auto show, powersports, RV and marine · 2027 location not confirmed yet
MRAA Dealer Week 2027Exhibitor guide to booth costs, dates and deadlines
Selling to the people who sell boats: Dealer Week 2027 booths in Tampa
- Event dates
- 2027 dates not confirmed yet
- Exhibit hall
- Not confirmed yet
- Venue
- Not confirmed yetLast edition: Tampa, FL
4.9 star rating from clients10,000+ booths built3,000+ exhibitors servedSince 2015
Quick answers
MRAA Dealer Week 2027 in 30 seconds
Dealer Week is the annual conference and expo of the Marine Retailers Association of the Americas (MRAA) for boat and engine dealers. 2027 dates and location: not confirmed yet; the 2026 edition is December 6 to 9 in Tampa. In 2025 MRAA counted 600+ dealer participants, 1,400+ industry participants and 180 exhibiting companies. Exhibitors are boat and engine brands, dealer software, F&I, marketing and parts suppliers. MRAA sells member-discounted booths up to 40×60, plus dock slips for booth holders. A third of attendees own or run dealerships. Purple builds inlines and islands for it.
- When is MRAA Dealer Week 2027?
- The 2027 dates and location are not confirmed yet. The last edition was in Tampa, FL.
- When is the hall open at MRAA Dealer Week?
- Not confirmed yet for 2027. Dealer Week 2026 runs December 6–9 at the Tampa Convention Center, with targeted boat move-in December 4–5 and booth move-in December 6.
- How big is MRAA Dealer Week?
- 1,400+ industry participants, 600+ dealer participants, 180 exhibitors (2025 edition).
- What does MRAA Dealer Week booth space cost?
- $7,884 non-member, $6,570 Partner, $5,585 Platinum, per MRAA, paid to the organizer.
- What does a 10×20 MRAA Dealer Week booth cost all-in?
- $7,500 – $15,000 for a Purple rental with design, graphics, lighting, install and dismantle. Booth space and show services are billed by the show.
Official MRAA Dealer Week 2027 links: MRAA Dealer Week 2027 scheduleMRAA Dealer Week 2027 booth space
The lookTampa · dealer week 2027
Boats sold on Saturday. Strategy in December.
MRAA's Dealer Week brought 600+ marine dealer participants and 180 exhibiting companies to Tampa in 2025. 2027 dates not confirmed yet.
Everything about MRAA Dealer Week 2027 in one place
MRAA Dealer Week 2027 fact sheet
| Official name | Dealer Week: The MRAA Conference & Expo 2027 |
|---|---|
| Event dates | 2027 dates not confirmed yet |
| Exhibit hall dates | Not confirmed yet Dealer Week 2026 runs December 6–9 at the Tampa Convention Center, with targeted boat move-in December 4–5 and booth move-in December 6 |
| Venue | Tampa (2027 venue not confirmed yet) Tampa, FL |
| Organizer | Marine Retailers Association of the Americas (MRAA) |
| Size (2025) | 1,400+ industry participants, 600+ dealer participants · 180 exhibitors source |
| Who attends | 42% directors and managers, 35% presidents, owners, CEOs or CFOs, per MRAA |
| Nearest airport | Tampa International Airport (TPA) About 15 minutes from the Tampa Convention Center, per Purple's Tampa guide |
| Hotels | MRAA's 2027 hotel block: not confirmed yet |
| Official website | dealerweek.com |
Official MRAA Dealer Week resources
MRAA Dealer Week 2027 calendar
MRAA Dealer Week 2027 dates and deadlines
The MRAA Dealer Week dates the organizer has published, in order, each linked to the page that states it. We highlight the next one.
01 Purple at MRAA Dealer Week 2027
Selling to the people who sell boats: Dealer Week 2027 booths in Tampa
Dealer Week is the marine dealer's own conference, with a compact expo hall and dock slips beside it. Booths here meet owners and managers between education sessions, so we build them for short, serious conversations and one clear promise.
