NAFA I&E 2027 · Budget & deadline sheet
April 5–7, 2027 · David L. Lawrence Convention Center, Pittsburgh, PA
April 5–7, 2027 · David L. Lawrence Convention Center, Pittsburgh, PA
Booth price tiers (all-in, 2026 ranges)
| Footprint | Rental with your graphics | Custom build |
|---|---|---|
| 10×20 inline | $7,500 – $15,000 | $15,000 – $45,000 |
| 10×30 inline | $12,000 – $22,000 | $25,000 – $65,000 |
| 20×20 island | $16,000 – $40,000 | $50,000 – $120,000 |
| 20×30+ island | $25,000 – $55,000 | $75,000 – $175,000 |
Includes design, structure, graphics, installation and dismantle. A custom-built booth runs roughly $100 to $250 per square foot depending on finish level. A rental of the same footprint usually lands at 35 to 50 percent of the purchase price for one show.
Billed by the show
- Booth space (paid to the organizer)
- Material handling (drayage) at the David L. Lawrence Convention Center, where the space rate does not include it
- Electrical service, internet and rigging at the David L. Lawrence Convention Center
- Booth cleaning and whatever union labor the NAFA I&E venue requires
Published rates:
- Space, 2027: $29.50 member / $32.50 standard per sq. ft. (100–300 sq. ft.); $28.50 / $31.50 for 400+; corner $150
- EV Test Track, 2027: $950 per vehicle; $3,250 bundled with the Outdoor Ride & Drive
- Innovations Showcase, 2027: $1,500 per submission, due January 15, 2027
- Booth build: 10×20 rental $7,500–$15,000; custom 20×20 island $50,000–$120,000, Purple's 2026 planning range
Key dates
- Innovations Showcase submissions close: January 15, 2027
- Design sign-off with Purple: Early February 2027
- Early February 2027: Design sign-off; Innovations Showcase submission filed by January 15 if you pitch a new product.
- February–March 2027: Production and graphics in Fishkill, NY; EV Test Track or Ride & Drive slot booked with NAFA sales.
- Mid-March 2027: Freight sent to the advance warehouse named in the exhibitor kit.
- April 4–5, 2027: Move-in, 8 a.m. to 5 p.m. both days; Outdoor Ride & Drive Monday 1 to 3 p.m.
- April 6–7, 2027: Expo Hall days; our project manager is on site.
- April 7–8, 2027: Move-out from 1:30 p.m. Wednesday; carriers in by 7 p.m. Wednesday or 10 a.m. Thursday.
Purple planning timeline; confirm official dates against your exhibitor kit.
Checklist
- Sign the booth application and confirm NAFA member pricing
- Decide on the Innovations Showcase before January 15, 2027
- Book an EV Test Track vehicle or the Ride & Drive bundle with NAFA sales
- Invite fleet customers with the free Expo passes
- Send Purple vehicle sizes and charger power needs
- Book rooms through Orchid Events, NAFA's only housing company
Every last fee for NAFA I&E, listed upfront and in full on paper. Questions or a fixed proposal: (800) 994-8030 · info@purpleexhibits.com · purpleexhibits.com/shows/nafa-institute-expo/