aftermarket, collision and dealer · Orlando
NADA Show 2027Exhibitor guide: booth costs, dates and deadlines in Orlando
Dealer groups pick next year's vendors here: NADA Show 2027 booths in Orlando
- Event dates
- February 17–20, 2027
- Exhibit hall
- February 18–20, 2027 (Thu 10 a.m.–5 p.m., Fri 8:30 a.m.–5 p.m., Sat 8:30 a.m.–12:30 p.m.)
- Venue
- Orange County Convention Center, West Concourse, Orlando
4.9 client ratingSince 201510,000+ booths built3,000+ exhibitors
Quick answers
NADA Show 2027 in 30 seconds
NADA Show is the annual convention and Expo of the National Automobile Dealers Association for franchised new-car and truck dealers. NADA Show 2027 runs February 17–20 in the West Concourse of the Orange County Convention Center in Orlando, with the Expo open February 18–20. The 2026 show in Las Vegas drew a record 628 exhibitors, per NADA. Exhibitors sell dealer software, F&I, lending, marketing and service equipment. Space is $42 per sq ft and the 2027 Expo is sold out with a waitlist; every booth needs a rendering by December 11, 2026. Purple builds dealer-meeting islands there.
- When is NADA Show 2027?
- February 17–20, 2027, at Orange County Convention Center, West Concourse, Orlando.
- When does the NADA Show exhibit hall open?
- February 18–20, 2027, Thu 10 a.m.–5 p.m., Fri 8:30 a.m.–5 p.m., Sat 8:30 a.m.–12:30 p.m.
- How big is NADA Show?
- Tens of thousands of automotive retail professionals, per NADA, 628 exhibitors (2026 edition).
- How much is booth space at NADA Show?
- $42 per sq ft, 50% deposit, balance due November 18, 2026, per NADA, paid to the organizer.
- What does a 10×20 booth cost all-in at NADA Show?
- $7,500 – $15,000 for a Purple rental at NADA Show with design, graphics, lighting, install and dismantle. Space and show services are billed by NADA Show.
- At NADA Show, what is the next exhibitor deadline?
- Booth space balance due; cancellation fee 100% after this date: November 18, 2026.
Official NADA Show 2027 links: NADA Show 2027 floor planNADA Show 2027 hotelsNADA Show 2027 scheduleNADA Show 2027 booth space
The lookInternational Drive 2027
The dealers are buying. Orlando, Wednesday noon.
NADA Show 2027 opens its sold-out Expo February 18–20 in the West Concourse of the Orange County Convention Center, after a record 628 exhibitors in Las Vegas in 2026.
Everything about NADA Show 2027 in one place
NADA Show 2027 fact sheet
| Official name | NADA Show 2027 |
|---|---|
| Event dates | February 17–20, 2027 |
| Exhibit hall dates | February 18–20, 2027 (Thu 10 a.m.–5 p.m., Fri 8:30 a.m.–5 p.m., Sat 8:30 a.m.–12:30 p.m.) source |
| Venue | Orange County Convention Center, West Concourse 9800 International Drive, Orlando, FL 32819 |
| Organizer | National Automobile Dealers Association (NADA) |
| Size (2026) | Tens of thousands of automotive retail professionals, per NADA · 628 exhibitors source |
| Who attends | Franchised new-car and truck dealers, dealer principals, general managers, department managers and OEM executives |
| Booth space | $42 per sq ft, 50% deposit, balance due November 18, 2026, per NADA source |
| Next deadline | Booth space balance due; cancellation fee 100% after this date: November 18, 2026 source |
| Nearest airport | Orlando International Airport (MCO) About 12 miles, 15 to 25 minutes by rideshare, per Purple's OCCC guide |
| Hotels | NADA's hotel block through Maritz, opened to exhibitors via the Exhibitor Resource Center Official hotel page → |
| Official website | nada.org |
Official NADA Show resources
NADA Show 2027 calendar
NADA Show 2027 dates and deadlines
These are the dates the organizer has published for NADA Show, listed in order and linked to the pages that state them. The next one is highlighted.
