday, February 1, 2027 from 8 a.m. to 4 p.m. and on Thursday, February 4 from 1 to 4 p.m., per MAFVC, which takes no liability for damage or injury during its use.
How many staff can we bring?
Two company employees per booth register free; more cost $60 each before January 16, 2027 and $90 after. Every representative must wear the printed MAFVC badge at all times or be asked to leave, and the company loses its 2028 place.
Can we exhibit equipment outdoors?
Outdoor exhibit space is offered by arrangement with the convention coordinator at the State Horticultural Association of Pennsylvania, per the exhibitor page; it suits machines that need more than an 8 ft. deep indoor booth.
Where should exhibitors stay?
At the Hershey Lodge itself, at the 2027 group rate of $184 per night plus 11 percent tax, booked through the convention's room block. Harrisburg International Airport is the closest airport, with a paid lodge shuttle.
Who exhibits at the Mid-Atlantic convention?
Equipment dealers, seed and nursery companies, crop protection and fertilizer suppliers, packaging and farm market merchandise firms, lenders and state agencies: the 2026 list runs from Adams County Nursery and BCS America to Toro Ag Irrigation and Yara North America.
Can Purple build a booth for MAFVC?
Yes. We design for the 8 ft. deep format, build in Fishkill, NY, ship prepaid to Hershey Exposition Services in Palmyra, and our project manager handles Monday setup and Thursday teardown.
How is MAFVC different from the New England Vegetable & Fruit Conference?
MAFVC meets every year in Hershey with about 2,000 attendees and five state grower groups; the New England conference meets every other December in Manchester, NH. Both sell 8 by 10 ft. booths, so one display can work at both.
Before you sign for Mid-Atlantic Fruit & Vegetable Convention
Five things to ask every builder quoting Mid-Atlantic Fruit & Vegetable Convention:
- How will you design for an 8 ft. deep MAFVC booth with an 8 ft. drape and 33 inch side dividers?
- Will you ship prepaid to Hershey Exposition Services in Palmyra with every label right?
- How will you use the free forklift windows on February 1 and February 4?
- Can the display go up before the 5 p.m. Monday setup deadline at the Hershey Lodge?
- Will the same display fit the New England conference's 8 by 10 ft. booths too?
What Mid-Atlantic Fruit & Vegetable Convention exhibitors ask us
The show is sold out. Is it worth building anything? Yes, once you are in: a waiting list means few booths change hands, so a returning exhibitor keeps a known spot year after year. A booth built for the 8 ft. format pays back over many Hershey conventions.
An 8 ft. deep booth is tight. What can we really show? A slim lit wall, a shallow counter and one product at the aisle. For machines, a longer run or outdoor space by arrangement with the coordinator works better than squeezing the hall.
Our team is small. Do we need extra staff passes? Two people per booth register free, which covers most singles and doubles. Add staff before January 16, 2027 at $60 each.
Get a proposal
Tell us about your Mid-Atlantic Fruit & Vegetable Convention booth
What happens next
- We reply within one business day with questions about your products, goals and Mid-Atlantic Fruit & Vegetable Convention footprint.
- Your Mid-Atlantic Fruit & Vegetable Convention concept rendering and fixed proposal usually arrive within a week. All fees listed upfront, in full, on paper, before Mid-Atlantic Fruit & Vegetable Convention.
- Production runs 30–45 days, then we ship to the advance warehouse and install before the Mid-Atlantic Fruit & Vegetable Convention hall opens.