NADA Show 2027 · Budget & deadline sheet
February 17–20, 2027 · Orange County Convention Center, West Concourse, Orlando, FL
February 17–20, 2027 · Orange County Convention Center, West Concourse, Orlando, FL
Booth price tiers (all-in, 2026 ranges)
| Footprint | Rental with your graphics | Custom build |
|---|---|---|
| 10×20 inline | $7,500 – $15,000 | $15,000 – $45,000 |
| 10×30 inline | $12,000 – $22,000 | $25,000 – $65,000 |
| 20×20 island | $16,000 – $40,000 | $50,000 – $120,000 |
| 20×30+ island | $25,000 – $55,000 | $75,000 – $175,000 |
Includes design, structure, graphics, installation and dismantle. A custom-built booth runs roughly $100 to $250 per square foot depending on finish level. A rental of the same footprint usually lands at 35 to 50 percent of the purchase price for one show.
Billed by the show
- Your NADA Show booth space, paid to the organizer
- Drayage, or material handling, when it is not in the NADA Show space rate
- Electrical, internet and rigging orders for NADA Show
- Booth cleaning, and union labor where the Orange County Convention Center, West Concourse requires it
Published rates:
- Booth space (2027): $42 per sq ft, 50% deposit, balance due November 18, 2026, per NADA
- Material handling (2027): $1.28 per lb, $1.60 per lb after the deadline, per NADA's Orlando labor page
- Install labor (2027): $139.50 per hour straight time, $223.25 overtime; forklift rigging $259.50 per hour
- Booth build: 10×20 rental $7,500–$15,000; custom 20×20 $50,000–$120,000, Purple's 2026 planning range
Key dates
- Balance of NADA Show 2027 booth space due; cancellation fee becomes 100% after this date: November 18, 2026
- Design sign-off with Purple: Early December 2026
- November 18, 2026: Balance of NADA booth space due; cancellation fee rises from 25% to 100% after this date.
- December 11, 2026: Floor plan and rendering for every booth due to NADA; enclosed or multi-story designs on their own form.
- January 6, 2027: Hanging sign request, Display Vehicle Reporting Form and EAC request due.
- Late January 2027: Freight ships to Freeman's advance warehouse or direct to the OCCC per the service kit.
- February 14–17, 2027: Targeted move-in; booth occupied by noon February 17 and complete by 5 p.m.
- February 18–20, 2027: Expo days; move-out from 1 p.m. February 20 through February 23.
Purple planning timeline; confirm official dates against your exhibitor kit.
Checklist
- Pay the booth balance by November 18, 2026, or join the waitlist
- Approve the floor plan and rendering for NADA's December 11 deadline
- Decide on a hanging sign (400 sq ft minimum) and display vehicles (200 sq ft each)
- File EAC, sign and vehicle forms by January 6, 2027
- Count booked dealer meetings to size the closed rooms
- Register badges and education access through the Exhibitor Resource Center
- Book hotels through Maritz in the NADA housing block
No fee left off: every NADA Show cost is listed upfront, on paper. Questions or a fixed proposal: (800) 994-8030 · info@purpleexhibits.com · purpleexhibits.com/shows/nada-show/