- Booth space balance due; cancellation fee 100% after this date source
- Exhibitor Pitch Competition finalists notified (on or about) source
- Floor plan and rendering due for every booth; Advanced education rate ends source
- Hanging sign, Display Vehicle Reporting and EAC forms due source
- Booth possession by noon; installation complete by 5 p.m. source
- Expo opens at 10 a.m. source
- Move-out ends; carriers check in by 1 p.m. source
01 Purple at NADA Show 2027
Dealer groups pick next year's vendors here: NADA Show 2027 booths in Orlando
The 2027 Expo is sold out at $42 per sq ft, and NADA wants a floor plan and rendering for every booth by December 11. We design the island, file the drawings, hanging sign and vehicle forms, and build it for the Orange County Convention Center.
- Feb 17–20 · OCCC West
- 628 exhibitors in 2026
- $42 per sq ft in 2027
What makes NADA Show different, and how we build for it
NADA Show is where franchised dealers shop for the year: dealer principals, general managers and department heads walk one Expo in three days to compare DMS platforms, digital retail, F&I products, lenders, reconditioning and service equipment. After the 2026 edition in Las Vegas the dealers head east to the OCCC West Concourse in Orlando, following a record 628 exhibitors in 2026. NADA runs the floor tightly: Freeman as official contractor, booth possession by noon on February 17, floor plans for every booth by December 11, and no off-site selling during show hours. Main Stage general sessions and an Exhibitor Pitch Competition share the week.
A seated meeting space away from the aisle, the ROI story in numbers, and the person who can sign a group-wide agreement.
A working demo of the desking, F&I, service or inventory screen they use every day, with someone who has run a store.
A quick read on integrations and compliance, and a reason to come back for a scheduled conversation.
Your team in Orlando
How Purple runs NADA Show 2027
We build the island in our Fishkill, NY or Las Vegas shop and ship it to Freeman's advance warehouse or direct to the OCCC West Concourse, per the 2027 service kit. A Purple project manager oversees the targeted move-in, works with the IATSE labor NADA requires and OCCC's in-house riggers, and hands over a finished booth by Wednesday afternoon.
Inside NADA Show 2027
NADA Show rules that shape your booth
NADA requires a floor plan and rendering for all booths by December 11, 2026, with a separate form for enclosed or multi-story designs. We prepare both from the approved design.
Only islands or peninsulas of 400 sq ft and up may fly a sign, and NADA caps its top at 25 feet; requests close January 6, 2027. We draw the sign inside those limits and submit the form.
Each display vehicle needs at least 200 sq ft, the Display Vehicle Reporting Form is due January 6, 2027, and Freeman moves vehicles in and out. We plan the floor so the vehicle fits its allotment.
Full-time employees may set up and hand-carry; dollies and flat trucks are banned, and labor beyond your staff comes from the IATSE local. Purple files as your EAC and books what the build needs.
Off-site business activity during Expo, education and Welcome Reception hours can cost priority points or the booth itself. We plan client entertaining for the hours NADA leaves open.
Programs worth planning for
Free for NADA Show 2027 exhibitors: up to 10 finalists pitch for two minutes on the Live Stage on February 18, 2027, and the winner gets a 20-minute slot later in the show; finalists are notified around November 20, 2026.
Exhibitor badges include the Main Stage General Sessions on Thursday, Friday and Saturday of NADA Show 2027.
Workshops for dealership staff that exhibitors can attend with an education registration: $1,079 per badge through December 11, 2026, then $1,179 through February 16, 2027.
NADA Show is the franchised-dealer buying event of the year; choose it over the NIADA Convention & Expo when your customers are new-car and truck stores and dealer groups rather than independent used-car lots. Line up NADA Show against every automotive and transportation show we build for →
automotive and transportation at NADA Show
The industry behind NADA Show, in pictures
02 Booths & pricing for NADA Show 2027
How much is a booth at NADA Show 2027?