- 2027 dates not confirmed yet
- 600+ dealers in 2025
- 180 exhibitors in 2025
What makes MRAA Dealer Week different, and how we build for it
Dealer Week is run by the Marine Retailers Association of the Americas, and it is built around education for boat and engine dealers: four pathways (Leadership, Sales & Marketing, Service & Parts, Industry), pre-conference workshops, keynotes, an Awards Ceremony and the BoatPAC and Women's Networking receptions. The Expo Hall sits beside it, with 180 exhibiting companies in 2025, and MRAA sells a limited number of dock slips at the Tampa Convention Center to booth holders. More than a third of attendees own or run the dealership, so a booth here talks to the person who signs.
A clear business case: margin, floor-plan cost, customer retention, with a peer dealer's result on the wall.
A live demo of lead handling, website or CRM tools, and a way to book a follow-up call before the next session.
Tools, parts programs and training that cut repair time in the busy season, shown on real equipment where possible.
Your team in Tampa
How Purple runs Dealer Week 2027
Dealer Week booths come out of our Fishkill, NY shop on Purple's Florida schedule and ship to the advance warehouse for the 2027 venue. Your Purple project manager sequences the build after targeted boat move-in, works with the labor the venue requires and handles slip graphics, then crates the booth for storage or IBEX.
Inside MRAA Dealer Week 2027
Rules that shape your booth
MRAA sells a limited number of slips at the convention center, only to exhibitors who also buy expo floor space, with priority by membership level. We plan the booth and slip graphics as one package.
In 2026 targeted boat move-in ran 7 a.m. to 7 p.m. on December 4 and 5, with inline and island booths moving in on December 6 without forklifts. We schedule crates for the booth day and build around hulls already placed.
At the Tampa Convention Center, electrical, rigging and internet are center exclusives ordered from the building, with early pricing ending about three weeks before the show. We place those orders with the booth design.
A 2026 booth included two to four registration passes by membership level; extra exhibitor staff passes cost $899 for non-members before November 1. We plan staffing to the passes included.
Programs worth planning for
Four 2026 pathways for dealers, Leadership, Sales & Marketing, Service & Parts and Industry, with pre-conference workshops and opening and closing keynotes.
Year-round MRAA partnership bundling a Dealer Week booth and passes, from $16,275 a year on a three-year commitment in 2026.
Add-ons for exhibitors such as the Opening Celebration, an education pathway, the networking reception bar, lanyards, hotel key cards and the 5K Fun Run.
Dealer Week is the marine dealer's own conference and expo; choose it over IBEX when your buyer is the boat dealership, and over the RVDA Convention/Expo when the dealers you serve sell boats rather than RVs. See how MRAA Dealer Week compares with every automotive and transportation show we build for →
automotive and transportation at MRAA Dealer Week
The industry behind MRAA Dealer Week, in pictures
02 Booths & pricing for MRAA Dealer Week 2027
How much does an MRAA Dealer Week 2027 booth cost?
MRAA sells 10×10, 10×20, 10×30, 20×20 islands and larger spaces up to 40×60, with discounts for Partner and Platinum members, plus bulk space and dock slips. We start at 10×20 here: a demo counter and meeting table for suppliers, or a 20×20 to 40×40 island for boat and engine brands.
One dealer outcome lit on the back wall, a single-screen counter at the aisle and a high-top where an owner can talk for ten minutes.
Above: Sedemac, a Purple inline booth
See 10×20 rental booths →
A software demo at one end, a seated table at the other and a wall of dealer logos or results in the middle, sized for MRAA's compact hall.
Above: SunUs, a Purple inline booth
See 10×30 rental booths →
An island with a boat or engine on display, a counter on two aisles and a small meeting space for dealer principals.
Shown: Taril, a Purple island exhibit
See 20×20 rental booths →
A boat brand island with two or three units, a dealer lounge and a meeting room, matched with a dock slip outside.
