MRAA Dealer Week 2027 · Budget & deadline sheet
2027 dates not confirmed yet · Tampa (2027 venue not confirmed yet), Tampa, FL
2027 dates not confirmed yet · Tampa (2027 venue not confirmed yet), Tampa, FL
Booth price tiers (all-in, 2026 ranges)
| Footprint | Rental with your graphics | Custom build |
|---|---|---|
| 10×20 inline | $7,500 – $15,000 | $15,000 – $45,000 |
| 10×30 inline | $12,000 – $22,000 | $25,000 – $65,000 |
| 20×20 island | $16,000 – $40,000 | $50,000 – $120,000 |
| 20×30+ island | $25,000 – $55,000 | $75,000 – $175,000 |
Includes design, structure, graphics, installation and dismantle. A custom-built booth runs roughly $100 to $250 per square foot depending on finish level. A rental of the same footprint usually lands at 35 to 50 percent of the purchase price for one show.
Billed by the show
- Your MRAA Dealer Week booth space, paid to the organizer
- Material handling / drayage, if the MRAA Dealer Week space rate leaves it out
- Electrical, internet and rigging orders for MRAA Dealer Week
- Booth cleaning and any union labor the venue requires
Published rates:
- Space, 10×20 (2026): $7,884 non-member, $6,570 Partner, $5,585 Platinum, per MRAA
- Space, 20×20 island (2026): $11,315 non-member, $9,429 Partner, $8,015 Platinum, per MRAA
- Dock slip (2026): $6,500 non-member, $5,000 Partner, booth holders only
- Booth build: 10×20 rental $7,500–$15,000; custom 20×20 $50,000–$120,000, Purple's 2026 planning range
Key dates
- Design sign-off with Purple: About 10 weeks before move-in
- When MRAA opens 2027 booth sales: Space and any dock slip reserved through MRAA's booth booking; membership level sets the rate.
- About 10 weeks before move-in: Design sign-off: back wall, demo counter, meeting table and any boat position approved.
- 8 to 4 weeks before move-in: Production in Fishkill, NY within 30 to 45 days; demo screens loaded.
- About 3 weeks before move-in: Freight to the advance warehouse; electrical and internet ordered from the convention center before early pricing ends.
- Move-in days before opening: Boats in on their targeted days, then booth install led by your Purple project manager; 2027 move-in days not confirmed yet.
- Dealer Week 2027, dates not confirmed yet: Four days in 2026; after the expo closes we crate the booth for storage or IBEX.
Purple planning timeline; confirm official dates against your exhibitor kit.
Checklist
- Check MRAA membership: Partner or Platinum rates cut booth costs
- Reserve space and any dock slip when 2027 sales open
- Decide whether a boat goes inside, at a slip or both
- Write the one-line dealer outcome for the back wall
- Send Purple brand files and demo flow
- Approve design about 10 weeks before move-in
- Plan meetings around the four education pathways
All fees listed upfront, in full, on paper, before MRAA Dealer Week. Questions or a fixed proposal: (800) 994-8030 · info@purpleexhibits.com · purpleexhibits.com/shows/mraa-dealer-week/