NADA prices Expo space at $42 per sq ft for 2027 with a 50% deposit, so a 20×20 island is $16,800 in space before the build. Hanging signs need at least 400 sq ft in an island or peninsula, and each display vehicle needs 200 sq ft. For a first serious NADA Expo we suggest a 20×20 island holding one walled meeting room; companies testing the floor do well with a 10×20 inline built around two demo screens.
Two demo stations for a desking, F&I or service screen, a short counter and a lit back wall naming the dealer outcome.
Shown: Rahman Industries Limited, a Purple inline booth
See 10×20 rental booths →
Three demo stations along the aisle and a two-seat consultation nook at one end for general managers who want numbers, not slides.
Shown: SunUs, a Purple inline booth
See 10×30 rental booths →
An island with a hanging sign, which NADA allows from 400 sq ft, a demo bar on two sides and one closed room for dealer-group meetings.
Shown: Waaree, a Purple island exhibit
See 20×20 rental booths →
Two meeting rooms, a small presentation area and room for one display vehicle at 200 sq ft, sized for a full calendar of booked dealer meetings.
Shown: Eonmetall, a Purple island exhibit
See 20×30 rental booths →In Purple's NADA Show price
- Design and a 3D rendering for NADA Show, revised until it is right
- The structure, printed graphics, counters and storage your NADA Show plan specifies
- Lighting and power distribution inside your NADA Show booth
- Installation and dismantle in Orlando, run by our project manager on the floor
- Each service order and deadline in the NADA Show exhibitor kit, tracked for you
Billed separately by the show and its contractor
- Your NADA Show booth space, paid to the organizer
- Drayage, or material handling, when it is not in the NADA Show space rate
- Electrical, internet and rigging orders for NADA Show
- Booth cleaning, and union labor where the Orange County Convention Center, West Concourse requires it
Rates to plan with for NADA Show:
- Booth space (2027) $42 per sq ft, 50% deposit, balance due November 18, 2026, per NADA source
- Material handling (2027) $1.28 per lb, $1.60 per lb after the deadline, per NADA's Orlando labor page source
- Install labor (2027) $139.50 per hour straight time, $223.25 overtime; forklift rigging $259.50 per hour source
- Booth build 10×20 rental $7,500–$15,000; custom 20×20 $50,000–$120,000, Purple's 2026 planning range source
Your proposal estimates all of these, so the total for NADA Show is on paper before you sign anything.
These are all-in 2026 rental ranges (design, structure, graphics, installation and dismantle). A custom build is quoted per project. For an exact NADA Show figure, try the booth cost calculator; the 2026 booth cost guide has the ranges.
Send your NADA Show booth size and what the space needs to do for your team. Expect a reply within one business day and, usually within a week, a rendering and a fixed proposal for NADA Show. No charge.
The booth we would build for NADA Show 2027
The dealer-group decision room
NADA Show buyers are dealer principals and general managers who arrive in groups and decide on systems for every store they own, so this 20×30 island is built around a closed room with a table for six, wrapped by demo bars on two aisles. The 400 sq ft rule allows a hanging sign, and NADA's 25 ft limit puts it above the crowd.
Store-floor demo bar
Four stations running the desking, F&I menu or repair-order screen exactly as a store uses it, with a former dealership manager at each.
Group room
A closed room with a six-seat table and a wall screen for multi-rooftop pricing, booked from the calendar of dealer-group meetings.
ROI wall
A lit wall of before-and-after numbers from dealers by store size: gross per unit, days to front line, service hours closed.
Hanging sign
A sign with one line and the booth number, hung to NADA's 25 ft maximum so groups find you from across the West Concourse.