Pictured: Waaree, a Purple island exhibit
See 20×30 rental booths →Included in Purple's price
- Your design and 3D rendering, revised until it is right for MRAA Dealer Week
- Structure, printed graphics, counters and storage, as specified for MRAA Dealer Week
- Lighting plus power distribution within the booth at MRAA Dealer Week
- Installation and dismantle at the venue, with our project manager on the floor
- We track each show-service order and deadline for you
What MRAA Dealer Week and its contractor bill
- Your MRAA Dealer Week booth space, paid to the organizer
- Material handling / drayage, if the MRAA Dealer Week space rate leaves it out
- Electrical, internet and rigging orders for MRAA Dealer Week
- Booth cleaning and any union labor the venue requires
Rates to plan with for MRAA Dealer Week:
- Space, 10×20 (2026) $7,884 non-member, $6,570 Partner, $5,585 Platinum, per MRAA source
- Space, 20×20 island (2026) $11,315 non-member, $9,429 Partner, $8,015 Platinum, per MRAA source
- Dock slip (2026) $6,500 non-member, $5,000 Partner, booth holders only source
- Booth build 10×20 rental $7,500–$15,000; custom 20×20 $50,000–$120,000, Purple's 2026 planning range source
Before you sign, your proposal already estimates each of these show charges, so the MRAA Dealer Week total is on paper.
The prices above are all-in 2026 rental ranges covering design, structure, graphics, installation and dismantle; custom builds for MRAA Dealer Week are quoted per project. Want an exact number for the host city? Use the booth cost calculator or the 2026 booth cost guide.
Send your MRAA Dealer Week booth size and what the space needs to do for your team. You hear back within one business day, and a rendering with a fixed MRAA Dealer Week proposal usually follows within a week. No charge.
The booth we would build for MRAA Dealer Week 2027
The owner's table between sessions
Dealer Week is education first and the hall fills in waves, with a third of the crowd owning or running a dealership. So the booth carries one profit promise on the wall and gives the owner a seat for ten minutes before the next pathway session.
Profit line
A back wall with one dealership outcome, such as more service hours billed or faster deals, and a peer dealer's result beside it.
Demo counter
A counter at the aisle with one screen running your tool on a real dealership scenario.
Owner's table
Two or four seats, a tablet with pricing and a booking link for a follow-up call after the show.
Slip link
For boat brands, a panel pointing to your dock slip, with matching graphics on the boat outside.
The demo
Show a dealer's week in your product: a lead from the website to a sold boat, a service ticket from intake to invoice, or a floor-plan report a CFO reads in a minute.
The meetings
MRAA runs no matchmaking app; the hall fills between education sessions, keynotes and receptions. Book owner meetings ahead and hold them during sessions, when the hall is quiet and your table is free.
More boats sold. More service hours billed.
Your people arrive at the venue to a lit, stocked booth. You just show up.
03 Built by Purple
Dealer Week booths that reach dealership owners
Case study · SpecialtyRx
SpecialtyRx at a healthcare trade show
SpecialtyRx's island used a raised ring of branding and LED tiles to stay visible across a floor of buyers; boat brands and dealer suppliers at Dealer Week need the same: one sign every owner sees from the session doors.
Read the SpecialtyRx case study All case studies →“From start to finish, their team was professional, responsive, and incredibly easy to work with. They designed and built a beautiful trade show exhibit that exceeded my expectations and helped our company stand out. We received many compliments on our booth.”
Yossi Mouskup, Senior Insurance Broker, IGI Insurance Agency · more reviews from Purple clients
Trusted by exhibitors including
04 Designing for boat brands, engine makers, dealer software, F&I and marketing suppliers to marine dealers at MRAA Dealer Week
Designing a Dealer Week booth for short dealer meetings
1Talk to owners
MRAA says 35% of Dealer Week attendees are presidents, owners, CEOs or CFOs. The back wall should say what you do for a dealership's profit in one line, not list features; we write and print it big.
2Booth plus slip
MRAA offers a limited number of dock slips at the Tampa Convention Center, only to booth holders. If you take one, we print matching graphics for the slip and point booth visitors to the water with a simple wayfinding panel.
3Between sessions
Dealer Week is education first, so the hall fills in waves between sessions. A booth that can host a ten-minute sit-down beats one built for browsing; we size the meeting area before the display.
4Boats inside need early slots
In 2026 MRAA ran targeted boat move-in on the Friday and Saturday before opening and booth move-in on Sunday. Boat brands plan the booth around the hull position, and we build after the boat is in place.
Concept rendering
Every proposal comes with a rendering like this
You see your MRAA Dealer Week booth in 3D before we cut a single panel: layout, graphics, lighting and product positions, revised until it is right. Pictured: a Purple concept for precise LED.
Start my MRAA Dealer Week conceptFloor at a glance
Where you could be at MRAA Dealer Week 2027
MRAA has not announced the 2027 location. These are the parts of the 2026 venue, from Purple's Tampa Convention Center guide and MRAA, that shape a Dealer Week booth.
Tampa Convention Center exhibit hall
One level, concrete floor, islands and hanging signs routine, docks on the east side off Channelside Drive.
Our advice Order power and internet from the center early; its early pricing closes about three weeks out.
Waterfront meeting rooms
A 2024 addition of 18 waterfront rooms, half of them with doors onto the exhibit floor.
Our advice A hall-side room makes a good private space for dealer principal meetings.
Dock slips
A limited number at the convention center, sold only to booth holders with priority by MRAA membership level.
Our advice Match slip graphics to the booth so dealers connect the two.
05 Tampa (2027 venue not confirmed yet) · Tampa
Dealer Week 2027 move-in, boats, slips and venue rules
Dealer Week 2026 is at the Tampa Convention Center, a city-run, non-union building in a right-to-work state where your full-time staff may set up with hand tools, per Purple's Tampa guide. Power, rigging points and internet are center exclusives bought from the building, and their early rates end roughly three weeks before opening, and the docks sit on the east side off Channelside Drive. MRAA's 2026 schedule brought boats in by appointment on December 4 and 5 and booths on December 6 without forklifts. Purple files the exhibitor-appointed contractor forms, books freight into those windows and ships from our Fishkill, NY shop on its Florida schedule.
What Purple handles
- Supplier inlines with demo counters and meeting tables
- Boat brand islands planned around hull positions
- Matching graphics for MRAA dock slips
- EAC forms and Tampa Convention Center orders
- Freight booked to MRAA's targeted move-in windows
- Storage and reuse for IBEX in Tampa
Your MRAA Dealer Week timeline, from move-in back
We need your MRAA Dealer Week design signed off by About 10 weeks before move-in.
- When MRAA opens 2027 booth salesSpace and any dock slip reserved through MRAA's booth booking; membership level sets the rate.
- About 10 weeks before move-inDesign sign-off: back wall, demo counter, meeting table and any boat position approved.
- 8 to 4 weeks before move-inProduction in Fishkill, NY within 30 to 45 days; demo screens loaded.
- About 3 weeks before move-inFreight to the advance warehouse; electrical and internet ordered from the convention center before early pricing ends.
- Move-in days before openingBoats in on their targeted days, then booth install led by your Purple project manager; 2027 move-in days not confirmed yet.
- Dealer Week 2027, dates not confirmed yetFour days in 2026; after the expo closes we crate the booth for storage or IBEX.
Purple's planning timeline for MRAA Dealer Week. The official MRAA Dealer Week move-in, freight target and order dates come from your exhibitor kit and assigned schedule; when you book, we confirm them against your booth.
Print the MRAA Dealer Week budget & deadline sheetBefore you book MRAA Dealer Week 2027
Dealer Week details that save exhibitors money
Check MRAA membership before booking: in 2026 a Platinum member ($5,500 a year) paid $5,585 for a 10×20 against $7,884 for non-members, and got four passes instead of two. source
Dock slips sell out to booth holders by membership priority; in 2026 one cost $6,500 for non-members and $5,000 for Partner members. source
Booth move-in in 2026 was one day, December 6, without forklifts for inline and island booths; boats came in by appointment on the two days before. source
Extra exhibitor staff passes cost less before November 1 in 2026 ($899 for non-members, then $999), so register booth staff early. source
The Tampa Convention Center added waterfront meeting rooms in 2024, nine opening straight into the hall, useful for a private dealer principal meeting. source
Who you meet on the floor
35% of attendees are presidents, owners, CEOs or CFOs, per MRAA, and they come for leadership education and to pick partners.