The demo
Take one real deal from trade-in appraisal to signed F&I menu in under four minutes on the big screen, using numbers a general manager recognizes, then hand the same screen to the GM to try a second deal.
The meetings
NADA bans off-site selling during Expo, education and Welcome Reception hours, so meetings happen in the booth. Book the group room in 30-minute blocks before February, and keep two seats at the demo bar for walk-up department heads.
More gross per car. Fewer hours per deal.
Your team walks into a lit, stocked booth. You just show up.
03 Built by Purple
NADA Show booths that close dealer-group deals
Case study · KLEEMANN
KLEEMANN at an industrial technology exhibition
KLEEMANN's booth guided engineers from a digital simulation to the real product and on to a conversation; a dealer software island at NADA has to move a general manager from a live demo to a closed meeting room the same way.
Read the KLEEMANN case study All case studies →“Purple Exhibits made us look good. The booth was one of the nicest displays in our section of the convention center and generated a lot of positive comments from both customers and industry peers. Their attention to detail, professionalism, and willingness to go above and beyond made a huge difference.”
Kimberly Owens, Brand Manager, Owens Products · what other clients say
Trusted by exhibitors including
04 Designing for dealer software, F&I, lending, marketing and fixed-ops vendors at NADA Show
Designing a NADA Show 2027 booth under NADA's booth rules
1A rendering for every booth
NADA requires a floor plan and rendering for all booths regardless of size by December 11, 2026, with a separate form for enclosed or multi-story designs. We send the drawings with your sign-off so nothing waits on the deadline.
2Signs from 400 square feet
A NADA hanging sign is allowed only over an island or peninsula of 400 sq ft or more, and it can top out at 25 feet above the carpet. We draw the sign to that height and file the request by January 6, 2027.
3Rooms for dealer groups
Dealer groups decide here with several people in the room. We size closed meeting rooms for four to six seats with a screen, because a group CFO and a fixed-ops director rarely talk terms in the aisle.
4Finish by Wednesday noon
Booths must be occupied by noon on February 17, crates off the floor by 4 p.m. and displays complete by 5 p.m. We schedule the build for the targeted move-in days so your team rehearses demos on Wednesday afternoon.
Concept rendering
Your proposal for NADA Show includes a rendering like this one
Layout, graphics, lighting and product positions are all in the 3D view, revised until right, before a single panel is cut for NADA Show. Pictured: a Purple concept for Scarlet Tech.
Start my NADA Show conceptFloor at a glance
Where you could be at NADA Show 2027
NADA Show 2027 uses the West Concourse of the Orange County Convention Center. These are the parts of the campus that shape a booth there, from NADA and Purple's OCCC guide.
West Concourse exhibit halls
The original OCCC building, about 1.1 million sq ft on one level with generous ceilings, per Purple's OCCC guide.
Our advice Hanging signs up to NADA's 25 ft limit are realistic here; we confirm the rigging point with OCCC in-house riggers.
Live Stage
Where Exhibitor Pitch Competition finalists pitch on February 18, 2027, per NADA.
Our advice If you are a finalist, bring the booth's key graphic to the stage so attendees can find you after.
International Drive hotels
The West Building faces International Drive, with hotels and restaurants along it and Orlando International about 15 to 25 minutes away.
Our advice Book the NADA block through Maritz early; Wednesday move-in means many teams arrive Monday.
05 Orange County Convention Center, West Concourse · Orlando
NADA Show 2027 move-in, Freeman freight and OCCC rules
NADA moves to the West Concourse of the Orange County Convention Center for 2027, with Freeman as the official services contractor and service kit. Full-time employees may install and dismantle their own booth; labor beyond that comes from the IATSE local, and Purple files the Exhibitor Appointed Contractor request by January 6, 2027. Dollies and flat trucks are not allowed on the floor, so anything heavier than a hand carry moves as material handling at $1.28 per pound in 2027, rising to $1.60 after the deadline. Rigging and electrical at the OCCC are in-house, so we order hanging-sign points and power early.