42% of attendees are directors or managers running sales, service or parts departments.
The Service & Parts pathway brings technicians and parts managers looking for tools and programs.
Manufacturers attend to support their dealer networks, and MRAA sells Boat Brand partnerships with a 20×20 booth.
Side by side
MRAA Dealer Week vs RVDA Convention/Expo vs Miami International Boat Show: 2027 at a glance
| MRAA Dealer Week | RVDA Convention/Expo | Miami International Boat Show | |
|---|---|---|---|
| Dates | 2027 dates not confirmed yet | November 8–12, 2027 | February 10–14, 2027 |
| Where | Not confirmed yet | Las Vegas, NV · Caesars Forum | Miami Beach, FL · Miami Beach Convention Center and in-water venues |
| Size | 1,400+ industry participants at Dealer Week 2025 | 1,715 attendees at RVDA's 2025 convention | 100,000+ visitors at the 2026 Miami International Boat Show |
| Main buyers | Dealer principals and owners | RV dealer principals | Boat buyers and owners |
| Booth space | Space, 10×20 (2026): $7,884 non-member, $6,570 Partner, $5,585 Platinum, per MRAA | Space, 10×20 inline (2026): $7,300 associate member, $7,900 non-member, per RVDA | Price not published |
Figures carry the year and source shown on each show's own page.
Travel to MRAA Dealer Week 2027
Getting to MRAA Dealer Week 2027: airport and hotels
Fly in
Tampa International Airport (TPA)
About 15 minutes from the Tampa Convention Center, per Purple's Tampa guide
Stay
MRAA's 2027 hotel block: not confirmed yet
Travel facts from purpleexhibits.com.
MRAA Dealer Week by the numbers
MRAA Dealer Week year by year
How MRAA Dealer Week 2027 compares with other automotive and transportation shows
The automotive and transportation shows closest to MRAA Dealer Week on the calendar, with the latest size each organizer has published. Open any name for our exhibitor guide to that show.
| Show | Dates | City | Latest published size |
|---|---|---|---|
| SEMA ShowSpecialty Equipment Market Association (SEMA) | November 2–5, 2027 | Las Vegas, NV | 2,300 exhibiting brands (2025) |
| RVDA Convention/ExpoRV Dealers Association (RVDA) | November 8–12, 2027 | Las Vegas, NV | 1,715 attendees (2025) |
| IBEXNMMA and RAI Amsterdam | December 7–9, 2027 | Tampa, FL | 7,700+ attendees · 701 exhibitors (2026) |
| PRI ShowPerformance Racing Industry (PRI) | 2027 dates not confirmed yet | Indianapolis, IN | – |
| LA Auto ShowLA Auto Show | 2027 dates not confirmed yet | Los Angeles, CA | – |
| CoMotion LACoMotion | 2027 dates not confirmed yet | Los Angeles, CA | 1,200+ attendees (2026) |
| American Towman ExpositionAmerican Towman Media (A.T. Expo Corp.) | 2027 dates not confirmed yet | Baltimore, MD | 260+ exhibitors (2026) |
| Pacific Marine ExpoDiversified Communications (presented by National Fisherman) | 2027 dates not confirmed yet | Seattle, WA | – |
| International WorkBoat ShowDiversified Communications | 2027 dates not confirmed yet | New Orleans, LA | – |
| MRAA Dealer WeekMarine Retailers Association of the Americas (MRAA) | 2027 dates not confirmed yet | Tampa, FL | 1,400+ industry participants, 600+ dealer participants · 180 exhibitors (2025) |
MRAA Dealer Week exhibitor questions
MRAA Dealer Week 2027 questions exhibitors ask
When is MRAA Dealer Week 2027?
Dealer Week 2027 dates are not confirmed yet. The 2026 edition runs December 6 to 9 at the Tampa Convention Center, and recent editions have been held in December.
Where is MRAA Dealer Week held?
The 2026 edition is at the Tampa Convention Center in Florida. MRAA has not announced the 2027 location, so it reads not confirmed yet.
How much does a booth at MRAA Dealer Week cost?
In 2026 a 10×20 cost $7,884 for non-members, $6,570 for MRAA Partner members and $5,585 for Platinum members; a 20×20 island ran $8,015 to $11,315. Purple's build is quoted on top, with a rented 10×20 at $7,500 to $15,000.
How many people attend Dealer Week?
MRAA counted 600+ dealer participants, 1,400+ industry participants and 180 exhibiting companies at Dealer Week 2025.
Who attends MRAA Dealer Week?
Boat and engine dealers: 42% directors or managers, 35% presidents, owners, CEOs or CFOs and 23% other dealership staff, per MRAA's 2026 partnership guide.
Can we bring a boat to Dealer Week?
Yes, inside on the expo floor and, for booth holders, at a limited number of dock slips at the convention center. In 2026 a slip cost $6,500 for non-members and $5,000 for MRAA Partner members.
Do MRAA members pay less to exhibit?
Members pay less: in 2026 Platinum members ($5,500 a year) paid about 30% less than non-members for booth space and got four passes instead of two. Standard Partner membership was $1,600 a year.
What sizes can we buy at Dealer Week?
MRAA lists 10×10, 10×20, 10×30, 20×20, 20×30, 20×40, 30×40, 40×40 and 40×60 spaces plus bulk space at $14 to $16 per square foot in 2026.
Who are Dealer Week's education pathways for?
The four 2026 pathways, Leadership, Sales & Marketing, Service & Parts and Industry, serve dealership owners and managers, plus pre-conference workshops.
Is Dealer Week worth it for a software company?
It is if marine dealers are your market. MRAA lists dealer management systems, CRM, websites and finance among the solutions attendees seek, and a third of them are owners or senior executives.
What is the difference between Dealer Week and IBEX?
Dealer Week is for boat and engine dealers buying retail services and brands; IBEX, also in Tampa, is for boatbuilders and suppliers of components and materials. Many manufacturers attend both.
Can Purple store our booth between Dealer Week and IBEX?
We can. We crate the booth after Dealer Week and hold it for the next Tampa show or ship it on with new graphics.
Before you sign for MRAA Dealer Week
Five things to ask every builder quoting MRAA Dealer Week:
- How will you schedule our boat into MRAA's targeted move-in and build the booth around it the next day?
- Can you print matching graphics for our MRAA dock slip and install them the same day?
- Will you order electrical and internet from the convention center before its early pricing closes?
- How do you install a booth on Dealer Week's one-day move-in without forklifts for inline and island spaces?
- Can you store the booth after Dealer Week and reuse it at IBEX with new graphics?
What MRAA Dealer Week exhibitors ask us
The hall is small. Will we get enough traffic? Dealer Week trades volume for decision makers: 600+ dealer participants in 2025, a third of them owners or senior executives. Book meetings ahead and you need fewer walk-ups.
Is a custom booth worth it for a four-day dealer conference? For a supplier inline, a rented frame with custom graphics and a demo counter usually fits. Boat brands with islands and slips get more from a custom build they reuse at IBEX and dealer events.
The 2027 location is not announced. What can we do now? Join or upgrade MRAA membership if it lowers your rate, decide on a slip, and write the back-wall line. The design adapts once MRAA confirms the venue.
Get a proposal
Tell us about your MRAA Dealer Week booth
What happens next
- Within one business day we write back to ask about your products, your goals for MRAA Dealer Week and your footprint.
- A concept rendering and a fixed proposal usually follow within a week. Every last fee for MRAA Dealer Week, listed upfront and in full on paper.
- We build in 30–45 days, ship to the MRAA Dealer Week advance warehouse and install before the hall opens.