This building's hall rules, drayage estimates and freight deadlines for NADA Show exhibitors are in our Orange County Convention Center exhibitor guide.
What Purple handles
- Floor plan and rendering filed for NADA's December 11 deadline
- Hanging sign and Display Vehicle Reporting Form requests
- EAC paperwork and Freeman material handling
- Closed meeting rooms for dealer-group conversations
- Demo stations for DMS, F&I and service software
- Shipping from our Las Vegas or Fishkill shop to Orlando
Counted back from move-in
Balance of NADA Show 2027 booth space due; cancellation fee becomes 100% after this date: November 18, 2026.
Design sign-off for NADA Show is due by early December 2026.
- November 18, 2026Balance of NADA booth space due; cancellation fee rises from 25% to 100% after this date.
- December 11, 2026Floor plan and rendering for every booth due to NADA; enclosed or multi-story designs on their own form.
- January 6, 2027Hanging sign request, Display Vehicle Reporting Form and EAC request due.
- Late January 2027Freight ships to Freeman's advance warehouse or direct to the OCCC per the service kit.
- February 14–17, 2027Targeted move-in; booth occupied by noon February 17 and complete by 5 p.m.
- February 18–20, 2027Expo days; move-out from 1 p.m. February 20 through February 23.
Purple's planning timeline for NADA Show. Official move-in, freight target and order deadlines for NADA Show come from your exhibitor kit and assigned schedule; we confirm them against your booth when you book.
Print the NADA Show budget & deadline sheetBefore you book NADA Show 2027
NADA Show 2027 rules exhibitors miss until December
NADA wants a floor plan and rendering for every booth, even an inline, by December 11, 2026; enclosed or multi-story designs need a separate form on top. source
A hanging sign needs at least 400 sq ft in an island or peninsula, and the request with layout and specs is due January 6, 2027; a 10×30 inline cannot have one. source
Dollies and flat trucks are not allowed on the NADA floor, so anything heavier than one person can carry moves as material handling at $1.28 per pound, or $1.60 after the deadline. source
Exhibitor badges come at four per 100 sq ft up to 60, so a 20×20 gets 16; add education access before December 11, 2026 to pay $1,079 rather than $1,179 per badge. source
NADA cancels contracts for exhibitors who cannot take possession by noon on February 17 without written notice, so book freight for the February 14–16 targeted move-in days. source
Who you meet on the floor
They come to choose DMS, digital retail and F&I partners for every rooftop; NADA says dealer groups pick next year's vendors here.
They walk the Expo to compare tools for desking, inventory and reconditioning that change their store's daily numbers.
Service, parts and F&I managers attend the education sessions and test equipment and software for their departments.
Automaker executives attend alongside dealers, and the ATD Show for truck dealers runs with NADA Show.
Side by side
NADA Show vs Keystone BIG Show vs AFSA Vehicle Finance Conference & Expo: 2027 at a glance
| NADA Show | Keystone BIG Show | AFSA Vehicle Finance Conference & Expo | |
|---|---|---|---|
| Dates | February 17–20, 2027 | February 19–20, 2027 | February 14–17, 2027 |
| Where | Orlando, FL · Orange County Convention Center, West Concourse | Aurora, CO · Gaylord Rockies Resort & Convention Center | Orlando, FL · JW Marriott Orlando Bonnet Creek |
| Size | 628 exhibitors at NADA Show 2026, a record for the show | Not published | 650+ attendees, per AFSA's 2026 marketing kit |
| Main buyers | Dealer principals and dealer group executives | Dealer owners and buyers | Auto lender CEOs and senior executives |
| Booth space | Booth space (2027): $42 per sq ft, 50% deposit, balance due November 18, 2026, per NADA | Price not published | Booths (2026 rate card): Single $5,250 member / $7,000 non-member; double $12,250 / $15,000 |
Figures carry the year and source shown on each show's own page.
Travel to NADA Show 2027
Getting to NADA Show 2027: airport, hotels and parking
Fly in
Orlando International Airport (MCO)
About 12 miles, 15 to 25 minutes by rideshare, per Purple's OCCC guide
Stay
NADA's hotel block through Maritz, opened to exhibitors via the Exhibitor Resource Center
Park
Surface lots and garages at the OCCC; the I-Ride Trolley runs along International Drive
Find the venue
Orange County Convention Center, West Concourse
9800 International Drive, Orlando, FL 32819
Travel facts from purpleexhibits.com.
NADA Show by the numbers
NADA Show year by year
How NADA Show 2027 compares with other automotive and transportation shows
The automotive and transportation shows closest to NADA Show on the calendar, with the latest size each organizer has published. Open any name for our exhibitor guide to that show.
| Show | Dates | City | Latest published size |
|---|---|---|---|
| Miami International Boat ShowNMMA | February 10–14, 2027 | Miami Beach, FL | 100,000+ attendees · 1,000+ brands (2026) |
| Chicago Auto ShowChicago Automobile Trade Association (CATA) | February 13–21, 2027 | Chicago, IL | Hundreds of thousands, per the show attendees · More than two dozen manufacturers exhibitors (2026) |
| AFSA Vehicle Finance Conference & ExpoAmerican Financial Services Association (AFSA) | February 14–17, 2027 | Orlando, FL | 650+, per AFSA attendees · Booths and kiosks exhibitors (2026) |
| NADA ShowNational Automobile Dealers Association (NADA) | February 17–20, 2027 | Orlando, FL | Tens of thousands of automotive retail professionals, per NADA · 628 exhibitors (2026) |
| Keystone BIG ShowKeystone Automotive Operations | February 19–20, 2027 | Aurora, CO | 4 hours for exhibitor setup, Friday 7–11 a.m., 2027 |
| SCWA Convention & EXPOSouthwest Car Wash Association (SCWA) | February 24–26, 2027 | Fort Worth, TX | – |
| TruckloadTruckload Carriers Association (TCA) | February 28–March 3, 2027 | Las Vegas, NV | – |
| AIMExpoMotorcycle Industry Council (MIC) | March 3–5, 2027 | Orlando, FL | – |
| VISION Hi-Tech Training & ExpoMidwest Auto Care Alliance (MWACA) | March 4–7, 2027 | Overland Park, KS | 3,500+ (exhibitor page); 3,800+ (about page) · 140+ sponsors and exhibitors (2026) |
| TMC Annual MeetingTechnology & Maintenance Council (TMC) of the American Trucking Associations | March 8–11, 2027 | Orlando, FL | About 375 vendors on 350,000 sq. ft., sold out exhibitors (2026) |
NADA Show exhibitor questions
NADA Show 2027 questions from exhibitors
When is NADA Show 2027?
February 17–20, 2027, Wednesday to Saturday, per NADA. The Expo is open February 18–20: 10 a.m. to 5 p.m. Thursday, 8:30 a.m. to 5 p.m. Friday and 8:30 a.m. to 12:30 p.m. Saturday.
Where is NADA Show 2027?
Orlando hosts it, in the OCCC West Concourse on International Drive (number 9800). The show moves there from Las Vegas, which hosted 2026; 2028 returns to Las Vegas on March 7–10.
How much does a booth at NADA Show cost?
$42 per sq ft for 2027, per NADA's exhibitor FAQ, so a 10×20 is $8,400 and a 20×20 island $16,800 in space alone. A 50% deposit is due with the application and the balance by November 18, 2026; the build, freight and labor are extra.
Is NADA Show 2027 sold out?
The 2027 Expo is sold out, per NADA, and the official waitlist is open. Companies on it are first in line if exhibit space is added.
What are the NADA Show 2027 exhibitor deadlines?
November 18, 2026 for the space balance, December 11, 2026 for the floor plan and rendering, and January 6, 2027 for hanging signs, display vehicles and EAC requests, per NADA. Booths must be occupied by noon on February 17, 2027.
When is move-in for NADA Show 2027?
Targeted move-in runs February 14–17, 2027, per NADA's exhibit schedule. Exhibitors must take their space by noon February 17, remove crates by 4 p.m. and finish installation by 5 p.m.
Who is the general contractor for NADA Show?
Freeman is the official show contractor, per NADA, with the online service kit opening in mid-August. Freeman also moves display vehicles in and out and controls dock access.
Can we hang a sign at NADA Show?
With at least 400 sq ft in an island or peninsula, per NADA. Signs may hang up to 25 feet from the floor to the top, and the request, layout and specs are due January 6, 2027.
Can we display a vehicle at NADA Show?
Each display vehicle needs at least 200 sq ft of booth space, per NADA, and the Display Vehicle Reporting Form is due January 6, 2027. Freeman handles vehicle move-in and move-out.
How many exhibitors were at NADA Show 2026?
A record 628 exhibitors, per NADA, at the Las Vegas Convention Center February 3–6, 2026. NADA did not publish an exact attendance count and described tens of thousands of automotive retail professionals.
How many badges do NADA Show exhibitors get?
Four complimentary badges per 100 sq ft, up to 60, per NADA. Education access costs extra: $1,079 per badge through December 11, 2026 and $1,179 through February 16, 2027.
Can we host a dealer dinner during NADA Show?
Not during show hours: NADA prohibits off-site business activity during Expo, education and Welcome Reception hours. Hotel function space is limited and first come, first served; evenings outside those hours are open.
Is NADA Show worth it for a startup selling to dealers?
It is, if you can get space: dealer groups pick vendors at NADA, but the 2027 Expo is sold out. Join the waitlist and enter the free Exhibitor Pitch Competition once you have a booth.
What is the difference between NADA Show and NIADA?
NADA Show serves franchised new-car and truck dealers on a large, sold-out Expo; the NIADA Convention & Expo serves independent used-car dealers with about 167 exhibitors in 2026. Choose by who your customers are.
Before you sign for NADA Show
Five things to ask every builder quoting NADA Show:
- Will you prepare NADA's floor plan and rendering for December 11, including the enclosed-booth form if we add a room?
- Does our design meet NADA's 400 sq ft and 25 ft hanging-sign rules, and will you file the January 6 request?
- How will you move our freight with no dollies allowed, and what will Freeman's material handling cost at $1.28 per pound?
- Can you finish the install inside the February 14–17 targeted move-in and before the noon possession deadline?
- How will you ship the booth from your shop to the OCCC West Concourse and store it for NADA 2028 in Las Vegas?
What NADA Show exhibitors ask us
The 2027 Expo is sold out. Is it worth planning a build now? For contracted exhibitors, yes: the rendering is due December 11. For waitlisted companies, plan a modular design that can scale to whatever space opens, and line up meetings at nearby hotels outside NADA's restricted hours.
Our 2026 Las Vegas booth was built for the LVCC. Will it work in Orlando? Usually, after checks. The OCCC does its own rigging and electrical, NADA's 25 ft sign limit still applies, and the West Concourse docks and ceilings differ; we recheck the drawings against the new hall.
Space is $42 per sq ft. Should we go smaller? Size to meetings, not to presence. A 20×20 at $16,800 in space with one closed room often books more dealer-group meetings than a bigger open booth with no place to sit down.
Get a proposal
Tell us about your NADA Show booth
What happens next
- We reply within one business day with questions about your products, goals and NADA Show footprint.
- You get a concept rendering and a fixed proposal for NADA Show, usually within a week. Every last fee for NADA Show, listed upfront and in full on paper.
- We build in 30–45 days, ship to the NADA Show advance warehouse and install before the hall opens.
